New Britain Herald Newspaper, June 10, 1920, Page 6

3 COMPANTY, eptad) At 4118 #7 Church St. at New Britain 1l e dntng medium % books and prees advertisers. Prees. ”.‘ oly entitied ation of ail news herwise credited also local news 0. mire Senator fight nd by tter m him in for a thor- His how bra In the side ieago, accord- espondent, h the eyes ast winter at League of Na- o them even re- in Mr. Johnson, oncelves any host dangerous 14 enter into, theirs, comes heart. It Is would jeopar- (he nomination , for it seems in fact, head- a majority of he opinion of ople In their n against any should safe- in the man- utions. Sena- ow for Sproul, pws the direc- nd. e majority of ope that the d understand- o people will the conven- ndent, noting Cennecticut ties, Indicates avor Lowden, to “trade” at the League e by Senator become & favoring an designed to world and ty of Ver- or any other ble that Sen- other and apparent the conven- irrecon- the ultimate ituation which “old guard.” the chances would please r ornot John- h a plank, de- well known id make the stand to the im, as they view of his & question. that his placed him in It is doubt- thers to frame ble to him ndicap under His agreement that has pre- ch a plank, If is rather too his deep-scated “leaguesque.” " MERE. ‘herself upon me of the war at of the 1,- d to the De- coming from o score were of gratification lon sometimes of few draft ity on the part sluckers were were few men did actually d the most of them lon and obeyed discloses real who Is afruid ar, brave . inchin- ugh the coun- surprised by meets who had Meooting strung- a conversation r, Many young and mentlon did_not wear the Re- | Dle gt strikes the newcomer seems as to this everyone clty. though went Into service; most of the young ! service men have wseen overseas, little when the Which is as it should be Britain will cities wher there appears to be cause for eye averting war is men- tioned. New those wil not rank among war anniversuries be forgotten. Too many of its | people have cause to remember, sadly ot death of others almost happily some because the one near to them, f the of und all proudly because compuratively recent who fight because of the splen- did showing the men of New have return those went to Britain made in the war for justice. JAPAN return AND A of the “Vanderlip from Toklo, whither it was in- by SRICA, The Party"” vited Baron Shibusawa to discuss lally of Japan States, une business and educational aftulry affecting United the light questions, one which is the Japaneso feeling on the question of emigration to America. At tho conference immigration into the United States was freely dis- cussed. Harry E. Benedict, secretary of the group of Americans under the leadership of Frank A. Vanderlip, the financier, writes that restrictive legis- lation in California, especially the re- | cent proposal for a referendum, to be voted upon in November, is a matter of profound interest to the Japanese as the brings lime- interesting into of and | NEW BRITAIN DAILY HERALD THU'RSDAY JUNE' 10, 192¢. A knowledge of the article to is essential of course successfu! advertising. And adver necessary to great success. advertised tising is the advertiser finds he is not results, let him look to his will find therein, will point some ad out and he or vertising expert the fault. advertising him, The men meeting a terday point in advertising men the mistake they were in illustrating instance, operuted with ease by gown suitable for a reception. udvertising woman told the chine tier possibly in as woman purchase one of the question. “Trivial,” say, “ridiculous,” some the advertising woman's today may in the advertisements have even a national tion. of some fault the advertiser which is refiected his display. c “JEST RUMINATIN".” al present. “This referendum,” he says, “is a matter designed to cancel the leasehold of ‘ Japanese farmers, and to prevent guaraianship of Japa- nese children by Japanese parent This Igislation would be very distaste- ful to the Japanese, and would be viewed by in- of course, them as an sult to their nationat pride. Mr. Benedict says that the Japanese insist that “Japan had the firmest in- tentions of living up to the spirit and the letter x(ha ‘Gentlemen’s Agree- ment' in e future emdgration of their nationals to the United States. Their plea is for courteous, just and considerate treatment of this em- barrassing and dificult question.” The conference was entirely unoffi- cfal, and as such was undoubtedly an lon that should bring good re- The Japanese desire, according to the reports, the appointment of a High Commission to deal with thiv question. They feel that their gov- ernment should not be asked to deal with a state government in this