New Britain Herald Newspaper, September 4, 1917, Page 5

NEW BRITAIN DAILY ‘HERALD TUESDAY, SEPTEMBER - 4, 1917. MERCHANTS OF U. 5. IN ITALIAN TRADE - But They Must Extend Credits to Hold Position Rome, Aug. i | | | [ | | I 15.—(Correspondence ! of the Assoclated Press.)—'The gap | left by the withdrawal of German and Austrian merchants from Italy is gradually being filled by American products,” saild H. P. Benton, an American who has for many years been manager of one of Italy's largest department stores *“bhut if Americans | ‘wish to hold this trade they must get | around to extending credits and ca- tering to the trade by making small- 1 lot sales. “I do not mean that Americans should ‘do business like the Germans, ! because they can't. was often a losing proposition. loss was made up in many cases Jdirect subsidies of twenty-five German business The by per cent. to irms pushing German goods. | 1 know personally of a big firm in Milan that handled German hoisery. | By having this line of goods man-, factured in Germany in its own shops instead of in Italy, it received. this subsidy and therefore undersold not only Itallan but English competitors. “So you see, the vaunted German business methods were not really business methods were not really business at all. I think this subsidy arrangement must explain why the German turned out such a lot of poor grade goods. to make sales under all stances. The more sales the subsidy. ‘“Now, at present America is the only country which can supply many of the articles needed here. There- fore, if her wholesalers demand cash at New York, the Italians must pay or go without the goods. But this system does not tend to build up steady trade. So soon as these mer- chants get the opportunity, they will duy in France or England, or else make up the goods themselves, as they are already beginning to do. Also, it must be remembered, that there are no large combinations of merchants here, that it is a country of small stores, and therefore whole- salers must be willing to sell in small lots. In reply to inquiries an Ameri- can firm will send over a handsome set of literature and ask for an order of thousands of the article in ques- circum- tion when the buyer has only dozens | in mind. “I think the Americans who ,have looked over the fleld realize that Italy is really virgin soil commer- clally, and offers big opportunities for the establishment of manufactur- ing plants backed by foreign capital and worked by Italian labor. From His pig object was | more | NEW YORK TRAFFIC WORSE THAN WAR T1USS HELEN OWEN Miss Helen Owen, who recently re- turned fronm France, where she had been driving an ambulance on the battle front, has returned to New York and has obtained a position driving a truck. After her first day's experience with New York's traffic she said she would rather be on the frnt driving amid shells. this point of view, a thorough under- standing of the Italian mentality is necessary and possibly a long cam- paign of education to prove to the workman that the employer's inter- ests are his interests: At bottom, the Italians are goodhearted, kindly peo- ple and if you get their gbod will your way is much easier. One must be cautious in making contracts, and not take their little tricks too ser- lously. “From a retail point of view, busi- hess is now very good. The majority of my sales are made to the richer Italians. They are willing to pay very high prices for what/ they want, and they particularly want foreign made goods. 'For this reason Ameri- can made:goods go well. American shoes have already secured a fine arket here. I think also that the merican five-and-ten cent specialty stores would do well. Other Ameri- can specialties like men’'s shirts, socks, underclothes, readymade suits and overcoats may in time secure a wide market, though at present the | awalting us. | custom is to wear tailormade clothes.” American Women in Bagdad. Geneva, Switzerland, July 28.—A member of the Devon regiment in charge of A Maxim Gun Segtion, who was severely wounded before Bagdad, “What was our surprise on enter- ing Bagdad—I went in on a stretcher to find a number of American ladies A few wore the Red Cross badge, but I have not been able to find out how the others got to Bagdad hefore us, because I was moved down south quickly. How kind they were to the wounded. fruits, flowers, sweets, tobacco etc., and -worked hard in the heat. But as long as I live I shall never forget .an iced drink of clear wholesome wa- ter an American girl gave me when 1 was suffering from fever. I have never tasted nectar, but I think that was it. Think of ice after a march through a hot sandy region. Many a British officer and man will remem- | ber those kindly American ladies who have saved many lives." Grandmother's Botanfc Medicine. In every pioneer home the botanic recipes of our grandmothers for the treatment of disease were wonder- fully. dependable. Every fall she gathered her various herbs: thor- oughwort, camonile, sage, pennyroval, wormwood, rue, etc. It is interesting to note that Lydia E. Pinkham's Vegetable Compound, the most suc- cessful remedy for female 1ills we have was originally prepared for home u®e from one of these botanic recipes, and the demand for this fa- mous medicine has grown until over 350,000 pounds of roots and herbs are used annually in its preparation. It will well repay any woman who suffers from female ilis to give this famous medicine a trial.