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PAGE FOUR "THE KEY WEST CITIZEN THE CITIZEN PUBLISHING Co. L, P, ARTMAN, Presigent. IRA J. MOON, Business Manager. Britered at Key West, Florida, as second class matter 4 Member of the Associated Press The Associated Press is exclusively entitled to use for;republication of all news dispatches credited to or Not otherwise credited in this paper and also @ Jocal news published here. faa SUBSCRIPTION RATES ADVERTISING RATES Bade known on application. a of thanks, resolutions of respect and obituary nm other than those which the paper may give as Matiter Of news, ‘will be charged for at the rate of 5 2ents-a Notice of church and society and all other enter- ainments from which a revenue is to be derived will ce gi for at the rate of 5 cents a lin Gaen isan open forum ahd invites discussion >t publ ‘ie issues and subjects of local or general inter- ise bu i it will mot publish anonymous communica- “IMPROVEMENTS FOR KEY WEST ADVOCATED BY THE CITIZEN Water and Sewerage. Road to the Mainland. Comprehensive City Plan. Hotels and Apartments. Bathing Pavilion. ee ee ae .Roumania’s Carol made a noise like a hymn of = See ee eaneeeene re "The thrifty man tries to get by with the old until the last installment is paid. Si eteiniins It appears that all, electrical appliances are in popularity except the chair. {Nearly aidens has expressed an opinion eqpeerning the Charleston, except St. Vitus. con og arpa of the:head is a very fa- ps con * = “Many of the folks who are hollering to have nootsloneendeepiednad themselves saving a cent to help build them. - ae | many people seem to feel that the first of government is to provide jobs for ,poli- out of employment. The people who take their children out of school too early, still keep on paying taxes to edu- edge the children of their neighbors, Z = _—_-e__— = Every schoolboy has a chance of becoming président, but who do not study their lessons @ taking chances on their prospects for that job. WHAT THEY SPEND FOR ADVERTISING * An enlightening lot of carefully compiled concerning the percentages of gross receipts spent for advertising by a number of firms doing a nation- wide business has recently been published in Ramsey's “Constructive Advertising.” = Sears, Roebuck & Co. spend 10 per cent of th8ir gross for advertising. Welch’s Grape Juice, O18 Dutch Cleanser, and Mavis also spend 10 per cent; Evinrude Motors, 8 per cent; McCray Refrig- .erators and Champion Spark Plugs, 7 per cent; Velvet Tobacco, 6 per cent. Betty Wales Dresses, Fatima Cigarettes, Markham Air Rifles and Phono- graphs, 5 per cent. " These are only a few of the concerns whose advertising appropriations run intd enormous sums and everyone knows that they do an ever increas- ing volume of business year after year. = Yet, in spite of such an overwhelming proof of the efficacy of. intelligent publicity, many local merchants still deceive themselves with the idea that they “can’t afford to advertise.” ; NEW FLORIDA SLOGAN . (Tampa Tribune) 2 Here’s a new slogan—and a good one—for Fibrida. Billie B. Bush, Tampa attorney, in Atlanta a few days ago, talking with a group of friends about the pros. and cons of this great state. = To the doubting observations of the Georgians, Mr. Bush replied: _ “THAT LAND UPON WHICH GOD. HAS | SMILED, WHO DARES FROWN UPON IT? THAT LAND IS FLORIDA.” The}lawyer’s phrase made an immediate im- | Pression upon the group, which included several | judges of the Court of Appeals of Georgia. “You should have it copyrighted,” they woe: gested. ; } Bat Mr. Bush says Florida may have the ex- | PrPigion freely, if it can be used to any advantage. | i REY WEST—A cITy OF HOMES Potentially Key West is destined to. be a city of homes in a magnificent natural setting, rather than “a city of magnificent distances.” With Nature’s favor, and withthe Overseas Motor Road being swiftly built from either end, the time is more rapidly approaching than the majority of our citizens realize, when home de- velopments amid really American tropical sur- roundings will be insistently required. We say, “the time is more rapidly approach- | ing,” because none of us can truly ‘comprehend | the flight of time. Our minds flash so quickly back to memories of other days that in. the fraction of a@ second we bridge a gap of many years. Think, it is twelve years now since the World War begun! | Therefore, if within the next six months the Cc. A. P. Turner Construction Company of Minne- apolis begins to make an actuality their tentative proposition to start the bridges needed to complete the Oversea Highway—and we feel assured they | will—we have but thirty months from that memor- able day until we shall be a city in-gala attire, jammed, with clamorous people, thousands upon | thousands, who have gathered here to cheer a pro- | cession, bands playing, flags flying, that will cross the Wonder Highway, swing over the last- bridge | connecting Stock Island with Key West Island on | this end and thus etch another date in history. This glimpse at the climax which is promised in about one thousand days may well admonish Key West to begin her preparedness now. The bridges done and the entire scenic road- way opened, the new problems of the