The Key West Citizen Newspaper, January 28, 1953, Page 9

Che UL, J. SHER has-been in his present business for twelve years. He is well known in Key West business and civic activi- ties. Mr. Sher has always’ been known as one who gives a fair leal to his customers.—Staff photo. Various Ways Cf Psion In §:2x’s Store I we Purchase }-ethods Listed iuy Paul J. Sher ‘vere ore Various ways that pur- chases may be made in Paul J. She~’s store. In addition to the regular cash sales, and as an added service to his customers, he has made avail- at's to the people of Key West, and local service personnel, the following means of making pur- chases: Layaways - any item in the store.can be laid away for a nominal amount and will be held as long as the customer desires, providing an additional payment is made on the layaway at least once two weeks. Regular charge accounts - these accounts are to be paid on a Award Rules Are Available At Sher Store Questions Will Be Answered If You Telephone Space does not permit us to print the rules govern- ing this event, in this pa- per. However, printed copies of the rules are available in the store, or may be had by asking Mr. Vallet, Char- lie to you. Any questions about this event will be answered by coming into the store or calling 2-5691, and any of our personnel will be glad to answer your questions, terms will be made to suit the purchasers individual needs. We do not have a set down payment, but allow each individual to make i terms that are the most suit- able. Sher’s Customers Have Opportunity To Win Awenile to the automobile, will alsof give away the following items: $300.00 Diamond Ring $150.00 Diamond Ring $100.00 Wrist Watch $100.00 Wrist Watch $100.00 Wrist Watch $ 50.00 Wrist Watch $ 50.00 Wrist Watch $ 50.00 Wrist Watch $ 46.50 Sunbeam Mixmaster $ 45.85 Westinghouse Food Mixer $ 37.50 Presto Double Deep Fryer $ 29.95 DuLane Deep Fryer $ 23.00 Toastmaster $ 22.50 Westinghouse Au- tomatic Toaster Key West KEY WEST, FLORIDA, WEDNESDAY, JANUARY 28, 1953 ciel Rita Pre Paul J Sher, in addition} tlizrit You Can Have A 1954 Plymouth Free Paul J. Sher Will Give Away $3,000 Worth Of Merchandise In Awards Lucky Person To ADVERTISEMENT Be Revealed When Store Closes December 24 At 9:30 p.m. of the 24th day of December, Paul J, Sher will present to some lucky person in Key West the new 1954 Plymouth Suburban, which he has won in this event. Come in today and find out how you may be that Sher Assures ‘Fair Trade E Store Policy Will Meet Any Local Prices .As Advertised Paul J. Sher has always main- \tained fair trade prices on fair my traded items. PAUL J. SHER. right, presents Dan Navarro witha check to pay for the 1954 Plymouth Suburban which will be given away when the store closes 3n December 24, 1953.—Staff photo. Sher’s Store Interior ITEMS IN SHER’S are tastefully displayed and are pleasing to the eye and pocketbook.—Staff photo. Repatins At Sher’s \Delivery, Pick. Up | WB Are Supervised under the a graduate of Brac y Charles Laird Paul J. Sher’s repair dept is vision of Mr. Laird is a ¥ Horological haries Laird. M Institute and is quite an expert in his line Handling only materials \Is Store Feature One of the features of Paul J. Sher’s store is the delivery and | pick-up of merchandise. Mr. Charles Vallet is in charge of the department. If you want to buy something or have an article picked up for repair and cannot find the time to go to town, just phone Paul J. Wide Variety Of Items Stocked By | The Sher Store | Mr. Paul J. Sher has always felt that a well-rounded inventory, carrying the items that appeal to the most people, is the proper way to run a retail store. nationally watches at and ladies styles; brands of watch bands and straps, all the better He will continue to maintain these prices and will be so govern- ed on pricing any items that are carried in this store. In keeping with this policy he wishes to announce that he will meet any locally advertised prices. Paul J. Sher has become quite well known for the many promo- tional events which he has run in the past, and will continue to run in the future. One successful pro- motion which became. quite an event was his Grab Bag Sales. =| These were discontinued due to the inflationary status of the Ameri- can dollar, and the fact that there were.no suitable buys which would bring to the people uf Key West, a two-dollar value for one dollar. Looking ahead, Pau! J. Sher has great faith in the future of Key West, and has invested quite ex- tensively in the island. He owns the buildings where his store is located and also owns his own home at 1127 Johnson Street. is always kept complete, and while we do not carry major ap- Pliances, all the minor appliances, such as toasters, waffic irons, deep fryers are available. Mr. Sher table lamps and boudair lamps. latest styles :n pearls and costume jewelry. In his stock will be found the largest. selection of pierced earrings to be found in the city. | Whether you want a diamond for & queen, or @ trinket for your best girl, you will always find it at) Paul J. Sher’s. | Sher’s Store Personnel Sher’s and Mr. Charles Vallet will | @ stop by your home te pick it up. Mr. Vallet is in charge of out- Y | side sales and has the authority | Mr. ls both re- that can be found in Key West. PAUL J. SMER'S is. completely air conditioned and has the most modern equipment for ping comfort. A trip to Sher's is sure to be pleasing —Staff photo. Laird claims to have the | largest stock of crysta gular and rock, to open accounts, which he will ah delighted to service You will stways find Mr. Vallet, | or Charlie as be is known to his customers, amxious to please you in any way possible - ing to have modernized, iry that you have been Mr. Laird will be very happy to | cuss any problems that you ght Rave in reference to watch ind jewelry repairs. i i Our stock of electrical appliances | prides himself on his large stock | of lamps of all styles, floor lamps, | He also carries in stock the | Person. * You have nothing to write, mo songs to sing, or tricks hidden up the sleeve. There are no hidden rules, no fa- vorites, no personalities. Yet you can be the owner of this fine car by coming in to Paul J. Sher’s store and learning the facts about this event. Promising to be the bigs gest of all the ..promotional events ever to be staged by Paul J. Sher’s jewelery store, here in Key West, the presenting of this grand award will climax the months of thought and plan- ning that will take some lucky person to the top. It will pay you to start now by coming in to the store and asking one of our staff to tell you how you may become eligible for these awards. They will be | happy to give you all the in- |formation you will need. Come in yourself, bring all your friends and relatives and let us get you started on lthe rend to being that one person who will know that jsurely Santa Claus is none jother than Paul J. Sher. AT SHER'S TO GIVE YOU COURTEOUS SERVICE are the above employees. Left to right, they are Charies Vailet, Louise Burnett, Yvonne Camalier, Marguerite Smith, Christine Lastres and Ap ony Gibson —Staff photo.