The Key West Citizen Newspaper, October 21, 1937, Page 4

PAGE FOUR SPECIAL PROGRAM AR ARRANGED FOR BIG EVENT THIS EVENING Review Given Of Store’s Progress In Key West During Period of Twen- ty Years Twenty years of progress in the his- tory of The Stcre of Fashion of loca} retail trade marks the which Isadore Appelrouth is owner. Mr. Appelrouth came to this; city in 1914 to become affiliated with his unele, Louis Wolfson, | who conducted a retail store here| at that time. In 1917 he pur- | chased the assets of the Wolfson| eoncern which today is known as; The Store of Fashion. } Since that time, a period ot twenty years, The Stofe of Fash-; {ton, Billy acon pnd Bobby} jon has been remodeled and en- larged three times. Despite the| “fact that during this period oft time the economic conditions of' this citg have been on the wane, | Mr. Appelrouth has forged ahead until today he claims to have one of the finest South Florida. Mr. Ap>elrouth states that his success was made possible by the) confidence and patronage which! people of this city afforded him.| In remodeling The Store of} Fashion, Mr. Appelrouth spared/ neither effort nor money to make it one of the finest and most complete ladies’ store to be found anywhere. Edwards and Sons, contractors, remodeled the building and in- Stalled the beautiful equipment. The rear of the building wag én- Jarged to provide at least one- third more space. Fixtures and shelving are of latest style in wal- nut and birdseye maple. Chron- fum chairs and other furniture are provided for the convenience of shonpers. Store is divided into various de- partments. Front of building contains the shoe department with thousands of pairs of footwear for ladies, misses and children. Ags can be found in stores in larger cities, The Store of Fashion is equipped with individual deLuxe fitting rooms. Every department is outfitted with every convenience to aid the shopper in selecting desired mer- chandise. Ploor of store has been covered with a lovely red and white ear- pet installed by Long’s Furniture Store. While at the Eastern markets several months ago, Mr. Atppel- Touth purchased an enormous line of Fall Wearing apparel for La- dies, Misses and ‘Children. These lines are being displayed at the Grand Opening to take Place tonight, beginning at 8:30 o'clock, Publicis invited to attend this eyent ag a special program. is Planned. Refreshments and sdu- venirs will be provided those at- tending. DON’T GET UP NIGHTS Make this 25¢ test. Flush the kidneys with juniper oil, buchu leaves, ete., made into little green tablets called Bukets. Help nature eliminate troublesome waste and exeess ackis which can cause get- ting up nights, frequent desire, seanty flow, burning or backache. Just say Bikets (25c) to any @ruggist. Locally. at Olivieri’s Drug Store.—advt. stores in OUR HEARTY CONGRATULATIONS sities Isadore Appelrouth ON HIS BEAUTIFUL and MODERN NEW STORE J. R. STOWERS COMPANY “Everything In Music” the! {prize during the afternoon’s | believed her, Entertains With Birthday Party Johnny Bradley entertained on Tuesday afternoon with a irth- day party in celebration of his second anniversary. The party was given by his God mother, Mrs. Warren Spencer. Among Johnny’s gifts was a jhand-made suit from the Ha- waiian Islands, which was sent by relatives now residing there. William [Felton was awarded 4 en- tertainment. Those presnt were: Bradley, Hilton Sawyer, Frank {Guerro, Loig Feiton,-Helen Fel- ton, Eloise ‘Curry, Beverly Ourry, Nell Rose Sands, Barbara Am | Smith, Jackie Delaney, Viola Fel- ton, Shirléy—Bradley,-Rose Marie’ | Bradley, Dolores Bredley, Shirley) : Roberts, Wii Papy, Morris Johnny Ai Willfam Fel-| ; Reddick. Z2LOBE HUSBAND BIT HAND LOS ANGELES—In her linnje He Hore Cruz, Anna’ Mebbe there'd be fess cost o° gov’ment if there was more gov’- ment o’ costs. Th’ sheriff over in Hammergrin County has reminded th’ boys thet its agin th’ law t’ Steal th’ jail