New Britain Herald Newspaper, May 4, 1922, Page 5

WONDERFUL DISCOVERY IN FOOD SCIENCE Vitamins are foods tamins 'HY has one woman the beauty of health and abound- ing vitality, when another, with an glmost bqual natural physique seems lacking in charm? Why has one man masculine energy, driving will, the power to act and succeed, when another man lacks the buoyant strength to influence and to hold others? ! These old questions have now in part been answered by*science: | The epoch making discovery of | vitamins ! Now you too may hope to glow with the beauty of health, the charmof a clear complexion, a firm sand rounded figure. Now your husband can hold—or regain—the vigor and energy of youth;—and your children can grow into at- tractive men and women. lTn Vitamin Discovety is more im- " portant than the discovery of bac- teria, because through vitamin knowl- edge we can fortify every cell of the y, 8o that the invading bacteria lose their power. In the whole field of chemistryand medicine, vitamin knowl- edge today is at the cepter of modern thought. Thousands of people arealready bene- fitting themselves. Alonzo Taylor of the Hoover Commi ssion cu: chil- dren in Roumania of eye troubles tend- ing to blindness by giving themt food containing Vitamin f‘ ’fhe British Government protects and energizes its soldiers with Vegex, rich in Vitamin B. Bellevue Hospital in New York City is using this same concentrate in its most difficult cases., Dr. Percy Howe of the Harvard School of Dental Re- search has shown that the cells which build teeth and bones cannot carry on their lime depositing work without Vitamin C. Your Food MakesYour Body The myriads of cells in your body cannot go outside the food you supply for their building materials. Science demonstrates vitamins by the physiological pewers that they wield over the life process. When abundant in food, energy and health result; when absent, death comes in twenty days. Aud when deficient in foods, as nearly alvays today in our artificial living, there results lack of energy and loss of youthful vigor, and all that tends to disorders of the system and even diseases. At the Center of Life Vitamins function‘at the very center of the life process—in the central nerv- ous system, organs of reproduction and the glands that produce the body and srsonality-regulating messengers,called ormons. Vitamins are present in green grow- ing cells of leaves and in the sprouting portions of roots. The mother plant laces theminand around the germ and in seeds of plants. They are in milk and in the yolk of eggs—wherever Na- ture intends to grow new life or start reproduction she places vitamins in abundance. From yeast it is possible toextract the soluble proteins, enzymes, precious orga nic salts and the highly potent Vitam in B into Vegex, a highly concentrated delicious food with amaz- {ng powers. Remarkably Quick Results Nothing in biological science is more astounding than the instantaneous effect upon the body, especially the glands and nervous syst em, of eating a minute quantity of any ‘right food containing Vitamin B, Among experim ents described in Eugene Christian's books is one of pig- eons fed on milled rice and polishod grains who starve, and unless relieved by proper food die in twenty days of nervous disorders. When food contain- ing the right vitamins is administered, recovery is complete within a few hours. Start to feed your family the right combinations of foods and you will see theresults in 3 to § days surely! The Need of Vitamins Vitamins are positive construc- tive forces, therefore—lack of them causes dise ase. 3 Avold drugs, Eat YOUR supply of Vitamins in FOODS. ar Stoma Robert McCarrison of l‘:fllluuou,dl' the Royal College of Gas, etc. Physicians, London, says: ‘‘Vitamin faulty food causes stomach ancrintestinal dis- orders, vague ill health, nervousness and other symptoms that can be pre< vented or overcome, simply by supply- ing vitamins.”’ Northern India found noappendicitis among the natives who ate foods rich in vitamins. Without Vitamin B the Constipation ganglia and striped muscles of the colon lose their power to move the bowel content. Constipa- tion disappears with a properly selected vitamin rich diet. Tired feel When food is defi- and nmo‘:l‘ cient in Vitamin B, the exhaustion body mines this from the nerves and glands. Nervous irritability, insomnia and low- ered vitallty result, which can be over- come by a few day's use of foods con- taining Vitamin B in large quantities. Skin troubles Vitamin B aids the for- mation of white blood corpuscles, ““the policemen of thebody,” which prevent infection and boils. Teeth and bones are built