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PAGE FOUR THE EVENING TELEGRAM LAKELAND, FLA.,, JUNE 8, 1914. a study of it in severy) Stag, seems practically coprgy, soon as w’ can put it yy, we may have as usefy) ang ‘ o Jurer e g DING & LOAN ASSN t i 1 |e ram ang each concern help the other to’hght house tower on Benito Juar ¢\ itho Brigade sisnal s Ine Vem“fl Ie g srow? If we did, we would soon street. When the first report o top of the Terminal Nalal wae oxs wuu”] BE Gu"n have such g city that people in many{casualtios was received, the Sola('e|posed to the fire of the Mexicans TR G iy A & Published every afternoon from the Telegram Building, Lakeland, Fla. Euntered in the postoffice at Lake- and, Florida, as mail matter of the second class. ¥. F. HETHERINGTON, EDITOR. SUBSCRIPTION RATES. Jne year ERESe et |3 1) 8ix montn~ . .. 2.60 Three months .. ssire 108D Delivered anywhere within the limits of the City of Lakeland for 10 eents a week, " From the same office is Issued THE LAKELAND NEWS, A weekly newspaper giving a resume of local matters crop conditions, county affairs, etc. Sent anywhere tor $1.00 per year. TRADING AT HOME The old and much agitated “Trade-at-home’ proposition was ex- haustively discussed at a meeting of the Lakelang Board of Trade one night recently. It was stated that a great many purchases which could just as well and just as advantageously be made in Lakeland were being made in Tampa. How to keep this business at home was the subject of an ani- mated —which leq to no satisfactory conclusion. In order to keep all trade at home it will be necessiry to reconstruct human nature to a certain extent. The first step in this direction might be the elimination of that selfishness which is part of the make-up of some people, which looks only to the sav- ing of a few cents on an individual purchase, and which for this trifling personal advantagze woulq cheerfully sacrifice the community interests. Then, there is that little element of foolish vanity, which makes some people get vw notion that if they can parade something that they can boast was purchased in another and N iarger city, it somehow confers a dis- tinction upon them, and marks them as persons of finer discrimination discussion § | and more fastidious taste than the 2 :%: > H n ® no question but that a properly con- . A ndiidut who s wisin wion viac [ £ PrESent. Like the A. B. C. Mediators, we are working § i i s o e[ 1008 S 10 HiE ‘hexge vowa etune: 2% heart and soul to rush the work of bettering them, but, & £|voud te a tremendous foree tor de- they are all far richer This last phase of the trade- :~: s bl l h i i ‘,g, & | velopment in Lakeland, and our bus- works,” a currency that A abroad folly is the most difficult to |, :§: unlike these estimable gent emen, there 1S no uncerta n(y & %|iness men could Tnvest in nothing TohBar o any b A ThAE ol combat. Auburndale merchants com- | % % @ & |that would be more beneficial to the . id i ; ‘ho § il & A The Kiblers have provii paa . hos who shoud bt $3 in the accomplishment of our ai:qs. L 2% commuiy. e N R RS When the work of remodeling is completed we will Properly conducted” was sald ad- gigerable Lakelang money, : Lakeland folks buy in Tampa; Tam- il visedly, for it seems to be on many Lakel nergy a pa people seng to Jacksonville; the gl o offer to the pUbliC tongues that some foreign ones do- ?:)M:et :he,,fnfl:fe, ha residents of the last-nameq city shop :g :g; ing business here in the past have stays a longer or shorter in New York; New Yorkers send to|% & not been properly conducted. But i ani Europe; and, presumably, the “fur- :i' «? : P nn eDpay for 1 riner” who wants something “differ- @ ¢+ Banking Rooms With Strictly Modern Equipment ent” sends to New York or some oth- er place equally distant. The gener- ally accepted thepry is that the fur- ther away from home you can pur- chase an article the better it is, Of course, our merchants could towns in South Florida would boast of this article and that: “We bought it in Lakeland—you know, it is a larger place and we can do better than at home!"” HOW VERA CRUZ WAS OCCUPIED MADE PUBLIC (Continueq from Page 1.) signal was received from Captain Rush on shore that headquarters had | been established at the Hotel Ter- minal and signal station' set up there. At 11:55 a. m. Rush sig- nalled, ‘Telegraph and postoffice oc- cupied anq doing business as ever.’ This was followed by, ‘Firing in town; no casualties as yet,” and at 12:21 p. m. ‘Commenced firing on short; federals have commenced fir- ing on U. S. troops." Again at 12:30 p. m. Rush signalled, ‘One thousand men with machine guns reported in this vicinity; desultory firing, heavy at intervals; hurry for Utah’s troops, I signalleq Utah Senq your battalion ashore; urgent; you may steam in closer. At 12:41 p. m. Rush re- porteq his first casualties. “Immediately on landing the Ma- rine regiment under Lieutenant Col- onel Neville, advanced up Calle de Montesinos, seizing cable office and detaching one company to seize the power plant north of the Terminal statiolf anq to cover approaches from the westwarq along railroad tracks. The head of the Marine column had €l CONDITIONS IN MEXICO are not more unsettled than conditions in our quarters at %: and all the comforts and conveniences in the transacting l‘\\'as ordered from Tampico to Vera Cr}l‘f\tbiv :ldnilo.‘ 1 repaired aboarq the \m?;r.rEn:;tg:dsS::r:gzlltw::&itifg‘eli this point directed joint operations ::ll:zilze:;i:.i}:;:ilngm:essages, iy At uo ool O P.rairieiop}; munication between Brigade head- . flret:te t,nle(:nfs '2;)“:12; i;;}cps quarters and the Prairie was never f:n:hznsand nills beyond the city. | interrupted. “3 p. m.—I did not desire ‘to Indirect fire was used with a church fovce 1he Nutiing. through: the A ikl byl b i B ! ang use the guns of the ships as long el By g hios Ias there existed a reasonable chance rove them |} amongd t:elratro:pi?]:nd e to avoid this severe measure. EYelt‘y be{‘)‘? ;:0:‘;8 i;l the Naval |effort was being x.uade to pie;t .ma:l) hhia;pémm ana the New Market communication with the .hemeh ;cadm:] mming steadily on Pier No. [authorities, both direct and t rour_e- ! hpereenall ofgour boats were land- |the American ('onsul,- 'an'd tofreé)her in: Chief Boatswain McCloy in sent to them the f“m’:)' :é t‘}:’; i h : e of three picket launches [resistance on their par i i Zr::]rilJ with one4pound0r guns put |rious consequences thatfl“m(x‘dmain a € o y ' o N e. My chief of staff, pier No. 4 and steamed |5 L ) & 5 (fmlll fr(:x:l-‘l }around the end of Fiscal Huse, in conjunction with the Avmoerd ‘ilor Spdi:mtlv toward the Navai|ican consul, Mr. Canada, ondea\or‘ . i / : il 5 o'clock to get into commun- School building4 When within a few }lol:tlilond ':’ri(tl;)(zlmy a;glthorities g sards, the launches opened |' : - i e 2:—1:dgri‘:,;luf‘[‘.l.‘,‘,dpousb- with one-pound- trol but their effmts‘\\ere uu‘a\l:;;:ils : e r o ing. Aqy further advance a ers at the windows of the Naval <) SR \ 5 time of the day wou F: Academy. They thus drew the fire : ; ! ; ;7\1'(‘:::"::;1‘(ir:11:ott\orc.u:\'xl(ong that sec- brought the fighting into !?1( m(_):.‘t o onsely ted part of the city ikl Bk o B (l;':;tlxii":i?;:]la NI( I\\'as therefore de- o sitions for the Prairie who|? g : : i "h”r; ]l‘)'n:l.sif”:,(.',:)m fi]re with 3-inch cided to hold our present [)r}snmn :n\‘tntl([\:-yl'd ‘q;or, th'e heads ot" the | and in case of unforseen ('mltlng{:n- i i ¢ L 'y warehouses on Pier e (\'mS ihém}:leln\l;‘c ;ecurelv held. | Mexicans in that section of the eity, [0 * COWd B8 : o A | i i ir o (To Be (‘ontinued i i ’Tlm picket launches in their gallant dash were hit many times with rifie| R RENT-—6 room house, nicely bullets and three times with unn-‘”)r isl;;d n \¢ urnished. a der shells from the Naval Acad- i it 170"‘“ ('l"(’f Boatswain McCloy was modern conveniences. Apply ')'1'" i e ; ; N. Tennessee avenue. 2662 i wounded in the leg anq one was fa- -— BRDDEFDEPEIHEDHHE TG PEDPPEIREFOETTELTDTTIDEDE FEDDBOBOBDDDDD SR IBIREIIES BB DOEBBBIBDEE from all directions. The signal squad anq all other & | the necessity of exempting them is BREEIHE e 3 comment on this matter: D BHPPRPPPPPEPRPREPPBRPID sive a savings and loay , IHINE H]H I.AKEI.AN" here as can be foung anyyy, that as Mr. Willarq g (Contributed.) make Lakeland FIRST i ,4 The Evening Telegram has from ' ing great movement fop the . time to time called attention to the ing of the city, ang frqy ) benefits that would accrue from the |Florida. | organization and operation of a Over three Ayears. ago the building and loan association in|Trade put out a litte g Lakeland. This project which we along near the end re, consider deserving of the best con- land’s needs.” Among theg, , sideration of our business men and |following: “‘Above all y, citizens is made the subject of a se- b““dh.