Evening Star Newspaper, April 22, 1937, Page 6

A—6 PUBLISHERS STUDY NEWSPAPER COSTS Forum on Business Office Problems at Golden Jubilee Session. Bt the Associated Press. NEW YORK, April 22.—The cost of placing in the hands of the Ameri- can newspaper reader each day an account of what is going on in a world of momentous events was brought before the American News- paper Publishers’ Association today as & major problem of the craft. The golden jubilee meeting of the association held a forum on business office problems under the leadership of William @G. Chandler of the Bcripps-Howard newspapers, The Newsprint Committee reported the price of that commodity had risen 25 per cent in three years. Seourity Also Subject. Another problem on the day's agenda was social security in relation ‘to the publishing business. The re- port of the Committee on Social Se- curity said it continued to pursue a threefold program submitted & year ago. The program set forth: Developing and submitting to the membership certain principles which should be embodied in unemployment compensation laws. Attention to the genearl character of the machinery, methods and pro- gram for administration of such laws, with & view to contributing to the establishment of the administration on sound, economical and constructive lines. Co-operation With Industries. Finally, co-operation where possible with representatives of other indus- tries in an effort to develop a unified understanding and attitude of em- ployers generally toward unemploy- ment compensation legislation and the establishment of the several adminis- trations under the laws, as and when enacted. Other committee reports treated of what was termed “foreign propagan- da” by radio in contradiction of reg- ular news reports and of the possible theft of news when such matter is transmitted by wireless. liing and retelling of the story | of American industry through news- paper advertising “if the American system \is to survive,” was urged yes- terday before the association. Edward S. Friendly of the New York Sun, chairman of the association’s Bureau of Advertising, told the pub- lishers that the newspaper is the most logical medium in which to tell the story. “A necessity could be impressed upon industry that it is just as im- portant to develop good will and un- derstanding in the public mind as it is to sell merchandise,” he said. Friendly Starts Discussion. An afternoon’s discussion of adver- tising was started with Mr. Friendly's emphasis on “the necessity of telling the story of American industry.” “There is a great opportunity for newspapers to develop advertising rev- enue by urging upon business lead- ers the necessity of telling the story of American industry—the part it plays in our daily social and economic lives —how it raises our standard of living —how it adds to our comfort, con- venience, health and happiness—how it supplies employment, higher wages, and so forth!” Friendly said. “This is a story that must be told and constantly retold if a proper un- derstanding 1s to be developed between employer and employe and if the American system is to survive,” he added. Friendly said the increase in print paper prices, the advance in wages for editorial, news and business per- sonnel and for mechanical labor “make it logical to think of higher circulation prices as one means of off- setting higher costs of serving our readers.” Col. Frank Knox of the Chicago Dalily News predicted the price of daily newspapers would be materially higher if the increase in costs continues. Col. Knox said newspapers are selling “far below their real worth.” Others in Discussion. Others who contributed to this dis- oussion included 8. R. Winch, Port- land (Oreg.) Journal; S. H. Kauff- mann, The Evening Star, Washing- ton, D. C.; John Day Jackson, the New Haven (Conn.) Register; Frank Tripp, general manager of the Gan- nett papers; H. V. Jenkins of the mfieofi \id S CRACKSHOT is = ¢ guaranteed to rid the home of roaches. Get a can now. Worry ne more with’ these dis- ease earrving pests. Sold only at drug stores. There’s one sure test of any razor, and tl:a_é is: Do men continue to buy blades’ ‘after they've bought the razor? HERE’S THE REMARKABLE RESULT OF SUCH A TEST OF THE SCHICK INJECTOR RAZOR . « THIS RECORD IN WASHINGTON CAN MEAN ONLY ONE THING . . L4 o ° L] L] L] ;Thet the men of this vicinity have found the Schick .lnjeaor Razor gives them a better shave than any other sazor they have ever used—if it didn’t they ,would not still be buying Schick Blades one year after they bought the razor. - Because of this marked preference for the razor ‘we can afford 1o repeat the unusual offer we made last yoar—here's, your ehence-if you missed out lest year! EXACTLY THE SAME RAZOR AS SOLD INTHE #200 KT LUhdaed® SCHICK INJECTOR and 12 blades THE EVENING STAR, WASHINGTON, D. C, THURSDAY Savannah (Gs.) News; Fred Schil- plin of the 8t. Cloud (Minn.) Times and Jerome D. Barnum, publisher of the Syracuse Standard Post and president of the A. N. P, A. On the question of adjusting ad- vertising rates to meet increasing costs, Mr. Friendly said, “Judging by the number of papers that are ad- vancing their rates there seems to be & atrongly backed trend in favor of this solution.” William A. Thomson, director of the A. N. P. A. Bureau of Advertising, reiterated Mr. Friendly's suggestion that ihdustry tell its story through newspaper advertising. “I do not believe advertising men can render a greater economic or social service today than to induce reputable corporations to bring their cases before the court of public opin- jon which sits every day in the news- paper columns,” Thomson told the publishers. - Law Made for One Man. ‘The Danish government has decided to pass a special measure drawn to grant a divorce to a Copenhagen man who cannot prove that he was ever married. He