New Britain Herald Newspaper, May 10, 1918, Page 15

1t event to make shopping con- have been provided for thi <« nnd tailors assure you of perfect venient. Our corps of export fi fit in casc of alteration. wvery garment In this event is a new Spring or Summer model, just arrived. SALESPEOPLE ’ ANNOUNCING Of New Britain’s Finest and Most Up-to-Date Women’s and Misses’ Outerwear Shop STAR CLOAK AND SUIT SHOP’ 149 MAIN STREET—————Jl Saturday, May 11, Is Opening Day For weeks we have been planning, studying, waiting for this greatest event of the year and trust that we will succeed in presenting to you satisfaction All the Attractions of Style--All the Satisfaction of Quality-- All the Greatest Savings in Price i IMPORTANT - No store anywhere has ever extended an invitation to its opening with mere sincerity and the genuine desire for you to be among those present. = We want you to come to us t]omorrow and view this magnificient new store. See its superb stocks of Ladies’ and Misses’ SUITS, COATS, DRESSES AND SKIRTS See the wonderful values. Every garment in our store is brand new and every purchase you make it carries with it a guarantee of absolute and lasting satis- faction. 'FOR OPENING DAY In a spirit of gratitude and appreciation to our cus- tomers we will eliminate our usual profits. For Tomorrow Only every garment will be sold at actual cost, thereby making the STAR OPENING A GENUINE MONEY- SAVING CELEBRATION. & *Will always be to build on a foundation of confidence. We will make every thoughtful endeavor to inspire within our customers the confidence that makes for substantial and successful progress. We can only accomplish this by serving you, and serving you well. We want you to always find our store the right kind of a store—the Best Store in New Britain, presenting immense assortments and good values, and a store that guarantees you abso- lute Satisfaction. Only on this basis can we expect a reasonable growth and in the days to come we will strive to always offer the latest apparel at the lowest possible prices and thus war- rant the continuance of your valued patronage. THE STAR CLOAK & SUIT C0. DRESSES Special Saturday Introductory Prices EveryGarment at Cost Don’t Miss This Opporfunity Tomorrow. Never before in New Britain have such remarkabie price concessions been made. To intrsduce our store and our stocks every garment will be Sold at Actual Cost. Special for Opening Suits that other stores are selling for $25 Our Price $15 Regular $30 Suits Regular $35 Suits $20 $25 Regular $40 Suits $30 Special for Opening Coats that other stores are selling for $17.98. Our Price $12.98 Regular $30 Coat Regular $25 Coat All Sizes l . All Kinds, SKirtS From $3.06 up to $25.00. Special for This Opening Dresses that other Stores are-Selling or: $2500 We Will Sell Tomorrow" [ $15 Other Dresses From.$16.50 to $40. THE STAR CLOAK AND SUIT CO. 149 MAIN STREET