The Key West Citizen Newspaper, May 5, 1953, Page 4

Page 4 THE KEY WEST CITIZEN Tuesday, May 5, 1953 The Key West Citizen - Published daily (except Sunday) by L. P. Artman, owner and pub- lisher, from The Citizen Building, corner of Greene and Ann Streets. Only Daily Newspaper in Key West and Monroe County 4. P. ARTMAN NORMAN D. ARTMAN Business Entered at Key West, Florida, as Second Class Matter TELEPHONE 2-5661 and 2-5662 Member of The Associated Press—The Associated Press is exclusively entitled to use for reproduction of all news dispatches credited to it or not otherwise credited in this paper, and also the local news published here. Member Florida Press Association and Associate Dailies of Florida Subscription (by carrier) 25¢ per week, year $12, by mail $15.60 ADVERTISING RATES MADE KNOWN ON APPLICATION ‘The Citizen is an open forum and invites discussion of public issue and subjects of locai or general interest, but it will not publish anonymous communications. IMPROVEMENTS FOR KEY WEST ADVOCATED BY THE CITIZEN More Hotels and Apartments. Beach and Bathing Pavilion. Airports—Land and Sea. \ Consolidation of County and City Governments. Community Auditorium. 1 2 3. 4. 5. THE CITIZEN DISCOURSES ABOUT THE BEST KIND OF ADVERTISEMENTS i Advertisements are the most interesting “stories” in Thé Citizen. Why? Because you have only a passing in- terest in a news story, unless it concerns you personally, and reading an advertisement may, and does in many in- stances, save you money. The wise housewife notes closely the prices for food- stuffs or furnishings, and not a day passes: without her be- ing able to save a dime, a quarter, or a dollar,.in making - purchases at this or that store. The daily savings may seem to be little, but, in the course of a year, they total many dollars. : : ¢ What type of advertisements elicit the greatest. ih- {terest among all buyers? The advertisements in which the prices are given. It is of no consequence to say , “reason- able”, ve “a bargain”, or-“a buy”, What may seem “rea- sonable” to a seller may appear exorbitant to a prospec- tive buyer. As for “a bargain” and “a buy”, they. have been, long since, worn threadbare and repel instead of at- tract buyers.: ; As “the play is the thing” with theatregoers, so the price is the thing with buyers. How dé prospective buyers react to the term “reasonable” or “a bargain’? Their first thought is that the prospective seller will try to get all “the traffic will bear” for what he wishes to sell. The buyer dislikes dickering. He reasons that if aman has something he wishes to sell, then let him state the amount at which he will sell. He may be sure he will find a pur- chaser far quicker that way than he will if he hides his price behind “reasonable” or a “bargain.” A cogent illustration of giving the prices is found in The Citizen's supermarket advertisements. Would a housewife bother to read the advertisements if the prices for various " jtems were not listed? Most food products are of practi- cally the same quality, despite the differences of the brands, because they must be just as they are des- cribed, due to the Pure Foods and Drugs Act, which ‘is strictly enforced. No manufacturer dares mislead the pub- lic by incorrectly giving the quality of his products. If you have anything to sell advertise it in The Citizen and give the price at which you will sell. If you do that you will find the responses will be quicker and y more than if you hide the price behind “reasonable” or “a bar- ‘cein.” . The misery of miseries is to seek a place in the sorial whirl out of relation to one’s. income. NOTAS CUBANAS Por RAOUL ALPIZAR POYO PARA Tl... POEMITA perfumado . . Dame tu, alma. Yo quiero. pene- trar en su nitida blancura. Yo aspiro. a. sembrar en ella*la fior de Ja siempreviva. Flor que con- serve eternamente el aroma de | ahora, cosas que se borraron para | together a fast show with em li cretas todos mis anhelos y tu ie at 3 ie ail te s % : i ¥ i : ; i Br A i ii 2 Bg ee Es : E fil HE i f & 5 Es : 2 | | } § : Fl if H rT § oki ; | Ht efit at iB EH i s i L i | hasta desgarrarlo en pesaumbres HOLLYWOOD NOTES By BOB otros tiempos que ya pasaron HOLLYWOOD ‘#—Xavier Cugat, que, junto a ti, sospecho que ‘a who has minted millions with his volveran a clavar su garra dolo-| hip-shaking rhythms, has found a rosa, sobre las fibras mas sensibles| "ew gold mine—the Orient. de mi alma acongojada. The Latin bandleader has re- Esa alma tuya, santificada’ por| turned with his wife and singer, el agua bendita de un carifio muy | Abbe Lane, from a 3¥4-month jaunt puro y muy sincero. Glorificada| #¢T0ss the Pacific. His troupe of siempre, porque ella ha sido laj 42 Musicians and entertainers drew exaltacién de todos mis ideales, |SUCh @ wild reception in Manila, fu alma envuelta en Ja parpura| ong Kong and Tokyo that he del deseo muy hondo que pusiste pent return in November. de ser toda mia,'eternamente mia, anyone had told me