The Key West Citizen Newspaper, May 29, 1947, Page 8

Be Held Here Soon The Little Theater Group of Elks Ni ‘eterans, y which is coop-| 2 Ww it ING-f: erating Lem wd War ont ae ue os each month to keep oo ties @ Army. on: the footing so vital the itch. nationa}- ; school grad- will be the first since. will have the oppor- [tunity to enter the Army service CLASSIFY By RUSSELL KAY the Jackson Square USO will }* [present a musical show) for the Cancer Drive at Raul’s Club on Roosevelt Bouleyard .during the first week of June. Information +, eoncerning the sale of tickets and the .dates will ‘be announced later. Numbers from their new mu- sical show, “Frolicks of ‘1947,” Chap- | will be presented. and ‘many 3 _U. S.jnumbers from “Best Smile For- | Frgnce: ward”: production will be held is Ne juno, ‘over. Starring in the vocal num. ; European bers will be Dianne Ohmie, colo- French ratura soprano; Louis Ainastasio, ceme-; youthful baritone from Boca Tu-!Chica Air Base; Ray Darling, {singing star from the U.S. Sub- waii;|marine Base, and lovely Doreen Cruz, blues vocalist. The Mello- ‘Aires trio will be on hand to - {furnish some close harmony. t Handling the dancing end of u | | 1 FF iG FE jee show will be Marge Sjursen, !Joan Lanier, and Gerald Pinder, ;Program director. The choruses include Marian Pickens, Ann ‘Ovide, Shirley Roberts, Lingtee ‘Scribner, Vivian Garcia, Dorothy : Wagaman, Veda _ Thompson, ‘Doris Thompson, Gladys, Tre. deau, Gloria Acevedo, Shirley © Smith, and Fran Watson: © | New costumes are arriving from the House of Maharam, .moted theatrical costumer of New York City. Mark Stanley and his band »will be on hand to furnish the dance music. The , show will be presented at in- itervals with the dancing in be- * tween the show numbers. Bea- trice Moreno will be the accom. with panist for the show, assisted by the building Jack Crawley and Arturo Hen- white riquez. ‘ . rise | Forethought every! The lady from across the street » there came over to greet the man with flag. the spade. the. “TI see you are digging in your some time. vacant lat,” she panted.. “Is it a lost. their garden or the foundation for a War I, house,. Mr. Brown?” . “Just a little vegetable garden 250,- a my wife,” replied the neigh- r. “Oh,” sighed the woman, “I'm cone oe sorry to bother you, but I at sea pry thought if you were putting. up eer eS a dtplex; my ‘son is gettitig ‘mar ried this summer and would like he to rent the apartment.” seat 8 i I i i 7 it I £2 i i [ if? gilt i ! : a Hip a at Hi Fad Hl | 4: it are About identified. are’ f i i i P 8 ‘ongress.| Bishop Raymond J. Wade; of time limit of five years Detroit, Methodist leader, born at jLa Grange, Ind., 72 years ago. Service Man— or Coast side the Unknown Soldier of War I— World War I in Arlington Na- tional cemetery. ‘In hig:excellent column “Be-jpaper advertising outside the ind the Front Page” in the Mi-|State. It may buy advertising ami Herald, John. Pennekamp jonly in magazines of national cir. points to a serious defect in the jculation. It may buy no outdoor law under which the State Ad-|advertising within the State. Its vertising Commission operates, in |‘radio advertising must be on that it-may spend no part of|out-of-state networks. It is lim- the $500,000 annual appropriation | ited in the making and circula- within the State. jtion of motion pictures and in “As a result,” he states, “the! preparing, purchasing and dis- Gommision has difficulty in sell-jtributing by mail of advertising ing itself: back to the people of Florida. Thus, while it may be doing an outstanding job, the Floride folks who put up the money see little of what the Commission is accomplishing, ex- cept in more or less accidental fashion.” 4 The legislature in setting up the commission restricted its act- ivitiy with the idea of prevent- ing abuses. They reasoned that if all funds were spent out of state, Florida would be better served since it was unnecessary to spend state money to tell Flo- literature and other material. \ The principal defect of these jrestrictions, Pennkamp points out, “is that they make difficult the tying-in of the State’s advertis- ‘ing with the expenditures that are made by private agencies such as attractions, railroads, hotels and individual communi- ties. “Expenditures through these private and public agencies are considerably heavier than the State appropriation, but _ the. te set-up is so designed that it well could be a clearing house ridians about Florida. The argument sounds logical tt 'your thinking Stops there, but any experienced merchandiser will tell you that “point of sale” advertising is the most effective and profitable that money can buy. for a coordinated program. “While the State Commission is. hemmed in, other Florida agencies have found a consider- jable value in promotional pre- grams within the State, among these the Florida Power and Light Company and the Florida There are two very good rea-/National Group of Banks. sons why a portion of our State| “These and similar agencies advertising investment should be| proceed on the theory that Flo- spent within the State. First, if| rida expansion can be stimulated the program is to be expanded|}y informed Florida residents and more funds appropriated Mland that any expansion reflects the years to come, it is impera-Jitself in enlargement of their tive that we “sell” Floridians on|pusiness. Thus the power com- the program and enlist their/pany is a principal sponsor of sympathetic support. Second, it is!the State Chamber of Com- not enough to bring people to|morce's industrial research pro- Florida; we have a selling Job | gram. It uses the materials de- to do after they get here and, veloped by. the Chamber to pre- if we use some of our advertis-| pare attractive folders and other ing money to acquaint them with | ascity read matter for distrubu- opportunities and advantages jton where it will attract atten- that Florida offers the homeseek-}tign and do good.” er and investor while they are| He intelligent use of a por- within the State, it will pay | tion of the State advertising fund handsome dividens. _. __ {within the State of Florida would Unfortunately, Floridians | go much to sell the program to themselves are’ not fully aware | Moridians and at the same time of what this state possesses in} would help to cash in on the the. way of resources and oppo: i tunities. The Soramiarion ie. spe: cifically ‘instructed, to;;‘ereate an eid Florida in lustries, to pro- DUV AL ¢ mote commerce and the sale of | Florida products and encourage 224 Duval St t the employment of Florida citi- PHONE 453 zens and raise the earning level oun . ripe ar of Florida residents.” er RV: ING. e Millions of dollars are lying idle within the State that could; @BREAKFAST @ LUNCH ‘be directed into sound Florida in-| and Sandwiches of All Kinds vestments if an effort were made Open bas 4 30 A. Me to fully acquaint our own Peo: Sundayn 10 A. M. ple with opportunities that ex-/ Ann Chambers, ist, ‘As the Commission is now fend ced in it must buy all of its news- q@ggmnine Beer. Wine and Liquor Advertioaman? ‘From where I sit... by Joe Marsh, _ Want to Run a “Collective” Farm? Was reading the other day about the “collective” ferme they have in certain countries. It seems the folks wha ran them have pleaty of help ++. geod hours... and the best equipment. Sounds pretty nice—till you Jeqym that the “farmer” doesn’t oww-bis land, or evem form it, in. one sense. He tgkes orders from the state; produces whatever they ‘want him to produce, at prices they eet. Even his off-hours are spent agcording to state regulations. Neo, that, would never go here. ‘We're willing to work hard, but we like to farm the land our own way, put our own value on the crops, and relax as we like—if only with a temperate, companionable glass of beer, From where I sit, collective farming may produce results. But the American way—freedom te work and relax as we see fit-—ig what makes this country a great place to live. So let’s not change i¢t Gee Mo on @ voluntary basis, and the solution of the problem of mili- tary manpower which has been complicated by the ending of se- lective service. ‘The Army: offers a real career to»young men graduating from: high school. It offers the bene- fits of army traiming and educa- tional faeilities, special schools for qualified men, ’ arid benefits under the G.I. Bill of Rights, which will be operative until Congress officially termin- ates World War Il. Young men about to graduate from high school, who are inter- ested in the career offered by the Army, may obiain complete in- formation at the Elks, Lodge or Army Recruiting y Joined Marines —Duriag recent floods, Max Moncure reported seeing one Cincinnati, Ohio, laid out and named by Col. Israel Ludlow, was re-named from an organiza- tion,of officers formed after the ‘Revolutionary War, in turn nam- ed in honor of Cincinnatus, the Roman patriot. prospects who are already in the. State. We are now in the posi- tion of the merchant who spends | money to get customers into his | store and then makes no effort to sell theni atfer they enter his door. 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