coun- try, but that the Japanese situation in California is a matter of national im- portance. It s the intention of the “Vander- Hp Party,” it seems, to lay the data they gained béfore the American peo- the proper time, that, in a meastre, the desive of the Jupaneso leaders may be met and “heir argu- ments presented not as a local issue, but as one which vitally affects Jupap and America alike. sults. ADVERTISING. Many retailers believe they are m| & position to prepare advertisements | of the goods they sell because they | know those goods and their ad- vantages better than anyone else. For this reason they can tell of the attractive features. Such fail to appreciate the true psychology of advertising, While, of course, the advertisements they prepare and have displayed are far better than no advertisement at all, they offen fail to obtain the re- sults they should for the simple rea- that they are not selling their g0ods to other experts like them- selves to whom such advertisements would appeal, and while they have made a study of their goods they have seldom made a study of the they expect to sell retailers son people to whom those goods. A writer on the psychology of ad- vertising tells of the manufacturer of a great of dollars in an advertising campaign but falled signally to receive returns therefrom He had prepared elabo- rate advertisements, the mechanical ma- chine showing Yet the tractor The manu vertising man who knew farm but knew of advertising He manufacturer's advertising copy. mechanic to the the tractor who spent thousands explaining advantages of his that It was peerless. farmers did not buy his turer consulted an ad- little about the game examined the machinery “This would convince any ‘the world,” he said “that you have the market " “Of course,” in ufacturer, tractor on man- best replied the puzzled manufacturer. “But to whom wsell the tractor? “To farmers, the manufacturer “Then write an advertisement will The tractor do you expect Mechanics?" of course,” to respond- ed that appeal to farmers, not mechan- was immediately Iron (Robert Russell.) Vacation time is comin' on an’ them who works will play; a lot is restless, plannin’ for that wond'rous holiday. Antici- pation brings new life an’ tired hands works fast—not many days or weeks an’ then—that Joyous time at last! No mat- ter how a feller loves his job he orter feel, in thinkin' of vaca- tion time, a pleasure that s real. It ain't jest fun he'll find but if he takes the proper tack, he'll ba a better worker when he comes a-wand'rin’ back. An’' ‘bosses’ orter sym- pathize an ‘take vacations, too, forgettin® all their worries in the foolish things they do—or ovught to do if they is wise, for, like the men they pay, their lives will be lots better if they takes a holiday. My ruminatin’ pipe puffs on: I thinks I sees a smile in them thar clouds that rises in their own peculiar style: “There's ficlds o' green,” 1 thinks I hears, “an’ woods an’ lakes an’' streams that's walitin’ now to justify all them vacation dreams. There's cities, too, an’ brilliant lights—they costs a iot o' cash; don’t spoil your holiday this year by doin’ somethin’ rash. Emplovers, bid your clerks ‘Bon \'o,\'up/ cemployves, keep lp mind sort of pleasure that is he who seeks will find NAMES BY JAMES SHEPARD. L The Several Stories of Different Names, Familiar to New Britain People, Will be Printec*in Alphabetical Or- der, One Each Evening. Watch for Them. Shepacd name mals. THE STORY OF SHEPARD. XXXVIIL is a trade or occupation meaning— caretaker of ani- It is derived from sheep and herd, indicaWing a flock and a guar- dian. Charle lamb, in reply to the question “why first impressed thee gentle name? came to the conclu- sion that his mncestors were Shep- herds. A few o the many other oc- cupation names are Mason, Carpen- ter, Baker, Cook Miller, etc. A trade name is no proo! of kinship to oth- ers bearing the same name, because all such names arevery liable to be applizd independenly to various per- sons. In some insfnces the name Shepard is derived ‘from Chebbard, a locality in Devemsire, England Again it is from a Wtch personal me Schappert. The Mundred Rolls, ie in the reign of Edvward I., 1232- 1307, have the name Paitor and Le Pastor for Sheperd. The Shep- herd King: is a name yiven to a dynasty of Kings who r&d Egypt for about 511 years, some 900 B. C. The earliest specific date wéhave for this surname is Richard & Shep- herd of Warwick, England, 298, There are twenty-seven British crests for the name Shepard|seven places of that name, forty-nineworks containing Shephard genealogl Six persons by the name Shepard have served in the United States yon- und there were eightydine families of Connecticut ' in FAFNIR DRAGON ouT. Factory