New Britain Herald Newspaper, February 15, 1916, Page 9

NEW, BRITAIN DAILY HERALD, TUESDAY, FEBRUARY 15, 1916. Model 75 Roadster Delivery Car F. O. B. Toledo. The Newest Overland The $615 Overland has made history. It marks the entrance of a new automobile value—a car complete in * every sense of the term at a price which was hitherto thought impossible. Note that word “complete.” This means electrc starter and electric lights, electric horn, magnetic speedometer—in fact, every necessary item. P Note that the motor is the very latest en bloc design —that the tires are four-inch size—tHat the rear springs are the famous easy-riding cantilever type. $1125 Model 84 B Roadster Coupe Limousine F. O. B. Toledo. Note the headlight dimmers—the electric control buttons on steering column—demountable rims and one- man top. These are all big advantages. This newest Overland is light in weight, easy to handle and very economical to operate. It is large enough for the whole family—moderately priced, within the reach of the majority—economical to maintain—built of the best materials—snappy, stylish and speedy—and complete in every sense. It’s just the car the world has been waiting for. A car that you will be proud to own and drive. The Willys-Knight Motor 4 The truly remarkable superiority of the sleeve-valve motor lies in the fact that— Though all other motors soon begin to grow noisy and to lose power and smoothness— The sleeve-valve motor grows steadily quieter with use and increases steadily in power, smoothness and all- saround performance. Without exception the leading European-built motor cars have Knight-type motors. Royalty and nobility own these cars, to the exclusion, practically, of all other types. And for their Knight-motored cars they pay from $4,000 to $8,000. Here is a car of the same mechanical efficiency for only $1,125. Because of our enormous output we are able to price the efficiency equal of the best foreign Knight-motored cars at a price which is hundreds of dollars below the price of any other sleeve-valve-motored car. There is a delightful thrill in the smoothness with which the motor “picks up” without “‘choking’’—and without the slightest hesitation or vibration. And the life of your Knight type motor makes it, at the price you pay, a lasting and pleasing investment. THE WILLYS-OVERLAND COMPANY, TOLEDO, OHIO. “Made in U. S. A.” 2 $695 Model 83 B Roadster Delivery Car F. O. B. Toledo. Increased Value-Lower Price The $750 Overland was such overwhelming value that the public bought in six months what we have fig- ured as a year’s output. So all the experimental and preparation expense, all the general or overhead expense which is usually spread over a year was absorbed in six months. Our material contracts for this model were made at before-the-war prices and we saved three and a half million dollars on aluminum alone and another million dollars on steel. . It is this combination of very unusual and exclusively Overland conditions which makes possible the $695 price. In size and comfort it is the same splendid Overland which even at $750 was the dominant value which outsold virtually two for one, any other car of anywhere near its size. But we have improved the upholstery. And the electrical control box on the steering column is operated by buttons instead of switches. And it has the very latest en bloc type motor with a smooth flow of abundant power and an exceptionally fast “pick-up.” These present conditions are unusual and, though we guarantee that the price for this model will never be lower, we must reserve the right to increase it at any time. Now is the time to place your order for this car, either for immediate or future delivery. F. O. B. Toledo. The Overland Six A six-cylinder motor is superior to a “four” chiefly in that it is possible in a “six” to have greater range of speed on direct drive—requiring less gear shifting. But not all “sixes” are superior to all “fours.” We build “fours” that have greater flexibility than many “sixes.” Our only purpose, therefore, in building a “six” is to satisfy with Overland finality those discriminating buyers who demand well nigh miraculous performance in an automobile. So the Overland “six” is equipped with a motor so flexible that it almost lets you forget that they have a gearshift. And not only is the Overland “six” motor a marvel of flexibility—it has great reserve power. Its range of speed on direct drive or “high” is coupled with reserve power, which enables you to accelerate with lightning rapidity from the slowest to the highest speeds. And our enormous output enables us to offer the Overland “six,” equipped with our vastly superior “six” motor, at a price hundreds of dollars less than you must pay for equal performance in any other car. THE WILLYS-OVERLAND COMPANY, TOLEDO, OHIOC. “Made in U. S. A COMPLETE LINE ON EXHIBIT AT THE SHOW W F. KEELEY, Overland Dealer Elm and Seymour Streets New Britain, Conn. Dealer for Newington, Rerlin and Kensington