The Key West Citizen Newspaper, October 2, 1941, Page 4

Uslike the Army, which draws men from selective service as well as through recruiting, the Navy must recruit all of its - men. The nature of the service ‘sailor’, out,.of a man in. 18 months”, Faced with the problem of finding thevright kind of men to man the new Navy ships which have been sliding off the ways ahead of schedule and in ever-in- creasing number, the Depart- ment fouhd that ordinary re- eruiting, methods were not enough and that an effort would have to be made to speed up re- cruiting and increase enlistments not only to provide men for ships but likewise for the numerous defense bases being established for tie protection of the nation. A careful check of Navy rec- ords over the years revealed the fact that the ablest and finest type of men in the service were the chaps who came from the} small towns and villages—coun- try boys, if you please! From the farm and the cross roads, Sons of hard working, God fearing men and women, Tho type of training and bringing up these boys received ideally fitted them for a career in the Navy. Bright, alert, eager, respectful, strong and clean, they. tock to the Navy like a duck to water. So, in need of more men, the Navy naturally turned to the field where experience revealed found.” An able business man, Secretary Knox looks on the Navy as a BUSINESS proposi-, tion, so in considering plans for a nation-wide enlistment cam-| paign, he decided to ‘tackle the problem in a business-like man- ner, Instead of flooding the with requests and demands for free publicity and patriotic co- operation, he called in Batten, Barton, Durstine & Osborn, Inc. one of the nation’s foremost a vertising agencies, and instruct- ed them to build an advertising| } campaign for the Navy just as, rector with a custom-built town they would for General Motors, Coca-Cola or any other success- Pil calygdaat iad egg ws! RIGHT AND LEFT HAND esigned particular! reac! the tehest” field Rg America—| TESTS ARE CONDUCTED small towns and rural districts. The campaign in Florida open- ed last week with paid» adver- tisements of a thousand lines! each, appearing in every news+ paper published in towns. of un-| der 50,000 population. It is the largest advertising campaign ever conducted by any organiza- tion and because it is carefully and intelligently planned and is directed accurately to the pros- pect through the most influen- tial and forceful medium in America today, the “Country Press”, it will succeed, and Uncle Sam will find his invest- ment productive and profitable. ‘The Navy again will have “led the way” with an example of ef- | ficiency that other departments of government may well follow. | In its recognition of Rw lj America and the Country Press, the Navy has made an invest-| ment of “good will”. that alone | is worth many times the cost of the entire campaign, even if no recruits were secured, But I pre-{ dict that this advertising, back- | ed by the enthusiastic support} of every country editor and ; every rural community, will produce amazing results and; that when the smoke has clear-{ ed away Florida will give the Navy more than her share of men. A career in the Navy is one of MORE YOU PAY IN TAXES. | LESS YOU'LL HAVE FOR LIVING COSTS you really have a streak of Polly-| anna, in) your. makeup, you" can look at thé “new federal tax bill taxes, the Jess you wlil have to pay fot fiving costs. '* DEARBORN, Mich—A distinctive frontal design } sets the style for the mew Ford passenger car line for 1942, introduced recently at a preview for the bepes nation’s automobile editors. The new Fords will be this’ way ‘The “mote youpay'in | shown to the public soon In all Ford dealers’ show- left{ rooms. A rustiess steel radiator grille blends grace- ©) | fully with an entirely new front contour which fea- ments emphasize” tures a new arrangement of headlights and parking lamps. Offered in three fines—the Super DeLuxe, DeLuxe and Special, the 1942 Ford has a distinctive trim “or each serics of cars. Engineering improve- DeLuxe and DeLuxe fines are offered with either the famous V-8 or the new Ford “6” engines. | Royal Neighbors To Meet Friday Royal Neighbors will booster meeting Friday night on the ground floor of the Knights of Pythias Hall All Neighbors and their friends are invited to attend. State ..Representative Maud Carlson of Lakeland, Fia.. and : District Deputy Maud Schell of Miami will also be present and talk on “Fraternal Insurance” 7 ae A rr hold a} helps clear cold-clogged nasal passages. Fol- low the complete di- rections in folder. VA-TRO-NOL Miserable With A (2) soothes irritation, and (3) di “comfort and safety. The Super Does that sound like scrambled | much money to spend, you don’t | buy as much and therefore you) keep down the demand. Less de- mand, less reason for higher prices. 