Publication Contains Interesting Articles. The Fafnir Dragon, the official fac tory publication of the Fafnir ing company, is off the press and thi month's issue contains some teresting articles and pictures ing not only with the products | the company, but also with events. Several cuts depict ing scenes in connection with Pilgrim Forefathers, including th th christened “The Horse,” and advertisements based on this idea, speaking In the language the farmer understood, comparing the tractor to Pilgrim monument at and the national monument Forefathers. to o . “Nothin An up to *he mlnule quotation from | c be to 84 getting “copy” to Indianapolis listened to & woman yes- who brought forward a unique She showed the , making a washing machine, for delightful a beautiful woman wearing a Y The crude men that poor knowledge of psychol- | 08y was shown in advertising the ma- being operated by a pret- than the one who mlxhl& make may but the element of truth was in criticism that is found in many a fault noted which circula- When advertising fails it is because in the psychology of in | _————— FIFTY INDIVIDUAL | Som\ jear- very in- | deal- of current interest- Provincetown the ADVENTURES GUIDE . - ... by E. A, Mills “Anyone who enjoys. thrilling ad- | ventures of mountain climbing wi'l delight in these cxperiences. There is no hunting or killing here, but the author’s great love and knowledge of nature.”—A. L. A. Bookiist. v e MISSION TO RUSSIA . by W. C. Ballitt Mr. Bullitt'’s testimony before the ! committee on foreign relations of the ; United States senate. . The testimony has been the subject o much controversy which the pam- phiet may illuminate.”—A. L. A. Booklist. OF A NATUR® t * e JONATHAN TRUMBULL, NOR OF CONNECTICUT, by his great grandson, Trumbull. GOVER- 1769-84 Jonathan LETTERS OF HENRY JAMES (two volumes), edited by Percy Lubbeck “Letters to an amazingly various group of distinguished relatives and friends. The letters display a graat capacity for affection and ad- miration and, of course, an inimitable charm of expression and variety of tone. The James enthusiast becomes more interested the further he reads them."—A. L. A. Booklist. OF PSYCHOLOGY BOLSHEVISM by John Spargo “Explains the causes of the move- ment, the severe measures of repres- sion it has brought out, and the cure for what the author calls an anti-so- cial evil.”"—A. L. A. Booklist. “ e RAYMOND ROBINS' OWN STORY vy William Hard "\ uxcrouu account of the exper- iences of a fair-minded American Red Cross officer, written to show the op- portunity of allied diplomacy in Rus- sia. Colonel Robins believes that the real contest between Bolshevism and its opposers should be in the fair competition of economic intercourse. The story ‘ends with June, 1918, but it is worth publishing now."—A. L. A. Booklist. .. STANDING BY,... by Robert Keable “A book of war reminiscences which is not out of date because its author is constantly putting frank, fearless questions, which came to him as a Catholic chaplain at the front, before himself and the reader. H searches the v and standards of the chuzch at point. Besides which, re human and very wj A. L. A. Booklist. “OF DIVORCE ... by G. K. Chesterton .. OKS FOR TEACHERS. ENTIALS OF AMERICANIZA- TION .. .. by E. S. Bogardus “Based upon experiences in Chi- cago at Northwestern university set- tlement and subsequent investigation and teaching.”—A. L. A. Booklist. « e HEALTH OF THE TEACHER .... ... by W. E. Chancellor ‘The purpose of this book is to di- rect teachers how to care for their own health. In non-technical, non- medical language it first discusses the physical disabilities incident to or ag- gravated by their occupational handi- caps, with specific cases for illustra- tion."—A. L. A. Booklist. « e HOME AND COM- MUNITY . by G. H. Traften “Arranged for the purpose of meeting the present needs and in- terests of pupils, instead of educating for after life, this text is the author's usual boon to the elementary teacher. It is built about the interests in home and community science, with labora- tory, field project and reading meth- ods combined.”—aA. L. A. Booklist. .. SPEECH TRAINING DREN, by M. G. bmlle\ Blanton. A book for parents and teachers >f young children which aims to be a practical guide for their direction of the developing speech faculties. The suggestions are ptactical and there are exercises with plain direc- tions.”—A. L. A. Booklist. e STANDISH OF STANDISH, by G. Austin, dramatized by Mrs. Marble. “A dramatization of the well known povel, carefully arranged for amateur production by schools or women's clubs in celebration of the Plymouth tercentenary.”"