The Key West Citizen Newspaper, November 10, 1954, Page 5

Wednesday, November 10, 1954 THE KEY WEST CITIZEN Page & - Announcing new FORD TRUCKS for ‘55... the Money Makers! Money-making POWER! Important longer-life engine advancements! The only full line of proved, modern short-stroke engines in any trucks! New work- saving, money-saving CONVENIENCE! New money-making CAPACITIES! New reasons why Ford Trucks are gaining new buyers faster than any other trucks! POWER STEERING is standord at no extra cost in this new Ford T-800 tandem- axle BiG JoB. 170-h.p. Cargo King V-8. GVW 40,000 Ibs., GCW 60,000 Ibs. / NEW. savings in all three areas! T Ri TRIPLE FEF ECON OM: V: / 4 Money-Making power saves gas! ONLY FORD gives you the gas-saving efficiency of proved, modern short-stroke design for every engine! Ford’s ultra-modern, overhead-valve engines—four V-8’s and one Six—cut piston travel, cut internal friction, save gas, And new engineering in valves, heads, crankshafts, electrical systems - and cooling, results in still greater durability! Champ of the Pick- Money-Making convenience saves work! FORD'S Driverized Cab sets new comfort stand- ards for ’55! New full foam-rubber seat and seat back in the Custom Cab*. Work-savers . . . like smoother Fordomatic* with new faster starting, low- gear “step-down” for all light duty series . .*. Power Brakes* even for half-tonners . . . Power Steering* for most Bic Jopss—make driving easier. NEW higher power and compression Money-Making capacity saves trips! NEW axle capacities and new springs, coupled with Ford’s high-payload construction, make Ford Trucks better load carriers than ever. Ford’s new ¥4-ton Pickup, for example, has one of the biggest payload capacities of any Pickup: 1,718 Ibs. Ford gives you top payload capacities in over 190 models, longer ups! New Ford F-100 6'4-ft. Pickup, GVW tires in Ford “¥a-ton” Series give softer ride in oll light and heavy duty series Ford $,000 Ibs., now takes payloads up to 1,718 for driver and load. Shown: new Ford F-100 Trucks! Shown: C-600 Cab Forward, GVW" space. Takes custom bodies up to 400 cu. Ibs. 132-hp. V-8 or 118-hp. Six engine. 8-ft. Panel, GVW 5,000 Ibs. 16,000 Ibs. Choice of two proven V-8's. ft. copacity. Ford P-350, GVW 7,800 Ibs. See the 1955 Money Makers Friday: MONROE MOTORS, Inc. 1119 WHITE STREET