New Britain Herald Newspaper, January 17, 1920, Page 11

Benjamin Franklin. What better day \; § could havebeenselected forNational Thrift \¥ E@ Day, the beginning of National Thrift Week? Today is the day that thousands and thousands of loyal American citizens, many right in our town, have started a practice of systematic accumulation by opening a bank account. Today is the day that they have selected to make an end of needless extravagance and establish a surplus in their name in a local bank. Those who al- ready have a bank account have chosen today as an appropriate time to add materially each week to the NATIONAL fhae; THRIFT WEEK E5== %) Establish 4 repu ion as a ing in their bank. In this way they propose to rise to the occasion, just as they did so many times during the war, and help their country tide over a period of severe economic stress. In this way they propose to do their part to assure a con- tinuance of the unusual prosperity which business in general is enjoying at the present time. How many of you who read these lines realize fully all the advantages of having a bank account? How many know even the four main benefits which such a practice brings to a man? For the benefit of those who are not familiar with these benefits we will enumerate surplus which they are in the habit of maintain- Fourth: MAN who keeps a bank account establishes for himself a certain earning power. His business asso- ciates know what hjs capabilities are and when there is need for him to negotiate a loan he finds that he is considered a good risk, his credit is good. The officials of his bank are ever ready to help him out after he has once won their confidence as a man of systematic business habits and of definite earning power. Second: AYING by check rather than in cash means greater convenience and greater safety. There is never any fussing tomake therightchange. ‘There is never any necessity of hav- ing on hand a large supply of cash, which is always unwise and danger- ous. There is no danger in sending a check through the mails. There is no bother in getting and filing a receipt. Your cancelled check is always held as sufficient receipt. First: T brings a man a Very de- finite standing in his com- munity. His friends and busi- ness associates regard him t Third: SURPLUS in the bank means that you are always ready to meet emergencies. A sudden call for ready money finds you pre- pared. You are able to take ad- vantage of discounts on bills and notes for prompt payment. You need never pass up a business opportunity which requires a certain amount of immediately available funds to swing the deal. All these and many others are the benefits which you will derive from a bank account. Visit a banker in your town and get him to explain in greater detail just what a bank account would mean to you. No matter how small or large your requirements are, there is a bank near you which will serve you efficiently, courteously, safely. ' with respect. He finds the merchints with whom he deals are glad to do business with him on a credit basis. He finds that they treat him more as a man of affairs. Get into the habit of building for future needs. Start today a bank account and make it a point to increase your surplus each week. The time whll come when you will realize fully the importance of having on hand a reserve which you can turn into inunediate cash. Remember the teachings of Benjamin Franklin that “a penny saved is a penny earned’’ and save, Save, SAVE! NEW BRITAIN INDUSTRIAL COUNCIL