from within by layers of living cells which depend upon vitamins for their wer to deposit lime and bony struc- ure. When foods are vitamin poor our teeth grow soft and easily decay. layed teething in children, bow legs, flat feet, rickets, (see Dr. Frank E. Peckbam, Journal of the American Medical Association for 1921, page 1317) are due to shortage of vitamins. For pyorrhea in this connection read the report of Dr. Percy Howe of Harvard University (sent free on uest to dentists and physicians by the Vitamin Rescarch Association). NEW Amazing Dis -Science'Shows us A New and Better Way of Living The day you read this you can begin build- ing strength, nervereserveand greater vitality. Every housewife in the United States should learn at once: How to raise a healthier family. How to set a better table for less money. How to give to husband, wife and children new vigor, increase in ambition and energy ; doubling— yes doubling the physical and mental capacity. It is so simple, so tremendously simple to do the right thing. Nothing more than correct eating, eating foods with vitamins. egex-— What is Vegex? Vegex is the purest of pure foods—proteins, fats, and mineral salts made from an especially rich quality of yeast. From twelve pounds of this yeast one pound of Vegex is extracted. Thisleaves a product that is 85% proteins with fats, and rich, valuable mineral salts for the body—with an enormous concentration of Vitamin B. The objectionable qualities of S w2 VEGEX e a8 a food—its odor and taste apd its fer- ments—have been taken away, leaving a per- fectly delicious food. Vegex is the same substapce which under another name was used by the British Govern- ment during the war to feed the soldiers who had suffered vitamin starvation. In Kut in Mesopotamia the British troops had been besieged by the Turks for several weeks. The rations consisted of canned foods and white flour. Beri beri, scurvy, and other nutritional diseases had attacked the British troops. The soldiers were incapacitated by thousands. We now know this to have been caused by vitamin starvation. The British government knew the value of vitamins. It sent seven bombing planes to the rescue of the troops in Kut. These planes did Dot carry bombs, however. They carried Vegex —(known in England as Marmite)—the vita- At drug stores and grocer's— 30¢, 55¢, $1.00 sizes BRITAIN DAILY HERALD, THURSDAY, MAY 4, 1922, Learn the truth—do not be misled by quacks and pirates now offering their quack pills and pellets—but find out what has been proven about Vitamins in the last two years in the labora- tories of the great Universities, in the practical field of science. At one half the cost, you can serve better meals than ever before, more delicious meals, more ap- petizing, genuinely richer meals, This is no exaggeration. It has already been proven. Madam, if you will select the foods for your family in such a way that the proper supply of vit- amins will be on the table at every meal you will be surprised at the change inside of three days. Eat vitaminous foods and see. See the glow of health in your own face, firmer flesh, rounded figure, freedom from fat. min extract richest of a1l foodstuffs known to science in the precious vitamin B, Small pack- ages of Vegex were dropped over the besieged area. Thesoldiers ate the Vegex their starved bodies so soreTy needed and the lack of which was producing such dreadful results, Within four weeks every trace of the diseases which had threatened their lives disappeared. Vegex was also used by the British Govern- ment to cure nutritional diseases at Gallippli- In fact, during the period of the war even the American market was entirely drained of all its small supply of Vegess For the British Government commandeered—not hought—al- most the entire world's output. It knew the unique value of Vegex in fortifying against disease and in increasing vitality and health. Now this food, which has saved thousands of lives, is offered to you. Vegex should be in covery! Within three days you will feei the resultsin greater vigor of manhood, better rounded woman- hood. What are Vitamins? It is now known that the vitamins are the build- ers of the human body, while the proteins, carbo- hydrates, and the mineral salts are the materials. You can take bricks and lumber to an empty yard, but you must have carpenters and brick-layers to build the house. Vitamins are the /jfe in food. There are several kinds of vitamins contained in different kindg of foods, vitamins A, B, and C, and probably a fourth kind, D, (sometimes treated as a part of A). Those interested in this new branch of science and its practi- cal value should read the first