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by From Cit Bu cobiner Greene na"ann Beresa Only Dally Ne i ‘est A feransnes in i we Entered at Key West, Florida ®s second class matter APTENTIONG, RATER ee of respect, obit~ uary notices, 8, etc., wilt eharged for at the rate of 10 cei ali for _ entertain: which @ re: nts ent by jue is subjects of local Mae i wuts noe pabligh us tions, « MONOGRAPHS Dear Sirs: You are right. Now is the time to start an ad- vertising campaign to put Key West on the map. Yours, THE ORACLE Overseas Road, Toll Bridge Commissioners Key West, Florida : A GOOD BEGINNING The news carried on page one of The Citizen Saturday | thet the Overseas Road and Toll Bridge District Commis- sion has decided to launch an extensive advertising campaign this winter to put Key West and the upper keys on the map is news of the most welcome sort. Time after time we have pointed out in The Citizen that if Key West is to attract tourists in any considerable numbers it will have to ad- Wertise its unexcelled clim- ate and beautiful. situation to the outside world. Not only should Key West be advertised within the} State of Florida, but it should have wide publicity in “the “great metropolitan newspapers of the north—in New York, Chicago, Detroit, Cleveland, Philadelphia — and even in the Canadian, cities of Toronto and Mon-! tveal..Up there the poor folk shiver ‘amid snowdrifts all winter dong. and dream of tropical, palm - studded Shangrilas such as Key West. It is time that we told them that their dreams can © vealized right here on this island. But any advertising cam- n such as we have in mind fot’ Key West should not be conducted in a hit-or- ~otaiss. manner, It should be anized and directed by a specialist who knows his business. All Key West or- ganizations interested in ad- vertising the city should combine their resources. If each undertakes the task on his own the result will be conflict and duplication in a hundred places. The main idea in any successful adver- tising campaign is to place copy where it will do the most good. Choosing such mediums requires exper- ience and skill. In the Union Station at Jacksonyille we noticed re- cently a large cut-out map of Florida. The name of Key West was not even on it. Neither was the name of Key West to be seen any- where else in the Station, although the names of sev- eval smaller and less attrac. tive Florida towns are prom- inently displayed there. Silver Springs, for ex- ample, has a stack of free and attractive foldeys in the Jacksonville Station, each one picturing in no uncertain terms the beauties of Silver | apes Thousands of northern tourists ap through Jack- sonville Union Station eack _year. Right there would be an excellent place to start would make the 1925 boom What jubliation there|* Will be if oil is found, in a} Florida Key! oe : Big Pine, for instance. But if not in Big Pine, probably in Sugar Loaf: r Winfield Scott Smith, who a is tra one the cor- poration agreed with the trustees of the In Rev- enue Fund to sink ae i Why go deeper? at is he natural q i but Pia estion, Mr. Smith would not answer it specifically, os than to say, “Wouldn't you presame there’s something prospec- tive that prompted the drill- ers to go deeper than the agreed 10,000 feet?” That was all, except to say definitely that the Gulf Oil Corporation will drill a well in Sugar Loaf, reg i of whether or not is brought in at Big Pine. After all, though, wouldn't it be far better for the future of the Florida Keys not to find oil in them? The promise of their de- elopmént.as the only frost- ree part of the United States is more important in the long run than would be the bringing in of a gusher. A gusher would cause a boom in key acreage that oil appear to be barely a ripple in high-powered salesman- ship. And the gusher boom would entail financial ruin for more persons than did the 1925 boom. The Florida Keys will grow. whether or not oil is found in the depths of any) of them. Their growth, for a time, will be slower with. out the finding of oil, but it will be more substantial. Villages, small cities, scores of high-class fishing lodges, hotels, casinos, pavilions, will spying up and grow on the keys even though the drilling for oil proves to be a failure. Keep informed on current issues by reading both sides of all questions. The Citizen tries to assist by giving you the facts. Every owner of property should maintain it in a way to add to the attractiveness of the area in which it is located. Besides, the pro- cess pays dividends. A THIRD PARTY? In a recent national