—A. L. A. Bookl ... STUDY OF NATIONS, with chapters on China and Japan, by H. E. Tuell “To aid the teacher to lay founda- tions for international understanding, the author has recognized lhe high sehool course in modern ropean history. . Each nation is studied from the point of view of its present individuality, of how history has made it what it is, and of what it may be expected to contribute to civilization.”"—A. L. A. Booklist. FICTION. RAM COPE'S YEAR e ... by H. B. Fuller “A story of social university life a suburb of Chicago, with live enough people and a sense of humor hovering near the surface. The ‘vear' of the title was the hero’s period of profes. \ sorship in his alma mater.”—A. L. A \ Rooklist. SCIENCE OF . FOR CHIL.- Blanton and A R BERT EUNICE .. by Isabel Clarks M . RST PIANO IN CAMP ....... by S. P. Da ¥This story has a real Bret Harte fldpr and has been widely published anitranslated into all the important © | larjages of Europs. A very slender € | volge, but characteristic classic of a | vanking schooi of American writers nishing phase of Ame . L. A. Booklist. P L ) Lo | Jane | |elec!ed- mayor of a small town. | i | of quiet i | LIST OF NEW BOOKS AT NEW BRITAIN INSTITUTE The sense of responsibility works a reformation in him which reacts upon the town. . . The charac- tefs are well drawn and the everyday life of the small city is described by a keen observer.”—Publisher’s note. .. MR. WU, based on the play by H. M. Vernon . . by L. J. Miln PIRATES OF SPRING by Forest Reld "A s_ympa(heuc story of adolescent boyhood. . told in a narrative beauty. ‘Will be read by srown-ups who understand boys.” St SIGURD, OUR GOLDEN AND OTHER COMRADES OF THE ROAD, by K. L. Bates. “The grown-up lover of pets will enjoy this book of dog, cat and bird biography. . The writer's fondness for collies is tempered with a sly delightful humor which relieves the book of sentimentality. Pleasant people are incidentals to the animal stories.””—A. L. A. Booklist. PR COLLIE, TALES OF THREE HEMISPHERES by Lord Dunsany “Short sketches or a few pages each, wherein one may revel in the color and curiosities of far-foreign ways.”—A. L. A. Booklist. .« s WHISPERS by Louis Dodge “ “Whispers’ is a newspaper man who solves a difficult crime mystery in 12 hours.”—Publisher’s note. 25 YEARS AGO (From The Herald of That Date) Elisha Cooper, a student at was an usher yesterday at a York wedding. City officials have received requests to bring to the attention of residents the fact that flag day will be ob- served June 14. The first trolley car with passen- gers to go to the end of the Berlin line is booked fo: Saturday. A towr meeting will be held at Turner hall, June 20, for the pose of acting on the rehiring Principai John H. Peck for the High chool. A special train will leave the city this evening at 6:45 for Hartford for the recital by Prof. E. F¥ Laubin. A blue ribbon rally. the first step in the no-license campaign for next yvear, was held last evening at the Baptist church. Yale, New WILL ROGERS SAYS (Copyright, 1920, by The Newspaper Enterprise Association.) Somewhere in Philadelphia, June 10.—The republican convention is be- ing held right here in Philadelphia. Senator Penrose called himself to or- der this morning. I am the only newspaper writer here, as all the rest thought the con- vention was going 1o Chicago; but I knew he wasn't. I asked him shis morning: “Well, Boies, what are yvou having them do there today?” And he said: *“Oh, T will just let them pray today. That is the biggest novelty you can pull on a republican.” I asked him: “What republican can read a praver?” He said: “Oh, they will call in some democrat. The democrats are all praying this year.” “Why,” I asked him, “did you make them think in Chicago that you were for Governor Sproul?’ He answered: | “Well, Will, I will tell you. The only wa_\» to keep a governor from becom- ing senator is to sidetrack him off on the presidency.” “But,”” 1 asked him, *isn't the presidency higher than senator?” He said: ““Oh, no; a sucker out of generally does.” the president—and I asked him In the didn’t candidates stay at home till they were nominated?"” He said, old days | the senator can make ! ™ CARDINAL GIBBONS TODAY’S GHAPLAIN Noted Catbol Prelate Opens. G. 0. P. Session Chicago, 1ll., June Gibbons' prayer at the opening of today’s session of the republican national convention follows: We pray Thee, O God of mizht, wisdom and justice, through whom authority is rightly ad- ministered, laws are enacted and judgment decreed, vouchsafe to inspire Thy servants, the citizens of America, to elect a chief magistrate whose administration will be conducted in righteous- ness and be eminently useful to Thy people, over whom he shall preside, by encouraging due re- spect. for virtue and religion by a faithful execution of the laws in justice and