city will heap themselves upon her with terrific force and with stupendous speed. Against that time, and to pro- vide for all that will occur after that time has come, Key West must begin to plan this future now and while she may. f | Once the City Government shall have put itself on record as favoring a competent city plan, and a zoning expert of efficiency is secured in an advisory capacity to blaze the trail we must travel, the entire situation now somewhat~obseure will quickly be clarified, Then we shall see how Key West is to be as it must be, a city of homes.rather “than a city of commerce and trade, will pick. up the rythm of plannnig progress and. through its not too intricate zoning laws put homes where they ought to be and keep business out of the home regions to operate in its own zones where it ough: to operate. The day is not far distant when the acres of wooden houses between the Navy Yard, the Marine Hospital, Fort Taylor and the Court House will be wiped out by building wreckers. In their places To break up a cold overnight or to cut short an attack of grippe, influenza, sore throat or tonsilitis, physicians and druggists are now recommending Calotabs, the puri- fied and refined calomel com- pound tablets that gives you the effects of calomel and salts com- | bined, without the unpleasant ef- fects of either. One or two -Calotabs at bed- |time with a swallow of water,— |that’s all. No salts, no nausea poe the slightest interference with your eating, work or pleasure. |Next morning your cold has |vanished, your system is thor- joughly purified and you are feel- |ing fine with a hearty appetite for breakfast. Eat what you please, —no danger. Get a family package, contain- jing full directions, only 35 cents. !Ag any drug store.—Adv. TODAY’S Rie phtbesceatenc eenee 1730—Adrienne Le Couvreur, one of the most famous actresses |of the French stage, died. Born about 1690. 1820—Sir Joseph Banks, presi- dent of the Royal Society, died, Born*in London, Feb. 13, 1743. 1860—William J. Bryan, three times the Democratic nominee for President, born at Salem, Ill. Died at Dayton, Tenn., July 26, 1925. 1885—George H. Pendleton of Qhio was appointed United States minister to Germany. 1895—A party of 200 negro emigrants sailed from Savannah for Liberia. " 1901—Russian church excom- municated Count. Tolstoi, | the great novelist and reformer. 1918—One officer and 15 en- listed men of the U. S. destroyer Manley were killed when that ves- sel collided with a British war- ship. 1924—U. S. globe-circling avia+ tors flew from Eugene, Ore., to Vancouver, Wash., 70 miles, in 90 minutes. 1925—King George, accom- panied by Queen Mary, left Lon- don for a convalescence on the j] we believe a beautiful coramunity,of modern styeco | Mediterranean. i homes will grow. "This is but one dxample of a section over which a considerate zoning plan shouid wield its sway? Out of this might come the segre- gation of the people now ia this area within an- other zone laid out uptown azound th; cemetery. These are but two simp problems a city plan will solve. Think these things over. THE LATE WILLIAM JENNINGS BRYAN Editorial writer's,” citizens aud. socitties the | P country over will endeavor to pay’a fitting tribute to the immortal name of the late Honorable Wil- liam Jennings Bryan, who would have been 66 years old if the all wise God had spared his life until today. Known in the earlier days of his political career as “the Boy Orator of the Platte,” William Jennings Bryan came out from: Nebraska and charmed the whole nation with his eloquence, his power and purity of speech. Nothing daunt€a by frequent failures te re- alize his aspirations for the presidential chair, W. J. Bryan settled down at Omaha and published a Democratic journal, and from the name of this | periodical came the title ‘of The Great Commoner, | by which he was known the country over for many years. Never successful in political campaigns and | without ever, perhaps, holding an executive office j in the organized Democratic party, William Jen- nings Bryan was the acknowledged dominating power in Democracy for a decade or'tmore, and was | decidedly the most honored and influential mem- | ber of his party when death claimed him last.sum- | mer at Dayton, Tenn. Through all his political career, Bryan never lost sight of his God and the cause of Christianity. His was a life of service for others, and at the time of his death he was at Dayton upon his own volition | and at his own expense in the interest of a cause that was near to his heart. Only death could sep- arate him from his performance of duty to God and humanity; and during all his days, from the cradle to the grave, an accusing finger was never pointed at him, and never was an ¢ifort made to besmirch his ever immaculate name. It can be truthfully said of Wm. J. Bryan that he was a good, clean, conscientious Christian gen- tleman, a true and devout servant of God and man- kind, and no more-could be said of any man. Tt may be all right to stop the business men | from getting too much profit, but the people should not throw themselves out of work while doing so. Peggy Joyce has divorced her fourth husband, wy ONE IN TEN Neglecting a little wound, cut or abrasion of the flesh