a year de saberme tuyo, muy tuyo para ago that I would be playing siempre. El deseo inmortal de que sobre la simbélica concha que guarda en su oculto seno a mi pobre cora- z6n, brillaré, siempre com -inex-} ym) tinguible luz, con fulgor maravil-| dng loso; la valiosa perla de tu virtud y tu grandeza espiritual. Dame tu alma, mujer ideal, a través de un beso de luz, que ron mi espiritu, sé me antojan/ sponsoring a fair. said he Fz siempre, al conjuro de tu carifio y| sis on ‘action, not words. de tus ternuras. “After all, a wiggle ca Tu has sido la suprema realiza-/ understood in any language, cién de todos mis ideales. Cuando} marked show-wise estamos juntos, me parece que mi Cugat“ reported alma se asoma al balcén de los | amphitheater ensuefios y que mi vista solo al-| engagement canza a ver rosaleg en flor, lim-] was 15,000, and oneros florecidos, timidas viole-| twice nightly for tas... After the outdoor Yes porque'a ti, todo me sonrie,| would appear at Junto a ti, la vida es un perenne| where 1,200 people jardin sereno y apacible. Tu con-| get into the place, ent EF zifece ig a ag i “a = THE EPSP att at TEE i “i F i 8 e i iE ternura es maravillos balsamo, que cicatriza todas las profundas heri- das, que dejaron honos surcos en mi corazon. El pasado, como garra cruel, suele aprisionarnos el espiritu, man in the band. And 5, Hong Kong was ‘a shopper’: paradise, he added, somewhat rue- fully. His wife explained that she infinitas . . . Y es entonces, cuando me refugio en tu célido regazo; es entopces, cuando me acerco a ti y me parece como si un mara-! villoso arcoiris se formara ante| mis ojos, para decirnie elocuen- temente, que en ti lo tengo todo y! que junto a ti, podré cantar a plenitud, la duice barcarola de la felicidad eterna . . . Quiero vivir y morir junto a ti. f ef fit fy to Congress that explosives used | Uruguay v THE WORLD TODAY By JAMES MARLOW WASHINGTON W — The little man was beginning to feel a little More at ease. For a while there after Stalin’s death he had been excited. ‘That was the time of the grand Suessing game, when everyone seemed sure the new mob in the Kremlin would be at one another's throat in no time. Everybody had a theory. Malen- kov was on ground. Beria was on shaky ground. Molotov was, low man on the totem pole. Pretty soon, the guessing went, there'd be an awfui struggle for power and maybe Russia would fly apart, The lithe man really didn't ex- pect that but it was the kind of thing he wanted to hear. He: ate it up. But it didn’t happen. Now the little man is reconciled to the idea that maybe it won't happen and that Russia and the Communists may be here for a long time, intact. But it made him start thinking. He was paying higher taxes on account of the Russians. He felt it was about time he found out something about these people who were costing him so much’ money. “He got a book on Russia. Every night after supper he sat on the sofa, tilted the’ lampshade just right, and for at least an hour read some of the history out loud so his wife could learn at the same time. She was polite about it. She’d rather see a TV program. But this started because it was the Com- munists ‘who interested him. B he knew he might understand the Russian communists better if he, knew something about the Ri sians before the Communists. Afte: FL 3 3 é e : Hi He it FE 3 ? a Eu He iu af if ant { tity Hitt Ee EF H 3 : é F é 33 Ee 5 File: Hn eis ite i E 5 i i e alk z aF BEF : data te tedden tntrttetetntnd btetniet ah dtane, tna) ; ef ... Ear To The Ground By JIM COBB troversy which has boiled ledged the top souse’ brewer in! way up to the State pont Key West, was ill in Monroe Gen-| The Mexicans, in other eral Hospital. Rupert has since re-' might. have been darned well covered and is now at home, For | tified in seizing the vessels. years, Knowles dished up the sav-| Look at it this way, ory brew at the Fishermen's Ca-ja fleet of a couple fe. As he says, “Souse is the only| can shrimpers showed up thing I brag on.” | Tortugas. We'll wager But an outlander, Miss Gloria} Navy, the Coast G Countryman who hails from New} Boy Scouts would be York, wrote us to ask: Just what) by local shrimpers is this souse stuff you mentioned? | out of there. She wants the recipe, no less. | By the same token, Rat I we the hee! wr, week | government may be at Pepe’s Cafe, but to get/taking the action “did. the dope on how to brew it right| - Authorities be from the old master. ‘ Souse is a pretty ‘informal con- coction, I learned, with the exact amounts of pigs’ feet and tripe used, pretty much up the chef. Now, at this point, there are g " ! Pd 3 aEsee feeex : i I = s Be fy is if E i ze" ag LF ALS Se i Ere fi ce i iy ‘= = 3 & » [ i I fi : i 8 aE & s i E i i z E ips Eat i i F THEE fit ett i [ i é if if sf i é i F i Hal i fi | : © a 2 g ° ! is ; if L E é f § i & : Ey | a HE { I : i i n i re sf a gE ! ae i i i I i ty = EEE Hi ' AH f i Ms i E . fl i it s ! | rt & t f i ti I a i i 5 af i