The Key West Citizen Newspaper, April 28, 1949, Page 9

THURSDAY, APRIL 28, 1949 vv MAA AAAAAAAAA AAAS OF Interest To You, But . . Too Late To “Classify 3y RUSSELL KAY “ Seeking advice as to the best way to advertise Florida, the newly appointed Florida State Advertising Commission, meeting | in Tampa, called in a group of ing Commission followed _ their advice the bathing girl would be out as far as Florida publicity was concerned. After all, the proof of the pud- so-called experts to tell themi | ding is in the eating and while how it should be done. : In the group were such authori- ties as Karl Bickel, former these experts may have been perfectly sincere in their denun- presi-| ciation of bathing girl pictures, dent of the United Press; Roger] the fact remains that Florida has Babson, the famed statistician, William Holler, retired Chev- rolet executive; George B. Storer, radio and television operator and Carl Byoit, public relations man. All big men, able men, success- : . RUSSELL KAY 2 ful men and all residents of the | state. Each of these gentlemen presented his ideas and the sum total of their collective advice was to banish forever the “bath- ing girl” and concentrate 6n publicizing the state’s education- al facilities and advantages. Karl Bickel stated that “the bathing beauty picture was drop- ped as an effective selling point by experts ten years ago,” and said it was “high time most of us dropped it as it was corny today.” Bill Holler backed him up while Roger Bab- son urged that we feature our youth in an educational role. Press dispatches heralded the story far and wide. The experts had spoken and if the Advertis- TODAY’S ANNIVERSARIES (Know America) 1758—James Monroe, . Revoly-4. tionary soldier, a framer “ofthe Constitution, Virginia and governor, secretary of s' fifth President, born in. Ws moreland County, Va..Died July 4, 1831. a 1840—Palmer Cox, author: creator of popular “Brownie” children’s books, born in Granby, Canada. Died there, July 24, 1924. CY 1846—Frank Hatton, newspa- per publisher, Postmaster-Gen- eral, born in Cambridge, Mass. Died April 30, 1894. 1865—Hugh L. Cooper, noted hydro-electric .engineer in Rus- sia and elsewhere, born in Shel- don, Minn. Died Jue 24, 1937. 1869—Bertram G. Goodhue, famous Boston and New York architect his day among country’s greatest, born in Pomgret, Conn, Died April 23, 1924. Nobody knows who _ invented the wheel, yet without it indus- trial civilization would be impos- sible. In rich ground there may be a million earthworms in an acre. Mail The Citizen to Relatives j with the and George Storer \ | TODAY’S BIRTHDAYS ' Omaha, received more favorable publicity via the bathing girl route than in any other manner, and when Florda’s No. 1 publicist who has crashed more national magazine covers, rotogravure sections and news colunins than all of the aforementioned experts combined read of their findings he blew his top. Last week Dick broadside giving released a the“ experts’ |statement the lie and showing examples of the type of bathing | girl pictures that have always clicked and continue to click nation’s top flight newspapers and _ periodicals. Through the efforts of Dick | Pope, Florida bathing girl pic- jtures arein greater demand to- day than ever before. Magazine and picture editors send their ablest photographers to Florida , to work with Dick Pope. He is (nationally recognized as a picture wizzard and his pictures are j featured in every type of publi- cation from the smallest weekly to Collier’s, Life and the Satv«- day Evening Post. The day Florida stops using at- tractive bathing girl pictures, such as Dick Pope releases, and tries to crash newspapers and magazine pages with educational pictures will be the day that the nation’s picture editors hold their nose and start tossing Florida publicity into the nearest waste | basket. | Maybe Mr. Bickel and his fel- | low experts have reached an age | where pictures of beautiful girls in bathing suits lack appeal; if so, they are in the minority and }they will find the nation’s top flight picture editors and news- men are using more bathing girl pictures today than ever be- fore. (Know America) Lionel Barrymore, actor in England, 71 years ago. Dr. Herman B. Baruch) .Am- bassador to the™ ~ Russell J. Hopley, president of Northwéstern Bell Telephone, ex-director Office of Civilian Defense, born in Blue Island, Ill., 54 years ago. Col. Franklin D’Olier, chairman, Prudential Life, Newark, N. J., first American Legion commander, born in Bur- lington, N. J., 72 years ago. Dudley Fitts of