Lakeland Evening Telegram Newspaper, May 4, 1914, Page 2

PAGE TWO o EVENING TELEGRAM, LAKELAND, FLA ., MAY 4, 1914. [ 1e & {1 i & ICE CREAM. There's a reason why. A Snile is an indication of pleasure. POINSETTIA ICE CREAM Gives the pleasure, therefore the sm ile. But let's consider the matter from a deeper point of view, It's th e use of the finest materials obtain- able that made Poinsettia so good It's' the mar ment that engages o | only the most skilled operators that made Poinsettia so good. It's the L ] perfect factory and cleanly conditio ns that made Poinsettia so good, and i ! it's all these things combined that make the smile. e Run in gometime and sce us manufa cturing | SMILES # Lake Pharmacy. Phone 42 i b 4 ; @ & : . @ ! 3 g g INCE fashions for spring place much | .i emphasis on short, easy-fitting o & | Jackets and on draped and overskirt ) :f: effects, flounces, ruchings and all sorts [ é’ of furbelows in trimming, the way of | .g: the home dressmaker {s made easy. i @ The bugbear of fittlng the form is L :3: done away with. Clothes are loosely i: adjusted and may be successfully cut » ;‘ from patterns and made at home. g 1 3 There is an unlimited variety in| & ‘ 5 drapery to choose from, and fashion- b @ . able fabrics keep pace with designs in ‘] %’ al Ways arrlv"‘g' the matter of varlety. :’ 3' First among the materials for spring, e % We keep up with the very newest things in fancy footwear. It's a taffeta lends itself to the flouncings, L1 3 ruchings and ruffles and draperies that x4 %_ pleasure to show our goods, nd our aim is to fit you. We are the aro features of new skirts, and es- i‘( \ 35 only store in Lakeland that ues the custom fitting methods. })‘;clh:\l']r)!;]:;‘{ltl;a?x:ihl?ds;!?;?r\?;:zk;r:: 311:2 \ W\ 3 POGODPE Sk hda SRS R door wear during the coming summer. 14 ‘ N QK BTl e T B S T [RREEELTLETREL T LR E TR RN The taffeta gown shown here is| ‘22 K made of plain king's blue taffeta, with Y- DUI[ON.“ARR'S 00 Store of & | overskirt of crossbar taffeta in blue : Ave. . Quahty @ | and white. The fullness in the over- FOOT FITTERS We Repair Shoes While You Wait. ; foirfoosfocdesfoedd g Bl ot g B gy S T Do oy During a Recent Year Amounted to Almost One-Half the Cos Of All New Bulldings Constructed During the Entire i We represent the following reli- Twelvt, Months! 1 . able companies: | mi:?:z‘lunderwmm .. 4780000 ' ien Buring or Bullding & ! Philadelphia Underwriters, Provide the Means i T Sl (R $4,500,000 E German American, capital 2,000,000 » TR i $pringfield Fire and Marine ror Rehl"ldl"g' , capital 2,000,000 " MANN & DEEN Room 7, Raymondo Building At this Period use all Safe- guards for Comfort and Well Being The best and most practicable of these is ice-OUR ICE, K preserves your food, conserves your health, increases your pleasure, does you good in ways too numerous to mention—and all for a very little money. Instead of decreasing your taking of ice on the cool days which will be occasionally sandwiched between the warm ones, resolve right now that every day is a full ice day for you. And stick to that COUPON BOOK of ours. It is sistent SAVER, s R NSNS L SO Lakeland Ice Company Phone 26 your consistent, per- The Loss by Fire in the U. S , | 8kirt 1s laid in inverted box plaits to a depth of six inches below the waist. The lower part of the overskirt is turned under and sewed to the under- skirt. The stiffness of the silk makes it stand away from the figure, in the “minaret” style which survives from the passing season. The small jacket is cut with kimono sleeves and laid in two deep plaits over the shoulders. It is shorter in the back than in front and flares away from the waist line. There is a turn- over collar and cuffs, with points turned back to the sleeves The set-on belt suggests a basque. short It is extended beyond the walst or coat to the left side, where it fastens under the bust line with hook and eyes. The underskirt fastens at the left side with a little drapery arranged by means of plaits let in to an overlap- AMONG the revivals of old and curi- ous fashions that have made a de- & striking exampla. The two coiffures plctured here {llustrate the return to the high coif- fure in simple arrangements and con- | Bervative style. 'n the first picture | | the hair is waved loosely, rolled into 8 French twist at the back, and fin- ished with a puff >n top of the head. In the second | older style waved lcture there s an revivid, with the hair! in the lar: st and loosest of alons. It i pompadoured at the front and comb d up to the top of the hcad at the back. The ends are AAAAANAAAAAAAAAAANAAAAAAAAAAAAAAAAAAAAAAAAAAAS Hair Coiffures and Flat Ringlets elded success, the old-fashioned flat | pins are use ringlet is very much in evidence as | kind. ping seam yards wide. | A similar arrangement of the over- | [ drapery shows the overskirt hemmed at the lower edge and falling free, Another pretty arrangement is made by trimming the lower edge in points and binding them with narrow bias strips of the silk. The overdrapery is more graceful when it slopes down- ward toward the back. The break be- | tween the upper and lower skirt is also softened in many cases by a ruffle about eight inches wide set on to the underskirt just under the edge | of the overskirt. Yard-wide taffeta cuts to better ad- vantage and hangs easily for dresses of this description. In this width it is easy to calculate the amount of goods required. For the underskirt one must have twice its length plus seven inches. The seven-inch allowance provides for a three-inch hem with a half-inch turned in at the top. The average figure will require two yards and a half at the most. The same amount must be allowed for the bodice, making five yards of the plain ma- terial. Of the crossbar a little less than three yards will make the overdress the belt, collar and cuffs. Nothing further is required except the silk thread for stitching, a yard of crino- line for supporting the cuffs, belt and collar, and the hooks and eyes. These findings and a paper pattern will cost not over 50 cents, Allowing a price of one dollar a yard for the taffeta, eight yards will cost eight dollars. The silk and find- ings, therefore, amount to less than ten dollars. The materials for the white voile blouse, worn under the jacket, will about use up an allowance of ten dollars. JULIA BOTTOMLEY. AAAAAA~ arranged in a coil with an upstanding puff at the center. Small shell hair- d for coiffures of this Except for shell pins, medium and small in size, hair ornaments just DOW are conspicuous by their absence. The appeara f colored wigs fo fancy dr and ott brought out ored stone proved being hair an a of present hrnl 3 purple, pink e colors -of halr) WO It is a little less than two | General Villa, commander of the constitutionalist army in northern fco, has abandoned the horse for the motorcycle. He i3 here seen mo his rather unromantic charger, which he rode during the operations ag Torreon. AN A J F. Townsend Alonzo Logan LOGAN &4 TOWNSEND BUILDING CONTRACTORS We Furnish Surety Bonds On All Contracts If you want a careful, consistent. and re- liable estimate on the construction of your building, SEE US IMMEDIATELY. TELEPHONE 66 Futch & Gentry Bldg There was a ma ' name of La Grange "Vhose wife, badly needed a Range so they came to Our Store Ard that they hadn’t come before They now think, is exceedingly strange, Ye Buy One of Our New Modern Ranges And you'll wonder how you got along with that old steve so long L THE FAVORITE AND THE LIBERTY are splendid makes, having every desirablg improvement. The varying styles and sizes make a RANGE of prices suited to all pocket books. L ARRANGE TO HAVE ONE OF OUR RANGES % WILSO! HARDWARE CO. PHONE 71 OPPOSITE DEPOT