New Britain Herald Newspaper, July 3, 1917, Page 7

SUMMER HALF HOLIDAYS FOR 1917.. Beginning July 13th, Store will Close Fridays at Noon until September 14th, inclusive. In Observance of Qur Nation’s Declaration of Independence, Our Store Will Close All Day on July Fourth OUR GREAT MID-SUMMER SALE HAS BEEN OFFERING EXTRA BIG VALUES THAT WILL BE CONTINUED FOR A TIME.. WATCH OUT FOR MORE NEWS OF SPECIAL BARGAINS IN' NEXT ISSUE OF THIS PAPER. HAVING AN AUTOMOI PROMPTLY YOU WILL WANT TO SHARE IN THEM. DELIVERY FOR NEW BRITAIN YOU CAN DEPEND ON ECEIVING ALL DRY GOODS PUICHASED OF US. © Berlin News SAFE AND SANE 4TH IS BERLIN'S CHOICE Patriotism, Not Noise, Is Inde- pendence Day Program EXERCISES ON CHURCH LAWK i;m Berlin Home Guard to Attend Exercises at Berlin—Former Am- bassador to Speak ai East Berlin « Celebration. Emulating the example to be fol- lowed out by other cities throughout the state, Berlin will, this year, be- come an advocate of a safe and sane féurth and in accordance with Pres- ident Wilson's edict no celebration will be held. However, befitting exercises in commemoration of the day will be held on the lawn of the Berlin Congregational church and this morning Rev. S. A. Fiske, pastor of the church, announced that the pro- gram would begin at 9 o'clock. The chief item on the program us arranged by Rev. S. A. Fiske i the raising of the new flag and pole of the Boy Scouts. Tentative plans which have been in the works for several days for this event are com- nleted and yesterday afternoon after several men had spent the greater part of the day digging the hole and filling in with cement the pole which is over fifty feet in length was put in position. The flag was donated by one of the residents of the town and is fourteen feet in length and should, when flung to the breezes, create an impressive sight. The flag raising exercises will con- sist of music and orations by several speakers of local repute. *"All places of business have de- clared to observe the holiday and will be closed all day tomprrow, keeping open until 11 o'clock this evening. Detail Breaks (Camp. Following instructions recelved last night from headquarters the detail of. soldiers which has been stationed At Berlin for nearly three months [ e e ————— | WHAT MR. KINDELAN SAYS v Is Surely of Intercst to Herald Readers. New Britain people are always in- terested in the statements of New Br! tain residents. And this is particu- Jarly true when a man so well known as Mr. Kindelan speaks. Those in New Britain who suffer from back- ache, headache and other kidney ills will make no mistake by following the example of J. W. Kindelan, black- smith, 28 Seymour St. He says: ‘I used a box or two of Doan's Kidney Pills some time ago and I surely had satisfactory results. It was for a weak and painful back that I took Doan’s. I know Doan’s Kidney Pills can be depended upon for such trouble.’ 50c, at all dealers. Foster-Milburn Co., Mfrs., Buffalo, N. Y. guarding the bridges in this place and vicinity broke camp early this morning. The sixteen young wen under thg, command of Lieutenant ‘Washburn and First Sergeant Young have gone to “Hartford where they were ordered to report and will wait in that city for further orders. Brown as berries and as hard ag nails they all showed an eagerness for departure that was surprising and for quick action in getting under way, they equalled all records. Con- siderable interest was manifested in the possibility that they soon see ac- tive service and all proclaimed that the work of guarling bridges had become monotonous and that some- thing more thrilling would be entire- ly welcome. This morning Rev. S. A. Fiske, pas- tor of the Berlin Congregational church announced that the raising of the flag by the Boy Scouts and the exercises would positively be held to- morrow morning on the church lawn. The exercises will in all probability start at 9 o’clock in the morning. The program will assume a patri- otic nature and several speakers of local repute will be in attendance. Because of the manmer in which they have conducted themselves dur- ing their stay in this town the town- people will learn with regret that they have gone. Always gentlemanly and courteous in performing their duties the boys in khaki made many friends and many of them were at the sta- tion at the time of their departure. Home Guard to Attend Exercises. Following a drill of the Home Guard of East Berlin last evening the monthly meeting was held when it was decided to participate in the ex- ercises which will be held on the lawn of the Berlin Congregational church tomorrow morning. After the program is finished they will march to the Driving Park and drill for two hours under the command of Captain Beckett. East