New Britain Herald Newspaper, January 18, 1923, Page 5

THURSDAY, JANUARY 18, 1923, ] NEW BRITAIN DAILY HERALD, s T ST a3 e — 7 "\\\\\\\\\\\\\\\\\\ \\\i%flb - e ¥ THIS WILL BE A SHOPPING EVENT LONG TO BE REMEMBERED BY THE LADIES OF NEW BRITAIN AND VICINITY Yew Britoins Shopping Center YT Preparations for this sale has been going on for a month. Inventory has been taken—stock ad- justing is now in order—a time for price reductions. This page only hints at a few of the many oppor- tunities all over the store. In addition to old stocks, much new merchandise is in this sale—specially pur- chased and marked on a basis of no profit, which means lowest price in the city. 180 to 380 Maintl.: s 7, SIORE / B NewBritain v (fore for lverybody The latest news from the merchandise market centers is that materials and garments will be higher in price this Spring and Summer. This is a splendid chance to stock up on what you need, thereby making a big saving. AA NN NN NN\ These Cuts in Our DOMESTIC DEPT. surely will be appreciated $1.25 Hemmed Sheets, 72x90 —full bleached $1.50 Crocheted Bed Spreads, full size, hemmed, heavy l(}tlllality(‘. oo $l ..00 29¢ Pillow Cases, 42x36, good quality .. ZOC 30c Turkish Towels, 42x22, plain white, heavy O e 22(: 20c Outing Flannel, heavy weight, in plain eolors, includ- in$i white and cream, also checks an stripes Yard 14c 5 $2.79h Ripplstte Spreads, 1x90, hemmed, full bleached .... $l.89 49c¢ Pillow Tubing, full blegc}?ted, linen finish, heavy weight. Yard 2 1c 35¢ Part Linen Huck Towels, large size, heavy weight with fancy pink and blue borders * $1.25 Mercerized Table Covers —full size, hemstitched 8 7 C 25¢ Glass Towels, large size, with pink or blue striped pat- terns, fast color Big Slashes in SHOE DEPT. Children’s Fancy Top Patent Vamp Shoes, in button and lace styles. Value $2.50. ..... $l .49 Lanll)e Genstl’ls Tan and Black ce Dress Shoes, value $3. ........ l ; 98 X Ladiefs’ 12-Button Gaiters, in rown, fawn and grey, value $1.50. ......... 79c¢ Ladies’ Tan and_Black Lace Ox]fords, with medium heels, value SRO0s v s $1 998 Ladies’ Rubbers, all sizes, value $1.25, .. 69(: Boys’ Storm Hi-Cut Shoes w1};h ?4700 ostraps, solid leather, value $4.00. Sizes 9 to 1814, .. $2o49 ' he2 ]jame shoe as above in sizes 21/ Ladies’ Special Comfort Shoes, felt lined, rubber heels; value $ l y 79 .and . Children’s Tan Calf Lace Shoes, sizes 8 to 2; wonderful valu_e ;98 Misses’ and Children’s Fancy Leather Top Shoes, sizes 815 to 2; value $4. . $2.49 BE ON HAND EARLY SALE STARTS At 9 A. M. Heavy Cuts in YARD GOODS 22¢ Dress Percales, 36-inch wide, in fast color stripes, fig- ures and Yol l 4 c checks 19¢ Soft Finish Long Cloth, 86-inch wide, first quality A 14C 29¢ Indian Head Linen, Bel- fast finish, first quality Yard 1 9 C 33c Dress Ginghams, 32-inch wide, new checks, plaids and plain colors. 22 c Yard - 55¢ Repp Shirtings, 32-inch assorted wide, fine quality, 43 v Yard 3 9 C patterns ) _ 29¢ Lingerie Plisse, in every wanted plain shade, fast colors Yard 22 C 15¢ Apron Gingham, fast col- ors in assorted checks Yard IOC 35¢ Madras Shirtings, 32-inch wide, in neat light patterns Yard 24C 29c Percale HOSIERY CUTS For the Entire Family 59¢ Women’s Medium Weight Wool Hosel;, novelty seam back, in oxford black, camels’ hair and green 44C 35ch Women’s Drop-Stitch Wool Hose, in brown.or green heather 22(: $2.00 Women’s Silk and Wooi Hose, plain black, cordovan e $1.39 GOV G $1.00 Women’s Thread Silk Hose, semi-fashioned in black or cordovan, lisle Pair 69 C 's Heavy Wool Hose, fine quality, black, cordovan, sizes 914 to 1114, Pair 5C 35¢_Children’s Fine Ribbed Lisle l;los}:z, mercerized, in cordo- van, black or white Pair 220 29¢ Children’s Medium Rib- bed School Hose, in black only, very good wearing Pair 1 90 29¢ Women’s Fine Lisle Hose, elastic top, seam back in all| colors, regular and outsizes Pair 22C , $1.98 Tailored A HOUSEDRESS CLEANUP $2.49 VERY FINE GINGHAM HOUSE DRESSES $1 69 A fine assortment of organdie trimmed dresses, suitable for{and an 15 DOZEN BUNGALOW APRONS Neat percales, extra full cut, exceptional variety. home, porch or street, all sizes.