may in}j nine cases out of ten cause no great suffering or inconvenience, but it is the one case in ten that causes blood poisoning, lockjaw or achronic festering sore. The cheapest, safest and best course is to disinfect the wound with liquid Borozone and apply the Borozone Powder to complete the - healing rocess. Price (liquid) 30c, 60c. and $1.20. Powder 30c and 60c. Sold by all druggists. MWF A strange custom is practiced among the people of Monomotopa. When the Sultan sneezes the fact is published from the palace by a signal, and instantly every sub- ject within radius of the sound raises a shout, which is imitated and passed on. Step Dandruff Immediately and tits return by a weekly ap- Imperial Remedy; pleas- . not greasy. Your drug- its name from , an ancient seaport town famous for its manufac- soap in the days of the WANTED of Pine From Owner Hardwood Timber For Milling CAMPBELL HARDWOOD CO. (inc.) Mobile, Alabama RE i 2 IN 1 WHITE POLISH | Shu-Milk | Best Polishes For White Kids Full line of All Colors Polishes GOODYEAR SHOE SHOP 612 DUVAJ. ST. FRESH WESTERN STEAKS OF ALL KINDS HAVE INSTALLED ANJ) UP-TO-DATE ELECTRIC TOASTER AL DINNER ANDI ATE LUNCHEON INCLUD- }} ING MEAT AND FRESH VEGETABLES WE SANITARY RESTAURANT Monroe Theatre Bidg. so candidates for No. 5 may now form on the right. ‘ HISTORY. 1815—A grant covering Key West and all the Florida Keys was given to Juan Salas by Don Juan de Estrada, the then Spanish Governor of Florida. 1822—Juan Salas sold the Island of Key West to John W. Simon- ton for the sum of $2,000. 1822— “he United States of America purchased Florida from Spain and Lieutenant Perry planted the American flag in Key West. 2 1845—The State of Florida was admitted to the Union. 1860—4During the Civil War Key West was the headquarters _:0f the Union Blockade fleet. The Union forces held the fort and the City, and the citizens, although of Confed- erate sympathies, were forced to remain under Unign ad- ministration. 1874—The cigar industry was establisied by Cubans fleeing from Spanish oppression. 1888—The entire business section of the town was destroyed by fire. , ' 1898—Key West was used as a Naval Base by the Americari At- t fee nts ae cee 1b19.lthe Florida: Bish Const: Soliread evar. the Kays to Kop West was completed. 1921—The Casa Marina Hotel, the best hotel of Coast Railroad system and one of the Florida was opened. ftlest betels in CLIMATE—The temperature ranges between 75 degrees in Win- ter and 85 degrees in Simmer (Average). It is the only place in Florida which has never been MILITARY—The United States Army maintains a Coast eclampsia py cts bese War it was also used as an Airplane base. the entrance to NAVAL—The United States Key West as well a coaling station, fuel oil the Navy as INDUSTRIES—The chief industries are cigar making, commer- cial fishing, sponge fishing and shipping. MOTELS—The leading hotels are the Casa Marina, built and operated by the Florida East Coast Railroad Com- pany, the La Concha, a modern fire-proof hotel, the Over-Sea Commercial Hotel and the Jefferson Com- mercial Hotel, CIVIC—Good Schools. Churches, Fire and Police Protection— one of the best Fire Departments in the United Statés. Paved Streets. Good City Parks. Municipal Golf Course. NEWSPAPERS—The Morning Call, The Key West Citizen. RAILROADS—The Florida East Coast Railroad eperates trains’ to and from New York and intermediate points. Railroad Car ferries ply between Key West and Havana. It is expected that the Seaboard Air . Line will construct a railroad into Key West, thus » assuring direct communication with the West Coast « of Florida, the Gulf Ports and the Centtal States, STEAMSHIPS—The Mallory Line to New York and Gatvssion. The Peninsular & Occidental Steamship Com-; pany to Tampa and Havana, The Guif & Scute ern Steamship Company to Miami and New leans. MISCELLANEOUS—Beautifully colored water. and Te Ore). eg “ Z Yachting. Best fishing in Florida. “Golf” Bathing the year round, try Club’ (under construction). The eu hay rer tbe Key nesting West with the mainland, remarkable highway in the South when completed. ADVANTAGES—1t. Tropical climate. 2. The Over-Sea High- 9 way, now under construction, paralleling the” Florida East Coast Railroad over the Keys will permit through automobile travel from New. York to Key West and, with the car ferry setv- ice, practically through travel from Canada and any point in the United States to Havana. Fresh water to be piped in. This improve-— ment has been favorably acted upon by the Florida legislature, 4. There .are many new developments on the intermediate Keys. Most | of-the Keys are being purchased in their entirety and are being converted into beautiful estates. | 5. County. 6. Key West is the County seat of Montoe | Considerable new construction now being carried on throughout the City and’ West property has only recently commenced, 8. There is n reason why Key West ssamsles Wheies Aco sale become an ideal and the hotel accommodations, bathing, golf and tennis, etc., equal of any Florida resort, while the best of any on the Coast. Keys are a Yachtman’s Paradi bors and beautiful seenery and bound to be headquarters for southern half of the Keys. it’s Summer All Winter In Key West will not cs,