Berlin Exercises. Under the auspices of the . local branch of the Red Cross, a picnic will be held at the Grove at 8 o’clock to- morrow afternoon. Music will be rendered and several speakers will be in attendance. Hon. G, J. Corey, for- mer United States ambassador to Hol- land, will be the principal speaker of the afternoon. Athletic sports will also be held. Moves to Berlin. Luther B. Williams and family, former residents of New Britain, have leased the home of Mrs. J. B. Fields for one year and moved in Sat- urday, Mr. Williams is teller in the New Britain Trust company and is well and favorably known both in that city and here. Mrs. Fields will spend next year with her daughter, Mrs. W. A. Wells, at her home in Kansas City. Berlin Briefs. Thursday morning at 9, the Boy Scouts will start on an overnight hike ‘to Westfleld Falls, They will be ac- companied by Rev. S, A. Fiske. While picking cherries from a tree in the yard of Mrs. A. H. Haskell, Jerry Gendrilla, a dealer in fruit and produce, slipped and fell from the tree, receiving a bad shaking up. Dr. Griswold attended his injuries. The Kensington post office will be open tomorrow from 7:15 to 9 a. m,, and from 4:15 to 5 p, m, Mr. and Mrs. Carl Edwards and Mr. and Mrs. E. C. Steel of New Brit- ain were Sunday guests of Miss Geor- gianna Kelsey, Arthur Benson of East Berlin who has been assisting recruiting in New Britain, has returned to Norwich where his company is stationed. APPONYI OPPOSES GERMAN TRADE PACT Objects to Proposed Customs Ali- ancs by Austria-Hungary (Correspondence of the Associated Press.) Copenhagen, June 30.—Count Ap- ponyi, who long opposed the ministry of Count Tisza, formerly Hungarian Premier, has declared himself opposed to a customs alliance between Austro- Hungary and Germany in an inter- view with the Budapest correspondent of the Berlin @ Vossische Zeitung. Count Apponyi said: “Parliament which was elected in 1910 and whose mandates for war causes has been extended, is not com- petent to pass upon the important issue whether we continue the cus- time union with Austria or proceed to the establishment of an independent administration. On principle I advo- cate the latter and am opposed to a 20-year campromise. This however is a purely Internal question with Aus- tria and Hungary. Concerning our economic attitude to Germany by atti- tude to this is if Germany is desirous of knowing what she may expect of us after the conclusion of the war I am readily in favor of negotiations thereon. § “I could not give my consent to the ratification of an alliance with Ger- many based exclusively on comman Austro-Hunargian customs territory and a 20-year eompromise. If we conclude such an alliance this time we are anticipating the free decision of a future Hungarian parliament. It could not them effectively decide further for if it would would reject the understanding with Austria, the treaty, with Germany would also be nullified with the result that the country would be plunged into economic confusion and insecurity. “The problem of a political alliance with Germany is different. Whatever be the outcome of the present crisis in Hungarian internal politics, I look forward to a speedy beneficial solu- ‘tion. Whatever elements may par- ticipate in achieving the realization of electoral reform and the adjustment of social problems, it is. wholly ex- cluded that the security and cordiality of our alliance with Germany will be affected in the slightest degree.” The attitude of the Apponyi party, which numerically controls more votes than those of the Andrassy fac- tion, is admitted to be of decisive im- portance for the direction of future Hungarian politics. Count Moritz Esterhazy the Hun- garian premier is industriously striv- ing to win the support of Count Ap- ponyl’s followers by offering their leader a cabinet post. Count Apponyi as vet is undecided but has indicated an inclination to consider an appoint- ment with certain political reserva- tinos. Transylvanian Saxon deputies have withdrawn from the majority party and joined the Andrassy faction which is supporting the Hsterhazy regime. It is semi-officially announced that the cultivated area of occupied Ru- manian territory is only 90,000 acres less than in peace time. Most of this area is planted with wheat and corn and the remainder with other cereals. The present condition of grain is re- ported as satisfactory. Plainville News FOUR OF FAMILY IN_ WAR ON AUTOCRACY All Members of Thirfl Generation Now in the Service TWO ALREADY IN FRANCE Lamb Family Doing Its Bit for the Country—Peny Attempt is Being Made to Raise Bail for Girl’s As- sailant—Other Items. Four members of the Lamb fam- ily and the only living representatives of the third generation are now in