Lakeland Evening Telegram Newspaper, August 9, 1913, Page 4

" sd, Florida, e mail matter of WA ' tisement itself. i . ment of his own business and fits Published every afterncon from the #Keutucky Building, Lakeland, Fia £ntered in the postofiice at Lake- sesond elamm. M. P HETHRmNUTON, EDITOR e e e eee————— RENRY BACON, MANAGER. e e e — SUBSCRIPTION RATES: OReJOAr . .......oov venennn 5.0 Mz momths .. ............. 2.50 @hreo months .............. 1.38 Delivered anywbere withia the Smits of the City of Lakeland for 10 ooats & woek Froa tie same ofies 19 lasued TH® LAKELAND NEWS, tA weekly nowspaper giving a resums of losal matters, erep ecenditiens, ssunty affairs, ota Senl anywhere e §1.00 por year. | e ———— R ——————neell A NEW DEPARTURE IN ADVERTISING The most remarkable advertise- ment we have ever seen in any newspaper in or out of Florida was that of the First National Bank of Pensacola which appeared in the Pensacola Journal on Monday. It was more than remarkable—it was unique, the latter quality lying not in the display, which was excellent, but in the contents of the adver- It is the first in- stance in which we have known an advertiser of vislon broad enough and ‘with business sagacity keen enough to give his advertisement up for the most part to the display of the advantages and attractions of his home city, reserving for a few concluding lines a compact state- distinguishing merit. This bank ad in the Journal might properly be termed construe- tive advertising in that it was plainly designed to set forth pri- marily the claims of Pensacola as one of the growing cities of the country apd group in attractive | form the facts upon which those claims were based. To advertise Pensacola effectively was to adver- tise the bank effectively, and we | have never seen a clearer and fuller synopsis of the resources and pros- pects of a city presented in as little "' space. Wherever that advertisement goes it will do good for Pensacola | and of necessity the bank will get its full share from that good. This ad, which was four columns wide, the full length of the Jour- nal, marks a new departure in the big and growing science of adver- tising, and other banks and busi- ness enterprises would do well to take the hint from it and learn that in advertising their home eities they are most effectively pre. senting the claims of their own business. s | —— WORKING IN A GOOD CAUSE The Pensacola News quoting from the Telegram that it is the duty of every father to teach his boys and girls to swim thereby preventing hundreds of tragedies every summer, Joins us in the holy crusade and pays: *‘Hang your clothes on a hickory limb but don’t go near the water,’ is an old legend which has long ago been discarded by modern feminin- fty. It is conceded by those who are adept swimmers that women have shown as much prowess in the water as the most skilled male swimmers with their proud records up to the present day. After many futile efforts of noted swimmers it remained for a woman to accom- plish that which they had under. taken on more than one occasion— to swim the English channel. It has been demonstrated on thousands of occasions that it is absolutely pecessary for the girl and the boy, the man and the woman, to learn to swim. The casualty list fur- pished by the United States bureau of statistics shows an appalling loss of life annually for the sole reason that the art of swimming has been sorely neglected. Fortunately more nterest is now being taken in aqua- tic sports tham ever before in the history of this country and the bop. or girl, man or woman, who has not gtaken advantage of the illimitable " opportunities has neglected that protection which nature has wisely thrown around him or her—the art ot learning to swim.” g v —y. It has remained for a woman to put into the fewest words the best reason we have ever heard for buy- ing a home in Florida. It may read a little frilly and flowery but Deneath the frills and flowers will found the substantial reason, the unanswerable facts. Says Mrs. Marion A. McAdow, who came to Florida from Michigan and lives down abqut Punts Gorda, in a re- gent issue of the Florida Grower: “When you. buy a home in Filor- mist could ask for, an evergreen landscape, blue lakes, ever-singing mocking birds, ever-blooming flow- ers, ever-bearing fruit trees, a light, easily tilled soil. Where' can you buy as.much for your money in any other State in the Union " —————— Shucks! we’'ve seen that Septem. ber Morn picture and the thing wasn’t even mildly naughty. Hun- dreds of lawns in the homes of the wealthy classes all over the country have shown marble statuary for generations past fully as “shocking” as September Morn, and pure-mind- ed women and decent men look upon them every day without a thought om impropriety. We can understand how masculine minds in