New Britain Herald Newspaper, October 22, 1915, Page 7

\ * 3 e £nd 1L TES5% : 70 AValab/e FREL E=Anniversary &= CELEBRATING E/GHTEEN YEARS °OF STEADFAST SERVICE AND SUCCESS. Sovvenvsre OUR ANNIVERSARY SALE FAMOUS THROUGHOUT CONNECTICUT AND SOUTHERN MASSACHUSETTS. WISE:,S SAI.LE NOW IN FULIL, PROGRESS SALE BECAUSE OF ITS MYRIADS OF SPLENDID MONEY-SAVING POSSIBILITIES. IT’S NOT A SALE ONLY, IT'S A TRUE BIRTHDAY CELEBRATION. has reached its present important retail position, as a dominant factor in the retailing of New England. Combined with the business of selling merchandise, this sale has a festal note. oring to make as many new ones as possible, through the medium of superlative values, comprehensive assortments, and desirable wanted merchandise under usual prices, and then—Throughout the continuance of the Sale, Eighteen years by giving free souvenirs. Every customer receives coupons for all purchases made. All holders of $1.00 worth or upwards of coupons are given a free souvenir according to the amount of coupons they hold. The souvenirs are valnable and worthy. Saving coupons is as much an evidence of thrift as putting money in the Savings Bank. day and every day during this Sale. The store is decorated to celebrate its Birthday. Save and collect your coupons for every purchase you make. "=== ONE WHOLE FLOOR DEVOTED TO TAILOR MADE SUITS, COATS, DRESSES AND FURS VA N It’s the Eighteenth Anniversary of the Opening of this store, a practical way of celebrating and Gratefully NO OTHER STORE EVENT IN ALL NEW ENGLAND LIKE IT. acknowledging the fact that from a small commencement, this store THOUSANDS UPON THOUSANDS LOOK FORWARD TO THIS The Firm and Employees enter into the spirit of the occasion with enthusiasm, greeting old friends happily and endeav- we follow the custom of the past Come to the storo amy 4 We Can Truthfully Say That No Other Store in Connecticut Has Ever Shown Such a Complete and Comprehensive Stock of Women’s Outerwear Women’s and Misses’ Tailor Made Suits Here you can choose from the largest and most carefully selected stock of Suits in all Connecticut. All the pretty new mili- tary styles as well as the jaunty fur trimmed models in box effects are represented, and best of all is the money saving the Anni- versary Sale brings you. AT $11.98 Satin lined Wool Serge Suits regularly valued at $14.98. AT $14.98 Stvlish Poplin Suits regular- larly valued at $17.98. AT $18.98 -Fur trimmed Poplin _Suits regularly valued at $22.50 trimmed Broadcloth HANDSOME COATS FOR FALL AND WINTER Misses’ Coats of checked woolen materials regularly valued at $8.98, at our special Anniversary Sale Price $6.98 Women's Coats of plain and fancy wool cloth regularly valued at $10.98, at $7 98 our Anniversary Sale Price at . Misses’ and Women’s Corduroy Coats reg- ularly valued at $11.98, at our An- niversary Sale Price at........ $9.98 Stylish Coats of Bavarian wool plugh reg- ularly valued at $15.00, at our spe- 12 clal Anniversary Sale Price at $12.98 Coats of Arabian Lamb and fur fabric regularly valued at $17.98, at our $14 98 special Anniversary Sale Price at 5 Coats of Salt’s plush regularly valued at $22.50. at our special Anniversary $17_98 AT $20.00 Fur Suits $25.00. AT $29.00 Fur trimmed Broadcloth and Velvet Suits regularly $32.50 Stylish Sport Coats The newest in smart Sport Coats in corduroy, velvet, Bavarian, plush, chin- chillas, plaids and checks, all at the special Anniversary Sale Prices. AT 56_50 