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Key HARLEY - DAVIDSON SALES - SERVICE AND ACCESSORIES HARLEY-DAVIDSON AGENCY 130 DUVAL STREET Frede Aunapu, Dealer BELL TAXI COMPANY Radio . Dispatched 2 - 6631 24-Hour Prompt, Courteous Service LOUIS GONZALEZ - FLONEY PELLICER, Owners OVERSEAS CYCLE STORE 1030 Eaton Street : Phone 2-6016 J s Bicycles Sold - Rented - Repaired ROYAL HUNTER ENGLISH-BUILT MEN’S AND LADIES’ LIGHTWEIGHT BICYCLES, with Front and Rear Hand Brakes Sturmy-Archer, 3-Speed $49 ge WE HAVE ALL SIZES OF SCHWINN E BALLOON TIRE BICYCLES, from ........ Rear Drive, Complete with Accesseriés ERS GE ra, se We Repair ALL MAKES of American and English Made BICYCLES ALL’PARTS AND ACCESSORIES IN STOCK ALTMAN'S FURNITURE CO. 900 Duval Street “Furnishings For The Complete Home” Shop the Entire Store “= «+» FOR VALUES THAT ARE TRULY EXCEPTIONAL No Matter What You Are Seeking . . . Traditional or Modern Furniture .. . You'll Find It Here, and Our Trained Personnel Will Help You Select 1 Piece or A Whole Houseful. ’ AND OF COURSE YOU SAVE! NE ‘ AUNDERS EON IGNS Built and Installed By City Code With Underwriters’ Approved Material OUTDOOR ADVERTISING COMMERCIAL SIGNS Introducing the... . INDIANAPOLIS “500” YCLE-SCOOT MY WORD! Now You CAN BUY A SCOOTER AT WHOLESALE PRICE! 16” WHEELS $I 8 Briggs-Stratton Engine All Welded Frame . Automatic Clutch Up To 100 Miles Per Gallon of Gas! FARALDO FLYING SERVICE AND ENTERPRISES MEACHAM AIRPORT, Eaét Boulevard PHONE 2-5422 Evinrude Motor And GoDevil Boat Provides An Ideal Combination If You Are Interested In Fishing : . ‘By BILL GIBB Several years ago, Raymond Maloney, Jr., came to the conclusion that as long as a man to work for a:living, he might as well have a good a ig it. He therefore combined hig hobby of ing with the sales and service of Evinrude outboard motors. The results have been fine— both for Maloney and for ag sportsmen. Maloney's shop — Ki ‘est Outboard — is located at 1116 Eaton Street. Many local fishing enthusiasts consider it headquarters for information ig boats, tackle, and motors. People interested in the science of human na- ture algo go to Key West Outboard in order to study an age- old probleny: “Are all fishermen liars? OR, are all liars Raymond Mal htgeoahe .- 1952. loney opened resent shop in Because he knows euroundiag vais 80 thoroughly, has ci in countless tions, and is one of So canter net of Pas roony So pm he has had little difficulty in attracting customers, His biggest dase on is keeping enough stock on hand to satisfy their demands. Just last week, for instance, 20 new Evinrude outboard motors arrived. These range in size from 3 to 25 hp. Most of thém are sold already. The same thing applies to boats .... Key West Outbond handles three brand names — Speedi-Craift, Gulf Liner, and Go-Devil. All of these makes Gre considered first-quality products pmd are in great de- mand. You might be interested in learning that the "Go-Devil” is built at Big Coppitt Key and sells, unpainted, for the amazingly low price of $189, The natural question pops up — why advertise if busi- ped? The answer is simple — it could be bet- ter! Instead of “a car in every garage,” Maloney hopes pas ad to see “an outboard motorboat in every back- yard. “It's beyond me,” says R id, “how people will risk théir lives and be oatisficd with small catches on the high- way bridges. Everyone who likes the outdoors ought to have a boat. It’s the cheapest kind of healthy fun avail- * able in Key West.” It takes more than a likeable personality or first-class mechanical ability to make a success in any business. In order to find out nd‘s secret, I queried him concern- ing motors. “Man!” he exclaimed in a rather exasperated manner, “you must be dumb if you don't know why people buy Evinrudes!" . He practically capitalize the rest of his words; “THEY ARE ORIGINAL OUTBOARD!” History Of Outboard Motors A Wisconsin boy with Viking blood in his veins, Ole Evinrude made the first succ outboard motor in 1906. ig to Ole Evinrude’s wife, his invention looked like a coffee grinder and sounded just @ little worse. How- ever, it would push an old rowboat, throug) about five miles per hour. While Evinrude was a wizard in the machine shop, 2 wasn't particularly fond of manage- ment and the development of his invention might have eee at this point if his wife, Bess, had not stepped into picture. Evinrude believed in her husband AND in publicity 80 she sat down and wrote on ad for