The Key West Citizen Newspaper, January 4, 1936, Page 2

| ARTMAN, President Assistant Business Manager zen Building nd Ann Streets Only Daily Newspaper in Key West and Monroe County. as second class matter i Member of’ the Associated Press The Associated Press is exclusively entitled to use for republication of all news dispatches credited to it or not otherwise credited in this paper and also the local news published here. RATES SUBSCRIPTION One Year ......... Ses Six Months ‘Three Months One Month Weekly -... ADVERTISING RATES Made known on application, PECIAL NOTICE All reading not cards of thanks, resolutions of respect, obituary notices, etc., will be charged for at the rate of 10 cents a line. Notices for entertainments by churches from which & revenue is to be derived are 5 cents a line. The Citizen is an open forum and invites discus- sion of public issues and subjects of local or general interest but it will not publish anonymous communi- cations. IMPROVEMENTS FOR KEY WEST ADVOCATED BY THE CITIZEN Water and Sewerage. Bridges to complete epad to Main- land. Free Port. Hotels: and coe tee dai Bathing Pavilion Airports—Land and! Sea, i i Consolidation of County: "and City Governments, The hitch-hiker ins hitching than hiking. on doing more Sometimes the quest of a daughter's hand leads to the bestowal of the father’s foot. Every year a movement dies which will end poverty, every year another one is born. A wife is successful when her hus- band’s people think she threw herself away. The Senate may finally get around to an investigation of the Hayes-Tilden cam- paign of 1876. A man who is clever enough to be boss in his own home is also wise enough not to brag about it. Who remembers the old-fashioned statesman who figured on collecting the European war debts. You may not believe in signs, but when driving your car make all the signs required in making turns or stops. Those recent elections must have been on the level, as both, Republican and Democratic leaders seertied, leased. From a Missouri paper’ ae ‘RayaHar- per was married last week: ‘Wedidn’t get the lady’s name; but no matter, ‘it's;Marper now.” z ‘i <<] 2 All except five per cent of our popula- tion over ten years of age can read and write. And all except 95 per cent can spell. The idea in some sections is not only that the world owes everybody a living but that the government must make paymeuts promptly. A Boston man promised to quit work when he had made a million, and kept his word. We are sometimes tempted to make a similar vow. If ever the Townsend plan becomes a reality we will not have to put “something aside for a rainy day”; then the govern- ment will do that for us. During the first six months of 1935 not a single passenger of any railroad was killed, and tnis remarkable record is tributed to an untiring campaign for rail- road safety. There was a time when hun- dreds were killed every year. Deaths by automobile are now running into the thou- sands; this number can and should be re- duced at least to hundreds. It can be done by an everlasting and unabating campaign for safety on the highway, strengthened by stringent laws against careless driving. at- THE GIANT TELESCOPE After cooling under the watchful care of scientists since December 2, 1934, the glass disc of what will be the world’s largest telescope is about ready to be transported from Corning, N. Y., where it was poured, to Pasadena, Cal., where it will be further prepared for its. intended | use. This monster lens, which is 200 inches,||Gal in diameter and weighs 20 tons, is twite| th the diameter of the largest now in use, and |, will be installed in an observatory on Mt. Palomar, in California. It will probably take abeut four years more to complete the giant instrument. The idea of building a telescope of such unprecedented size originated with Dr. George Ellery Hale, one of the world’s most famous astronomers, who pefsuaded the International Education Board, sup- ported principally by John D. Rockefeller, Sr., to give six million dollars to finance the project. It was Dr. Hale who induced Charles T. Yerkes, a Chicago street car magnate, to build the Yerkes Observatory, with the largest refracting telescope in the world, at Williams Bay, Wis. He