door en halloween, Dance Tonight At ‘Garden Of Roses * Another large crowd is. expect- suit! ed to gather at Pena’s Garden of for divoree from her husband of} ®0ses tonight where the big free four months, Mrs. Norma Allan charged that he bit her hand. The husband said he merely tried to kiss her hand. The jury however, and he got an 80-day suspended jail sen- tence. LA CONCHA HOTEL —Extends— CONGRATULATIONS anton THE STORE OF FASHION l khaki udiude hud SaaS aI aS Sa aaes CONGRATULATIONS —to— L HYMD THE STORE OF FASHION B. WEINTRAUB GROCERY aan The Store of Fashion The Porter Dock Co. PIT TILL LAA Ahhh hdl dance is scheduled to start at 10 o’clock. A delightful musical program for this affair will be furnished by John Pritchard’s popular dance orchestra. THE KEY WEST CITIZEN Appelrouth Opens Newly Remodeled Store ANNOUNCE DEATH Junior Club To hay: Tomorrow Anaaieoneet Qesarings t Of interest to friends in Ke; gncement o: the wa thyh Beatrice | daughter of Mrs. Sydney H. jand the late Mr. Ball to ized at 6 o’clock Saturday ‘aft- ernoon, October 9, at the home of Mr. and Mrs. Miguel Bacallao in Havana. The bride was gowned afternoon ensemble of pale pink gedrgette and with it wore a pic- ture hat in the same color. Her corsage and arm bouquet were of gardenias tied with bows of sil- ver ribbon. She was given in marriage by Mr. Bacallao, pay- master in the Cuban senate, Mrs, Ball, mother of the bride,! Obispo a wore an afternoon gown of white and black silk, with accessories in black. The ceremony was read by Dr. Julio Capo, Cuban notary, in the presence of a large number of tracting couple. A buffet supper was served after which Mr. and Mrs. Costa left for a visit to Veradero Beach where they spent their honey- moon. Mrs. Costa made her home and attended school in Key West be- fore moving with her parents to Havana. She is a grand-daughter of the late J. T. Ball, who, for many years, was editor and pub- et eet see THE STORE EDWARDS TID DS 2 ; e $ Distributors — Texaco Fire-Chief Gasoline New Texaco Motor Oil—Havoline Motor Oil Let Us MARFAK Your Car kedededi diddbddbdtddtidkdtdtkédidédtdésdkddéidd N FL LL he Luk he didi deubudiudiadidiudiudias ' DL he ihe ake whe whe ude ue lhl whe auth ahead head CONGRATULATIONS i ISADORE APPELROUTH We are proud of the fact that we did the con-_ tracting work on —CONTRACTORS— VI TFIZAZALLAZLALALZAZ LZ WOM IM IIIIOI III OSI Sw. TIO PPPOPCCLOLCLLL CLO COMPLIMENTS LONG’S FURNITURE STORE evcccescosooceocs . : : i‘ i ; : : \ \ . : : . ; : N Ld OF FASHION AND SONS C Leche aha the le ile ue ude ute uth ule athe uth itl Meuse LLL LLLLAAAAA AAA AAA Ad bh hd dd heddiadede de ddd de ddddds III IIL aT ew. (AA bbetdikhdédététdid deeded MP | | | POOLE LLL ELC eo we =| Virginia. Marrero Costa which was solémn-| ! in anter. relatives and friends of the con-| _Tegeived in the! city announcing the death of; Owen Jolly-at Chazleston, West “He is survived by his wife,) be \Misses Martha Carbonell There will be a social meeting; Hostesses on the occasion will} and} Mrs. Gladys Jolly; two sons, Bert-} Ada Rodriguez. jram and Frank, and three F grand-} children, all of Key West. Mr. Costa is prominently iden-, tified with business interests in the Cubsn capitol, being Cuban representative Radio Corporation and. e¢onducts a large brokerage business at Qbispo No. 72, The couple will make their home! at Compostela No. 40, corner Havana. All members are requested: to; be in attendance. lisher of The Key West = Of Course “Mary, did anyone call while I of the Majestic} was out?” “Yes, Mr. Snooks.” “Snooks — Snooks? I don’t know anybody by that name.” “Probably not, mum; he called THURSDAY, OCTOBER 21, 1987. | His Profession | Chaliapin, in addition to being ithe prince.of singers, is also. a prince of story-tellers, and is! fot the Junior.Woman’s Club held! never 0 happy as when relating! tomorrow afternoon, beginning atian anecdote against’ himself, | ‘6 o'clock, at the Public Library. Here is a favorite of his: | One evning, at the height -of jhis fame, he was being driven to | the Imperial Opera House in old- time St. Petershurg, and the cab- iby entered into an animated con- [versation with his face, discussing j such topics as he thought might be of interest. At length, afer a short respite, he asked; “What, now is your “profession, sir?” } “I sing,” replied Chaliapin. The cabby flicked his whip im- } patiently. 