use in a Milwaukee “DON'T ROW! THROW THE OARS AWAY! USE AN EVINRUDE MOTOR!” Since that ad was f millions have thrown the oars away in favor of Evinrude-made motors. Comes To Florida Just at the time the ‘onelunger’ Evinrude motor had reached the heights of success, Bess’ health failed. Evin- Res sold era and me bie ae i ig to find a spot wi wife could regain her strength. In 1915, he arrived in Florida where he bought @ cabin cruiser and plyed our inland waters. It must have been this Venture that once more returned Ole’s mind to thinking about outboards. He sat dewn to a drafting board and came up with a brilliant new idea — A LIGHTWEIGHT OUTBO. WITH TWO CYLINDERS! “Tt can't be done!” ppsaimists shouted in derision. By 1921, their laughter was choked down their throats when the revolutionary new , ELTO, hit the market. The name was coined from the first letters of Evinrude Light Twin Outboard. Development Of ering. During the twenties, Tgcing outboards captured the public’s fancy. Ole had been constantly turning out new models of ELTOs. Now, in 1928, he once again startled the world — this time with a four-cylinder outboard. Instantly, it became the fireball of the outboard world. To this day, the “fours” are the bluebloods of the outboard motor family and are the pride and joy of the Evinrude organization. In 1999, with the Elto organization becoming bigger and bigger, a thing happened. The old Evinrude com- Pamy Gnd the new ELTO were combined , also absorbing a ge tare Ole and his wife once more boom to travel. They reached the pinacle of success now, Bess and Ole Evinrude died within 14 months of each other, and, al these two partners are no longer in the picture, theit names will always live amongst the great. In perfecting the outboard motor, Evinrude not only proved his mechanical genius but gave happiness and safety to millions of Owners throughout the world. Escellent For Salt Water Re Maloney, of Key West Outboard, will tell you that ‘vinrudes are-the best motors for saltwater. He cites the stainless steel shaft and other corrosion-resisting me to prove his t. ai a Maloney is “sold” on Evinrudes, are the only make which he tia his shop. He keeps a supply of reconditioned used motors on hand and many these because of their low price. Key ‘est Outboard has an excellent choice of Spinning Tackle for . experienced writer would have the homme f of sports 5 you ca an see if you don’t find ‘want. Outboard is open every week-day except Thursday afternoon, 7 fine storey 2-3715. Address again, 1116 Eaton Sireet, Monday, June 21, 1954 THE KEY WEST CITIZEN Page 7 est Outboard Caters To Sportsmen We Repeat This Offer By Popular Demnad “A PENNY A POUND" Special Three Day Offer MON., TUES. and WED. Beautiful. Platinum Tone Portrait $8.00 VALUE DON RAY PORTRAIT STUDIO 705 DUVAL STREET Open 12:00 Noon te 9:00 P.M. \ ere, C590) ¥ 30 ea “A PENNY A POUND” (Up te 12 Years of Age) *: , Service Personnel Always Welcome Television Sets - Antennas - Boosters - Masts Whenever You Have Trouble with Your TV or Radio, Call Us for Fast, Courteous, and Reliable Service! SALES - INSTALLATIONS - REPAIR /e2 Radio and Tele- vision Service 614 GREENE STREET TELEPHONE 32-7512 Dick Says: “Get moving, guys . . . hanging around here al ent we waiting for? will cost you money! Same thing applies to slick, 3 worn-out tires on your car. Visit DICK’S TIRE SERVICE. Ask about our NEW U.S. ROYAL... Also, guaranteed Lodi Recaps. DICK’S TIRE SERVIC. 929 Truman Avenue ssa Opén 7:00 A.M. - 7:00 P.M. Road Service TELEPHONE 2-2842 US. ROYAL TIRES Lodi Reca 4a LFSTREAM’”’ Sails Daily, 10 P.M. Captain Tommy Lones Returns, 5 PM. @ Bait and Tackle @ You Keep @ Largest Bottom Fishing Furnished! ” Your Fish! Boat (65 ft.) in Key West Docked at Garrison Bight ---- Roosevelt Boulevard No, you can't look inte the future and see what's going to happen. But you can Protect yourself when and if it does! COMPLETE INSURANCE COSTS SO LITTLE! Call Your Gulf Life Underwriter for Complete Facts and Figures... GULF LIFE INSURANCE COMPANY (A Southern Institution) 315% DUVAL STREET TELEPHONE 2-2272 Bde Hla: rs. FLY TO HAVANA ..2..° KEY WEST-HAVANA OVERSEAS TOURS 721-723 DUVAL STREET PHONES 2-S011 - 2-5811 - 2-583] ECONOMY TOUR $26.00 1 TOURS INCLUDE—Auto Parking, Plane Tickets, TWO-DAY TOUR _. $200) a ee ‘Admission Fees when necessary, bbs * Cutler tee ARES ASS 36. Hi , Tropical Gardens, Rum , THREE-DAY TOUR 00 Pc a . igre P “~ (LONGER TOURS IF DESIRED) Night Life.