week- ly, an article was published relating to Communism, stating that the Communist party in this country had dropped twenty thousand members in the last ten years. The author stated that the party needed to in- crease membership at least fifty per cent if the organ- ization was to remain intact. Against such gloomy fore- casts, the party is beginning an all-out drive to gain new emberships. It will prob-|:ish were released today in shel-|Lady’s and man’s bicycles. ably gain some member- ships in New York, Michi- gan, and. California, where greatest strength of the party lies, but the Commu- nists party will eventually go the way of all third parties in this country. — Many groups haye tried to increase the traditional two parties in the United States, but even Theodore Roosevelt failed in the at- tempt. It is doubtful if the Communists will succeed in} their effort to build up a strong third party. Too many others have failed be- fore them. Every citizen of Monroe County is entitled to the same consideration in this newspaper; if you know some news, even about your- self, send it in. At A Cee Key West's in-the-state ad- vertising campaign. The Overseas Road and Toll Bridge District Com- ‘missioners are to be com- mended for their plans to advertise Key West this win- ter. We would like to see every other organization in SUBSTANTIAL GROWTH : that it is “very important Arse 1 child be examined to be at the Harris school Thurs- day morning from 10 to noon. tised this morning in the Ameri- | can Le ion headquarters for | \ ; af concerts that will be given at Fort Taylor while the > Mrs. Roy. E. Snedaker, who had been here visiting relatives, left Long Beach, California. She was’ accompanied by her sisters, Mrs. Horace B.. Gould and Miss Erm- inia Curry, who intended to spend several weeks in Long Beach before returning here. | | Members. of the Key West Tree Guild have been invited by the Key West Garden Club, to a meeting to be held tomorrow. afternoon‘in the public library. | Automobiles owned by L. M. Pierce and -Grayburn Pinder crashed - at afternoon at South street and Alberta avenue. Both cars were damaged, and Mrs. Pierce was} injured. Two Christening ceremonies took place last evening in the} home of Mr. and Mrs. Earl! daughter was named Kathleen’ Antionette, and the daughter ‘of| christened Dorothy Mae, Mr. and Mrs. Joseph Lopez to" / day announced the birth of an eight-pound son in the home of the mother’s parents, Mr, Mrs. Jefferson Knight, Washing- ton street. Today The Citizen says in an editorial paragraph: “Most ladies may find it mo- notonous in heaven: if they don’t get a new style pair of wings oc- casionally.” > ; ——-000—— AUGUST 19, 1936 Put down your sashes! Tues-| day and Wednesday the Florida National Guardsmen will fire | the big guns at Fort Taylor. It will be the first of a series, of} practices with the heavy guns, Mrs. Milton Baker, of Key West, who is ill with pneumonia in a hospital in Pensacola, is im- | proving, according to a message received today by her sister, Mrs. Rhoda Baker. | Mr. and Mrs. E. Morris Singlé=} ton and daughter, Anne, are visit- ing Mr. Singleton’s parents, Mf. and Mrs, Stephen Cochran Sin- gleton, of Eaton street. Funeral services were held yes-} terday for Sylvia Dillion, 14, daughter of Mr. and Mrs. Cleve- land Dillion, who died in a hos-/| pital in Miami. County Clerk Ross C. Sawyer, who had been on a business trip in Miami, returned yesterday. pe Another batch of baby craw- tered plates in the sea in the vicinity of Key West. Emory Pierce, who is in charge of the Key West Aquarium, said that, since the crawfish hatchery was started there, more than 20,000,- 000 crawfish fry have been plac- ed in the sea. John J. Shea, of the New York Aquarium, is expected to arrive in Key West this evening to obtain a collection of fish in local waters for that aquarium. Ignacio Cobo and daughter, Miss Solita Cobo, who had been visiting in Havana and other parts of Cuba, returned yesterday on the steamship Florida. | Today The Citizen says in an editorial paragraph: | “An inferiority complex is what causes a fellow to throw} away the best hand in a poker | game.” | Swiss Army Training | Kept at Four Months | ' BERN, Switzerland. —(AP)—_ The Federal Council, in spite of} financial troubles and labor) shortage, has refused to yeduce the basic military training) coutses, claiming that new ‘war! methods might require even! the City join with them for the same purpose. longer periods and that the pres- ent four months are a strict min- imum. ! _ Caesar La Monica's band prac-| guardsthen are encamped there. | this morning for her home in} and experience in = there’s opportunity to earn 1 o'clock Sunday |» Mr. and Mrs, Earl Weech was!’ | ‘New Atlas 6.50-20, 32x6, 8 ply the tion, j ’ RESPONSIBLE: POSITION : That Pays _ $95 A WEEK TO START (About $108 a Month) > 30, a Over $30 a Week (about month) after 6 Months’ tr TELEPHONE OPERATING . .. That’s.for a 40-hour week, considerably more for overtime work at time-and-a- BUT THAT’S NOT ALL 5 Schedules Pay ‘In¢reases Liberal Employe efits € Vacation With Pay Investigate’ This Fascinating Position Today! Telephone Office Mrs. McDermott, Chief Operator SOUTHERN BELL TELEPHONE { and TELEGRAPH COMPANY | augl9-tf Wells, 1119 Florida street. Their | Young colored girl to do laundry j } - 5 horse Johnson outboard mo- _ Re each. 1} ve aug t Man’s bicycle, excellent ition. | & 74 Baton street, phone €ab-J,| NO™SCY. In qugi7-3tx | ti ah bin 88 5 Nice home. Splendid location. | business over to the slaves and Reasonable. ‘ told ’em ta go on ahead and op- 182-W. meager six | crate the old plantation and Pd i spe fem Then] st Dek. Me 14-ft. i t, ‘gai This a uu count at Pte yo a a eon this: time of year and I've thor- tact Chief Spurway Monday, | usnly enjoyed motoring Wh, Est. 218 or MBE, | Crested to learn, from local Poinci ¢ ~ sted earn a ‘oinciana Pl. augl7-2tx ChaMbbe Gf Gordiente: kedtahal Four lots on Big Pine Key, one! block ‘from beach. $200.00 each. Apply O.K. Shoe Shop. augl?-3tx how to account for it. For Sale—1936 Oldsmobile 4-door | ,, +, anded here just three days ; About half as much as had been by carriage, deluxe. Apply | CWdn't participate in it, 1 was 1028 Virginia St. Show cane, beautiful sli-glass with! Or anyother etete for. that tak : ROT ae aie | doors, 2/ ter. Iwas mighty gratified when | pees Pato te eae United States Senator Harry S. aud aet dae $100. iS Ps Byrd was relected by a large ma- j Photo Studio, 700 Duval at | Jotity for I have always consid- | > augl9-2tx' ered him one of the soundest and , ablest men in the Senate and one | the nation needs today: more than on premises. Calh Tel. No.| tor. 1317 Petronia St. Call| °C" before. 752-3 or go to 1915 Seidenberg| after 4 p.m. augl9-3tx | » Ramsey Is in the fruit and vege- Avenue.” augl9-1tx | table package business and has} ‘| Upholster and trimmer. Apply Key West Bedding. augl-tf pptrigeration sales and service. Repairs on all makes. All work guaranteed. Mumford & Ross, 220 Duval st., phone 333. jly18-tf Campbell's, 928 Division, phone | 189, Keys made, locks repair- ed, ete. augl-lmo Electrical contracting; motors, generators, radio repairs and ap- pliances. Sawyer’s Electrical Repair Shop, 302 Virginia St., phone 1596. aug8-12tx Swedish massage treatments, for appointment call 575. Vermell Welch Hutcheson, 729, Division Street. augl7-3t payable monthly. Johnson & Johnson, Phone 372. augl-tf truck tires, $28.00 each. Crown Service Station, Fleming and _. Margaret Sts. aug18-6tx | Pontoon, new, Army surplus. Cost over $1000. Can be used as dock for small boats. $75.00 eash. Phone 502. aug12-tf Saxophone and clarinet, practic- | ally new. Garcia. Mastic | Trailer Park, United Street. aug13-6tx Bal-} Joon tires, good paint. $19.50; 1900 Staples Ave. augi4-6tx each, A Pitco 18-in, Frialator, $225.00. | A Hobart Meat Chopper, $60.00. | Excellent condition. Apply. to El Prado Restaurant, phone | 541-J. aug16-3tx | When vou think of plumbing; supplies or plumbing work, | think of Pepper's. Call us for/ repairs or installations. Pep- per’s Plumbing Supplies, 512 Fleming, Phone 118. augl-tf 1935 Ford. 740 Windsor Lane. augl6-3tx | Homes. A beauty on large land-| scaped lot, completely furnish- | ed. A bargain at $7,000. Twa! bedrooms, large screened porch, | large living and dining room. \, All electric kitchen and bath. Three-bedroom home, good resi- | dential location. This is a steal! for $7,000, $5,000 cash, balance to suit. A good investment. } Phone 16, between 10 a.m. and} 6 p.m, or 7:30 to 9 p.m. aug19-4tx Beautiful showcase, two glass shelves, mirror back, sliding doors, fluorescent lights mount- ed in stainless steel. Sells new, for $185.00. Come get it, $100. Monette’s Photo Studio, bee Duval St. augl9-2tx | Completely furnished apartment! make arrangements for their con- | | Caesar. Beautifully furnished house, sev-, ™@RY customers in Florida whe! en rooms, three of-which are on him to furnish them bedrooms and bath, on 90 x 90/ Cates, baskets and hampers. For corner; landscaped, private | the past couple of days we have! garage, city water, General} been driving through the