New Britain Herald Newspaper, November 2, 1922, Page 5

(he Heve are the Six Bakers' " e rores . J NEW B,RITAIN DAILY HERALD, THURSDAY, NOVEMBER 2, 1922, L] Story of the Six Baker How- six expert bakers in six neighboring cities came together and combined their skill, knowledge and experience to give you this perfect bread FOR years, each one separately had been baking bread that people liked. At the time they came together each was already an acknowledgél expért. And each had won his place for just one reason: —he made l_areaxf of the good old home flavor and the light yet solid texture that people are always looking for. Each had always been inspired with the determination to make bread that no housewife could say, was inferior to her own. Each had put into his bread only the ingredients that the best housewives would use. Each had made it under con- ditions that were as cleanly as the most scrupulous housewives could exact. And s time went on, they added to these things the petfect control over raising and baking that only an up-to-date, model bakery can provide. It is nearly forty years now since a modest little bake-shop opened its doors in Holyoke. Even New England house- wives—used to their own baking—liked the bread it put forth, The business grew. Everybody around Holyoke and Spring- field knows what the Dietz Bakery is now. About thirty years ago, a young man dropped off the train at Fitchburg to visit afriend. The friend, who wasworkingina bakery, wanted togointo business for him- self. The bakery was for sale. The visitor bought it, took his friend into partnership, began to sell Fitchburg housewives the best bread they had ever had. This was the beginning of the Swanson Bakery. About this same time, people were be- ginning to flock into Hartford for miles around to test for themselves the bread of Mrs. Chaney—bread that was even trolled as they are here Dierz BAKERY Holyoke & Springfield SwansoN BAKERY Fitchburg - Mrs. CuANEY's BARERY Hartford EmanveLsoN Bakery New Haven Revmonp BroTiers’ Bakery Waterbury Borck & STEVENS' BAKERY Bridgeport il ‘“ Bread will always vise properly when temperature and moisture are cone then the envy and distraction of the good Hartford housewives. About this time, also, housewives in New Haven were be- ginning to wonder whether it paid to bake when they could buy as good bread as that put out by Emanuelson. In Waterbury, a young man employed in a local bakery, having stumbled by chance on a treatise on scientific bread- making and been inspired thereby to test its theories, persuaded his brother to go into business with him. They opened a bakery. Began to hgke such bread as Waterbury had neveF had before. Thus the Reymond Brothers began. In Bridgeport, later than these others in ' point of time, but inspired by the same pur- Eose, two young bakers, Borck and Stevens, egan giving to Bridgeport bread of the same superior quality that all these others were giving to their communities. Little by little the men came to knew each other. - They tested each others products. They compared formulas, methods. Then the idea came to them. They would combine all their knowledge, their skill, their experience—and together they would realize as never before the ambition that inspired them all They would make the perfect bread. The result of their dream, their endeavor, you have now,inallyour grocery stores. ItisWhiteRose Bread—the Master Loaf of the Six Bakers. Ask for it at your grocer’s today—in the new wrapper with the checked tea-towel pat- { Copyriaht, Massachusetts Babing Co., tpan TN § il g g (A A