New Britain Herald Newspaper, January 10, 1916, Page 2

¢ NEW BRITAIN DAILY HERALD, MONDAY, JANUARY 10, 1916. is City’s Retail Trade 28 Per Cent. fh’tter Than in "14 | Representative Lines Make Better Showing in Novem- ber, the Barometer of Conditions—Increase Re- ported All Over U. S. Assurance | individual in the report, th present only figures age of increase or decrease. The investigations were made commercial club secretaries | members of local advertising under the general direction Martin, of Minneapolis. Increase in Advertising. Sales, local advertising, colicctions and the amount of stocks carried by ers, 31 per cent, and jewelers, | jmerchants in November, 1915, wer er cent. The increase in jewelry | compared with those of November, s is regarded as particularly sig- ‘ 1914, and November, 1913, to get the ant and indicative of prosperous |facts for the research report. Bus ness conditions as people gen- | ness experts concede that *‘as is No- ly buy luxuries only when the&"‘\-omhm so is the year’s business in prosperous. New Britain was se- | retailing,” and November is recos- ed by the research committee {nized as an index month in the bus- of the marketing centers of the |iness world. ed States and information ~ob-| The frequency i | by that names of in etail was given New es merchants entative leading 3ritain six repr s of business showed an averags ease of 28 per cent. In Novem- 1915, over November 1914. This | rovement in local business con- revealed by the second an- Il merchandising. research report he ciated Advertising clubs he World which has just been ived here. 1 othiers enjoved an increase of per cent. in retail sales; hardwarsa object being to by and clubs, of Ma bns is with which the that sales rise @ increased in a com- n- led from local merchants is in- | tion showed : ed in this comprehensive report. ng is onsumer demand in 1915 as indi- | munity—that increased sales and in- d by retail sales throughout the | cre: advertising go hand in hand ed States increased approXi- | _is an interesting feature of the re ely 16 per cent. over 1914, and |port. An average increase of pctions improved materially. In | per cent. in local advertising through- piling the report November was | out the country is disclosed. Retail- PN as an index month to business | ers increased the stocks they lgl?:‘!}w“ u e \ | caTTYing 4.81 per cent. stigation touched nearly ; 3 e S Confmmersetuying Bt the United States and in o Satisfactory increases ber of Canadian cities, covering | Sles were reported in — pr es selling both luxuries and nec. | €Very city, the average jewelry sale ies. Grocers, jewelers, depart | for the country being 18.9 per cen ht store owners, hardware dea higher than those in 1914. This shows clothiers and druggists, repre- | {hat people everywhere are buying Ing the six lines of business in- | lUXuries, which is taken gated, willingly opened their | indication of good business, for ks to the hundreds of investiga- | CeSSities naturally —come first ¥lio interviewed them. luxuries afterward. Bhie THouiana Tivestigators | An interesting fact which the re- - et o port divulges is that while the jew- ncouraging increases in sales In | eler’s sales increased more, lines investigated were reported | tionately. than those of the tically everywhere in the United | as a rule, collects what is due es and the average increase over | with much greater ease than in business in all the thousands | other kind of merchant. tores that participated was shown el o AD re NorTal ave been 15.93 per cent. Bu conditions In 1915 as compared Tn addition to the fact that con- those in 1914 following the ous. | SUmer demand—retail sales—showed bk of the FEuropean war were | healthy increase, collections alsn By imorovad. were better, the average for the 0 less than 1,000 investigators | Whole country being 5.6 points abov 7 | normal as compared with 1914. The ed upon and interviweded mer- | ; i Ints in leading marketing centors, | POINt System of scoring collections, as used in the report, consists of as- ach city at least three represen- | h fo merchants in-each of the six |SISning 40 points for a report of B investigated . were interviewed. | PO°F Collections, 60 points for a re- port ‘of normal collections and 80 points for a report of good collections | The reports of the retailers are thu: given numerical value for the pur- | pose of tabulation and averages. Figures Show Actual Gains. adverti. Luxuries. in jewelr ctical ne- and him any percentage of increase in sales and advertising in the United the six lines of business investigated; the figures under collections indicate the number of points collections are above normal as reported by merchants: Sales Aav’ | Dept Stores | Grocery, . . . 