New Britain Herald Newspaper, August 21, 1920, Page 5

I A PLANT = RAILWAY CONSTRUC- TION PROJECTS ABROAD OF- FER NEW MARKETS FONR. AMERICAN EQUIPMENT By Faawcs H. Smmox ‘ Vice-President Guaranty Trust Com- pany of New York. ¥ The war has scattered American prod- mets all over the'world. Our goods have been Introduced in markets which they o Dever before sought or where they never - |l-lor0 bad entry. And they were intro- Huced at no cost whatsoever to the manufacturer. They were distributed |pa & scale which would have been im- Possible under normal conditions. There was no competition. The world des- perately needed food, fuel, clothing, ma- terials, and machinery. Oufs was the o4 only nation which could supply the de- mand. But we cannot expect the de- mand to continue indefinitely. ’ b Burdened with war debts, the Faro- pean belligerents are bending cvery of- fort to speed up their industrial machin- ery, to curtail imports and promote ex- ports. We would indeed be blind were #! we not able to see that we must meet the keenest , rivalry . in , international trade. . | Our products will no longer sell them- stlves abroad. The demand for them must be stimulated by effective adver- tising. Otherwise the unprecedented ad- . wantage which chance has bestowed ypon Mo wilk be lost. | This is absolutely essential, not only o maintain and to foster our foreign rade, but ‘also to preserve our present prosperity. The cessation of hositilities found us with a tremendously expanded o e AMERICEN FARM TRACTORS READY FOR SHIPMENT-OLR AGRICULTURAL MACHINERY CAN MONOPOLIZE THE GROW- ING MEAERKET OF COTTON MILL IN FALL RIVER.~ ADUEATISING WILL EXPAND &ND MEINTAIN THE FOREIGN SALES OF AMERICAN TEXTILES our productiveness without impairing business and prosperity. Consequently, we_must encourage as never before the consumption of American goods in for- eign lands. Jn belping to eccomplish this result, therefore, advertising will as- sume ap ecovomic importance that can scarcely be exaggersted. Advertising could not be employed to better advantage than now, for, thanks to the intensive and broadcast war—ad- vertising campaigns conducted by the respective belligerent governnients with- in their own countries and through propaganda publicity to which they re- sorted in neutral lands, the world is prepared to respond more easily than in the past to advertising appeals. EUROPE MECHANICAL DRICK SETTER, LIFTING,CONUEYING AND SETTING 1000 DRIED BRICK IN THE BURNING KILN ~-@MERICE cansSUP- PLY THE PUILDING MACHINERY FOR EUROPEAN RECONSTRUCTION GWESTERN NEW YORK. GPPLE CROD —NEW MARKETS IN EVROPE CAN BE CRERTED FOR GHERIC%N FGRY“EEQS # BSSEMDBLY HALL OF & BIG MOTORCARCOMPENY - GMERICAN AUTOS FACE SHARP COMPETITION WITH OTHER COUNTRIES INTHE FOREIGN MARKET a products of unquestioned merit of which the general public abroad knows little or nothing because the manufacturers of such products are content to practice principles of more or less primitive bar- ter, apparently unconscious of the fact “hat by educating the general public to an appreciation of the worth of their 'pnrficullr products they would not only profit themselves but would perform a distinctly valuable economic service to the country. In other words, they lack the vision which is the especial genius Industrial capacity. We cannot lessen| There are thousands of American|of this nation. In the kitchen of her own home §ister Mary cooks daily for a family of four adults, She brought to her kitchen an understanding of the themistry of cooking, gained from study of domestic science in a state aniversity.. Consequently the advice she offers is a Lhappy combination of theory and practice. Every rocipe shoe gives is her own, first tried out and served at her family table. Copyright, 1920, N, E. A.) en the glass stopper of the vine- §ar or oll cruet sticks don't hit it The most careful tapping has been known to crack the neck of the bot- tle. Pour wajer over the outside of the sruet, gradually increasing the tem- perature. The heat causes an almost infinitesimal amount of expansion of he glass holding the stopper but sy mmough to allow its easy removal This will not break even cut glass. Th lowly Ine: ing heat tempers the glags, so there is no sudden change of temnerature. Menu for Tomorrow. Breakfast—Fresh pears, creamed dried beef, baking powder biscuits, ‘soffes. Luncheon—Tomatoes stuffed and baked, bread and butter, pear con- Serve, tea. Dinner fried potat sauce, apple celery and nut maple mousse, coffee > My Own Recipes. fully prepured and attractively served, the dinner will be worthy a “dressy’” dessert such as maple mousse. The idea that foods must be In keeping with each other s not to be sneered at. Corned beef and cabbage would not be com- #$atible with ice cream. But in this fay of lost ~alues, round steak some- times has to be served to guests and the deasert relled upon to make a sompany dinner. Tomatoes Stuffed and Baked. tomatoes. ot corn. 4 “bread atum! cooked