country Electric ice box,-gas stove, hot; Visiting crate and basket mills water. Phone 16. augi9-4tx and I get a thrill out of watching them manufacture containers that later on will be used to transport For Sale — Yellow leatherette, couch and chair, $55. Light oak | Florida fruit and vegetables to ; dinette set, 4 chairs, $40. Bed, | the national markets. j with coil springs and Simmons! I had the crazy idea that the mattress, $20. Baby crib, $5. On; only folks who had any troubles: display at 2805 Staples Ave. | were printers and publishers, but Wed. eve., five to eight p.m. j{in talking with these manufae- augl9-3tx! turers of crates and baskets 1 find that they have been going} FOR RENT | round in circles for the eel - ‘eral years with labor troubles, the | Furnished apartment. 1014 Grin-; OPA, material shortages and a/ nell. * augi4-6tx | hundred other problems that have | ‘left all of them either bald or| ADA t, sonpieiany furnish- | gray-headed. | ed, utilities. Paul’s Tire; From all I've been able to learn Shop. augl6-4tx | the situation is still critieal and) ; growers and shippers who don't and modern cottage near South | tainers well i | ell in advance may wake Beach. Phone 622 or 391-J. | up to find that they are out of augl6-5t luck with crops ripe in the field! 2 ; ! and nothing to pack them in, The Nicely furnished three - roomi wire situation is particularly apartment, hot and cold water. | acute and is holding up produe- Adulte no pets, 625 Angela: tion of certain types of contain- reet. augi€-3tx | ers. Labor trouble is also affect- ing some mills. Folks have forgotten how to work up here just as they have in Florida and would rather go jukein’ or just loaf on the front porch than think about working. Cool, furnished rooms, one block from South Beach. Apply 418 United Street: augl7-6tx | Apartment (two-bedroom). Phone | 342-R, augl7-tt as long as they can depend on} x | Uncle Sam to pay ‘em for not do- Furnished two-bedr oF HA ‘cabte sok oom aught ing so. It isn’t a healthy situa- tion and is doing more than any- | thing else I know to keep pro i duction down, and as long as we Furnished cottage, couple only. 1128 Margaret street or phone | 846-J. aug19-3tx | House in town for rent from Aug. | 2lst to Dec. Ist. Reasonable rent. Adults. Living room, /} dining room, kitchen, two bed- rooms. Call 31 or 342. augl9-3tx | PHOTO SUPPLIES Our representative is now selling our Christmas Special Coupon. Please welcome him when he! calls at your home. He has an| attractive offer for you and your family. Pilkington-Evans Studio, 515 Fleming St. i aug6-tt | WANTED Leaving for California, via} Springfield, Mo., first week of September. Want woman pas- senger to share driving and ex- penses. Mrs. Roy Platz, No. 13, Naval Air Station. | augl7-2tx SNAP ovr | The words czar and kaiser are. both derived from the Latin| A checking ace heat. telephone. expenses steps and endless ume. More is a receipt laundry, on Alfalfa is also known as lu-| cern. | gat iach Sa ee eS LEVEE VES CETTE STRONG ARM BRAND COFFEE, TRIUMPH COFFEE i at Key AT ALL j Member of the Federal Dep GROCERS i YOUR FRIENDLY 004642244444464444448) that the summer tourist business! to i ater ate here has been most disappointing. | row ae hy pe “expected and no one knows just it, and it will | lot of horn-; sedan. Just overhauled. 1 ba-j before ‘the election and while }) cases } | keenly interested in the name- augi9-3t%| calling and carrying-on which is! WHO MONTHLY BILL+PAVENG@S at one sitting, saves you eam wet each © and your checkbeask @ « Nie ae valuable record of major expeeses and for budgeting and meoome tex cetwres YOUR BANKING INSTITUTION ae FLORIDA NATIONAL Bal py. ,@ car OF have have around Which jof (ANSWERS O8 PAGE 1. Who is U. & Ambatueder Great Britain? . Can tare. 6 Men OO > 4. What is thé capital of Mire ragua? 5. Last week ke end of the 6. What is so whe the tsetse fly? ‘ 7. For what sport @ Geakem, N. Y., famous? 5 What States bewnd Crier a From whom did doe bewts take his tithe? A reformer preach to the asylum. During bie noticed that one patients paid the chest tion, his eyes riveted fhe reformer’s face, tie coy ees forward iy Sot _ was mont lecture the reformer the the lunatic spoke te ts tendent, so as seem a reformer inquired “Didn't that man speek te pew about my lecture?” “Yes.” “Would you wind GEE what he said?” The superintendest (i sidestep, but the tefueeer wae insistent “Well,” declared the cupere tendent at last,” “whet the cet said wes: ‘Just thigh, Gee oat Im in FINGERS at (Ount japanese of seme cance aml qglag te ane ad Lr