the service of Uncle Sam. All are regularly enlisted in different branch- es of the service and two are already in France. The record of the Lamb family is one that is probably unequalled, at least in this section, and indicates that the young men bearing the name propose to do their bit in the fight for humanity. The last of the .third generation to enlist successfully passed the required examination yesferday when Merton J. Lamb, son of Mr. and Mrs. John E. Lamb of this place, went to Hart- ford to appear before the recruiting officers for enlistment in the medical corps of the regular army. The young man expects to be called for service Friday. Mr. Lamb is 21 years of age. He is an alumnus of the Plainville Gram-~ mar school, New Britain High school and Genesee Wesleyan seminary and has been mployed in the factory of the Empire Electric and Manufactur- ing company of which his father is the head. He enlisted in the local company of the Home guard when it was first organized and had the honor of being chosen for color bear- er. His brother, Harold L. Lamb, aged 18 years, who was also a member of the Home guard, is enlisted in the naval reserve and is expecting a cu'l for service at any time. He was graduated from the Plainville Gram- mar school and also attended the New Britain High school and Gen- esee Wesleyan. He proposes to ra- turn to college after the war. Ha, too, is employed in his father's fac- tory. William L. Lamb, son of Mr. and Mrs. Joseph F. Lamb of New Brit- ain, {8 & member of the Ameircan Field Ambulance corps and is now at the front in France. He is an alumnus of the New Britain Fligh school and also attended Syracuse university. The fourth member of the genera- tion in the service is F. Herbert Lamb, aged 17 years, who belongs to the fleld ambulance, Royal Army Medical corps, and is now at the front in France. Benjamin Lamb of 2 Crown street, is grandfather of the first threc Deny Raising Bail. Local Italians, who it has been re- ported, have been making an effort to raise $10,000 to furnish as bail to liberate James French from ths county jail where he is held awaiting trial before the September term of the Superior court on the charge of assault with intent to murder, deny that they are taking any steps to bring about the young man’s re- lease. They confess that such a move would not be popular and they argue that his release should not be permit- ted under any circumstances. Miss Margaret Farrar, French's victim, was reported this morning a* the St. Francis hospital to be some- what improved. A successful opera- tion for the removal of the bullets which lodged in her neck and chest was performed vesterday afternoon and barring complications, the sur- geons now anticipate her recovery. Work on War Problems. Lewis V. H. Judson left yesterday for Washington, D. C., where he has accepted a position in the laboratory at the bureau of standards. This de- partment is now working on manv physical problems in connection with the war. Mr. Judson wds recently gfaduated with honors from Clark unifersity in Worcester. Neighborhood Demonstrations. Following the demonstration an canning given in the Town hall ves- terday afternoon by Mrs. Julian Dean of Hartford, arrangements were completed for a number of neighbor- hood demonstrations to be held Fri- day afternaon. Among the meetings planned for are one at the home of Mrs, Elmore Clark on West Broad street, Miss Elizabeth Scoville in charge of the demonstration; one at the home of Mrs. W. S. Eaton on West Main street, Miss Ruth Erbe presid- ing; one with the Misses Rooney on Crown street with Mrs. H, 8. Stillman as demonstrator and one, with Mrs. Hezekiah Baker demonstrating, at the home of Mrs. John Baker on Pearl street. The demonstration at Mrs. Eaton’s home is particularly for the young ladies of the town. There will also be a demonstration at the home of Miss Helen Anderson on Camp street. Yesterday's meeting was pro- nounced a splendid success, Mrs. Deane gave a practical lecture on the canning of strawberries and peas. There were over a hundred waomen in attendance and each secured con- siderable valuable information. Mrs. Deane is expected to come here again next month. It is also planned to have demon- strations for. the children and there will be other neighborhood meetings to be announced later. In connection with the work of the Canning club it is planned to make an effort to get the wpmen of the town to join in the movement to take the housewives' pledge, insuring that they will do their bit towards the wel- fare af the nation. Cards carrying the pledge are te be distributed in tewn in a few days by the Boy Scouts, whe will alse subsequently collect them, Beme of the pledges were passed eut yesterday