later obtained a contribution of $650,000 from John D. Hooker, a Los Angeles business man, for the 100-inch telescope at Mt. Wilson Ob- servatory in California. Both of these ob- servatories were organized and directed by Dr. Hale, who is now 67 years old. What new wonders of the universe the 200-inch telescope may disclose can not be foretold, but as it will have about four times the magnifying power of the largest now in existence, the scientific world looks to its completion with the keenest in- terest. THE ABSURD DR. TUGWELL (Janesville (Wis.) Gazette) Tugwell, (everybody genuflex) says ad- Joel Cheek died Friday down in Jacksonville, Fla: His home hville. He started life, as Bill’ Nye used to say, with ‘one suspender and. a sore toe.” He was a grocery clerk, Soon he owned the busi- ness. He made coffee, put it in cans ready to It was his idea. . He ad- He put millions of dollars into advertis- ing. Nobody paid any more for his coffeé than they did for coffee that wasn’t advertised. Mil- lions of people bought it because they liked the idea. Mr. vertising is a sinful waste of money. was in serve. It was an idea. vertised, It has been repeated and repeated since by Joel Cheek and his part- ner sold out for 40 millions of dollars, There are two kinds of values—that which is inherent in the article and the mind value. That is peculiar to the customer. Mind value is the thing that makes two women argue over the re- other coffee merchants. flowers. Advertising impresses on mind the life that please. There would be no national distribution of a thousand items of merchandise if it were not for advertis- ing—that is if those things that one thinks about once in a while were not continually invpressed up- on one by the repetition of the advertising. Mr. Tugwell says advertising adds to consumer cost. It is exactly the other way around. One might’ sum- spective merits of cheese, fur coats - the may or cer- tain things in mon ten thousand witnesses in the form of ad- vertised products to disprove a statement so ab- surd. Advertising took oatmeal out of the barrel in which mice slept and placed it in clean packages. So it did to prunes and pickles. It took the orangg from the toe of the Christmas stocking, and made it a nation’s fruit food. It made the public finicky about the kind of bread it bought, The smart Mr. Tugwell is ignorant of human beings, human behaviour and of the ordinary com- monplaces of life when he says it increases costs. Bacon was once a chunk of hog meat. It was by the pictured beauty of a slab of this food; that too is the story of ham and a hundred other foods. Advertising has and glorified into something else will continue to increase consumption and lower prices. : What made a nation drink tomato juice -and What made the people want canned soups and freshly baked crackers’ and’ cookies in packages? Surely not by making better cakes, cookies and crackers than anyone else but by first making good foods and then telling the astigmatic world about it in type and picture, It took him out of his natural obscurity and gaye him.a place in the sun. Otherwise he would have been neither That is_adver- tising. He would die like any other microbe if there was nothing on which to feed. His feed is the beating of the tom-toms advertising his ex- ploits. He belies his own attitude in advertising. ask for canned pineapple? ‘Tugwell lives on publicity. asset nor liability—z nonentity. “THE KEY WEST CITIZEN TODAY’S Lowest Highest Station last night last 24 hours Abilene 32 66 Atlanta Boston Buffalo Charleston 50 42 36 62 36 40 36 64 28 68 42 80 58 70 42 76 34 60 50 62 36 44 40 58 48 72 48 12 ‘Kansas City =. KEY WEST |, Little Rock . Los Angeles . Louisville Miami -...-... Minneapolis .. New Orleans New York Pensacola Pittsburgh St. Louis - Salt Lake City 24 San Francisco 54 Seattle 40 Tampa Washington .. 30 Williston ...... -8 Temperatures® Highest .. Lowest Mean . Normal Yesterday’s Precipitation Normal Precipitation “TRUE record © i nding at & eel : Sun rises .. Sun sets Moon rises .. Moon sets ...... Tomortow's A.M. High -. 