2 s That, friends, is the silver lin- ing in the greatest tax bill this) HEAD OF INSTITUTION WILL country ever has faced. Here are | a few more crumbs: Cigaret smokers, who already | pay 6% cents tax to Uncle Sam on every package they buy, will, ‘pay no new tax. No Tax On Prosit! Also, while thé tax was raised on wines and liquors, beer came out unscathed. mains the same, too, it tough working on the night di shift in a defense plant, paying 0°": out a good chunk of your income Mrs. Maria Gutsens, intendent of Mercedes hospital, next week will The federal tax on gasoline re- double anniversary of the , 3 pital’s thirtieth year of operation failed. . His And if you think you will have} and her own thirtieth The late Eduardo Gato, wealthy celebrate the THEN GAINS CASH (Ry Associrted Press) MUSKEGON, Mich., Oct. 2— Eleven-year-old Jack Clover, who *' picketed his parents’ home in a ; fashionable residential district in a “strike” for a higher weekly al- ‘ALSO CELEBRATE ANNI- lowance, claimed partial victory. VERSARY AS ITS SUPER- INTENDENT Jack, who had demanded his allowance be increased from 50} to 75 cents, said he settled for 60 cents. | He started carrying a banner Super- with the words “I strike” in front | of the house after negotiations with his father, Charles Clover, president of a foundry company, father, Jack peat: on is feared an increase in h: ance might bring a similar de- mand from Jack’s younger sister. 0s- said, allow- for taxes, you can be thankful | cigar manufacturer, opened the There was only one “picket! the best prospects were to .be you aren't the big guy who runs hospital 30 years ago Oct. 10.1:.. disturbance. It came when the outfit. put together are going to have to chip in $1,382,100,000 for the federal treasury. Jalopies Get It, Too left right out in the open. the new $5 use-tax on automo-/ as well as the vain. 2 donating his Virginia street home All of the corporation heads for the purpose and specifying that it should be named for his gismayed, wife, Mercedes. “It has been much trouble, and off. And if you've been feeling bad- Many tears,” Mrs. _Gutsens said ly about hidder taxes, here’s an|today, in describing her long excise tax the boys in Congress Career as guiding force of the It’s | Charity hospital. The institution is operated on biles, which will fall on the meek |Money donated by the city and county, plus individual donations Southern Food Stores of Miami the elder Clover turned the gar- den hose on his son. Wet but un- Jack resumed his march when the hose was turned PURCHASE DEFENSE BONDS 100 PERCENT MIAMI, Oct. 2 (FNS).—The The schoolboy with the $20 | Collected from the public by Mrs./ and Tampa, operating Margaret jalopy will pay the same use | Gutsens. tax on his car as the movie di-! car. By HOWARD W. BLAKESLEE : AP Science Editor ~ Ann and Piggly Wiggly stores, In celebration of her anniver-| report this week that 100 percent sary, she said, “we will have’ a of their employes, numbering 756, good dinner, and we probably will have purchased a defense sav- have visitors.” Last year, on the ings pond in some denomination. twenty-ninth anniversary, hospital was visited by the mayor, |i, Florida to report 100. percent Dr. William R. Warren and other! D-fticipation in the defense sav> ‘ officials and medical men. 4 | Farewell Party For the This is the first business concern ,ings program, i | The management is . further, ;cogperating. through . the. presen corpand yap oral ANNIVERSARY OF Pickers own HOME, seweews. HOSPITAL TO BE. OBSERVED SOON ‘NEW HAVEN, Conn., Oct: 2! Yale’s chimpanzees, which rate closest to human beings among the animals, give some Y aloagistel| that man rather than nature in- vented right-handedness. Glen Finch of the Yale Pri- mate Laboratories in 24,000 in- dividual chimp tests found that {the animals almost equally di- vided between left-handed and right-handed. which was given 800 trials. They reached one hand or the other out of a hole in a cage to get food. Sometimes it was merely a matter of just sticking out a fist and grabbing. But in other tests, the out- stretched fist had to do some ex- pert opening of a closed metal box to get the food. Either way made*no difference to the chimps. Most of them were either left-handed of right-hand- ed ‘and stayed that way. Nine of the animals ‘used the rJht hand mote thar 90 per cent of the time.