column on this page. This is an authentic scientifi’article. It is of impuriance Lo cvary human being living our artificial way, delicious and richest of vi{amin foods (A FOOD—The builder of nerve and gland power) An appetizing extract of highest quality yeast—1 Ib. from 12 Ibs. of yeast Forget Tea and boitee the regular diet of every family. The British Government Report says: **Vita- min B is gecessary to promote growth in chil- dren." And Vegex, remember, one pound of which is made from 12 pounds of the richest brewer's_yeast, is the richest foodstufl in vitamin B known to science. It isa food, not a drug. And it is delicious to taste, can be served in 50 different ways—as a bouillon, as flavoring ip soups, gravies, relishes, as a spread with or without butter on bread. Vegex as a Bouillon A third of a teaspoonful makes a most appe- tizing cup of soup, tremendously rich of vita mins. Its refreshing effect on the whole system. especiully the nerves, is noticeable after the briefest use. The bouillon has an unusually appetizinz meat flavor although centirely of one-cell vegetable origin. Strergth according to taste; and according to strenzth this bouillon *4c'to 2c per cup! A tiny quantity of Vegex added to soups and gravies gives a delicious flavor, NS Vegex As a Spread on Bread ‘With er Without Butter A delicious vegetable sandwich that satisfies the craving for meat sandwiches. Whole ‘wheat bread is preferable. But since Vegex is full of Vitamin B concentrate youmay, if you wish, eat white bread with the spread and get the needed food-constituents. By drinking Vegex bouillon you will find almost at once, at the first (surcly the second or third meal) that you crave less tea or coffee, less or none at all. You wor’t find it a hardslip to cut down on thc.c alkaloids. Why? Be- cause when you have fed your nerves with VEGEX you won't want to whip your nerves with tea or coffee, Vitamin Certified ““Our feeding tests show VEGEX to be the most potent carrier of the water soluble B vitamin we have ever seen. The Christian Vitafood wafers show a higher vitamin potency than milk and many times more potency than baker's yeast. They are particularly richinthe fat soluble A and the water soluble B and C."* (Signed) LEWIS B. ALLYN rectot of the Westfeld Tenting and AR GRS R BT Regarding Vegex Almonds These Laboratories Certify: That we have conducted feeding tests in our laboratories, using Vegex Al ds as the sole source of Vitamins: That Vegex Almonds are potent-in Fat Soluble A, or the growth promoting factor, the Wa- ter solutle B and the Water Sol- uble C factors. In addition they give us satisfactory chemical anal- ¥sis with an acid neutralizing ash in the organic mineral salts, We regard them as highlg desirable products both from the standpoint of vitamins and chemical constit- uents. EX ITAMI FOOD Content Suis ta ta Gty That we have cond: That Veoex Almonds are highly potent in Fat Soluble A o the growth- promoting factor, the water Soluble B, and the water woluble C {actors. Tn whditon, they e wb tactony Other Certified Vitamin Foods Almonds Vegex almonds are a brown nut shaped pure food compound, potent in Bfl the three vitamins., Potent in fat soluble A, rich and strong in vitamins Band C. Eat them instead of nuts. They contain all the values of vita- min A of cream, B of Vegex and C of citrus fruits. They are delicious —a new delicacy with all the value and none of the drawbacks, indi- gestibility, greasiness, of the heav- ier food, nuts. They promote the growth of chil- dren and are potent stimulators of the vigor of men and women. They increase the appetite, improve digestion and normalize the functions of the stomach and bowels. Buy them in 10-cent or $1.00 packages. Sample of Vegex Almonds on Request Ask for Vegex almonds at your grocery, delicatessen or drug store. If they have not yet received their stock or do not carry these foods send us your name and address and theirs today. Fora free sample of Vegex almonds enclose a 2¢ stamp. Or if you prefer a more generous supply, send $1,00 for a can of 250 if your dealer has not yet received his stock. Vegex Vitafood Vitafood is a fruit, cereal and nut product exceed- ingly high in all knownvitamins. It is composed of un- cooked fruit pulp, cereal extractsand concentrates of vegetable organs of growth,depend- 10c packages ing on natural sugars for sweet- $2.00 boxes ! ness. Contains not less than 3% 5 of the most valuable organic mineral salts of iron, cal- cium, potassium, sodium and organic phosphates, Vitafood palatable and pleasant to eat as fine candy. Tt has none of the disadvantages of raw yeast, such as disagreeable taste, stomach and