New Britain Herald Newspaper, October 30, 1918, Page 2

DRUGS THE Dickinson Drug Go. 169-171 Maln Strest Clothing Complete lines of AMHO Body Clothing in all weights in wool, cotton and lisle —also silkoline and wool. The Luke Horsfall Co, 88 ASYLUM ST, MARTFORD. A Wall of Resisfance Emphasis should be placed upon the censervation of strength and the building up of a strong wall of resisiance against weakness. SCOTTS. EMULSION is used regularly by many, right through the winter, as a depend- able means of conserving strength. For the delicate child or adult, Scott’s offers rich nourish- ment with tonic-qualities that are great in their ability to strengthen the body and in- crease resistance. Bcott & Bowne, Bloomfield NJ. 18-21 PAINT MADE. IN SPRINGFIELD! PAINT AND. CHEMICAL CO:' BROs. CO. n Distributor. RACKLIFFE New Brit: will heal that disfiguring rash $0 you can wear this dress * know, because I have used it, and lound that it stopped the smarting and tching when I made the first applica- jon, and in a short time the eruption was gone, I used Resinol Soap with it and it quickened the action of Resinol Dintment. You can get both from your druggist.”’ i help, | cessfully {as much v | was promoted to first ¢ IEW BRITAIN DAILY HERALD, ADVERTISING AND THE LIBERTY LOAN Publicity Made This State’s Suc- cess Possible, Director Writes Newspaper the Loan ‘in Connecticut, k G. directc adertising made possible success of the Fourth Liberty i in the opinion of Macomber, state publicity . wha has writtea an account Allen Loan John K Liberty stationed at T of the shows stewardship to New England committee, ston Mr bevond question An analysis Ma- comber that the much more quickly in where newspaper advertising used. He nvinced that it dc pay to ad Mr. Ma umnlnl s M John K. Allen, Liberty Loan Committee, 95 Milk iy Bostoa, Mass. My dear Mr. Allen, “I am now in a positian to ma report to the volume of Libe Loan ortising carried by nev papers of the seven counties of Cc necticut, that lie in the t Fede Reserve Di show that ¢ fo Liberty Laan during the thr. paign. The ave vertising is 40c men, manufactu loan subscribed communities was quotas werc letter foilows cam- > of this ad- therefore the business s and bankers of the ven counti paid $67,408.40 to sing the Fourth Liberty Loan he governmeat. “I do mot wish to state the follow- the sense of any persondl ng. but rather to show what I believe to be a fundamental fact un- ring the Liberty Loan campaiga, z; 1 understand, indirectly, that no other state in New Ingland made a showing in volume of Liberty Loan advertising comparable with Coanecticut. It is interesting to note| in this connection then, that (‘Unnl'(‘—‘ ticut was the first state to go over the top, and that of the total over- | subscription to the Fourth Liberty Loan of some forty or fifty millions of dollars, Connecticut is responsible for more than fifty per cent It is also interesting to note that those com- e of Connecticut that made the b, on aews- paper publicity munities that made the on subscriptions to the loan. ate, 1 have ane exception to ! nd in this community while > volume of publicity i the Liberty Loan organiz seriptions absolutely fell down. rme com- best showing that of | ¥ With- | @ made no effort, and it was necessary to send a special crew into the munity, when, initwo days of intensive Work, that comfunity of mews- | + failure to | produce their without outside | I have at le; five other com- | nunities in which Liberty Loan ad- ! was at the minimum, and tion werk at least ahout at had a struggle to reach rtising he solici r, and th their quota “To my mind, four Liberty L one of | ereasingly demonstr: i the newspaper publicity sponsible for putting them You will be interc know, also,*ths random measurig of scattering i s from throughou shows that ne to print about forty per ading matter devoted they do display advertis- | would indicate, that in inches of disp the loan, | 67,000 is e us for these te a tatal of g wper space of both | types during the three weeks of the ‘ campaiga | “As to the financial cost incident to | the procuring of this immense volume of publiclty; T will have to leave it ! to you to answer, as the figur | available in your office, while th not available to me at this time. “With all d wishes for the suc- cess of the Fifth Liberty Loaa, for which we are now getting under way I am “Very sincerely “FRANK G State en vours, MACOMEBER Publicity Director, Grin and Influenza ROMO QUININE n time will Preve and Influenza. E. W. GROVE'S nature on box, 3 CITY ITEMS the regular na turned from . is spend- and has recently re- | a trip overseas Joseph W. T, Petras, U A nd Mrs. A. Petras of Middlotown, irned” to his 1ort furlough at his home. Iic mployed at the New Britain