—ad RATZKN Ratsl&hsiice Abbe Hardware Co., New Britain, Dickinson Drug Co., New Britain, Erickson & Johnson, New Britain, C. A. Hjerpe, New Britain, C. W. Lines Co., New Britain, H. L. Mills, New Britain, 8. P. Strople, Eaton Brothers, 8. M. Cowl 2 . Jos. W. Ca Newington Jct., Conn. C. W. Bushnell, Plantsville, Conn. AND ALL GOOD DEALERS. KIDNEY TROUBLE 0% "% feauits Tou can make no mistake by using Dr. Kilmer's Swamp-Root, the great kidney medicine. At druggists in large and medium size bottles. Sample size bottle by Parcel Post, also pamphlet telling you about {t. Address Dr. Conn. Conn, Conn. Conn. Conn. Conn. Conn. eceptive dissase— thousands have !t and Kilmer & Co., Binghamton, N. Y., and en- Close ten cents. also mention fthe New Bri- tain Daily Herald, Mobilizing for the War Your Uncle Sam is getting ready to fight. All over the country, hundreds of thousands of artisans are busy with war preparations. Great warships are sliding off the ways; navy yards and arsenals are working night and day; great mobilization camps are springing up as if by magic; everywhere the vast resources of the Nation are being gathered together for war. All .over the Bell telephone system, thousands of employes are busily engaged in all branches of telephone activity, to keep pace with the extra- ordinary telephone needs of the Nation. Everywhere poles are being set and wires strung, central office equipment increased, new long-distance lines con- Structed between important points and telephone facilities increased. ‘The greater and more varied the Government’s war activities become, the greater will be the demands upon the Bell system for service. With the in- creased Government requirements, there will be greater demands for com- mercial service. The scarcity of material and labor have set definite limits to the amount of new construction, and the needs of the individual must be subordinated to those of the Nation. It is going to be harder to .supply new. telephones, extension telephones and to put up wire to new telephone stations, because of the vast amount of telephone equipment devoted to the service of the Government, and because the Bell organization has contributed heavily to the draft, and many of our technically trained men have voluntarily joined the colors. When you use the telephone, we ask you to remember the atriotic serv- ice we are rendering the Government, the extraordinary conditions we are facing, and to help us maintain good service by a conservative use of your telephone and equipment. THE SOUTHERN NEW ENGLAND TELEPHONE CO. I @) N ot/ 8 writes from the Clive hospital, Bom- . ! bay, to his uncle here: One Light Touring Car Self Starter and Electric Lights—Demountable Rims with one extra tire. Very economical on gasoline and | @ oil.. Will sell at a sacrifice to make room. M. IRVING JESTER Corner PARK and ELM TEL. 2109 T helieve / they bought up the whole bazaar of | MILES per GALLON When you figure miles per gallon, there is no gasoline as cheap and efficient as SOCONY. Because SOCONY is not only pure and powerful, but uniform. Every gallon is like every other gallon, no matter where you buy it —quick starting and chock full of energj. The SOCONY seal means that the gasoline it marks is the best that extensive sources of sup- ply and highly scientific refining can produce. SOCONY is so different from the inert mixtures that are often sold as gasoline that it pays to be par- ticular what goes into your tank. Say “So0-CO-ny” and look for the Red, White and Blue SOCONY Slgfl. Standard Oil Co. of New York The New Home of the Overland, 139 Arch Street, be opened September 15th. Service will be given ¢ Overland Cars previous to that time at the Forestvillg Branch, of the Overland-Manross Co., Corner Church and Central Streets, Forestville, Conn. The Sign of a Reliable Dealer and the World’s Best Gasoline yDEALERS WHO SELL, SOCONY MOTOR GASOLINE Charles Bence Garage, 18 Main St., New Britain. Central Auto Station, 286 Main St. New Britain, Clty Service Station, Cor. Hartford Ave. & Stanley &t. New Britain. Corbin Motor Vehicle Co., 128 Chestnut St.,, New Britals, Dennison’s Garage, 430 Main St., New Britain Wm. F. Keeley's Garage, Cor. Elm & Frankin St., New Pritain. J. 0. Mills & Co,, 80 West Main 8t., New Britain. Morrin's Garage, \ 200 East Main §t., New Britain. New Britain Garage, 10 Cbestuut St, New Britain. F. E. Purinton Garage, 3 180 Arch St., New Britaln. Racklifte Bros. Co., 2 256 Park 8t., New Britaln: George Rapelye, ¥ 250 Maln §t., New Britaln. 4. Ravizza, 2 South Main & Brooks Sts. New Britain. W. Woodruft, ' ¢ Berlin, Conn. * J. E. W. Bowers, East Berlin, Conu. 3 TAAWLLLINCURAOaLD a1 QUUAULUIIRGIIAN 0O e warrbhoruegedgvobiopoyg There Are Ten Faces in This Picture. .Can You Find Seven of Them? FREE PRIZES In order that the readers of this paper will be Detted acquainted with our firm and the wonderful line of piancs we handle, we will give away ABSOLUTELY FREE tg the persons sending in answers to, this WARRIOR BOLD *PUZZLE the list of FRIZES below. Read directions bel ow. Diamond Ring 14k Setting Ladies’ Gold Watch 20 Year Case Chest of Rogers’ Silver 32 Pieces Gentlemen’s Gold Watcly 20 Year Cas Joint Split Bamboo Fishing Tennis Racquet Safety Razor Genuine Imported Stone Scarf Pin Baseball Glove 1 Silver Tea Set Girls’ Roller Skates Banjo Boys’ Roller Skates IF YOU CAN SOLVE THIS PUZZLE | Bicycle Sewing Machine Brass Bed Directions:—Trace the faces In the picture on this or a separate sheet of paper or any other material and number them 1, 2, 8, etc. You must find at lcast seven of them. To the 15 neatest correct artistic answers will be given absolutely free the 15 prizes in the order named. Remem- ber, that neatness as well as correctness is taken info con- | sideration by the judges in making the awards. Only on answer from a household will be allowed. Limited to those residing in New England. Winners will be notified by mail. All answers must be in our hands not later than Sept 14th. Mail or bring answers to our salesrooms. 301 BRIDGE STREET SPRINGFIELD,