Lakeland Evening Telegram Newspaper, April 13, 1914, Page 7

Pay Your Railroad Fare IF YOU TRADE IN TAMPA lowing leading Tampa business hops 4 or boat fare, both ways, and charge voy 0 fan would be charged if the fare was not o to date wares: Clip this List and Bring It With Yoy : Hardware, Tools, Implem ents, will mor Th PIiA ven & R Paints. 11141112 Frank 3t Jewelry €o. : The House of Quality.| 410 Frankiin st i ; se Co.: Men's, Women’s, Children’s Footwear. 715 ¥, & Thornton Clothing, Hats, Shoes, Shirts for men_ .ment Store: Dry Goods, Notions, Millinery, hing. 712-T14-716 Franklin St. 1. Wagons, Harness, Carts, Auto Tops and Aut Phinting Daws Ladies ])r\ Goods, Carpets, Millinery, Ready-to-weur crdasher : Furnishings for Men & |Boys, Boys' ( 1 sthing others e Hab M welry Co. 615 h»ukliu St Music €0.: Packard & Sterling Planos, Victrolas, Vietor Records, Sheet Music, 608 ?T:T'}[‘-'l‘)lhlnz Hats, Shoes, Furnishings for Men & Boys. S08 Frankiin St pe above houses buy in large auantities and sell ar jowor prices | other stores can afford: watch their advertisements, Come to Tam- i trade and vour railroad fare will be refunded, am ——— [OUISVILLE & NASHVILLE R .R. NATI, CHICAGO, ST. LOUIS, LOUISVILLE, INDIANAPOLIS, EVELAND, DETROIT, TOLEDO, GRAND RAPIDS, PITTS. BURGH BUFFALO TH ATLANTIC LIMITED MONTGOMERY ROUTE Jacksonville ... 8:11 pm Jacksonville ..... 8:0 Knoxville '\iont[,omer\ Lv. Ar. pm 12:00 nn Lexington ... .. 6:40 pm | Ar. Birmingham ....17 Cincinnati +.... . 8:50 pm | Ar. Nashville ...... (leveland :15 am | Ar. Evansville .. Detroit ... :45 am | Ar. St. Louis .. Grand Rapids ... 2:45 pm | Ar. Chicago ...... Louisville «.coevs 9:00 pm Indianapolis ..... 7:00 am Chicago «....... 7:10 am DIXIE FLYER DIXIE LIMITED Lv. Jacksonville ustest Train to the West Ar. Atlanta ......... Jarkson\‘ille ..... 9:35 am | Ar. Chattanooga Ar. Ar. Evansville Chicago . Louis ... cmrago i TRIC LIGHTED TRAINS, WITH THROUGH SLEEPERS AND DINING CARS. FAST TIME. ROCK BALLAST. NO DUST OR DIRT. SOUTH ATLANTIC LIMITED is solid through train, with dining coaches and sleepers to Cincinnati; through sleepers to Louis- , Cleveland and indianapolis daily ang to Grand Rapids Mon- and Thursdays. pr DIXIE LIMITED and DIXIE FLYER are solid through trains to hgo with coaches, idining cars, drawing room compartment and vation slecpers; sleeper thtough to St. Louis on Dixie Limited, 5 nours fastest and only one-night out. MONTGOMERY ROUTE hassleepers through to St. connecting sleepers to Chicago. &N For reservations, U [] . 2:50 am GSOme Louis daily, ticket Florida information, ask the H. C. BRETNEY, & N. R. R., 134 Bay St., Jacksonville agent or address: Passenger Agent L. peniug Up in Full Blast Everything in for the Man, Boy Child to wear. Genuine Palm ach Suits, Half Lined, in Stouts, Slims d Regulars, to be sold at $7.00. Also 0¢s to match, Boys’ Wash Suits from cents to $1.00. The Finest Clothing Hart Schaffner & Marx, all shades and lors, Also S. M. & C.'R. Clothing. We can give you a beautiful Suit as low as $15.00 ur Straw Hats are imported from Lon- n, and range in price from $1.50 t0 00. @@ It will be worth your while tome in and inspect our goods before ing elsewhere. JOS. LeVAY ire Hub The Home of It Schaffner & Marx Clothinq ring Clothin l EVENING TELEGRAM, LAKELAND, FLA., APRIL 13, 1914, LADY OF THE LABEL By DORCTHY BLACKMORE. The fact that Barker began life as | @ corner store groceryman did not | detract from his lovableness. It was that charming personality of his that made his business so great a success. In a remarkably ehort time he climbed | frf).n the retail to the wholesale dis- | trict and later his clever business acu- | men placed him among the noted im- porters of foreign delicacies. During his only trip to the continent he had discovered a little community of people tucked away in sunny Italy. [ The grapes they grew were marvelous | and without loss of time Barker had contracted for the entire output in the { form of raisins. He put a new brand ou the market, pushed and advertised 1t with a vigor the result of which ‘ made the little band of workers under the Italian skies open their eyes. In- | cidentally it filled thelr purses with the golden lira. Barker noted, with commendation, | to the packers, that in proportion to his increased demand for raisins, the packages improved in daintiness and artistically designed labels, The first shipment that came with | & new label brought an excitement , of admiration from Barker. There was a most bewitching face smiling at him from a medallionehaped wreath of flowers. He realized that the Italian workers had anticipated his desire and that the label was more attractive than any he himself could | have designed. It was unique, the rapidity with which Barker fell a