1 Clothing e maintain our. high | Stores ndards of woven madras | [lard¥are i { | Stores .3 . 4.7 d fast color dies. To say | Drug ¥ Stores thing of our guarantee on | yeweir, erything we sell. “Your bney dback if you want it.” Our fall stock of Shirts is ed nis purchases in the . | sections of the United States in the w on sale. Reduced in|several lines of business investigated. fice A splendid assort. | the figures showing percentage of = - e Ell.\r‘rc‘ .-<(‘ over 1914: [t of;dollarishirts-85c. All|New Bugland States . .50 Shirts $1.15. All $2.00 | South Atlantic States = . - 3 ¥ t-Sound Central States irts $1.35. Soft or stiff | mast-North Central States ff 13145 to 1914. West-North Central States West-South Central States Flannel Shirts are included D. 1.4 8.1 Stores & 3.1 4.5 | 6.1 2 Hwo Purchases Increased. the average customer incre Mountain States Pacific States ASK FOR and GET 'HORLICK®’S THE ORIGINAL MALTED MILK AT Jhe Wilson QIn.{ For Chapped Face and Lips Marsay Cold Ceam Made in our own laboratory---It absolutely pure 50c jar ICKINSON = DRUG CO., i’ MAIN STR EET showing percent- are as a certain | propor- | grocer, | The following table shows average | States i1 | the | Coll. § 4.4 | 71 The following table shows to what | different | in | Training | ers will assemble ! the Boys | 7:15 Cheap substitutes cost YOU same price. | | o’clock | of | dance | nin | chorus Year to Renovate the Interior of Your Home See our Stock of1916 Wall Papers. A large variety of Parlor, Chamber and Liv- ing Room Wall Paper, at Reasonable Prices. THE JOHN BOYLE COMPANY 3 and § Frankiin Squars. New Biltaln, Gonn. of firms would not appear | | HALLINAN BREAD & ICE CREAM CO. Candy Department Our — CHOCOLATES — Make. We put them up in pound and half pound boxes, fresh cvery day, filled with an assortment of our choicest centers, Try them and become a Regular at our Candy Counter. One Lb. Boxes 35¢ One-half Lb. Baking Department Tomorrow in our Baking Department we will have for specials: Box Victoria Lunch Each Parker House Rolls 10¢ per Doz, We will make up to your order all kinds of Whipped Crea Goeds, rich and fresh, as we use¢ nothing but the finest Heavy Cream. Delicatessen Dept. In our Delicatessen Department you will find all kinds of table delicacies. Sper & Barnes Hams, boiled and b d. Smoked Beef sliced thin as paper. Sausages and Frankforts, the best the market affords. Cheese of all kinds, domestic and imported. All kinds of relishes, Safety First on Our Ice Cream Call 906 for Prompt Delivery. HALLINAN BREAD & ICE CREAM CO. ‘& Foreign Missionary ciety day afternoon at 2 o'clock. Wednesday afternoon at 4 o’clo Joseph Beebe, the church or- in a series of recital to be given weekly every Wednesday at the same hour. The program for the recital will be announced later. The Girl Scouts will meet Wednes- day afternoon at 5 o'clock. The annual meecting of the church 1l be held Thursday evening :30 o'clock. Reports of the year will be given and officers for the coming year will he elected. Be- sides the usual officers to be chosen the church will elect three deacons, one to serve out the unexpired term of Deacon D. O. Rogers, and two to serve for five years vice Deacons A. W. Upson and W. A. House, whoso terms expire at this time. The Little Tourists lay afternoon at 4 There will be a Wide World club Iri olives and pickles. b1 Wednes CHURCH NE First Church of Cl annual ist. the First be held o’clock. will be The Ecclesiastical meeting of will the chapel B 3 Officers for the ensuing elected. The classes of the New Britain ‘hool for Religious Teach- in the chapel to- evening at 7 o'clock. annual meeting of scheduled for Thursd Thursday club will mect Wednesday afternoon at 4 o'clock. There will be a meeting of the Boy Scouts on Wednesday evening at o'clock. The Girl Scouts will meet at the me hour. The Armenian Women's Bible class | T will meet Thursday afternoon at o'clock. The annual society tonight year pas| morrow As the church the is club will o'clock, of afternoon meeting day the at meeting of the church will be held Thursday evening. A church supper will be served at 6:30 a followed by the meeting. | ©'clock. of the various organizations church will be presented. There will he a meeting of Woman's Home Missionary Branch i fternoon ai 2:30 o'clock. The | meeting will be for ihe Home and a large atten- is desired. The monthly social mee Men's cls vill be held at 8 