Lakeland Evening Telegram Newspaper, September 1, 1914, Page 3

THE EVENING TELEGRAM LAKELAND, FLA. SEPT. 1, 1914. b »¥"OUR WEEKLY LIMERICK There once was a builder, by the name of St. Clair, Who was honest, and used the best Builders’ Hardware. ) PR There’s but one best way to quench it- Chero-Cola— Cools — Refreshes — Stimulates IN ICED BOTTLES 5 c ANYWHERLE LABEL Bottled by CHERO-COLA BOTTLING CO. i LAKELAND, FLORTDA He deals at Our Store Where we Sell it galore, ook ror THe Chero Where the assortment is large and prices are fair. ALONG SIMPLE LINES ORNATE DROPPED FROM MODERN DECORATIONS. We Make a Specialty of Builders’ Hardware One of the new girdles is shown in the drawing accompanying this. It is a simple affair, but noticeably pret- ty and graceful, being made of soft novelty ribbon of gold satin with hown velvet dots and hangs in two long straight ends and one short loop at the left of the front. A single length of the ribbon encircles the, walst, finished on the upper edge with | an upstanding rufie of the same. Keeping on hand constantly a full line of the manv items needed by the profcssional contractor or the amateur kz_t_mder. It Has Been Found That the Best Re- sults Can Be Obtained by Sim- plicity—Furniture Set as Example. 4 Lower Prices on Ford Cars LEffective August 1st, 1914 to Augustist, 1915 and guaranteed against any reduction during that time. All cars fully equipped f 0. b. Detroit. ———— There is a certain decorator in New York who employs children, preferably under ten years of age, to design and apply the painted decorations on his furniture, writes Ethel Davis Seal in the Washington Star. Children older than that, or adults, know too much, he says, to obtain just the simple, crude, but effective results which he desires. There is also a designer in Paris who resorts to the public schools for the same reason. The children here, he finds, produce the simple but strong designs, which he cannot procure from the average professional worker. One of these men is the decorator of houses. The other is a designer of clothes. The decorator is the product of the era; the ‘designer has selzed the spirt of the era, and embodies it in his creations. We admire and adopt his styles for our apparel, and we ad- mire the same modern influence in house furnishings, which we find mani- Hard wear is demanded of this BUTTONS OF EVERY COLOR class of Hardware, and you can depend on the reliability of the goods we offer. All Kinds of Effects and comblnnlom‘ Are Permissible—Fancy Stitches Introduced. Effective combination buttons are Touring Car Town Car. .. in mottled, checked, mosaic and striped \ Buycrs to Share in Profits All retail buyers of new Ford cars from August 1st, 1914 to August 1st, 1915 will share in the profits of the company vo the extent of $40 to $00 per car, on each car they buy, FROVIDED: we sell and de- liver 300,000 new Ford cars during that pe- riod. Ask us for particulars FORD MOTOR COMPANY Lakeland Auto and Supplv Co. POLK COUNTY AGENTS. WILSO! HARDWARE CO. seen, having several shades combined mixtures. Sometimes the centers are in direct contrast to the rest of the button in extreme colors, such as tan- go and black, purple and green, blue and tan and so on, and white centers are seen with rims of any color. The tango or orange-yellow background on buttons is a favorite for summer dresses, odd blouses, etc. Cameo but- tons have the white head on a saucer- shaped ground of blue, yellow, green, black or pink. Jet-rimmed buttons have red, green, old blue or yellow centers. Red buttons are used on in- Security Abstract & Title Co. Bartow, Florida R. B. HUFFAKER, PRES......L. J. CLYATT, SECRETARY FRANK H. THOMPSON, VICE PRESH. W. SMITH, TREASURER ABSTRACTS OF TITLES New and up-to-date plant. Prompt service. Lakeland business left with our Vice President at Dickson Bldg will | receive prompt and efficient attention. P L Ll et o ] expensive summer frocks. Small jet buttons are much used on vests and neckwear. Large crocheted buttons in round and square designs of one or two colors are used on coats of heavy corded cottons, and on linen and ratine dresses and suits. There are many fancy stitches introduced in these buttons. Handsome Afternoon Frook. tested on every side. But do we stop to think about it and analyze why this is 80, and how can we best make use of this modern fecling without abusing 1t? For, not only is it possible to en- tirely overdo it, it is also quite likely that timid ones will be afraid to at tempt it at all. Occasionally I have spoken to you of the daring use of black and white; of the strong effect to be got from the use of supposedly uninteresting checks, stripes and dots; of an effective note of orange, or & turkey-red bowl. But this is, when summed up, simply the result of the new movement. Some call it Futurist, some Cubist, some rank Impressionism, but I believe it may be termed simply “modernism.” Let who will deride the movement, and SO —— The Best Straw Hats in the House Going at point the finger of scorn; but who can say that we ridicule the simple art of the Egyptians, where effect was often obtained in the simplest, crudest way; or the more perfect art of the Greeks, where simple line decorations 1.00 While they last Caused the Loss (0] 04 $215,084,709 in the United States in ¢ recent year were ascribed TO THE FOLLOWING CAUSES Defective chimneys, flues, fireplaces, heating and lighting apparatus; faults of construction and equip- ment. Matches, sparks and explo- sions lgured prominently, followed See our Swell Line of Ties and Shirts & . by incendiarism, electricity and eewfigm:f the following reli® 1igntaing. FOLDLOBPPOEO SO ity Underwriters, Nearly One-fourth of all Fires Are . . 4,750,000 Labeled papital i iladelphia Underwriters, i $4,800,00C ngfleld Fire and Marine, “UNKNOWN CAUSE!” Significant and Potent Reasons ————————————————————————— Why You Should Be Provided With ——————————————— — pital ...... ...... $2,500,000 oenix of Hartford .... 3,000,000 Fire Insurance Protection! ANN & DEEN Room 7. Ravmondo Ruildine Your business will have the best at tention if placed with us. Let us Save you Money On Your Next Suit Pretty Furniture Set; and unpretentious geometrical forms were largely responsible for the charm of some of their famous frets and bor~ ders? H In this connection, for the breakfast room, boudoir or an inclosed porch, a d . B - s T R E A T E R pretty group was recently shown. 'l‘ho: CONTRACTOR AND BUILDER §|eem s of cream nen, stectvely JOS. LeVAY 1 This Funny World. which are embroidered yellow apples | Madge—I'm not just sure that I'm with black leaves. The lamp has a: in favor of the present tendencies. Marjorie—But just think, dear, how somforting it is to know that while you're enjoying naughty novels and | iie Hu The Home of Hart Schaffner Marx Clothing Having had twenty-one years’ experience in building and contracting in Lakeland and vicinity, I feel competent to render the best services in this line. If comtemplating building, will be pleased to furnish estimates and all infor- mation. All work guaranteed. Phone 169. i cream and black base, with & nun‘ i shade. The table and chair are green, , decorated with black, and the pillow is lbhck and white. b4 J. B. STREATER. il SEPP 04SP EPEF SR ELP S cex plays you're helplng {n the great woral uplift.—Puck. e i — ] T g e~ - - e—— oy QU 2% o D R S g