‘g and loan asgqy rieg of articles by a competent writer these ‘5“110 such Institutioy who has given the matter much f"““ty'“ F°|lgw{flg that ; study. The first or these is present- | "8 'i:e needs,t “_aSv this; ed herewith ang others will follow | 80°Cen obportunity for, «cial hotel.” at early dates. Then came the closing ; e beginnifg angd ending 4 ¢, This savings and loan matter i “Stranger, we want y almost wholly a public rather tl}an and see us, feeling sur o a private proposition well deserving will * * * you i our best attention and well worthy in the inevitable progre the encouragement of all. We should beautiful southern not permit ourselves to lose it, for, |4pipeg when the State of Tndiana, in its last The Lakeland Neys . annual report on this subject, justi- |poth these “needs, i fying its course, uses the following|qoes what will help ¢ language, it is time for us in Florida | of course, al] legitimat to sit up anq take notice. terprises in it. “Thus vieweq from economic, eth- The next year both paps ical, or legal standpoints, the exemp- | from the office voiceq sty tion from taxation of local building ! general cry of Lakelang and loan associations appears to be | the neeq of a larger publ; justified; and as those associations [auditorium. By the closg are the wisest, best and hitherto |Chautauqua that seqsoy most practical school of education |lisheq the splendid subsc;, for the - great wage-earning class |Of our citizens, which at ;4 which our civilization has evolved, |date than it was possil ang a school which rests upon a|a Paying institution, membership of those who can con- |building of the presen tribute, not in large sums, but only | Auditorium, S by the mites saved from meager |D€CESSary elements in t earnings, the necessity of fostering |2ble progress of the towy and sustaining such associations for | things,” although too e the direct and indirect advantages |Pected quickly to repay, in - accruing therefrom to the nation |PUPlic-spirited men whose . must be apparent, and in conelusion, into it. Still, in view o therefore, it may be safely said, that has done to d.raw ('U”N_' other good things to Lak 4 doubt if many of the subse ) sorry at heart that they d we doubt still more if them is financially a doll 58 ‘town ¢ | the best justification for so doing.” We repeat the Telegram'’s very last “There is there is every reason for certainty there are so many of him ! that a LOCAL ane, with the men who nex” is going up for hin have subscribed for its stock thus room to “stay’ and “help 3 far on its governing board, 800d, | make “ the town of better honest, fair-minded men, largely 7 business men, will be “properly con- (T BesContinic ducted.” Add to this that Mr. D, GOOD TABLE BOARD at Y & @ #|0. Rogers, a well known Lakeland \( 1 f : e 3 s : H FOR RENT—Garage. In combat this condition to a certain|§ 5 of your business that careful planning can devise. ? [lawyer of unquestioneq honesty and . extent, if they would. They could |® ol p ability, is expected tdb it ytt SR Senl . 1 ke could b ‘ vy Xpected to be its attor- A follow the same tacti«ls the 'I‘a.mp‘x I§£:{ & ney, and that the prospective secre- COOL, pl t W merchants and others in large cities | % @ & y v W, RS foons 4 5 .? & ¥ tary, Mr. Willard, is quite well rith o use—advertise extensively, push | STATE B A N K OF L A KE LAN D | known here to be a man of st et by the week, with o their goods, and otherwise impress ,§, & ‘? ity i s e i e Boary; pecial rates ; e @ tegrity, an energetic and enthusias- upon the people that they can buy ) tic savings ang 1 k SR as advantageously at home ag else- % ; g where. Some of them prefer, how- ever, to sit and sulk ang see busi- ness gobbled up by dealers. out-of- town They even go so far as to criticise and condemn the local pa- per because it accepts advertising frem Tampa firms. Publicity ig what the newspaper has to sell. 1f the local merchant is too shortsighted to see the advan- tage of this publicity, and declines to buy it, isn't it a little unreason- able to expect the publisher to refuse to sell it to those who do recognize its efficacy? 