--Nine~others-used the left more than 90 per cent. Five of them were decidedly ambidextrous. Ten of the ani- mals showed ability to switch to the other hand when they want- ed to. The rest did not try switch- ing. All except two of the chim- the test opportunities open | to Se eeang man of America today. Not only does it afford good _ pay, food, health and character building routine, free clothing, best “medical care, travel, adventure and thrills, but it also teaches a man to be self reliant, equips him through special training to make a com: bs living and become panzees were adults. MONROE THEATRE Alice Faye—Jack Oakie in Great American Broadcast al Anita Louise in TWO IN A TAXI Hersel Hudson F pa A farewell party for .Hersel} Hudson, who is leaving for Camp | Blanding for three months’ schooling, was given Tuesday | evening by Miss Felicia Yado at} the Baptist Church rectory. } Games were played and re-j freshments served, and after the party, those attending repaired to He used 30 animals, each of|Pena’s Garden of Roses, where the merry-making was con-| tinued. Those present were: Misses Eloina Gato, Mary N. Gato, Ruth Hancock, Frieda Han- 20, Hilda Yado, Zenaida Yado, | Dora Medina and: Felicia Yado. Messrs. David Mathis, Wilbur Moore, Charles Moody, Thomas Baswell, William Becker, ..Rich- Fant G6 66 TRIUMPH COFFEE > MILLS AT ALL GROCERS oe cock, Angie Parra, Cecelia Alon- | tation,.of bonuses to employes in the form ,of.defense bonds. and jhas purchasd over $15,000 worth, We Teach You How To Skate of bonds in the past sixty days,' according to a report by Presi-; dent R. J. Marshburn. MIS SAYS CHURCHILL IS WRONG ABOUT CATS monthly publication of the Cats Protective league, chid- ed Prime Minister Churchill for fondling a cat during the Ailantic meeting with Presi- dent Roosevelt. Referring to pictures of the prime minister patting the cat on the head, Cat said cats abhor head-patting and added: “He should have conform- ed to the etiquette demanded by the occasion. offering his hand and then awaiting a sign of approval before tak- IIIT IND # Couple Married Last Evening Sebastian John D’Alli and Jos: phine Scaglione, both of New York City, were married last night by~Peace Justice Enrique Esquinaldo. Mr. and Mrs. J. O. Burke, Key West, were witnesses to the ceremony. SCHOOLS INSURE PUPILS ZURICH, Switzerland — Acci- dents do occur in schools and so the canton of Aargau has worked out an insurance program for the protection of pupils, teachers and the taxpayer. Compulsory insur- ance for elementary grade stu- dents is paid by municipalities. ROLLER SKATE Keep Your Weight In Shape and Your Shape In Weight Sessions: 2:30 to 4:30 p. m. and 8:00 to 10:30 p. m. LADIES INVITED INA CLASS BY ITSE | RUMFORD BAKING POWDER TRY iT TODAY | JOB PRINTING efficient methods enable us to offer you superior printing service at fair prices. Consider us when you place your next print- ing order, \f Modern machinery and The Artman Press THE CITIZEN BUILDING dozens of bright . Address: Rumiord ford, Rhode Isiand. PHONE 51 LA CONCHA HOTEL Rainbow Room and Cocktail Strictly Fireproof OPEN THE YEAR AROUND TRY IT TODAY— | The Favorite in Key West ——— STAR x BRAND ON SALE AT ALL GROCERS “Key West's Outstanding” Beautiful—Air-Conditioned Lounge DINING and DANCING Garege CUBAN COFFEE FLEXIBLE COMFORT Let us show you the amazing sole flexibility of our new Fortune-Flex styles today. soles requiring no “breaking in” make wearing a pair of our new Fortune Shoes a walking pleasure from the first step! 517 Duval Street nf = ~: ”% Special hand-plied FORTUNE SHOES FOR MEN J. G. KANTOR, INC. Opposite Palace Theater PHONE 897 HAS MADE THE BROADWAY THE LEADING FOOD STORE WEEK-END SPECIALS Swifts Branded chuck Roast 27e Young and Tender Rib Roast 32c Swifts Premium Tender Cutlets 42 VEAL tasty caops 35¢ Flavorsome As Fancy Breasts 19c SAUSAGE - ¥2-LB. PKG. 19° PORK CHOPS - - - - LB. 29° SKINLESS FRANKS - LB. 15¢ PREMIUM BACON - LB. 37: PORK HAM ~~~ -- LB, 28° Whole or Small Half PORK STEAK - - - - LB, 29° Lean, Tender Country Roll Butter lb.37c Tomatoes, No.2 Can SHEAR Shs, “v6 Dinty Moore BEEF STEW - ~~ ~~ CAN 16¢ Armour’s DOG FOOD - - - 2 CANS 15° Fortified With Liver FINE ART SOAP, 3BARS10¢ | GRITS, | t Fresher Fruits & Vegetables FANCY SQUASH, 2 LBS. 19° Delicious SWEET POTATOES, 3 bs. 10¢ California LETTUCE ----- EACH 10° Fresh “*=- 2001 1 US. No.1 Potatoes 10 tis. 1¢ Armour’s CREAM - - - - TALL CAN 8 Royal Purple GRAPE JUICE Broadcast Aunt Jemima EBROADWAY. PHONES 178 and 179 *{ 40 . 4 to Some Scp.e: Hagmer