7:55 700} Low - 1:20 Barometer 8 a. m. today: Sea level, 29.97 i WEATHER FORECAS1 "2 (Till 8 p. m:, Sunday) Key West and Vicinity: Mostly cloudy tonight; Sunday partly + ward to California | Atlantic WEATHER cloudy; not much change in tem- perature; moderate southerly winds becoming westerly Sun- day. Florida: Cloudy, occasional rain| in north and central portions this afternoon and tonight; Sunday partly cloudy, somewhet colder in north and central portions. Jacksonville to Florida Straits: Moderate soutaerly winds , shift- ing to west or northwest over north and central portions and mostly overcast’ weather tonight and Sunday with occasional show- ers over north and) central - por- tions, : East Gulf: Moderate southerly winds shifting to west or north- west and mostly overcast weather with occasional showers tonight ending Sunday morning, WEATHER CONDITIONS SATURDAY, JANUARY 4, 1936 last night and it was then decided is keeping the proposed golf match KEY WEST IN DAYS GONE BY Ago Today As Taken From The Files Of The Citizen Ground wili be broken this! lweek for the first of a series of | 10 houses or apartments to ereeted by the Home Finance com-/ pany, Inc., on the 10 lots forming jthe half square immediately south Pfister and Washington streets.! |The Home Finance Company was organized by Mrs. Stephen Pell, of New York, daughter of Colonel) Robert Thompson, owner of the Houseboat Everglades, and Mrs.' Clark D. Stearns, commandant at the naval station. A board of general appraisers of the customs service gill arrive! here February 10 at which time) Pressure is moderately high this morning from Texas west- and thence northward over the Pacific States, Corpus Christi, Texas, 30.08 inch- es, and Seattle, Wash. 30.16 inehes; while pressure’ is low throughout most of the remainder of the country, with disturbances central over the Lake region and northern Rockies, Chicago, Til., 29.44 inches, and Helena, Mont., 29.42 inches. Rains have occurr- eq during the last 24 hours in the States from eastern North Carolina northward, being heavy in portions of Ney’ Eng- land, iw the southern Lake region, Ohio Valley and Tennegsee, and -{ in Pacifie coast districtsfrom San -| Francisco northward +{has been snow in the | Lake region, and there northern upper Mississippi Valley, and in portions of the northern and central Rockies. Temperatures have fallen in the upper Mississippi Valley, Plains States, and throughout most of Texas, ‘with readings’ below zero this morning in the Dakotas; while elsewhere throughout the country temperatures are gener- ally above normal. GS. KENNEDY, Officer in Charge. ’ : y’s Birthdays eeecasceosees U. S. Senator Carter Glass of | Virginia, born’at Lynchburg, Va. 78 years ago. Willis R. Gregg, Chief, the U.| S.. Weather Bureau, born. at Phoenix, N. Y., 56 years ago. George Houston, president of the Baldwin Locomotive Works, born at Covington, Ky., 53 years ago: Charles Gibbs Adams of Log Angeles, a noted landscape archi- tect. and city planner, born there. 52 yeats ago. | . H. Paul Douglass of New York City, expert in the field of American church life, born at! Osage, Iowa, 65 years ago. ‘Dr. Edwin E. Witte of the Univ. of . Wisconsin, economist, born in Jefferson Co., Wis., 49 years ago. wecccccetocccoooce ee Today’s Horoscope| i The keynote of this day is As-! piration. There is a disposition | to adventure. Artistic in taste,! these natures sometimes become easily corrupted by others; and guarding against this they are well-minded. There is a great) tendency toward Oriental tastes | customs and travel. Subscribe to The Citizen—20c! i weekly. | age, born there. lish shorthand Anniversaries [ S@eecccccccccccccocccoce 1780—Horace Binney of _Phil- adelphia, noted lawyer of his Died Aug. 12, 1875. 1813—Sir Isaac Pitman, Eng- originator, born. Died Jan. 12, 1897. 1831—Howzed Osgood, Ro-|% chester, N. Y., Baptist clergyman and professor, born in’ Louisiana. Died ni Rochester, Nov. 28, 1911. 1838—Charles_ S. (“Gen. Tom Thumb”), famous Barnum dwarf, born at Bridge- port, Conn. Died at Middleboro, Stratton | Mass., July 15, 1883. 1851—James Pilkington, New York City policeman, athlete. champion boxer, wrestler, oars- man and coach, born at. Caven- dish, Vt. Died April 25, 1929. 