intestinal fermentation. Yeast contains only the Vitamin B, Each 10c. package of Vitafood contains more Vitamin B than will be found in twelve times the same quantity of yeast, and in addition it is strong in the growth promoting Vitamin A and the tooth and bone building Vitamin C, which are just as essential to good health and vigor. To physiciane, hospitals, universities, and scientific laboratories— Affiliated with the Vitamin | Food Company are thc Vita- min Research Labomtories, a scientific institution organ- | ized to supply physi-ians and scientific workers with vita- mins taken from yeast, root, leaf and vegetable sources in highly concentrated form. i Physicians and scientists en- gaged in research work can obtain information and a free supply of certified vitamin concentrates, Viaminand Mar- I mite Tablets by writing the Vitamin Research Laborato- ries, Gotham National Bank Bldg., New York. Physicians can secure supplies from drug stores, and drug | stores can secure supplies from the following drug jobbers : SCHIEFFLIN & CO., 170 William Street McKESSON & ROBBINS, 91 Fulton Street LEHN & FINK, 635 Greenwich Street Vegex bouillon is being prepared daily for demonstration in several local stores, and little Vegex sandwiches may be - ed-——without charge: the demonstrators’ inds in these sto, If you want to find out how Vegex tastes and how you can use it in your Kkitchen get a cup of bouillon and a little sand- wich. Have the dealer explain to you that here is a real food, the real vitamin concentrate, ll_l(' one that was used for starving the one that you and I all of us need for better health soldier: er cnergy and perfect manhood and womanhood. ind grea Sample Vegex Bouillon or Vegex Sandwiches at THE SOVEREIGNS TRADING CO. STORE 160 Main Street This store is making a SPECIAL OFFER of Eugene Christian's “Ten Little Lessons on Vitamins.” Regular price $2.00, and an 8 oz. jar of VEGEX. Regular price §1.00, both for $1.40. Other dealers wishing to give demonstrations of Vegex, or wish- ing to stock these food products should address Vitarmin Food Co., 1815 Broadway, New York City. Sovereigns Trading Co. 160 Main Street. A. Rapp 217 So. Main Street. Millar & Olson (at all four stores) 61 Arch Street. New Britain Market Co. 318 Main Street. Try a week’s supply—(atourrisk) Within a week The Vitamin Food Company guarantees: ;' . might <v. within three days) the value of these vitamin foods will prove itself within the family : — Your meals will cost less and will be more appetizing. Because you are serv- ing real food, the life of food. The children will show unusual health and less nervousness and irritation, The women will improve in every way physically. The husband will gain more vigorous manhood and his energy will be greater. That tired feeling, and the many minor ailments due to wrong eating, will disappear. In fact, you will find that it is not so much the foods we eat that injure us, as our failure to include with our diet the right foods. You can eat a reasonable quantity of almost any food if you also get the right combinations with the right mineral salts from the vegetable substances and if in addition you get the proper supply of vitamins. 9 o If, after using a jar of Vegex or a can of Our ““moneyback ™ offer : y./..",[\i% 7 ok of Vitafood wafers, one or all of these—you do pot find the results as per our guarantee; if you do not want to continue always thereafter with one or more of these prod- ucts, then take the partly-empty jar or the partly-used can back to the dealer from whom you got it and get your money back. We will pay that dealer. Your word and your word alone will decide and there will be no argument. If you are not fully satisfied to continue with this food, simply return what is unused and get your money back — and no charge for the food you used. This offer, of course, naturally applies on the first purchase only, for only one jar of Vegex and only one c almonds or one box of wafers. Now, will you try these foods today ? Especially a jar of Vegex at 30c, or 55c or §1.00. Drink a cup of the bouillon tonight and sce! Telephone or call on any of the dealws named below. To be had in the following Stores: The following stores are only a few of the representative stores. There are hundreds of others thruout the city. Bloomquist & Edman 343 So. Main Street. D. J. McMahon 52 Lawlor Street. “he Miller & Hanson Drug Co. 30 Church Street. The Dickinson Drug Co. 169-171 Main Street. Crowell's Drug Store 83 West Main Street. City Drug Store 187 Main Street. Universal Co-Operative Society 221 East Main Street. PLAINVILLE Eastwood & Thomas No. 6 East Main Street. Simpson’s Grocery,