Sport Coats that sell at $8.98. AT 57_50 Sport Coats that sell at $9.98 $8.50 Sport Coats that AT sell at $9.98. AT $10.50 Sport Coats that sell at $12.98. regularly valued at Sale Price at Fur trimmed Coats in seal plush and novelty fur fabrics, regularly valued at $32.50 at our special Anniversray $27.50 Sale Price at ..... Coats of Sealette plush, also fur trimmed corduroy, regularly valued at $27.50, at our special Anniversary Sale Price $2250 at SEPARATE DRESS SKIRTS AT $1.98 Dress Skirts that value up to $3.00 AT $2.80 Dress Skirts that value up to $4.00. AT $3.80 Dress Skirts that value up to $5.00. AT $4.80 Dress Skirts that value up to $7.00. AT $5.8( Dress Skirts that value up to $8.98. regularly regularly regularly regularly regularly regularly regularly regularly regularly BOYS' SUITS, OVERCOATS AND MACKINAWS AT Values $2.98 to $5 concessions Through special price from our manufacturers for the An- niversary Sale we are able to offer such unprecedented values, and right at the beginning of the winter season. THE SUITS—New Norfolk models in wool fabrics. Each suit has two pairs of full cut knickerbocker pants lined throughout—neat patterns and plenty of them. Sizes 6 to 17 years. THE OVERCOATS—BIlue and Grey Chinchilla, button to the neck, well made, warmly lined, belt all 'round, sizes 2 1-2 to 10. $12.50 RUGS, designs. $34.95 $29.75 Anniversary Sale Prices on RUG and LINOLEUMS ROYAL handsome center and small allover Persian Size 9x12, at $34.95. ROYAL WILTON RUGS in designs and suitable for any room. by 10-6, at $20.75. SEAMLESS HIGH PILE AXMINSTER RUGS, big variety of new designs and Garments for Stout Women We have a special department for women who require sizes Here you will always find in stock, correct as well as graceful styles in sizes from 39 to 55 in Tailored Suits Coats and Dresses. offerings for the Anniversary larger than the average- Among the special Sale are the following: AT $6.98 Women's Serge Dresses, Women'’s Dressesof wool AT §7.98 Wom AT $12.98 Women's Coats of thibet, ‘Women’'s Tailor-made Suits of poplin, sizes up to 55, AT $17.98 worth $22.50, sizes up to 55, worth $8.98. poplin, sizes up to 55, worth sizes up to 55, w4+ $16.98. WILTON medallion colors Size 8-3 Sale' REED FIBER CHAIRS AND ROCKERS—Upholstered seats and backs, value $8.75. Sale Price $6.69. i hogany The Largest and Most Impressive Stock of Furniture In All Connecticut. The Following Are Merely a Fraction of the Special Offers at Qur Anniversary 3-PIECE’ PARLOR SUITES —Handsomely designed, finished MODISH DRESSES. Remarkably pretty and effective are the dress styles this season. Here you will find a wonderful variety for street, afternoon and evening wear and all offered at special Anniversary sale price. ‘Women's Serge AT $3.75 values up to $5.00. AT $11.75 JTomer's Ce “Combination Dresses, values up to $14.98. $16.98, Charmeuse Satin, Silk Crepe AT $15.75 and Silk Chiffon Evening and Afternoon Dresses, worth $20.00. Dresses, Dresses CHILDREN’S CLOAKS Mothers know from past experience that our Children’s Cloaks are carefully selected and combine attractive, pretty styles with good wearing cloths and careful making. More than two thousand Cloaks to choose from . AT $2.75 Children’s Coats that at $4.00 AT $3_75 Children’s Coats that value AT at $6.00. $5.75 Children’s Coats that at $8.00- Children’s Coats that value AT $6.75 R AT $7.75 Children’s Velvet Coats that value at $9.98. AT $12'75 Children’s Fur