The Key West Citizen Newspaper, September 28, 1953, Page 5

Duplicating America’s costliest cars, feature after feature, Ford is worth more when you buy it... worth more when you sell it! FEW MINUTES on the telephone calling the dealers who sell © faon ors reveal there are at even models among, Ei watarrer ss costing $7,000. an order for a beauty Now is that in fenture after feature noe Dv dhe vlebe y vedna cara, and for less than half the fine car price! To be apecifics Tf you will took the héod of the most expensive catetven tht Ont for $7,000—what do you find ? (A V8 Engine! te Git Tad a V. 1 it has WB pve Nt ce Da in Ford a more i” if manu. Guorwliotiorescscicta c Aad there's no other builder in Ford's price ringe that’s seen fit to offer one yet! ,, Anothet Fords Strato-Star V8 turns out a 110 t, it’s not the number that odtatte, It's the Hind of power you get out > a the transmission—that tells story. you get out of the Ford V.8 with any of the three transmission options we offer— Overdrive and is written in letters Of "yo" wherever there is a road. But the engine, as fine as it is, is only obe of many ‘things chat take a fine car fine. ‘Theve ttt che controls, the comfort refine ‘all che Uhings thar take a $H0HE than a picce of a part of you! Aatomatic shifting, for example. All the fine cats offer it in one form or another bécaute it’s one of the things that mike @ fine cat fine. But if you've never driven a Ford with Fordomatic you've missed one of the finer things of life. This amazing trans- mission not only does away with cluteling and shifting forever—it gives you exactly the amount of power you want, when you want it—automatically. And, without delay. Some so-called automatics still require a clutch pedal and take their own sweet time to get you going. Not so with Fordomatic. In train with either the V-8 or Six, Fordomatic says “yes” when you say “go.” Fine car power steering, too. The biy, heavy costly cars offer it for the same reason they offer power brakes. It's a man-sized job for 2 120 pound woman to handle a car weighing two tons or more Without it—especially when parking. Our “Master- Guide” power steering has two distinct benefits. First, it gives a hydraulic power assist right down at the wheels and just enongh to take out the work. You don’t relinquish one particle of control—rather your control is tore complete and far easier Second, being hydraulic, "Maste le” power steering absorbs those fatiguing s ing wheel tremors caused by ruts and roads in bad repair. Incidentally, Chis is @ great safety advantage, because the car is so a ure blow-out or hitting a soft shoulder unexpectedly. And road wander due tw a cross wind is something you can forget about. And you don't pay a jine car price for *"‘Master-Guide.”’ But there is another fine car featwre—the Ford ride, Books have been written on the subject of riding quality in an automobile, but the payoff comes on the pavement—or lack of ut! Many people associate a comfortable ride with excess weight, but it's not weight alone that makes for comfort. If it were, those big Gve-ton trucks which you see every day would be the most comfortable Vehicles on the road. much easier to control in the case of Without being technical we can tell you that what's been done with the saspension and springing system gives the Ford a softer ride, a smoother ride than many cars which tip the scales at better than an added half ton. What's more, Ford engineers have found out how to cut front end road shock up to 80% —some- thing many of the others haven't! Even roads you'd avoid entirely in many cars become not just passable but passable in comfort. And, when you round a curve, you do it on the level—one of the advantages of another fine car featare—Pord’s yide front tread. And speaking of ride, we'd also like t+ point out that all seats—front and rear—in a Ford are cushioned in foam rubber, and at no extra cost. What about room? licre’s an interesting point. If you've felt that only a costly car offered enough room, you just ought to sit down in a Ford even if you're called big car is out-size and six feet four! The s bigger on the outside, to be sure, but unless you buy a limousine with those little jump seats, it’s not one passenger bigger mstde, Every standard Ford model carries six—with the exception of the Business Coupe, and of course, the Country Sedan an ure which carry cight—with ease. And, as for “baggage room”—Ford trunk compartments measure better than 26 cubic Country feet. That's a full suitcase larger than most cars on the road today! Visibility is another fine car Ford feature: We say Ford cats offer “Tull-circle” visibility because they ali have huge, carved one-piece windshields and a hage fear window to match . . . plus side windows that ihean every passenger gets room with a view! You will enjoy the extra safety of full-circle visibility every mile you drive—the absence of “blind spots” made possible by the large glass arcas and narrower corner posts. How beautiful is @ Ford? A great Fagich poe, John Keats, once wrote “Beauty is Truth, Truth Beauty”—well, he could have been writing about our car for its beauty comes from honest, clean fines in every dimension. In fact, we tink most people agree —even our competitors—that the appearance of & Ford Car leaves very little to be devired. It is “at home” wherever it goes and it goes everywhere. So there you have it—the featares and reasons that make a fine car fine as far as control, good looks and couifort are concerned. But what about Ford quality? Does it woo match the fine car? 1s the sheet metal of the body panels we thick? Is the finish 98 good? Mow about the crith and things like that? Well, as far as we can determine, the sheet metal is identical in thickness in practically wil instances. As to finish—we believe Ford's bdhaln enamel has no equal in any car. Ford upholstery fabrics and trim are less costly, to be sure, bat they're less delicate, 100, and if anything, more durable. How then is it possible to give you this fine car at half the fine car price? Part of the answer lies in Ford manufacturing skills and knowledge as evidenced by the V-8 engine. Part of it comes from the ever increasing numbers of cars Ford produces and the economics they make possible. And, part of it comes from Ford's willingness to gi greater values than might be expected in cars in Ford’s price range. That's the Ford idea, Somming up. All these things add up to a fact that a prudent man cannot overlook. Ford Cars are not only worth more when you buy—but also worth more when you sell, as proved by the prices Ford used cars bring in the used car markets throughout the coantry. No wonder Ford is proving to be America’s finest fine-car buy! ORD Worthtmore: when you buy we. Worth more MONROE MOTORS, Inc. 1119 White St. Dial 2-5631