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Oy ELTON C. FAY since the WASHINGTON w—Only if the) 2 Red army joins w is it likely there Ford Master-' the Last word in gq Master-Guide applies hydraulic steering power automati- Po , S | : STN OY | My: and in varying degrees as required .. . right at | WEL teertl 1g the:palorting eage: clies'té the wheals:ids the vivedh tata. . : © the system serves as a hydraulic shock absorber to keep : : road jars‘and jolts from your hands. As a result all you: do is... guide the car... Master-Guide supplies the muscles, = A A aT & LLe ———— LEALAOH ED i It’s the newest in a long list of Ford advancements that make this Ford the outstanding car for ’53! No other car near Ford’s price has ever offered you so much! Ford was the first in its field to bring you V-8 power. Today, Ford alone of all the lowe priced cars offers you the smooth, unsurpassed performance of a V-8 engine. And Ford’s Six—the most modern in the industry—with Overdrive, won the Grand Sweepstakes in this Ford first brought to the low-price ficld a completely. automatic transmission that HELPS YOU OUT OF “TIGHT SPOTS!” The tougher the going the more combines the smoothness of a torque convertor and the gas-saving “go” of automatic gears. Master-Guide works for you. For example, if you go off the pavement onto a ___ Fordomatic remains the most versatile automatic you can buy. f soft shoulder or a rough, rutted road, Master-Guide provides the muscles to Ford’s new “ride” brings you curve-hugging and bump-leveling qualities never before keep you on a steady course. At the same time, Master-Guide absorbs the Inown in low-priced cars. Front end road shock alone has been reduced up to 80%. ee ee ee ee Easicr-acting suspended pedals, Center-Fill Fucling and Full-Circle Visibility are just Sacra faanlirerhesetaaaer ir aceepd saps. a few of the many other important advancements first introduced by Ford. : a A And now Ford brings you the newest and finest in power steering ... Master-Guide, a ase and stability, with a natural feel and full security, wherever you may drive. ystem exclusive in Ford's field! It’s no wonder, then, that Ford is the “Worth More” car * Optional on of ¥-8 models of extra cod. «+. worth more when you buy it... worth more when you sell it. . i f i + h i i U itl it | ! t Efi es ifs i | aut et ie Hl ijtz ii -with Master-Guide Power Steering ! © IF YOU°RE INTERESTED IN AN SAT) usen CAR BE SURE TO SEE OUR SELECTIONS ——— tr hy ee 1119 WHITE STREET eft itt i if i : 5 F ’