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*AGE £IGHY . THE EVENING TELEGRAM, LAKELAND, FLA., NOV. 10, 1913. :% W { (¥ S0P EYES VS EARS s i i) If you would only use your eyes more and your ears less, you would get near the real truth of our broad claim. We We have such an enormous stock and so many thousand bargains, it is difficult for us to decide which to call your attention to. Just come and, LOOK, LOOK, LOCK, Our ladics and childrens Ready to Wear Department on the second floor is crowded and jammed with up fo the minute Ceat Suits, Coats, Sweaters, Dresses of Silk Poplin, Corduroy, Charmouse, Crepemetiar, Serge, Etc. Dresses, Sweater Coats and Cout Suits for the whole family. A r— ——— T — Sell It For Less ——— R D0 LIS W L A A O A A M i A LS WA R Y. TIPS TR € A tremendeus line of Ready-to-Wear Hats for the ladics and children, in fact, everything worn by women and children, Our prices will prove our asserton, Men's, Ladics’ and Childrens Hosiery and Ritbed Underwear, B, & G. Cor- - - C ¢ g - - ¢ T 3 LR o 1;‘ 5 B | & N at s | N scts, otationery, Lace Curtains and so-on and so on, Just received another tremendeus shipment of men and boys clothise, Look before you buy and save macy vain regrets. 7 N <D L A A s q“\@ ja i i H/} 119 g And row just a wordt for cur Shee Department. Ovr reputation is growirg wider day by day o5 being the closest buy- ers and scliers of shices in the state. Shee Factories offer vs snaps never mentioned to their regul r customers Why ? Because the ordinary shoe retiiler carries a special line and generally buys his stock from the sa esman twice a year, gets his six months terms on cach bill. It would be unwise to offer him anything special. First, he would wact his ,usual terms. Sccond, He will buy all he can pay for at a geod p ofit anyway, Third, It would dissziis{y him with his past purchase. Hence, they only make those offers to those who are willing to pay now and who only buy when quality and price are equal. ] ! : - : § ; : Make us prove our Statements. We court comparison and guarantee satisfac- tion. Can we do more? . A. J. MOORE, Proprietor 115 Main Street Lakeland, Fla,