1 “Oh,” he replied. “I do a bit jof that myself. But I wouldn’t ene it a profession. What d’you do for a living?” SSeePeescocsooessesosece PERSONAL MENTION ecenccenacccce: J. W. Ladiam, of the Sta' Plant Board, who left with’ M Ludiam last week for Miami t@ visit @ sister who is ill, reas | over the highway last night. weccccce J. B. Symmonette left on they Florida Motor’. Lines bus this morning for Miami. enroute to Tampa to attend a meeting of in- surance representatives, and plans to return early next week on the P..and 0. boat from Tampa. pea pete Sota ‘Two sizes <IPTMOOIEOOEEELS, PPP PPPIE DD DD DDO ay. Opening Prices on every APPELROUTI FORMAL GRAND Ss OPENING | WE ARE PROUD to present to Key West our :tew and beautiful LADIES’ STORE and invite our friends and customers to be present tonight, 8 o’cléck for LADIES’, MISSES OUR GRAND OPENING We want you to become acquainted with the modern and convenient way of merchandis- ing. We also want you to inspect our beautiful line of AND CHILDREN’S FALL WEARING APPAREL TWENTY YEARS OF PROGRESS In the retailing business of this city has brought to you one of the finest stores in South Florida—one _ of which you can justly be proud -WE OWE OUR SUCCESS FIRST, to the loyal support of our customers wrom we have made every effort to satisfy in the line of fair prices and highest quality merchandise. SECONDLY, to our splendid staff of employees who, through their untiring efforts, have helped us please our customers. Thirdly, to our love of serving the ladies of this community, interest in learning their needs and obtaining the goods which would please them. i WE INVITE YOUR CONTINUED PATRONAGE AND WANT TO SERVE YOU BETTER IN OUR NEW STORE Day Sale Friday © 2. jtem in the store will be reduced for this Big Event. Here are some of the real values: SPECIALS leading materials in all % Shades, $1.00 quality, 10 dozen Ladies’ prints; all new Fall 40 inch Plain and Printed SILKS, We are salen _ GRAND Fall aid brating the ENING LADIES’ SSES, in ” Shades, opening special $1.95 ‘Our’ éhtire line of Ready-to-Wear consists of NEW FALL DRESSES 1938 FASHIONS We disposed of our entire stock of last year’s wear before moving into the new store. You'll love the styles we are show- ing for the new season. on coenciniienneneencecenoaiasienamnctsicsiinendis REMEMBER, our prices are no higher than elsewhere and in many cases lower. We of- fer you exceptionally good buys made possible by recent purchases at the Eastern mar- kets, Complete line. BOYS’ ENGLISH SHORTS, elastic back, 98e only ——$—$—$—<———————— raed ree @ suits, ; pen- RPP $7.95 ——_—_———————— MALLINSON’S 40 inch TRANS- PARENT VELVET, Grand Open- ing special, only, yard re $1.25 Never before have we carried such and complete line of MAL- Ladies’ BLOUSES to match $1.95 leadi: age inthe se Bod of our emels Boyce cai fiftd the SHOE you want at a price you will want to pay. Come in today and be fitted! HOSIERY DEPARTMENT Contains every new fall shade purchased to match our FOOTWEAR. Every pair guar- anteed. LOVELY SILK BEDSPREADS $3.50 kind, opening special $1.95 GRAND OPENING SALE 3-YEAR CERTIFIED SHEETS AND PILLOW CASES Your chance to refurnish your rooms, apartment or home for winter rentals. ALL SIZES REDUCED. 81x90 3-year Certified 95e Sheets ‘ Other sizes reduced in GRAND OPENING OFFER SEMTTOOLEELETE LOT EEEEEEEEE EEO EO ETE, SPECIALS SWAGGER 1.95 $1.95 ~ SWAGGER SUITS, a N : N N N : ‘ q N N N N ; : N N ! 3 ~ oe = 8 . =a 8 = N) N N a N N ‘ N N 7. e N \ . N . N on wt ay