1f a Tampa man came and wanteq to buy a commodity one of these merchants has to sell, we wonder if the merchant would de- cline to sell the man because he of- fered them Tampa money ? Ang if advertising takes trade out of ILakelang ang brings it to the merchants in Tampa thirty-two miles distant, to such an extent that they buy space at a higher rate than tne local mere int has to pay, does it not look reasonable that it would bring trade the fe w feet from the sidewalk to the counter? local merchant's advanced to Avenida Bravo when at 11:57 a. m. they were fireq into from all directions. The ~Marines® Colt automatic guns went intd ac tion at 'Independencia, Mayo, Cortes, liic ang cleared these Cinco de l2o, and Bravo, reets immediate- ly. The men took positions in front of ware houses, lining the north side of Montosinos and fireq at the enemy who had occupied the house- tops, windows ang towers on the op- posite side of the street. The Marine regiment was then ordered not to advance but to holg original posi- tion. “In the meantime the Florida sca- men battalion under the custom house and custom ware- house, postoffice ang railroad termin al. They were under steady fire from the enemy in houses on Banito Jue- rez ang Morelos streets, which was returned The arv:illery section of the Florida went into action in front Lieutenant | Wainwright had advanced ang seize( | pHOEDEPPSEEPDED GPPHOSDEDI P i gl SRR ) ———— 8 g B Do S '3CHOOL BOND MONEY : The seiection of Nuw UN UEP"S” WIIH |State bank as the depository for 4‘th<~sc funds is a meriteq recognition AMEH'EAN S'I'A'I'E BANK"M the standing and splendid growth of this institution, which is admir- ably the American managed, and has thec onfi- dence of the public, and is regard- ed as one of the most substantial and successful banking establishments in South Florida. 2661 The proceeds of the sale of bonds issued by Lakeland school district for the purpose of building and im- proving the schools of this city are |now available, being on deposit with the American State was chosen as the Bank, which — depository for [these funds by the county schoor)FOR SALE—One elevated tank, ca- board. pacity ten thousang gallons, one gasoline engine, one pump, Wm, S. Clary, East Palmetto St., Lake- land, Fla. 2663 The bonds were voted some months az0 for the purpose of building a new school house in South Lakeland {and to make a substantial addition [to the present school building. The ::Hnollln was $50,000 and a satisfac- [tory sale was made to Weil, Roth & Co., of Cincinnati The THIS PAPER In This Town. Every Fam- fly Has Its Wants, :: improve- ments for which the bond money was voted are both well under way, and o) thave had much experience along ythis anq similar lines, and has made \ —— s o Hotel, $5 per week. POERDEIIDEEIDDBBIEIIIIDIFIPDEE YOU CAN POINT PEPLPEDPDEDPE with pride to your jewel case if it ¢ contains some of the dainty orna ments that come from this sture, P AND YOUR:WATCH Doesn’t it need some attention? Or" perhaps you would like to haye a new one. Dou't forget we are head- quarters for the best watches and » jewelry, S8 e a2 gub. @D : : % : : : R e of the American consulate \.\i”,.mflk“ our school equipment ang SCCUPC New Customers by V and out of senson. preached the gos. shelled the enemy out of the ola [facilities among the best in the Advertisinn. ){@3( H pel of trading at home. It never buys |~ ( " t!r t‘ a penny's worth elsewhere that it . r can purchase from local firms, Yet . : | though it has many thousands of onner Steen dollarg invested in printing machin- g ery, building, ete., distributes g 4 ’ H large payroll, boosts every local con- Q \ cern continuously, angd is in eount- \ [ dess other ways of advantage to the ] :, F‘omnmvm'. a great deal of printing H | f;‘ Sent to concerns in the north. 2 ea here are institutions here which we > e ¢ d h paironize daily, and which we helpeq 1‘&‘0\}{' around you for the evidence— its . : ac €S uild, w er give S 4 . i e - ‘ ol . | nickel's Worth of printing. i jer. everyw cre.tth, 1 who are earning less than when you can be relieved with properly ey orth o prnting _ unle vou, own their own homes and have mo- : glasses? Dr. Lugh C. Hull has charos eyl on s (0 accommotte them : ney inthe Bank besides. Their pennies, their |= Optical parl R o HEQ maitte they ) er k] 3 i : e _',J‘-\J JJ“ temafically—pcflli‘mfly. Isnt it worth while? | Xaminatior: and consultation free. We sympathize with the home merchant, but we are in the same box. Why can't we all work together, American State Bank BE AN AMERICAN—ONE OF US. LEFPOSIT WITH - COLE & HULL § JEWELERS & OFTOMETRISTS, LAKELANI