o'clock. stian al Service 1 Iriday evening will soc Reports the Friday Wolcott the | recital in sted by oprano evening January Hart I render a the church. Ie will Miss Lillian Bubank, of the Metropolitan House, New York. The recits be given under the auspices of | Woodruff club The followi ceived into the nfession of the Sargis Ismacl, Is Numy 21, Thero piano bhe mezz Ope will the the eve- | r ng of iday new chur faith me h nbers were yesterday on Thomas { Odishoo George, 1h Danie South Congregational Church. Joseph! The annual meeting of the South | church Ecclesiastical society will held this afternoon at 4 o’'clock. There will be a rehearsal of tomorrow evening at 7: n be | i Frederick Helen Roden, Stephen Towers Sautter; wroline E. Bartlett, A Church, Hartford; Mrs, J. New Lebanon, N Mrs. Weck n Foiran; Luther Church of the Redeemer, Mrs. Edith Chalmers of the Redeemer, Anthony Scopolato, War- ‘atherine Foiren Slater. Meetings This Albert Peterson, Sautter, Peterson, Mildred Albert . Helen: Miss C Hill the | 15 | Roy o'clock. Rt By let- The morrow There Woodruff club will meet to- night at 8 o'clock. will be a meeting lum M. Belden, M zaret 1 Killam, N v Haven; i Killam, Church | New Haven; ren Sl | Neighborhoed Prayer | Absolutelv Removesj | Week. Indigestion. One package proves it. 25¢ at all druggists. } Tame of the B te lay— anley Wednes 142 George ot i cock, | evenin | meeting | Clark, | cock, mect | as- | HARY FORD. Blue Fox Sets, Double Ft . January Wolf Sets plain and f a 'y Clearance Sale, Wolf Sets, Large T .00. January C wupe of H Pos Leader, Rev. E. ans, Miss Miss Frances Parker. Friday—Home of Harry Green, Commonwealth avenue. Leade S. Fox, Mr. B. B Henry M. Dalson, —Home avenue, Music! B rtrar Hen Mi Home of Chas, F. B street. Leaders All musicians, Mrs. W. 8. Kyle Erwin Hc Anderson, cians, M ;74 Atwater. subject recommended for at these meetings is 70 Francis Hoar, A. G. ( Be: IFriday — Rev. M son; mu Miss (€ The cial prayver (©f i s? Per H. Taylc o) Trinity Methodist Episcopal Woman's Home Missionary will, hold an open meeting 1k at 7.30 o'clock. A spec is extended to the The regular monthly meeting of t Brotherhood will he held Wednesd evening at 8 o'clock, George Macauley will give an addre “Lumber Product Refres will be served. The usual mid-we service will be held Thursday at 7 p. m.. subject: “My Relativ Bibl¢ There will be a at 7: 30 p. m. Friday following were received vesterday: Percy I7. Dykens Alfred D. Hart, Tra Jennic The ciety o' invitation o’clock in the The rmembership By letter Armita Dykens, Mrs. Carric Ethel R and N, and M Hart S. Ha L ET Miss Bert Har! anor David Sear Mrs. W. C. M idge and Mr mie Phiiip Scapellati, Mrs, ling: By confession of Myrtle Clark, Clark, Loui: ton Laura B. D: Myrti Linea Marg Cowlishaw M i W. Bev: m H Bawin (delyy ana H. i M G ret yton G Lily Bethany Church. The weck of prayer services, were largely attended will be continued tomorrow, and Thursday evenings of week at 7:45 o'clock. Addresses w be delivered by Rev. G. Pihl, t pastor, and Rev. G. Hillstrom East Hampton. The first meeting of the You Ladies’ Dorcas socfety will be he turday afternoon at 5 o clock. Swedish last day Church. of St The annual election the Ladies' Aid society Vednesday cvening at Reports for the year w A month’s mind mass Michael Gannon will Friday morning at 7 o’cloc Members of the Floly N will go to confession Saturday and will receive morni at the T of officers Joscph’ offic will be 7:30 o'cloc ill he read. for the celebrat he be me soc ever communion ss. 1 held o'clock 1 stallat will be the The a read v cport of the pastor all the W he v at Attend Special Vespers, sial vespers was conducted v's church last evening, whi attended by the member the HMoly Name society. Rev. Wi liam Kilcoyne of Plainville deliver address were SILVER ANNIVERSARY. AL r Mirs AT Anderson Surpri Satarday. and Mrs. Dy M. ed ads Anderson were married and the their an kins street Saturday forgotten by at their home Saturd: them a surprise pa Ohman delivered Professor Swedish several event tion Ha vears eve frienc ago was not who gathered night and gave Rev. Dr. S. G short address and organist of the church, rendered tions. The chie ing was the presen terling sl knives, forks spoons to Mr. and Mrs. Anders The ceremony 25 years ago Luther: vocal sele: of the of a eve set or o Clearance S Bessie me — Leaders, Ander- spe- me; yments scout | into | ¢ | vs. | and 3 Richar Bever- ridge, Al- Ostre whic week Wednes thi late 2 Sunda masses Alexs was OUR ENTIRE ASSORTMENT OF HIGH GRADE FURS NOW OFFERED Al : xtraordinary