mercy and by re- straining vice and immorality May Thy people always realize the inspired truth, that ‘‘right- eousness exalteth a nation but sin maketh a people miserable.” May they be intimately persuaded that if our nation is to be per- petuated our government must rest, not on formidable standing armies, not on dreadnoughts, for the “race is not to the swift nor the battle to the strong.” May they be persuaded that our gov- ernment must rest upon the eter- nal principles of truth, justice and righteousness; on downright hon- esty in our dealings with foreign nations, and on devout recogni- tion of an overruling Providence, who has created all things by His power, governs all things by His wisdom, and whose eten vigi- lance watches over the affairs of nations and of men, and without whom not even a bird can fall to the ground. “Unless the Lord build the house; they labor in vain that build it. Unless the Lord keep the city; he watcheth in vain that keepeth it.” Grant, O Lord, that the admin- SERVE COOL—and 10.—Cardinal | ANZAC delightful as a drink from a jstration of the new magis- ‘ trate may redound to spiritual | and material welfare >f the coms ! monwealth; to the suppression of sedition and anarchy; and to the strength and perpetuity of our civil and political institutions. I have been, O Lord, in my day. a personal and living witness of the many tremendous upheavals which threatened to rend the nation asunder, from. the inaug-. uration of Thy servant, Abraham Lin'coln, even unto this day. But Thou hast saved us in the past by Thy almighty power and I have | an abidimg confidence that Thou will be gracipusly with us in every = future emergency. Grant that the proceedings of this convention may be marked by a wisdom, a discretion, con- cord. harmony and mutual for- bearance worthy of an enlight- ened and patriotic body of Amer- ican citizens. BANK INCREASES INTEREST Britain | Savings Bank of _New Also Increases Its Demand on Loans for Mortgages. The Savings Bank of New Britgin has notified its depositors that it has advanced its rate of interest on de- posits from 4 to 4 1-2 per cent. Likewise, the bank has advised its clients that it has become necessary to advance the rate of interést asked on loans for mortzsages from 5 to per cent. GIRL SCOUTS’ PICNIC. The last rally of the season for &l the Girl Scouts of New Britain will i take the form of a picnic at Cedae | Mountain, Newington, this week Sats i afternoon. The girls will | urday | by trolley to Newington Center and' then hike up the mountain. In order_ to avoid congestion on the cars, the troops will go in relays on the Hart- |ford trolley. Troop 1 will leave at 2 o'clock, Mrs. O'Brien's troop at 15, Troops 2 and § at 2:30, Troops 3, 5 and 6 will meet at the Y. W. C. 1A, at 2:30; p. m. Each girl will ! bring her own lunch. Plans for camp i will be discussed, games will be , played and every girl who goes will 1 be sure of a rousing good time. is as r('h'e/l(nx and wayside rural spring On tap in Bottles—Dealers cverywhere. THE ANZAC CO., Makers, Miner, Re INWBIBUT()R\'. Boston, ad & Tullock \'E\V ll \\'F\’ Mass. Choice pecans, chopped and blended with soft, creamy fudge, covered chocolate. Foil-wra; Foacspple Lon thickly with dark, rich — c-a-p-t-iv-at-ing-! t Veuille Wetnat “Yes, but these fellows know that all they will get out of 1t is the trip.” Then 1 asked him: think of Johnson?"" He said: “Will, he would be good in the movies.” But 1 told him that talking pictures were | not a success. “What do you I then said, “*How about Lowde! He said, “Well, Lowden can get the Pullman vote: but what we want is a man that can land the day coach vote.” “How about Wood?” He “Wood did all right mamaging Cuba, but Cuba was not organized and demanding time and a half for overtime. 1 said: said, Gaffney Leav; Board Of Finance and Taxation In view of the stand taken by Mayor O. F. Curtis relativo to the ' holding of places on more than one - board by any individual, Judge B. F. Gaffney tendered his resignation from the board of finance and taxation last night. He will retain his place on the school committee. There are now seven vacancies on that commission. Spring Festival Today At State Normal School A spring festival is being held this n | afternoop at thp State Normal school as_one of the (closing exercises in 0 class. Members of o RE FOODS [ 367 MAIN STREET Extra Money Savers for Friday » 12¢ » 29¢ Fresh Laught Haddock . ... Fresh Steak Cod Fish Fresh Flounders ... 1b 12(: Fancy E‘altl?od ... 20¢ Ees .......1n 30€ 1 25¢ Fresh Mackerel . . Swift's Prem. Sliced Fresh .. 1 = Boston Blue 1b 180 Sliced White F Halibut ..... Ib 250 4 Clams e ot 458 I(“Il(:)dffli:g . 3 pkgs 25‘:& E?iafl“,;"‘.‘?"_ e D Dinner Blend Sunkist i ¥ P