Ma- company’s factory and was the to enlist from that listed ine as second class machinist but to the rank of chief machinist. your automobile blocking up your car this Blocks per set of four—$1.00 Britain Lumber & Coal Co tires b winter. New advt 6 BELL-ANs Hot water Sure Relief IGESTIO few days in ti He is in | | son of | ship after spend- | actory. He | 1d lately | WEDNESDAY, OCTOBER 30, 1018, WE THE JOHN BOYLE CO. MEASURE MAKE AND HANG WINDOW SHADES HOLLANDS-OPAQUES-TINT CLOTH IN COLORS TO SUIT THE HOME PHONE 359 AND WE WILL CALL & 5 FRANKLIN SQ. L B s s, CHAS. DILLON & CO. HAXRTFORDP. Phenomena Millinery Values Silk Beaver Sailors of especially purpie, taupe, bluc or brown ht of crown and width of g could be smarter with the 2 $6.98, mmed Hats of great beauty at the lowest possible pric practical and the more dressy types, in every known shade. el trimming conceits of the scason are featured. —Hats worth up to $6.00. worth up to $8.00 worth up to $16.00 high grade becoming s quality in 1pes Varying as brim to suit individual tastes, Not tailored frock or suit Priced splendid valued at $3.00 and $4.00 resp ectively, cloth is one of the we have a wonderful will be sold at $1.00. most popular hat assortment of thes and untrimmed. The colors are va ful, comprising both the rich darker shades gayer ones, toned down with touches of chic flowers. All the very newest shapes from $: Beaver fall and both trimmed materials lovely ha d and beau and the bla 18 upwards. velvet LARGE quantities of StinorA are pur- chased by the Government to be sold to the Soldiers and Sailors. We aim to make SinorA (50& the men” serving their country and the public back of the men, as little as possible. War conditions turn men’s heads to profit making. We believe friends and users are more valuable than the profit of the moment. That is why you can buy SuiNotA at the same price as always. BLACK — TAN — WHITE — RED — BROWN QUALITY PRICE AS ALWAY assortment of Velvet Hats, untrimmed and trimme black, to h- at All d, this ts, ti- brighter, or MALTED MILK & [} :5\' QUALITY Durin mainta ducing add vitality must b ards. made from pur BORDEN’ Dordens THE IMPROVED \LTED MILK “He’s Great ! BORDEN’S MALTED MILK is gen- erally prescribed and is especially valuable in the feeding of Influenza and its conva- lescence, as well as the convalescence of pneumonia, the dreaded sequel, Borden’s Malted Milk is safe and reliable; “He gave me a better appreciation of the RUSSIAN SITUATION minutes than I had received in all my reading.” Spanish Influenza g Illness and Convalescence ITALITY and Body Resistance must be supported and ined. Nourishment is necessary, and ‘must be of a nature that is easily and completely digested, without pro- ed strain upon the impaired digestive organs. blended by a scientific process with malted grains, it affords just the kind of food that is desired at this time to sustain and rebuild strength and body tissue, and at the same time soothes and quiets the tired nerves. When your doctor orders Malted Milk insist on BORDEN’S MALTED MILK when buying it. Sold in square packages only at all drug stores. when c maintained at all haz- e, rich cow’s milk, and S CONDENSED MILK CO., 108 Hudson St., N.Y. GOV. MARCUS HOLCOMB Said of Him MAYOR QUIGLEY Said of Him. Get him to New Britain if you can” These men were speaking of GENERAL AGAPATIAN Who Speaks at THE METHODIST CHURCH 7:30--SUNDAY EVENING “RUSSIA Hear what he has t -7:30 and THE BALKANS” o say about, The Bolsheviki and Why Kerensky Failed The real people of Russia and the Balkans. ALL ARE WELCOME PUBLIC WELFARE HEARIN Hartford, Oct. 30.—The comm of public welfare, 3, Public Ac 2s in the s of 1917, will hold hall of the State Capitol Wednesday and insuran I hearin representati ford, at 2 p. m .\n\‘\‘nxlu‘r 6 created by chapter | house of ! Hart- | in 30 Clear the Skin A beautiful complexion is the outward mark of good blood and a hcalthy body. When the stomach, on of health age pensions, and the other matters commission by chapt | desired that all who concerning and discus | the comm | Brosmitn, Hartford; ) George e Harry Bro ays. He is Devens. minimum w po. facts or opinions that they consid these subjects avail selves of this opportunity he personnel of 'n is in town for stationed etaronito el lovely. 163. It is important them- | to present | William Jacob ". Manee , Darien; at Camp liver and biood are in good order, the skin is clear and Unsightly blotches, pimples, eruptions and sallowness show the need of Beecham’s Pills to stimulate and regulate the vital organs and improve the circula- tion. Good healthand better looks soon follow the use of BEECHAM'S PILLS Directions of Special Value to Women are with Every Box. Sold by druggists throughout the world. In boxes,‘10c., 25¢.