Andover, Mass., educator-poet, born in Boston, 46 years ago. John D. Craig, movie producer, born in Cincinnati, 46 years ago. Dr. Oliver H. P. Pepper of Philadelphia, noted surgeon-pro- fessor, born in Philadelphia, 65 retired years ago. Prof. Clair E. Turner, noted sanitarian - educator, born in Harmony, Maine, 59 years ago. Ancient Saxons practiced a form of tatooing to identify the bodies of men slain in battle. = na SAVE now at ; aia At Key — The day you stop wishing and start saving is the day you start down the road toa Brighter Future. The things you want most, plus priceless peace of mind,are yours with the security of ‘money in the bank". Set your goal now-stert a savings account with us today. You'll find a friendly welcome. The Florida National Bank West of | etherlands, | bone“of a Whale, but. ; t peeve senator | brother to Bernard, born in Cam-| substance that grows on ithe root | den, S. C. 77 years ago. THE KEY WEST CITIZEN President of USO { Harvey S. Firestone, Jr. NEW YORK — Harvey S.-Fire- stowé,"dr., chairman of the Fire- stone Tire & Rubber Company, will SerViby a8 president of the new pe: ie United Service Organi- zations, Inc. Mr. Firestone succeeds Lindsley F. Kimball, vice-president of the Rockefeller ‘Foundation, who has been/USO president since 1945. Long active in health and wel- fare services, Mr. Firestone has been general chairman for the USO in the state of Ohio since 1941. He has beey a member of the National Citizens Committee of Community Chests of America since 1947 and has served as advisor for the Na- tional Corporations Committee of Community Chests and Councils of America. Other USO. officers elected are: Holgar J. Johnson, Greenwich, Conh.; Francis P. Matthews, Oma- ha, Neb.; and Frank L. Weil, New York, N. Y., vice presidents; John F. Hickey, treasurer, New York, N. Y.; Euclid W. McBride, assist- ant treasurer, Greenwich, Conn.; Mrs, William S. Bowen, secretary, Westfield, N. J.; Charles T. Keppel, assistant secretary, Montrose, N. Y. President Truman called for re- organization of USO earlier this year to provide a “civilian counter- part” for the nation’s peacetime de- fense establishment. Although the President gave the USO an “hon- orable discharge” in 1947, its serv- ices have never ceased to function. The 1949 USO program includes: 170 clubs, lounges and service cen- ters in the U. S.; Veterans Hospital Camp Shows for more than 100,000 veterams ‘and servicemen in 120 hospifals; operations in Alaska, Canal Zone, Puerto Rico, Hawaii, Guam, China, Germany, Italy and eastern and western Mediterranean areas. w Funds for being the new USO are raised through Community born | Chests and independent campaigns. PPiplohese #e spot truly. the ‘of the mouth of the right whale and other species. Primitive peoples - tatooed themselves, primarily for embel- lishment, although the figures al- so had a symbolic significance. Lh a x Renovating Your Present Home . CONSIDER — The Installation of A 50-Gallon WATER HE ELECTRIC RANGE and An ELECTRIC REFRIGERATOR For Which A Special Premium Rate Is Offered by the . CITY ELECTRIC SYSTEM That Will Save You Money and Assure You of An Ample Supply of Hot Water with Clean and Efficient Cooking and. Refrigeration at All Times REGULAR SPECIAL : RESIDENTIAL PREMIUM KWH RATE A-1l RATE A-2 SAVING 100 $ 6.00 $ 6.00 Min, $0.00 200 8.00 6.00 Min. - .. 2,00 300 _ 10,00 7.50 . 2,50 400 11.74 9.00 _- Seiad! 2) 500 13.50 10.50 __ . 3,00 600 _ 15,25 12.00 __ .. 3.25 700 17.00 13.50 3.50 800 . _.. 18,74 15.00 _ .. 3.75 900 .. 20.50 16.50 1,000 _.. .. 22.25 18.00 + s _» For Details, Inquire at * =e ——— = =z ey Rare 60 and ee year old whiskies, skillfully blended with pre-war quality grain neutral From SCHENLEY ‘ie House of AGED WHISKIES - BLENDED WITH PREWAR QUALITY GRAIN NEUTRAL SPIRITS G55 GRAIN NEUTRAL SPIRITS. 10% STAAIGHT WMISKGY 5 YEARS OLD. 2196 STRAIGHT WHISKEY ¢ YEARS OLD. 456 STEAIGHT WHISKEY 7 YEARS QLD. © LAME SCHEMLEY DISTRURUTORS, INCORPORATED, EY VOM Gt ALL OVER. AMERICA SMART MEN KNOW: SCHENLEY GIVES YOU OLDER WHISKIES , —that’s why it tastes finer! spirits, make Schenley richer, finer, always] Compare Schenley’s Back Label with any other leading brand! The label on the back of the bottle must tell the age of the whiskies in the blend. That’s why Schenley proudly says, “Turn the bottle around and'compare back labels.” Comparison proves that Schenley gives you older whiskies. ,.. yet you pay no more. — FAR ot. $965 $135 PULL PT, “ne BLENDED WHISKEY, 86 PROOF. THE STRAIGHT WHISKIES IN THIS PRODUCT ARE 5 YEARS OR MORE OLD. 35% STRAIGHT WHISKEY.