and when signed they may be returned to any mem- ber of the committes, which is made up ef Mre, H, A, Castls, Mrs. C. H. Curtis and Mrs, H, 8, Stillman. Admiral ot Flag Raising, Plans have been made by residents of Mcott's Bwamp far the formal raising of the flag recently purchased for the district schoolhouse to be held tomorrow morning at 10:30 o’clock. The flag was bought by popular sub- scription, Miss Esther Benstead will have the honor of throwing the banner to the breezes. Among the .distingulshed guests: to participate in the exercises attending the flag ralsing will be Rear Admiral Cowles, who will make an address. Other men prominent in the state have agreed to bo present. Baseball Players Enlist. Two of the members of the }"‘Dl‘on-A ters’ baseball team have responded to the call to the colors. Frank Skelly recently went into the navy and Judd Wadsworth yesterday took an oath for similar service, Alfred A. Allen was accepted as a naval recruit yeaterday and was given a leave of absonce until called for, The Storm Here. Yesterday's thunder storm was &c- companied by one of the most violent electric dfsplays seen here in a long time. The electric light mervice was put out of commission and the tel phone service in many places was also seriously impaired. Trees were also struck by lightning, but fortunately buildings escaped. Sale for Boy Scouts. Women of the town have taken an interest in' the success of the recently formed troop ‘of Boy Scouts and they have made arrangements to hold a food sale Friday afternoon at the home of Mrs. E. S. Freeman on Whit- ing street for the purpose of raising funds with which to purchase uni- forms for scme of the members. The commivtee in charge consists of Mrs. Freeman, Mrs. D. G. Clark and Mrs. L. H. Frost. The local troop of the Scouts is making splendid progress and has already done excellent work. 7 . Brief Itemas. Cards have been received from Al- bert Conlin, who is with the signal gorps at San Antonlo, Texas. Young Conlin expects to be among those or- dered to France soon. John Driscoll of Elm Court s spending a ten days’ vacation at his home at Keeysers Falls, Maine. Mr. and Mrs. Luke Morse left to- day for Wisconsin, where they will spend the summer. They were ac- companied by Mrs. Morse's father, Charles Bates of Broad street. Chiet Norton and his company of firemen have made plans for a supper and smoker at the firemen's rooms in thme Town hall tonight. The men have been called to assemble at 8 o'clock. Special constables, most of them members of the Home Guard, will be sworn in for police duty. tonight. While fire works will be sold here and the use of certain explosives allowed tomorrow it is the intention to put the ban on all forms of rowdyism, particularly tonight, and the ringing of church bells and other pranks, which seem to be the delight of Young America on the “night before” will be prohibited. Employes af the Plainville Baking company have arranged to hold an outing tomorrow at Cedar Lake. There will be a regular meeting of Pythian_lodge, K. of P., this evening. The offifers recently elected will be in- stalled and thc rank of page will be conferred on two candidates. ADVERTISING PAYS ANDTHIS PROVES 1 Public Recei_ves Benelit in End Through Large Saless . The Favorite plaint of the business man who has fallen astlev by the wayside is that advertisthg is a hug economic waste; that millicns of dol- lars are spent and wasted, in artifi- » clal attempts to stimulate selling, to & the ultimate injury of both buyer and seller. At first glance, and to the man who has not really studiad the sub- ject, this argument may ; appear Jogical. The only trouble With the logic is that it does not square with the facts. Many people know mare things that are not so about this sub- ject than any other under the sun. “Let us see how much the big ad- vertisers spend,” says Alan C. Reiley, president of the Association of Na- tional Advertisers, in discussing this matter, “The average man hears talk every day about the millions and milllons spent for advertising and he finally gets the notion that samehow of other the buyer has got to pay for it. “I wonder if Mr. Average Man ever stops to realize that those millions spent in advertising sell hundreds of millions worth of goods—goods that ! could never be sold so cheaply in any other way. And it is this immense saving in selling cost that helps to make lower-priced goods. “‘Millions spent for advertising’ sounds big, but ‘hundreds of millions worth of goods sold by advertising’ makes the actual amount spent for advertising look small. | | “What is the exact ratio of adver- tising to sales anyhow This s something that every buyer would like to knaw. “I am glad to be able to tell the