Trimmed Corduroy Coats that value at $16.00. value value MEN’S SUITS AND OVERCOATS, worth up to $12.00, at SUITS AND OVERCOATS, worth up to $15.00, at SUITS AND OVERCOATS, SUITS AND OVERCOATS, worth up to $22.00, at MEN’S HATS in all shapes and colors, Soft Hats, worth EXTRA! MEN'S FULL SUITS Fine quality Thibet. ma- frames, up- for worth up to $18.00, at .. FURS AND FUR COATS A splendid assortment of handsome Fure, in the new shaped Muffs and Neckpieces in- cluding all the desirable Furs such as Foxes, Minks, Lynx, Skunk. Beaver and Seal. Also) rich Fur Coats, all offered at Anniversary Sale Prices, You have your choice of & AT $4.98 varlety of Fars in full sise Muffs and Neckpleces, regular value up to $7.00 Cholce of pillow and melon AT $7.98 shaped Muffs in various furs, also stylish Fur Neckpleces that value up to $10.00. You have your choice of a AT $14.98 great variety of Furs made up into stylish, full-size muffs and hand- some Neckpleces that value up to $18.50. French Coney Sets that AT $9.98 value up to $12.98. China Wolf Sets that value AT 514'98 up to $18.00.~ | AT $29.00 Genutne American Lynx wets | that value up to $39.00 Pony Skin Coats, beaver col- AT $39.00 lar trimmed, that value $50.00. Electric Seal Coats that value $76.00. ) Genuine Hudson Seal Coats that value $125.00 AT $55.00 AT $87.00 SILK WAISTS, Fancy Silk Waists for this sale special at .... o $1.95 Silk and Crepe de Chine Walsts 32 89 special for this sale at . Lace and Crepe de Chine Walsts ‘3” special for this sale at . Novelty Silk and Lace Walsts special for this sale at . Anniversary Sale Prices On CLOTHING ..$14.75 the Derby and $3 at new and $1.00 DRESS Positively holstered with tapestry or silk plush, value $44.75. Sale Price $32.99. 3-PIECE MAHOGANY BED ROOM SUITES—Colonial de- sign dresser, chiffonier and bed, value $72.76. Sale Price $59.99. QUARTERED GOLDEN OAK BUFFET—Of neat de- sign and finely finished, value $19.75. Sale Price $14.99. QUARTERED GOLDEN OAK ROUND END CHINA CLOSETS—Value §$18.75. Sale Price $13.99. 8-PIECE FUME D OAK DINING ROOM SUITE—Hand- some buffet, dining table and 6 chairs with Spanish leather slip seats, value $72. Sale Price $58.69. PARLOR HEATING STOVE —No. 12, brick lined and nickel trimmed, value $12.95. Anni- versary Sale Price $9.39. COAL RANGES—Size 8x18, with high shelf, pipe and znc, regular $35 value Sale Price $28.99. worth $25, $16.50. Why spend your good money hiring a dress suit eight or ten times a year when you can buy one here for $16.50. THE MACKINAWS — Handsome plaids in heavy fabrics, extra lareg pocket to carry the school books. Never before have such values in Mackinaws been offered in Hartford. colorings. Size 9x12, at $22.95. $21.95 ROYAL ‘WILTON VELVET RUGS, medallion and allover Persian effects. fize 8-3x10-6, at $18.49. $21.49 HEAVY AXMINSTER RUGS, a good wearing rug for dining and living rooms. Size 8-3x10-6, at $17.95. $27.50 SEAMLESS ROYAL WILTON VELVET RUGS in the much wanted small Persian designs and colors. Size 9x12, at $19.95. $28.95 SEAMLESS BRUS- SELS RUGS in extra large size for dining and living rooms. Size 11-3x12, at $18.95. $17.50 SEAMLESS. BRUS- SELS RUGS for dining rooms, living and bed rooms. Size 9x12, at $14.95. $1.25 INLAID LINOLEUM in 12 different handsome tile pat- terns, 95¢ yard. $1.00 SPECIAL HEAVY IN- LAID TILE AND WOOD EF- FECT LINOLEUMS, 11 differ- ent designs, 75¢ yard. 59c and 69¢ CORK AND LINSEED OIL LINOLEUMS, prints in tile, matting and