victim to the smil- | ing face that greeted him from each package of raisins that he imported. The very first consignment had prompted him to remove one photo- lithograph and put it in an antique | gold frame that adorned his desk. The correspondence from his raisin shippers improved with the label. The old, long-hand scrawls were replaced by concise, businesslike communica- tions neatly typed on an up-to-date machine. Barker's interest was so great in this last step toward progress that he was compelled to write a per- sonal letter commending the Italian workers on their improved office staft and methods. Also he made delicate inquiry as to the personality of the Lady of the Label. He waited eagerly for a reply to his letter. Nor was he in any way disap- pointed, for return mail brought him an answer, Senorita Gamboza herself wrote in | reply to all his questions. First she gave him an outline of the daily life of the busy little community; that was followed by prettily worded thanks for all that Senor Barker had done in the way of advancing prosperity to them. Finally she gave him the in- formation for which he hungered. He read the paragraph over a second time. “I would have you km)w that my dear father conceived tHe idea of mak- ing me his partner. He sent me to London to take a course in English and commerce at the Pitt institute and I now do the correspondence which the senor was good enough to praise. The Lady of the Label, a Senor Barker poetically put it, is none other than my humble self. It was my father's wish that I adorn the product that has been so good to us. He bids me thank you for the part you have played so generously.” The letter was eigned Maria Gam- boza. Barker became more than ever possessed with the ldea of meeting the girl. He longed to look into the original of those smiling eyes and he determined to take a long-contemplat- ec vacation and sail for Italian shores. When he left his office he took the photograph from his desk and put it carefully in his suitcase. It was on the eastern slope of the Apennines that the Gamboza villa lay. As Barker made his way through the gardens he marveled at the still- ness until he remembered it to be the glesta hour of the afternoon. Very suddenly the incongruous gound of typewriter keys, clicking rap- {dly, smote his ear. He followed the direction whence the sound came and found himself facing a summer house pery. The typewriter stopped and a young girl stood framed in the vine- { hung door. Had the Lady of the Label really appeared? Barker caught a swift breath. The girl was smiling even as did the face on the label. “We have no need of an introduc- tion.” It was the girl who spoke first, and her slim hand was extended and her full red lips parted over a row of pearly teeth. that he visited our home.” Barker's kindly smile came to his | rescue | [ did not know that you—that— | well—I have not seen you before,” he said “] was very young when ycu came. ‘ The sencr did not so much as glance n my directicn at that time,” she said. I am going tc make up for my neg- the future,” he said, half breatk, “if I may—my Lady vhoza merely looked at f him- Wrong Way to Proceed ..... 1mediately f ’\ mutvml un\sm '0 arried, they Having m o had done on that first long- | % with worship in her e % | in the tront. get amidst a clump of flowering shub- ! “I remember the Senor | ¢ Barker as if it were but yesterday | @ [ REVIVAL OF THE OLD FASHION Many Features of Umbrella Dress Are | Practical Copies of the Styles of 1830, The umbrella dress is like a closed | rain shield. When one sees the model from the side, front or back view it suggests an umbrella opened wide. The great width of the skirt is at the top, where it stands out from the belt in horizontal lines, the taffeta folds being wired to give the um- brella shape. The skirt slopes in at the feet and is slashed at the back, which is another innovation, but is by no means the feature of the sea- son. Slashes and draperies have prac- tically disappeared and skirts are gen- erally cut round and plain or greatly sloped upward at the side of the front. Every belle of 1830 had a dress flounced from waist to hem, and the fashionable woman of this summer will be no less fortunate. There is a genuine century old costume of black taffeta that has tier upon tier of grad- uated frills encircling the skirt, and each nicely laid flounce is finished on the edge with a fold of taffeta. The sleeves follow the same style and are quite long. FOR THE ELDERLY WOMAN Great Variety of Pleasing Materlals Are Offered—Embroidered Net Dresses. Striped and plain moire is lovely for tailored suits, gabardine and needle cloth morning wear or the simpler ! afternoon costumes. Lingerie dresses in batiste are embroidered with raised handwork