public. The Association of National Advertisers has collected some valu- able facts and figures on this sub- ject. Liten to a few of them. “The advertising of one of the lead- ing paint manufacturers of the coun- A PREMIUM FOR LIBERTY BON $51.50 and interest for DS! $50.00 bonds $103.00 and interest for $100.00 bonds $515.00 and interest for $500.00 bonds Liberty Bonds or full store are not only as good than cash. paid certificates in this as cash—they are better For Liberty Bonds of any denomination we will | no only give you merchandise to the amount of the -face value of the bonds but a premium of $3.00 on the hundred and accrued interest as well. This offer becomes effective now or the day you receive your re- ceipt for your bonds. Subscribers to the bonds may thus help the government without losing the use of their money for a moment. Of course this offér pertains only to retail busi- § ‘ness. Wholesale customers will not be permitted to participate. FURNITURE DRAPERIES CARPETS RUGS | RANGES “EVERYTHING FOR THE HOME.” ITHE FLINI-BRUCE@ ASTLIN 98 BA RITFORD try averages 3 1-3 per cent. of their tatal sales. 1In other words, for every dollar’'s worth of paint they sell, they spent 3 1-3 cents in advertising. This is about equivalent to the price of a postage stamp and a cent's worth of paper for every dollar's worth of goods sold. Another big paint and varnish manufacturer spends from 3 1-2 ta ¢ 1-2 per cent, ‘‘Next take clothing. tained figures concerning two of the biggest clothing manufacturers in the country. One spends 1 1-2 per cent., the other 2 per cent. An equally prominent shoe manufacturer spends 1 1-2 per cent. ‘“‘But shoes and clothing are ne- cessities,” you may say ‘How about the luxuries?’ " “All right! Take one of the most popular luxuries in the world—candy. One of the best known candy makers in the country and one of the big- gest advertisers, spends 5 per cent. “Then take the big automobile and tire rnanufacturers with their fuil page and double page spreads. Sure- ly now the percentage figures will begin to jump. Will they? “You will be surprised when I give you the figures for two of the most famous automobile builders in the country. One is 2 per cent.; the other is 8 per cent. Also two of the lead- ing tire manufacturers; 2 per cent.; the other 2 per cent. And ali four rank among the biggest advertisers in the country. ‘“These figures are authentic, and when vou consider the enormous vl- | We have ob- | one spends PRATT AND VROOMAN ume of the automobile and tire by ness you will see that the small g centages are ample to provide for# wonderful publicity. “And then we come %6 the big partment stores—where at one ti ior another every buyer buys: can see them fairly eating up { newspapers with their big spre { But if you expect to find big centage figures here, again you 1 | be agreeably disappointed. The ures possessed by the Association ational Advertisers show that average department store’s adwvi ing does not cost more than 3 § cent. of its total business. i “The fact is that the great may ity of all nationally-advertised ticles—articles which are familig known in every home in the coun} vhich are famous for their qualit; well as their immense distibution, f {long in the 5 per cent. or under ¢l “And let this final point be membered. Evén if this advertis] represented a direct advance on wj the buyer would otherwise have. pay, this would make little differs in the price of the goods. Bt it d not. And why not? ‘““Because advertising is the g efficient method of marketing developed by business enterpr! therefore its effect is to decrease not to increase the sum total of ling cost. This is a simple fact a¥ advertising that every buyer ‘of; vertised goods ought to know.' an Indiana truck.—advt. WILL HELP Bu TO ENFORCE FOOD CONTROL. LA E.E.PRATT the con- made under move under food trol law act will be presidential proclamation issued on the advice of the exports douncil, which will meet every day to discuss matters of poli The three cab- inet members, Secretaries Lansing, Redfield and Houston, and the food administrator - will pl‘obabl_\" name representatives to take care of most of the routine work. These men will probably be Dr. E. E. Pratt department of commerce, Lester H. Woolsey of the state department, As- Every of the | sistant Secretary Vrooman of department of agriculture and a resentative of the food admin tion. Licensing will be done by the 8 merce department’s bureau oOf | cign and domestic commerce, which Dr. Pratt is the head. bureau will be expanded by the dition of about 500 employes. The order signed by President son named the food administratof a member of the council. The on the left in the pictures is Pratt. On the right is Mr. Vroon i i