Lakeland Evening Telegram Newspaper, May 2, 1914, Page 2

PAGE TWO EVENING TELEGRAM, LAKELAND, FLA, MAY 2, 1914. "LAKE PHARMACY ICE CREAM. Theore's a reason why. A Smile is an indication of pleasure. POINSETTIA ICE CREAM Gives the pleasure, therefore the smile. But let's consider the matter from a deeper point of view. It's th e use of the finest materials obtain- able that made Poinsettia so good. It's’ the management that engages only the most skilled operators that made Poinsettia so good. It's the perfect factory and cleanly conditio ns that made Poinsettia so good, and it's all these things combined that make the smile. Run in sometime and see us manufacturing SMILES Lake Pharmacy. Phone 42 g g g gl gode Frogreed] Sefedridonds only store in Lakeland that ues the custom fitting methods. BB BB OGP PRDPDBD DI iy G RARL RL DL R DL TR R T ) 122 Ky. Store of Ave. \ Quality DUTTON-HARRIS C0. FOOT FITTERS We Repair Shoes While You Wait, Wex»qngux.‘m,.gug,ugugug“stguwu,us.xypyg.ww%qngww*w The Loss by Fire in the U S by Fire in the U, S During a Recent Year B We keep up with the very newest things in fancy footwear. It’s a pleasure to show our goods, nd our aim is to fit you. We are the Amounted to Almost One-Half the Cos Of All New Buildings Constructed During the Entire We represent the following reli- able companies: Fidelity Underwriters, Twelve Months! When Buying or Building capital . : 4,750,000 Phllfldclphm Under\mtors' Provide the Means CAPIRLE s i $4,500,000 German Americar i, eapital 2,000,000 Bpringfield Fire and Marine oo 1O ReDUilding! MANN & DEEN Room 7, Raymondo Building At this Period use all Safe- guards for Comfort and Well Being The best and most practicable of these is ice"OUR ICE. kt preserves your food, conserves your health, increases your pleasure, does you good in ways too numerous to mention—and all for a very little money. Instead of decreasing your taking of ice on the cool days which will be occasionally sandwiched between the warm ones, resolve right now that every day is a full ice day for you. And stick to that COUPON BOOK of ours. It is your consistent, per 4 Lakeland Ice Company Phone 26 ISTINCTLY in the new French mode, this gown exemplifies how far it has departed from the clinging fabrics and long lines that have pre. vailed through many seasons. Com- parisons are odious, but, like the Athenians, the moderns are always looking for something new, and hence the new modes. Some of them are destined to die an early death and the best that can be said of many of them {s that they furnish a cue to designers who take them up and im- prove upon them. In the gown pictured the employ- ment of wide, plaid ribbon in bodice and skirt is a feature that is destined to live. The easy and comfortable adjustment of the bodice, and its use- fulness for outdoor wear, are commend- able. It answers the purpose of a little coat, finished with a standing frill of double taffeta about the neck and sleeves, and the suggestion of a basque in the narrow frill about the waist. The plaid ribbon forms a yoke slightly full about the waistline, to which the lower part of the skirt is sewed. The seam shows a piping in the ribbon. Except for the yoke the skirt is made of taffeta laid in nar- row side plaits, and finished with a double frill of taffeta about the bot- tom. Two similar frills are placed just below the knees. The skirt has novelty to recommend it, but s not graceful. The yoke is Afternoon Gown of Taffeta and Ribbon almost plain about the hips, and all the lines made by frills and joinings extend straight around the figure, less- ening its height. No natural curves of the body are followed, and in fact the body is encased in the skirt instead of being draped with it. The design is suited to a slender figure of medium height. It would be grotesque on a short, plump figure and awkward on a tall, slim figure, The yoke with side plaited skirt at- tached has been worked up quite suc- cessfully by making it an overskirt finished with a frill at the bottom, falling over a plain skirt. The over- skirt is weighted a little and slopes downward toward the back. The un- derskirt is full enough to admit of freedom in walking. One of those hats with flat, flaring brim mounted over the side of a crown is faced with chiffon which extends be- yond the edge of the brim in a frill. The bandeau is covered with rib- bon finished with a small bow at the right side. The plateau is of straw braid and trimmed with a wreath of small flowers in vivid colorings. It is a smart and attractive model. Plaid and figured taffeta ribbon play a very important part in the con- struction of gowns and wraps. They are formed into flounces, edging wraps shaped like short capes and other suggestions of the dolman of days gone by. JULIA BOTTOMLEY. LIND AND BRYAN GOING TO WHITE HOUSE John Lind, Washington, is being consulted frequently (} ese here seen with Secretary Bryan on the way to the w hne House President Wilson's special repr tive in Mexico, y Mr. Wilson. I He is - Feddtee R R pe— Build Your Next Warehouse FIREPROOF Out,of Steel and Corrugated Iron. We design, fabricate and ERECT steel frame buildings. They COST very little more than wood, LAST a century, LESSEN in- surance and upkeep, and ABOVE ALL are FIREPROOF. Gulf Iron Works J. S. LONG, Proprietor. TAMPA, FLORIDA Alonzo Logan J F. Townsend LOGAN § TOWNSEND BUILDING CONTRACTORS We Furnish Surety Bonds On All Contracts If you want a careful, consistent. and re- liable estimate on the construction of your building, SEE US IMMEDIATELY. Futch & Gentry Bldg TELEPHONE 66 \ There was a man by the name of La Grange ‘Whose wife, badly needed a Range now in so they came to Our Store Ard that they hadn’t come before They now think, is exceedingly strange. Y Buy One of Our New Modern Ranges And you’ll wonder how you got along with that old stove so long W THE FAVORITE AND THE LIBERTY are splendid makes, having every desirable improvement. The varying styles and sizes make & RANGE of prices suited to all pocket books. N ARRANGE TO HAVE ONE OF OLR RANGES % WILSO] HARDWARE CO. PHONE 71 OPPOSITE DEPOT | —-——