French designs. There is not s0 much eyelet work in the em- broidered dresses at present. Filet lace is given preference. Striped or plaid girdles give these summer after- noon frocks an up-to-date touch. There {s such a choice in these designs, wide, narrow and varied stripes and vari- ous clan plaids in all combinations of colors and in dull as well as bright hues and tones, that the gowns may be infinitely varied by a judicious changing of these girdles. The embroidered net dresses are al- 80 nice for elderly women. These are made up over white, with coat-like tunics and discreet little touches of color made by quillings or ruches. Taffeta coats on the mantle order are often cape-like in appearance; a pinked edge ruching outlines them. To Clean Satin. Peel and slice two large raw pota- toes and put in a pint of water with a pinch of salt, and let stand all night. Next morning sponge the satin on the right side with this mixture and wipe lightly with a cloth. Then iron on wrong side, and it will be as glossy as new. Sagging Seams. In making little girls’ dresses with the gored or plaited skirts, take a piece of selvage or firm, straight piece of material and sew it along the cen- ter back seam; it will prevent them from hanging lower in the back than Fashion Shop : «'I’ROVIDE the perfect ac cesories to men's dress— the details that make for 3 genuine distinction. Everything in Fashionable accessoriesto Men’s Dress for Town, Country, Motor- :g: ng or Sporting Wear. k] Delpark Wash Neckwear, Panama Repp and Chepey Silk Ties. Negligees * New Fashionable Puggaree Hat Scarfs, Roxford Union Suits, & Holeproof and Gotham & Silk Hosiery. % Get eccustomed to using a Seal Packerchief. Vacation —Sporting Trunks Canvas Shoes Bags Canvas Hats Panama Hats Straw Hats Palm Beach Suits White Serge Suits Ed. V. Price &Co ‘,, @ @ | iwllllamson -Moore Co.: Metric, Imperial & | i Room 7 Kentucky Bldg. lYuone: QOffice, 192; Restdence, W. FISKE JOHNSON REAL ESTATE AND LOANS CITY AND SUBURBAN PROPERTY A SPECIALTY LAKELAND, FLA. it If you want ta buy property we have it for sale; if you waa$ o sell property we have customers, or can get them for you. Muke out vour list and see me today. '™ YOU ARE THINKING Of BUILDING, SEE MARSHALL & SANDERS The Old Reliable Contractors Who have been buiMing houses in Lakeland for years, and who never "FELL DOWN" or failed to give satisfaction. All classes of buildings contracted for. make good. MARSHALL & SANDERS Phone 228 Blue ? : We carry the Largest line in the City Chase and Sanborn Seal Brand.. .n.oovvvvvinniinnninienns 40 Private Estate .... ..0..u0. PR SR RV 40 Premier Brand .......u0000 DS T G o Yo G o 40 Tampa Bay Tested ......... . AR R 40 George Washington v.ov | Wiseisishieve 30 and .90 OUD QWD 3T, 0 01488808 winoni4 ke ko blmiinhiid iiossiiaiotiotoih s ohps s 35 AT B S P P (R A A b G G 35 Green Coffee ...ovev vivune crevrinnnnnectitieens 25 Watoh for tne next SUGAR SALE ; We lead when it comes to Sugar B B ] s W. P. PILLANS & CO Pure Food Store Cor. Main and Fla. ! ki ,g..;,,g,‘wmugugwgugug. L s T 3y§ywxq*mm{ Double your show “window’s bright- " nessat no increase in light bill No matter how exceller* your window displays are,— —no matter how alluriny the values offered may be,— —no matter how much ume, thought and money has been spent to produce an unusual display,— —if you do not light it properly, it will fail to attract the attention it should. Brilliant window lighting from Aidden lamps will compel atten tion to any display,— —it will increase the pulling-power of the best-dressed window. X-RaX: Reflectors are the most potwerful reflectors made They are one-piece pure silver plated glass reflectors designed expressly to light windows. They are the only silvered reflectors which last indefi- nitely. They take the light usually wasted on the ceiling, sidewalk and ends of the window and throw all on the goods. They make your windows and merchandise stand out more prominently than any on the street. Let us demonstrate them in your own windows Wouldn't you like to see this lighting in one of your windows? It won’t cost you a cent and it won't obligate you in any way, to allow us to install a few in your window to show you how we can double its brightness, —double its attractiveness, —double its value to you,—and all without increas ing your light bill. Ask for a copy of the free book ‘‘Show Window Searchlights.** when we may make this important demon«tration. Telephone us T. L. Cardwell LAKELAND, FLA. PAGE SEVEN 150 The many fine residences built by this firm are evidgnces of their ability to "'&MWM** SXESE LS TR SEE L SRS E LR L L AL ¢ SPECIAL TO COFFEL DRINKERS R L RLEL RLRE S RL LT ELTELTLTEL TET LR LLTCLLLLAZ LIRS PHONE 93 » .". H 5 '. W FEEFEESEIPFPPEESPE RSP PR PP R i P