an ad- vanced stage of lascivious decomposi- tion can be stimulated to evil imag. inings by this picture—as they can be by the sight of sweet girls mod- ernly garbed on the streets every day—but among normal people it will pass for what it is, a beautiful symbolical conception without an unchaste suggestion or association. Such pictures have been in art gal- leries for centuries all over the world. Clear the sidewalks of the rubbernecks gaping at it and there- by blocking the public thorough- fares and the only harm in Septem- ber Morn will have been removed. P — Bad laws, like chickens and ¢urses, come home to roost, as the 'ida you buy a balmy climate, more sunshine than the greatest pessi- brethren who composed the late Florida Legislature are now discov. ering, particularly in the case of that $750 license assessed upon dealers in any commodity with a coupon attached to be redeemed with premiums. Nobody desires to defend that law now, and probably very few members of the Legisla- ture understood it when they voted for it. A commission of half a dozen experts with no politics to play would at least know what kind of law it was voting for. RIS R Editor Farmer has sold his Bron- son Times-Democrat to A. P. Har- dee, bought a hotel in Jacksonville and gone there to personally con- duct it. Success to Mine Host Farmer, and the fraternal hand to our new brother, A. P. Hardee. But how Farmer managed to do it we can’t understand. Metropolitan hotels cost big money these days to say nothing of the diamond pins their proprietors must wear, and most country editors would do well to stop over night at one of these big city hostelries and pay the bill next day including the tips. P R That big insurance company over in London, known as Lloyds, insures against pretty nearly every contingency possible on this earth, and it now announces that it will in- sure the citrus fruits in this coun. try against frost. Iver in Califor- nia, where they had such hard luck last winter, they are going in for this form of insurance, and the same privilege is doubtless open to our Florida grower. try against frost. Over in Califor. —_———— 00N DR CICOOIIITCE TRl ° 0 AUGUST 9 IN HISTORY ® ® TOROR0 CROMOEICHORRCACAC IOINICID IO 1811—Battle of Baza. 1839—Pera, a suburb of Constanti- nople, ncarly destroyed by fire; 3,700 houses burned. 1841—The steamboat Erie, bound from Buffalp to Chicago, took fire and was totally de- stroyed. 1844—Imprisonment fo. debt abol- ished in England, the act tak- ing effect this day. 1866—Santa Anna left the city of Mexico with 2,600 men un- der pretence of putting down the revolution at Vera Cruz, but signed an abdication at Perote and sailed to Havana. 1870—Franco-German war; the French army of the Moselle concentrated before Metz. Ollivier cabinet resigns; Com- te de Palikao to a new min- istry. 1904—Japanese renew attack on Shanku Mountain and carry it by storm at 4 a. m. The Russians left hundreds of dead in their abandoned posi-, tion; Japanese lost 1,400. 1912—Mnlai ‘Hafid, (suitan .of:Mor- roco, abdicated. OIOERGK] DRKED DORGRICRIIIE B E AUGUST 8 IN HISTORY E R KROMINEIOTCRORAC) TSCOIED) TR 1804—The harbor of New York blockaded by he Briish. 1829—The centennsat of Baltimore celebrated. 1864—All preparations were made for the slege of Bomersund; the French were landing troops at Aland, south of the beselged city. 1904—Collapse of & bridge at Dry Creek, Pueblo, Col,, caused a THE EVENING TELEGRAM, LAF ELAND, FLA, AUG. 9, 1913. railroad wreck, in which sev- enty.six persons were killed any many injured. 1911—A fatal fire partially de- stroyed the Carlton hotel at London. 1911—Senator Frye of Maine dleds 1912—The president’s palace at Hayti blew up, killing Presi- dent Lecone and others. Tancrede Auguste was chosen to succeed as president. % TODAY'S BIRTHDAY HONORS Former Congressman Curtis Hus- sy Gregg, of Pennsylvanii, was born at Adamsburg, Westmoreland coun- ty, Pennsylvania, on the 9th day of August, 1865; recelved a common school education, which, with almost two years spent at Greensburg Sem- inary, a preparatory school, was the extent of his education; afterwards taught school for one year and then became city editor of the Greens- burg Press; served five years on the council of the borough of Greens- burg and four years on the school board; after being admitted to the bar of his native county, in 1888, he served ol distriot attorney of Westmoreland county. Since his ad- missfon to the bar he has been en- gaged In law as general practition- er; was married June 25, 1890, to Frances A. Good, and has two sons, James Ge rge; was elected to the } Sixty-second Congress. WILSON'S ABILITY PROVEN BY HIS APPOINTMENTS (Continued from Page §.. plied only to those directly interest- ed. This information will be em- bodied in the newly established Journal of Research, as