1874—George K. Burgess, physicist-director of the U. S. Bureau of Standards, born at Newton, Mass. Died ‘July 2, 1932. BENJAMIN vale Serving Key Wi Half Century 24 Hour Ambulance Service Licensed Emba.mer Phone 135 Night 696-W MOTTO OOOOTOTOaS. For the NEW YEAR GIVE THEM A SAVINGS ACCOUNT _Nothing teaches a child thrift like a Savings Account, Start one with little. as. one dollar. When graduation and co! us for him today for as From time to time add to it. lege come along he will be prepared for them. He will soon learn the les- son that it is not what you earn but what you save that makes wealth. The First National Bank of Key West Member of the Federal Reserve Member of the Federal Deposit Insurance FUNERAL HO ME}| | i those whe have any matters for; tadjustment may bring them be-| fore the body. It is only recently that Key West has been visited by the board of adjusters, but the fact that from two or four mem- bers of the board meet here at frequent intervals, places Key West on a list with other cities of importance in the customs depart-; ment. During the first three days the present month, 1,574 passen- gers arrived in Key West from Havana on vessels of the P. and O. S. S. company. During the first three days of December only 386} arrived, thus giving the first three! days of January an igcrease of 1.- 188 over the same period in the. month previous. Passengers arriv-' ing during the entire month of December from Havana totalled 3,446, including 467 aliens. = Chief of police Cleveland Niles. reported last night at the regular meeting of city council collection of fines amounting to $1,921,25.! The heaviest fines imposed by the, court were for driving automo- biles while under the influence of liquor. Prisoners have been put to work cleaning up Bayview Park, painting benches, and other work of a like nature keeps them oc- cupied the best part of the time. The chief is determined that while serving sentence all prisoners must work, Officers of the Key West Coun- try Club have announced today an eppeal for funds to be used in completing the club is to be made to city council, Thurs- day night, Final plans for painting and furnishing the structure were discussed at the regular meeting DT aak Each cividiannioaie aadctaiéien ae te do this another lean will be necessary. Editorial comment: Happenings Here Just 10 Yeat? of the carpenter's hammer is ‘ybting heard throughout Key West | every hour of every day. The sound crowds ever attending an event in Key West. Mr. Hampton, whe & pre at the Key West links, will That is use but one club, his putter. Mr {the music which builds cities. Kenneth Adair, of Cleveland, and Harold Spiker, of Cincinnati, {two soldiers of fortune, who are; ‘ walking around the world arrived} in Key West today te have their! | wenn " papers signed by officials showing day announcing the arrival at the of Tropical a ie between’ Von they had visited the will leave for Tampa thi and from | America and Mexico. Extensive .¢ PPP PP PPE ET Less Than A Dollar Puts A General Electric Refrigerator In Your Home MM i A Clark D. Stearns, wife of Captain; Tht kind of newspaper publi there advertising and the A telegram was recerwed yester- home of the Wallace B. Kirkes in 2 gz city. They New York yesterday, of weighing 7+: pounds Karke s the daughter of Mr. and Mrs William R. Porter, and was before marriage Miss Jessie Porter of this city. go tomatoc: lery © 2 grape fruit © 2 © & doi 2 jar salad dressing © 1 Ib. lard © 2 left-over con- 2 quick freezing trays (20 ice cubes— 2 bs. of ice) \ The Key West Electric Company thd We want you to try one of these refrigeraters and see for yourself how eco- nomical in operating cost ON TRIAL for only 90c down and 90c a month until July 1 you can have this refrigerator installed in your home. The “LIFTOP” model has the famous General Elec- mechan- tric “sealed in” ism. See Us For More Details zen oranges C hhahtiehti dh dh de hdd dahddadidbididadadadiadud dd Neswscrsscrecerrross ¢ POPPI PP PP ee OOTTTTOOT I CALL 598 For Anything To Build Or Repair--- \ \ N \ \ N \ \ N N \ \ N 8 \ mIN \ \ . \ Phone 598 : : : ; N ; ‘ ; : N . \ : ; ; . S Florida Cement Carey's Roofngs Red Top Plaster Pine and Cypress Lumber Sherwin Williams Paints Screen Wire and Hardware Household Supplies South Florida Contracting & Engineering Co. 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