| Regular 98c. HOUSE DRESSES $1.88 A big variety including| checks and plain colors, in belt- | $2.95 BILLIE BURKE , | | | $1.49 REAL NICE PORCH and BUNGALOW APRONS 8c Very good value, in gingham ed and loose models, all colors,|and percale, all possible styles, all sizes. $2.98 Children’s BATHROBES $1.69 Sizes 6 to 14 years, in neat light and dark patterns, very well made. $4.98 Ladies’ Heavy Flannel BATHROBES $2.69 Beacon and Lawrence Flannel, nicely tailored, - full cut, all neatly constructed and trimmed. Drastic Cuts in DRUGS AND TOILET GOODS Pepsodent Tooth Paste tube 3 2 C Colgate’s Tooth Paste tube lOC Djer Kiss Talcum Luxor Face Powder Djer Kiss Face Powder Pompeian Cold Cream Cuticura Soap Boncilla Vanishing Cream WAISTS Actually $1.98 Watkins’ Mulsified Shampoo y 59¢ Mercerized Table Damask —full width, in new and pretty TEA APRONS waists, in fine lawn Women’s designs, heavy quality 15¢ Dish Toweling, pink or blue bor- der, full bleached— 9C ' Misses’ All-Woal SWEATERS $2.85 Actual $3.95 sellers, but a special purchase for this sale, Coat style with sail- or collar, belt all around, in brown with tan, and blue with tan. Sizes 32 to 36. $3.95 « Brushed Wool SCARF AND TAM SETS $2.79 Very fine Mohair in color combinations in both scarf and tam, that set off street attire or skating costume nm44c UNDERWEAR $1.40 Women'’s White Muslin Gowns, high or low neck, with lace or Hamburg trimming. Full cut Muslin and - Nainsook Bloomers and Step-Ins, white and flesh, plain or lace trimmed. 44c $3.00 Silk Brocaded Corsets, all sizes, elastic top, six differ- ent patterns $ l u98 $1.25 Women'’s Wide Flounce Hamburg Trimmed Skirts, nu- merous patterns, all imported Hamburg .. 870 98¢ Plain Muslin Gowns, heavy muslin used edged with blue 59c $1.49 Lingette Bloomers in flesh, white, tan, grey, black, navy, brown and purple, extra full cut with wide ruffles 98¢ $1.49 Lingette Envelope Chemise, to match bloomers 98c $1.39 Radium Silk Camisolcs, trimmed with hemstitching and lace medallions, all 89 sizes, flesh and white. [ $1.00 Women's Corsets, in elastic top, medium bust, me- dium or long et 79¢ Discontinued numbers in Ne- mo, Bon-Ton and other good makes of corsets Neat figures in fine count percales, full cut double yoke, trimmed plain or with fancy braid. A very special value. BOYS’ DEPT. Prices All Shot Boys’ Flannel Shirts, full cut, khaki or grey, with collar at- tached. Sizes 12% to 14. Reg. $1.00 Boys’ Heavy Flannelette Pa- jamas, pink or blue stripe, one or two piece, Sizes 4 to 14 years Boys' Heavy Blouses, grey or khaki. Sizes § to 16. T R 44c Boys’ Wool and Corduroy Trousers, well made, sizes 8 to 16 years. 89 Reg. $1.25. c Boys' Novelty Suits in Rus- sian, middy or Balkan style, made of worsteds, Jersey, tweed and serge. Sizes 3 to 8 years. Value Flannelette Boys' 2-Pant Suits, a1l wool, sport models. Sizes 7 to 16 years. Value $9.98. ...... 36.69 Boys' Worsted and Chinchilla Overcoats, in plain or fancy mixtures, warmly lined. Sizes 3 to 9 years. value $7.00 19¢ sweaters LEATHER GOODS At Big Sale Prices Women's Leather Hand Bags, with tooled designs, fully equip- ped, all styles and shapes, in black, brown 89c or grey Women's Genuine Leather Hand Bags, silk lined, equipped with change purse and mirror, made of calfskin, pin seal and Morocco, all colors and shapes. Values up to $l 95 5 T T d . 39¢ Women's Leather Belts, plain or perforated designs, in all leathers and 22c all colors, .........o0 Children's Patent Leather Vanity Cascs, fully equipped and silk 9 Karatol Collapsible Shopping Bags, large size, black only with handles and draw 37 Double Mesh HAIR' NETS Our Own Make—All shades 6 fr 29¢ Very fine for use under Warm Winter UNDERWEAR For Men, Women and Children $1.25 Men's Ribbed Union Suits, ecru color. Sizes 38 to 44 98c $1.79 Men's Heavy Ribbed Union Suits, ecru colors, Sizes $1.39 Men's Al Wool Shirts and Drawers, “Healtho” make. Sizes $1.39 “Li-Falco” Union Suits, reg. $1.98 value, all styles, winter weight, lightly fleeced .... $10 l 9 Women'’s Fine Ribbed Union Suits, of fine quality yarn, all styles and Women's Separate Underwear — “Li Falco,” ‘“Carter's” and ““Merode” 88c Children’s Fine White Cotton Union Suits, fleeced, winter weight. Reg. $1.19. .......... Children's Separate wear, white cotton, fleeced, flat- lock seam. — N Even Palmolive Shaving Cream 25 c Cleanup Sale in the BIGGEST BABY DEPT. IN NEW BRITAIN They are used to coming here, they know 'their ngothqr always finds here just what is needed every time. Now is a chance for their mother to save money by securing their needs at this big sale. Everything in the Baby Department‘reduceu'. it must be to make room for new spring merchandise, so be on hand early. ALL PRICES SMASHED TO SMITHEREENS $2.39 Slip-Over SWEATERS $1.79 New styles and designs, fancy weaves and combinations. All sizes. " $5.00 White Skating SWEATERS $2.45 In sizes for the young miss, with 151l collar, in fancy weave