it has been named, and which will be published about once a month. This publica- tion will be distributed free to agri- cultural colleges, technical schools, experiment stations, libraries of large universities and to a restricted list of scientists. The Monthly Crop Reporter will no longer be published. These statistics will continue to be collected, however, and disseminat- ed through the public press. How- ever, as a partial substitute for the Reporter, a weekly news letter to crop correspondents will be issued. It will contain summaries of more important discoveries of departmen- tal officers. The famous Year Book will be restricted to articles of the magazine type, and the series of "Farmers’ Bulletins will be con- _tinued, telling the people how to do _important things. The new plan of publication work has been designed primarily to im. prove the character of the depart- ment’s publications, and secondarily to prevent waste in distribution. {8 belleved by Secretary Houston and his aids that through the economies effected a grecter output of infor- mation will be made possible. e SHERIFF'S SALE. —— Notice is hereby given that under and by ivirtue of a certain execution issued out of and | nuder the sea) of the County Court of Polk County, Florida, bearing date 22nd day of May, 1918, in a certain cause therein pend'ng wherein Frederick Loeser & Company, a cor- poration, 1s plaintiff, and Joseph F. Murphy is defendant, T have levied upon and will offer for sale and sell to the highest bidder for cash, at public out ery before the Court House door at Bartow Polk County, Florida, on the 1st day of September, 1913, the same being a legal sales day, between the legal hours of sale the following described property, to-wit: 1 Sewing Machine, 3 Rugs, 1 China Closet, Sald property being levied upon as the pro- perty of the defendant, Joseph F. Murphy, and sale will be made to satisfy sald execution 105 JOHN LOGAN, Sheriff. %x%w 7 LTHOUGH certain clothiers declare their | “ready-mades” equal to the work of the best tailors, there never lived a tailor who advertised ‘‘clothes made expressly for you— equal to the best ready- made kind.” The situation is too trans- parent to admit cf argu- ment. Have our fa- mous Chicago tailors, Ed.Y. Price & Co. build and design clothes for you that possess shapely cle- gance, that are good to look at as well as wear, i Prices reasonablo Williamson- Moore Co, ‘PASHION SHOP JOR MEN.* It A CARD I wish to inform the General Trading Pup. lic that I have purchased my store bacj} from Messrs. Murrell & Sharp, and yo will find me in the Clonts’ Building, myg old stand. | I most cordially invite everybody, both old and new customen to come in and see me. | am here to dobusiness and my moy is not to buy goods to keep. I assure you and everybody iy I propose to make the CLONTS STORE the Greatest Bargsi/ House in Lakeland. I propose to keep in stock and offer for sale a standard qualiy of goods, and you can rest assured that every time you trade the extent of a penny at the Clonts Stere, you will ‘receive t; very best in return. We want you to come and see us. Mak the Clonts store your store. Courteous and fair treatment wi| be our special aim, and your visits will be appreciated. Very Truly, S. L. A. CLONT CLONTS’' BARGAIN COUNTER The Clonts Store, Glonts Building Gor Kentucky Ave and Pine St. 75¢ Men's Sleeping Gowns.25¢ $2.25 Dress Pants ...... $1.69 25¢c Carpet Slippers...... 10¢c $2.50 Dress Pants...... $1.98 122" wd 351‘_‘ Boys’ Shirts..fls)c $3.00 Dress Pants...... $2.25 c Wash Ties ........... c it = $4.00 Dress Pants ......$3.39 ry O ey $1:25 100 $4.50 Dress Pants_ ... §3.87 o 16 yards 4-4 Bleaching.$1.00 $6.00 Dress Pants ...... $4.98 $2.50 Men'’s Work Shoes $1.98 $1.00 Men's Work Shoes. .89¢c $1.00 Men's Pants, Pin- $10.00 Men’s Suits ....$5.69 $12.00 Men’s Suits ....$7.19 $15.00 Men’s Suits ....$8.50 check g $20.00 Men's Suits . ...$12.00 $1.50 Men's Pants ....$1.19 $25.00 Men's Suits....$15.00 Also a lot of Ladies’ Wash Skirts at half price, and many other things that we are makin g a special reduction on. 65 pairs Ladies’ Shoes, w orth $2, $2.50, $3.00 and $3.50 a pair, as long as they last, per pair, 98¢c. @ [t wil PAY YOU to see US before buying Sash, Doors, Brick, Lime, Cement, Laths :nd Plaster for that New Home, and when completed don’t fail to let ur furnish it. - “EVERYTHING FOR THE HOME® “-__—_ % Q. 20 Per Cent Reduction on all Refrigerators and Ice Boxes g during August. BE WISE; don’t miss this; Cash Only. Standing of contestants in-word contest Aliguit 2, Mrs. T. J. Mardis 4232 ' Mrs. A, E. Miller 3412 Mrs. G. L. Crews 3202 'Mrs. W. H. Austin 253‘0 Mrs. W. H. Fleming 2328 Mrs; Ada Padrick 2317 Mrs. Jobn F. Wilson 1832 Mrs. J. E. Sharpnack 16006 == Mrs. Reed Tillis 1200 Mrs. M. M. Moore 1000 " Lakeland Furniture & Hardware (o 8