in- laid wood effects, 49c yard. Hartford, WISE, SMITH & CO., Conn. "Phone Orders Charter 3050 and Mail Orders Promptly Filled STEEL COUCH BEDS with mattress and bolster filled with white cotton, value $11.50. Sale Price $8.99. BUREAUS—Made of quar- tered oak or mahogany finish, value $19.95. Sale Price $14.88. BRASS BEDS—AIl sizes, guaranteed lacquer, value $16.75. Sale Price $11.99. LIBRARY TABLES—Quar- tered oak or mahogany finish, value $18.75. Sale Price $13.44. MISSION STYLE CHAIRS AND ROCKERS—High back, comfortable chairs with leather cushion seats, value $14.75. Sale Price $9.99. WHITE COTTON LAYER FELT MATTRESSES—Covered with serviceable ticking, value $10. Sale Price $7.69. LADIES’ MAHOGANY ISH DESKS—Handsome sign, value $9.75. Sale $6.69. SOLID MAHOGANY COLONIAL BED S — Value $29.75. Sale Price $19.99. CHILDREN’S ENAMELED CRIBS—With safety sliding high sideds, value $8.75. Sale Price $6.99. Anniversary Sale Prices On LACE CURTAINS AND DRAPERIES NOVELTY NET CURTAINS— CRETONNES—Facsimile of fine with lace edge, white or cream.|imported colorings, value 33c value $1.99. Sale Price $1.49 pair| Sale Price 25c¢ yard. MERCERIZED MARQUISETTE| SATINS—Wide width for drap- SCRIM CURTAINS—With lace| ery or comfortable covering, edge and insertion, value $2.45|value 19c. Sale Price 15c yard. Sale Price $1.99 pair. FURNITURE VELOUR—Cord- SCOTCH LACE CURTAINS—| uroy weave, value 59c. Sale Price Fine weave novelty designs, value| 49c yarl, $2.99. Sale Price $2.44 pair. FURNITURE TAPESTRY—50 TAPESTRY PORTIERE CUR-| inches wide, new Verdure designs, TAINS—Fine self-color figure de-| value $1.25. Sale Prices 99c yard. value $5.45. Sale Price WINDOW SHADES—Heavy oil 5 color quality, value 39c. Sale ONE-MOTION FOLDING GO-| Price 29c each. CART—With leather cloth hood,/] NOVELTY SCRIM CURTAINS— extra large, regular value $8.95. With valance, value $1.19 Sale Sale Price $6.89. Price 79¢ pair. Columbia Grafonola Dept. (Fourth Floor Anndx) ‘Where you will find a complete line of all the latest Columbia models and all the very newest Columbia double disc Records. Also a full ine of the Little Wonder Records at 10c and 15c each; they play on any machine. Also Player Piano Rolls at 10c, 15c, double. > ANNIVERSARY SALE PRICES ON MEN’S FURNISHINGS Men's 16c half cotton and half| Men's $1.00 grey Flannel Shivts wool Hose, at 11c a pair. Black | at 79c each. natural and camel's hair. A Men's 25c woolen halt Hose at "‘;‘:"“ ol 17¢, 38 for 50c. Black and na- tural. Men’s $2.00 Coat Sweaters, Men's 60c ecru Tribbed Shirts| $1.69. and drawers, and heavy fleeced Men's $2.50 Coat Sweaters $1.98. lined Shirts and Drawers, 39c per Maroon, brown and dark O=e ent, Men's $1.00 Natural wool and ford, collar style. Men's 75¢ Flanhelette Night Camel's Hair Shirts and Drawers, at 69c per garment. Men’s $1.00 heavy ecru Ribbed| ghirts at 59¢ each. Men's $1.00 Stift Cust Negliges Shirts at 79c. Union Suits at 79c. Men's $1.48 grey flannel Shirts Men’s $1.50 heavy ecrue Ribbed Union Suits at $1.29. at $1.19. High collar, two-pocket style. Men's $2.00 heavy welght Wright's natural wool Union Suits at $1 Men’s Gun Metal Calf Lace and Blucher Cut shoes, with rubber sole and heel. Regular $3 values at Anniversary Sale $2.39, Men's Kangarookip Blucher, Goodyear sewed, Viscolized Soles, full $3.00 value, at $2.39, Men's Heavy Tan Grain, 3 soles, waterproof shoes, Regulagt $3.50 value,, $2. Coat Sweaters at at FIN- de- Price 4-POST and 25¢ each, worth ‘