French cream salad, out inside pulp tomato julc carding seeds. of corn and scrape out the milk. Mix corn, tomato juice, bread crumbs and ham. Add we Beason with pepper’only it the ham is salty. But there are other and bigger prob- lems for advertising to- help solve through dispelling ignorance. ~Consider for a moment what we may expect in default of proper understanding of the vital economic questions -pending; before this nation today. Recall how near we came to authorizing by popular vote a debased currency during the free silver campaign; how long we temporized with our critcal banking problem; how we have hampered and shackled our large industrial institutions in their legitigate expansion and beneficial economic fhnc- tions; how. we have over-regulated and strangled our railroads; how we hate Wlundered in our taxation. Realize how we permitted the menace ‘of government ownership, and its proved inefficiencies and political and financial tragedies to continue; how the organized might of labor and other class interests works its way at public expense. All these and many more similar situations demand the light of fact and reason. |The inevitable harvest of ignor- ance ,is industrial and social disaster— as Russia has so tragically demopstrated. Public sentiment must be informed and guided, if it is to find expression in proper action. It is certain that never in the history of this country was a knowledge of economic facts more imperatively need- ed. New and large business problems confront us. The civilized world is un- THE GREAT AMERICAN HOME‘ (1 Z 1/ top from tomatoes. Scoop Drain and use the to moisten stuffing, dis- Cut tops from kernels beaten yolk of egg. Fold In white of egg beaten T — ",’/, A // m” /////////"/// s mixture. Put a bit of butter on each ‘ tomato and bake in ramekins. Pear Conserve. pounds pears. pounds sugar. pound raisins, | lemons. | oranges. . cup English walnuts. pieces. Peel oranges and lemons and chop the peel. Cut the fruit into small pieces the same size as the pears. Put ingredients into a preserv- ing kettle and boil till thick and the pears are transparent. Pour into glasses and seal when cold. i Advice is tha - one thing that hasn’t gone up in price—it’s still free. dergoing " an economic readjustment. The nation which best understands the facts and the prindplw. underlying them will profit most largely, and the nation which takes the most intelligent advantage of advertising in its manifold forms, both as a medium of education and as a potent factor in building the business of the future, will prosper most. Advertising is on the threshold of its golden age. It will increasingly attract better brains, and it will increasingly offer fuller scope to the creative geniuses of business, science, art and literature. Its possibilities for service, in fact, chal- lenge the boldest and most far-reaching imagination. There lie before advertising and ad- vertising men not only the opportunity for service and profit, but the clear call to duty. There rests upon our business part to the common cause, all the proper attributes © advertising man of todsy. That time has long p it ever existed, when proper conditions, could as an experiment or a has long since become economic factor as & and a clearly proven ed a That it may not always, operate with 100 per cen no more .a proof of its bodybynhnmdndvr £ of the failoee of surgery- . oughly mastered the they must work, whose psychology is sure and vision of national o© broad as the world. ‘Today tiser to lay up stores prestige for future m ,. the time particularly for g be informative and ed create new standards of bilize markets, to make fortable and attractive, as fields for advertising cial and advertising to distribute somnd cate thrift. Within two fallacies crowd upon us; lems rise on every side. understanding can they understanding can be through publicity. rises out of public ion is based upon em and popular prejudice. met most effectively th lic mediums as enlight command. In meeting serving not only the ends zenship and social prog ness advantage, which only in an established upon sound economic { Another Record for Zenith Carburetors i / Il ‘l/.l/'v, England, sl Garfield A. Wood, Detroit Yacht Cub, won the - Harmsworth Trophy in the races at Cowes, Isle of Wight, he set up another record for the Zenith carburetor, says V. L. Shobe, assistant general manager of the Zenith Carburetor Company. Both of the 12-cylinder engines which drove “Miss ‘America” to her victory in the two straight heats of August 10th and 11th were Zenith equiryed. .The coa- sistent performance of “Miss America” and the fact that her average speed in the races was over 53 knots an hour, are evidence of the dependability Zenith carburetion. “Miss America” is a sister boat to “Miss Detreit IiL,” the Zenith equipped motor boat which won the Gold Challenge Cup for 1919. A. G. HAWKER Elm Street and power given by For Quick Returns Use the Herald Classified Colu