Reductions Finest ic and lLarge Variety of F Sets, Fur Muffs and Fur Coats, Made in the Latost Fashions, Now Sale at Greatly Reduced Prices. If you are anticipating purchasin g IFurs there than at the present time. We are offering Beautiful Tremendous Reductions. Every carefully selected from the the most skilled furriers. Our choicest furs that dependabl lent bargains Handsome Taupe Fox Muff, trimmed with head ance Sale $50.00 sc Handso: aupe’s Muff, trimmed with head ance Sale, $69.50 set. All our B Fox Clearance Sale Regular §32.00 Regular $27.50 Mu Regular $25.00 Muffs Red Cross Fox Sets, Marl head mce , 00 set. Animal Scarfs, Round $67.50 set. ney large Pillow 0 set. > illow 1 earance on is no better opportunity High Grag we offer expressly for all t ne the arment up mbrace few of fur piece or furs and made ort We best ments e are mention a many und Cleax ith Double I’ Animal Scarf ¥ R egular pri Sets and tail January Animal Scarf $95.00 Double Fur gulay Fox Sets with and tail. R pric January Muffs, barrel shapes with he and tails Price § Price Price Sale Sale Sale Animal $135.00 Muffs $19.00 Handsome best quality, Double Fur Scarf and tail. Re gular price 1T Muff trimmed ind sale, Regul Muffs, Satin Lined Animal Ecarfs AT trimmed with head and tail, Double Fur Anin 10 set. Muffs le, § REAL WINTER IS HERE THESE ARE THE DAYS when the blood ‘tingles with the health and fascinations of the out-of-doors. And we are promised quite a spell of this cold weather. Antici- patitng this Horsfall’s Is Ready! Being comfortably dressed is an import- ant -consideration and here are the best of cold weather wearables for every occasion. SWEATERS for Skating, Hockey and Coasting. 7 WOOL CAPS and SCARFS for and General Wear. ULSTERS are Reduced in Price as are OUR FANCY OVERCOATS, SHEEP LINED COATS, BOYS® MACKINAWS and COATS sit our SUIT AND SHIRT SALES ' Torstalls “rr PAYE TO NUY OUYR EENB” HARTFORD, €399 ASYTHM ST. Jonnecting with 140 TROMRBULL ST, m, S5 o, ur Sport ial n. he I<. on ek es | et | ha Y. W. C. A. NOTES. who | astor The Rex. I. W. Fern d Rev. Dr. Ohman Swedish Lutheran church have five children perfori preced of th | couple ds 2d_by The Y. W. next C A large social event at take be will the form o Year dance, to given by Leap | will A. ek X i re a Cold in One Day. Quinine their money if N Association members who gentlemen friends and floor L imaice T ive Bromo refund cure E W box fine is in readiness, good A (15 to jolly t sic pated The give a | planned and a time ar is on e Silver Bay three a Triumpl o | ning date club is preparin t comedy “Rebecc which promises for announc genuine amusement perfo soon his rmance will d very Swedish a meceting which has the church church hoard of the Lutheran church will hold | tonight. The committee in charge the reduction of is to make a report. m The of Work A Pieasure 1th; ng id adv committee will meet The printing of | han. Some §18.00 Overcoats, $11.75, a e | Besse-Leland's. N.00 | Leland's on supplies tonight at g is largely a matter of he City and in this a big factor is cat- the right Kkind of food— food that repairs the daily Overcoats cd advt. wear and tear of body and Overcoats, vt brain—keeps one In trim Grape-Nuts FOOD wheat Leland Spri Mrs. ield John = John Street, Jr., of visi- W | ted his parents Mr. and ! Street, Sunday. i over Overcoats, $19 il advt Douglas $1.00, Women’s Regal and Shoes, narrow widths, Leland's.—advt. at The ch | Luther: of | night. made whole and Swedish Thursday of the meet League will Luther barley, n church malted supplies all the rich nourishme=nt of Nature's il- | 50 Parker —advt. of our $1 Shirts Besse-Lelanc Ladies’ some at ficld grains, includin vital mineral salts, so lacking ociety of St h's church held a meeting yes- afternoon and decided to hold of officers Thursday o'clock ¢ in many foods, but all-impor- ay clection it 7 e tant in building up and sus- = ing brain, nerve and mus- prices on Phoenix Hosiery at Besse-Leland's.—advt The Britain (. E evening cle tissue. of o Grape-Nuts with cream this the heid of meeting will monthly or = Union zood ilk wiies sound, e T < well-balanced nourishment— can Be rge rs Why vdvt $2 Leland's. $5 ount 75 at ay makes ch The annual jcan band will afternoon Prof. Graham’s dancing Tuesday evening, Booth's o for happy days and a |in acc re < i successful endeavor, of the next meeting held Amer- an be Sunday c “There's a Reason” Sold by Grocers. ; class every of all a : Plannel shirts with collars | special sale at Wilson's.— advt. | | u.‘z.‘.i an e The their’ the fa the ite brothers. mu- ici- te a's ve- be