The Key West Citizen Newspaper, November 4, 1954, Page 8

New $80,000 Carlos Food Center Opens Tomorrow Formerly Known As Calleja’s Grocery; Carlos Food Center Will Provide K.W. With Most Modern Service Available Forty-iive years ago, Juan Calleja established a grocery store at the corner of Elizabeth and Caroline Streets. Tomor- row, he and his son Carlos will celebrate the Grand Opening of their new, modern Food Center. Probably no store in Key West has remained in the same location for such a long period of time. As a mater of fact, there are only one or two other groceries which can compete with Calleja in length of service to Key Westers. Beautiful Building made. It will be the only large The beautiful new building which will house Carlos Food Tiled floors, gleaming white plaster watis, neon lights, com- pletely new refrigerating equip- ment, as well as new counters, cash registers, etc., all tend to reflect the ambition of Carlos to give his customers the best in quality and service. This new supermarket is 60 x 60 feet. It is air-conditioned and will have a parking lot fac- ing Caroline Street for the con- venience of customers. Carlos Food Center will have cost $80,000, at least, by the time final installations are grocery with the most modern Center is of CBS construction. | °! equipment cas that enc it | town. Personnel In Store Carios and Grace Calleja will be the actual operators of the store—assisted by their daughter, Grace. Juan Calleja is still active but he feels that the arduous work involved can best be done by younger people. Calleja’s Grocery, which will now be known as ‘Carlos Food Center,” has always been fa- mous for fine foods. That policy will continue. The store will operate on a service and self-service system, Congratulations and BEST OF LUCK Carlos Food Center: from LUCAS ELECTRIC AUTHORIZED CROSLEY DEALER Refrigerators - Ranges - Water Heaters Cabinets - Sinks and Other Appliances 215 Duval St. Phone 2-3822 CONGRATULATIONS Carlos Food Center LIGHTING FIXTURES by GREAT NORTHERN BULBS by CHAMPION Furnished by Consolidated Through Our Dealer, LUCAS ELECTRIC CONSOLIDATED ELECTRIC 504 Angela Street SUPPLIES Phone 2-6581 BEST WISHES CARLOS FOOD CENTER from SMITH, RICHARDSON AND CONROY, INC. Distributors of HORMEL GOOD FOOD Miami — West Palm Beach whichever the customer pre-| fers. There will be a complete line of meats, frozen foods, fresh vegetables, and staple groceries. Also, household uten- | sils such as pots, pans, plastic goods, etc. Everything is new) in the store. Huge vans have been hauling in supplies all week. First In South Florida Of particular interest to Key Westers is the National Cash Register Change Computator. | Carlos Food Center is the first | store in South Florida to have this new machine—a machine you might have read about re- cently in Time or Business Week magazines. This is the way it works. The sales clerk rings up a custom- er’s purchases in the usual way on the cash register, which creates the regular itemized re- | ceipt familiar to everyone. But then, instead of taking a total, he takes a sub-total and enters the amount of money given him in an “Amount Tendered” key. He then touches the “Change” Key and takes a total. As this takes place, the indi- cator at the top of the register shows the total purchased, the amount tendered, and as a last figure, the amount of change} due the customer. All of these figures also print on the cus-| tomer's receipt, which is now jnot merely a receipt but a com- | plete record of the entire trans-| action. | It's a wonderful piece of |equipment which must be seen | to appreciate! Opening Day Party At the Grand Opening to-| morrow, Carlos will serve free cake, ice cream, coca-cola, and | drinks. All his many custom- Jers are invited to enjoy this |party. As an added attraction, a Blissware Plastic Dish Drain-| er is being given away free with each ten dollar order. | Congratulations and Best Wishes Carlos Food Center ESQUINALDO BROS. 1422 Patricia Air Conditioning Equipment and Supplies REFRIGERATORS To The New Old Sponge — CONGRATULATIONS Carlos Food ( Center aeheeteadranianetcmat Call for FREE ESTIMATES GIFFEN INDUSTRIES, Inc. 219 Elizabeth St. Phone 2-7661 BEAUTIFUL NEW CBS BUILDING which houses Carlos Food Center. This store, located at Caroline and Elizabeth Streets (701 Caroline Street), is one of the oldest in Key West. Orig- inally known as Calleja’s Grocery, it was established in an old frame building over forty- five years ago. Construction of the new building started last summer and in order not to interupt service to his regular customers, Carlos Calleja has been operating out of a small concrete structure next to his home in the center of the block. Juan Calleja, Carlos and his wife and daughter will be on hand to greet old friends and make new ones at the Grand Opening of the Food Center tomorrow. The store has always catered to those who like fine foods. Its nearness to the water- front has also made it popular as a supplier of boat supplies. Shrimpers especially like the service they get through Carlos. Their boats are only in port for a short period and they like to have their orders for food completed as fast as possible. A Grand Opening Party is scheduled for the entire day tomorrow, Friday. Cake, ice cream, Coca-Cola, frankfurters, etc., will be served. Construction Co. GENERAL : | CONTRACTORS THE KEY WEST aca Thursday, November 4, — 517% DUVAL S . (Upstairs) Key West, Fila. Page 8 House To Be Demolished The familiar sight of sponges hanging from the porch of an old house at 703 Caroline Street will soon be a To Your... SUCCESS— and Congratulations On Your New, Beautiful Building Carlos Food Center MIKE THE PLUMBER Contracting - Repairing 1103 Whitehead St. Phone 2-3031 HOLSUM BAKERY Extends Its BEST WISHES To The New Carlos Food Center Tel. 2-2713 Congratulations and Best Wishes to CARLOS FOOD CENTER “WE BUILT THE thing of the past. This prop- erty has been purchased by Carlos Calleja and will be used as a parking lot for customers of the new Carlos Food Center. While the sponge house provided an attraction to passing tourists, its passing will help improve the park- ing situation that is especial- ly acute along Caroline Street. The Carlos Food Center was built by CBS Construc- tion Company with the as- sistance of quite a few local contractors. It is the first new, large commercial build- ing to be erected in that sec- | tion of town. Holsum Bakery, R. J. Faraldo, Agent— Supplier of Hoisum Bread - Birthday and Party Cakes - Pies - Pastries and Donuts 1405 4th STREET Phone 2-3882 - SERVICING PHONE 2-5636 BEST WISHES Carlos Food Center Congratulations and Best Wishes LAY’S POTATO CHIPS “Tasty Foods” Distributed by S. & P. Distributing Company TELEPHONE 2-8800 BUILDING” CBS CONSTRUCTION COMPANY VA, FLA. and CARLOS FOOD CENTER KEY WEST NEON DISPLAYS 423 Front Street Phone 2-3036