New Britain Herald Newspaper, July 6, 1917, Page 13

NEW BRITAIN DAILY HERALD, FRIDAY, JULY 6, 1917. I a_r_n EL_e “Hit-the-Trail” I bear a message toyou, a message so filled with human, throbbing interest in every word, and a stirring appeal’ in every line that you can't help but welcome the oppor- tunities it holds out to every man and woman in this community. A wave of prosperity has been sweeping broadcast over this country, the banks are filled to overflowing with money. No matter how plentiful the dollars are the average man or woman is always keen to save money and [ am going to give you the chance, if you will read this advertise- ment and take its message to heart. In the home, the gradual rising cost of wearing apparel cuts into the income, this sale of seasonable merchandise at unusually liberal price reductions will give you the chance to buy better clothing at a lesser price and it will pay the heads of families to take advantage of it. I have come to smash clothes prices into smithereens in this town and if you will “Hit the Trail” to this store I will prove to your satisfaction that I speak nothing >ut the absolute truth. In the limited space of this ad, I have quoted remarkable re- ductions. - The goods are clean new merchandise bought for this season’s selling and none of it can be duplicated by us at the prices that it was bought for earlier in the year. Come, 'see the stocks, consider the values, then let your sclalnse of economy guide you into making liberai pur- chases. Our window displays will interest you with their many bargains and you will find plenty on the inside of the store to back up a hundred fold every statement in this ad. The Sale starts at 8 a. m. on Sat- urday, July 7th. r ¥ ~ T ) P . “Hit the Trail “sale / | Smash the “High-Cost-of-Living” a body biow by buying _pring and Summer Suits and Trousers at reductions ‘ that will save you many dollars The makers on account of the consténtly increasing value of wool and other materials cannot make those garments teday for the prices they are marked during this sale. The styles are down-to the minute, the fabrics and patterns are of the best and the men who buy will be mighty lucky fellows (or mighty wise ones) who get them. $12 SUITS k] A\ s A cut to $7.95 You never before saw such splendid values on absolutely new and stylish gar- ments as comprise this lot. It will pay you and pay you well to pick out at least two suits. $15 SUITS cut to $9.95 It seems a downright shame to sell such fine garments as these at this price with the fact staring us in the face that by carrying them over we could reap a large profit next summer. $18 SUITS cutto$11.95 Just take a peep at these suits—slip on a coat, size up the fit in a mirror, then you will be unable to resist and will say to the salesman, “I will buy this one.” A ‘word to the wise means much. $20 SUITS cutto$13.95 Elegant cheviots, worsted casgimeres, rich in materials, pleasing and colorful in patterns are the strong peints in this splendid group. Pick them out, gentle- men! “Guess I know the way tothe Mother’s Heart” $4.95 for Boys’ $8.00 Suits Made to withstand hard wear There are dark suits and lighter—mixtures and plain colers. Just about EVERYTHING. - Mothers who know what’s happening in the wool market will buy plenty. . - Summer Trousers Savings Trousers in an unusually well selected assortment of patterns—stripes of every weight—solid blues and grays—mixtures—worsted, cassimeres, chev- fots—you know how they run. PRICES: $1.45, $1.95, $2.45 and $3.45 R-E-M-E-M-B-E-R This Sale Starts Saturday, July 7 The policy of this house has bheen to sell all goods in the season in which they were bought to be sold. Not to carry them over. The “Hit-the-Trail” man will do this at the prices quoted above. There are lots of bargains whose great reductions cannot be quoted in this ad. INEW YORK SAMPLE SHOP $22 SUITS now $15.95 These suits represent the very cream of the finest makers in America. All styles. All models. All De Luxe fabrics and patterns. 357 MAIN STREET NEW BRITAIN r