says that he was married to a Belgian girl at Zeebrugge in 1913, ‘When war broke out he went to Eng- land to work. His wife went back to Belgium with their two children. Since then he has never heard of them. He wants to remarry, but he cannot ob- tain a divorce in the ordinary way be- cause he can neither produce his mar- riage papers nor supply other proof of his first marriage. Horses Lighted. As & measure of safety for the mounted police of Vienna, Austria, lamps are to be attached to their stirrups s0 that at night motorists may see them easily. Collisions be- tween cars and horses have greatly increased reocently, impairing traffic regulation. Virginia Planning Bishops’ Crusade Anniversary Rites Southern Methodists to Note Culmination of First Year of Drive. Py the Associated Press. RICHMOND, April 22—Virginia Southern Methodist churches will join approximately 16,000 other congrega- tions throughout the South Friday and Sunday in celebrating the culmination of the first year of the “bishops’ cru- April 23 marks the eighty-ninth anniversary of the sailing of the de- nomination’s first foreign missionaries, Charles Taylor and Benjamin Jenkins, for China in 1848. Dinners will be held by the various congregations on that-day, and Sunday the celebration e ————— % ©® ESTABLISHED 1865 @ 7 a 7 PLYWOOD In a Variety of Finishes Cabinet mokers will find our two conveniently | ed wlunl-ouns amply stocked ot ; all ti SN prices i are the lowest in town. Com- 77 plete selection of hardwoods 7 ; for all purposes! ' GEO. M. BARKER o COMPANY o LUMBER and MILLWOR 7 649-651 N. Y. Ave. N.W. 1523 Teh S NW. 7 NA. 1348, “The Lumber Number* sonex Delve Injector RAZOR FOR ONLY ) will be continued with commemora- tion services in Southern Methodist churches, conducted by 7,000’ pastors. An electrically transcribed program consisting of a “message of the bishops’ crusade” by Bishop Arthur J. Moore and Bishop A. Frank Smith, co-direc- tors, will be broadcast during the Pri- day dinner celebrations over 75 radio stations. Offerings will be taken at both the Friday and Sunday celebrations for missions in commemoration of the beginning of the foreign mission work, Radio-telephone service has been established between Hankow and Can- ton, China, and between Hankow and Hong Kong. " This Way to Style and Comfort the DOBBS Cross Country APRIL 22, 1937. Key May Unlock Enigma. Authorities of Zimbabwe, ancient Tuins in Southern Rhodesis, Africa, it is reported at Salisbury, attach great importance to the recent discov- ery there of s soapstone bead, about 2 inches long and half an inch wide, covered with fine beaten gold, secured to the stone by minute gold rivets. DIAMONDS ARTHUR MARKEL Suite 210-211 918 F 8t. N.W. Natl. 6254. America’s most popular lightweight hat —Dobbs Cross Country. The new, wider brim has the Phantom Cavanagh Edge. * Dobbs experts assure absolutely correct fitting. *Reg. U. 8. Pat. Off, Others $5 and $7.50 Sidney West,~14™:G EUGENE C. GOTT, Pres. Stone beads, gold tacks and fragments | It may help to unravel the mystery of gold sheets have been found there | of the be: ancient temple and other large fore, but never a gold-plated bead.' granite structures near Fort Victoria, ANNIVERSARY SALE 2-HR. SPEGIAL—FRIDAY NIGHT, 7 to 9 OFFICER’S CHAIR 81-00 b Sturdiest chair of its type. Braced hard wood OUR LEADER $9.95 A $15.00 value. . -cofl spring seat. idesway stabilizers. Buf ton tufted seat and bacl Heavy Drill cover in YACHT CHAIR 31.00 Back and double seat of bright striped Canva Frame selected Maple with % % frame. Dou- ble fabric . %back and Varnished frame, Droof canvi er. TUESDAY and FRIDAY Till 9 P.M. Other Days till 6 p.m From Bethesda 1o the Potomac... SERVICE TLICKS™ Fine stations, new equipment, free “extras” get a big hand from District motorists... . Gulf's two years’ work is being rewarded! All over the Capital people are praising the results of Gulf’s big expansion-and- beautifying program. We get comments like these every day .. . “Your new stations are a credit to the city”. . . “Everywhere in the District I get swell service at the Orange Disc”. .. “You Gulf men must have springs in your shoes” . Gulf gives me.” « « “I certainly like the extras If you haven’t stopped at Gulf recently, come and get acquainted! Drive in any- where you see the Sign of the Orange Disc. OTHER GULF SERVICES Gulf Registered Lubrication « Battery Service (Free checking and filling) - with stripe water- 6-CUSHION GLIDER $" 4.95 $25 Value. Steel frame; wide metal arms; baked enamel finish. 24-coil - spring seat base. Ball-bear- ing action. Sidesway stabilizers. Arms glide with seat. Six cush- fons; bound front edges. Water-repellent fabric covers, Lawn Mower 14-inch 1inen $3.98 Running Lawn Mower. FURNITURE COMP/ 1245-47 Wisconsin Ave. Georgetown's Leading Furniture Store K Hose do you like this one—at 12th and Franklin? There are 56—count *em— big, beautiful Gulf stations like this all over Washington! ‘FREE—CHROMIUM CAR INITIALS While they last! Get your initials in beautiful, stainless chromium to attach to car. FREE with a Gulf Registered - Lubrication job. RAZOR Sparkplug Serv- for only (For alim ited time only in this vIclm'}y) 89¢ Magazine Repeating Razor Company, Bridgsport, Connecticut FREE Call-and-Deliver Service Inquire at your nearest Gulf station. You can drive to work, have your car picked up, serviced completely,and parkedagain— atno extra cost. Keep your week-ends opeal FREE Vacuum Cleaning A plus at many Gulf stations—ear uphol- stery and floor mats vacuumed free with every lubrication or washing job. No dust to get in your eyes or on your clothes. A Pair of Champions Time to change to SUMMER GULF- PRIDE—world’s finest motor oil. And fill up with NEW NO-NOX ETHYL—the kneckproof gas. Two great performers! ice (Free Test- ing) e+ Radiator Service « Tires and Accesories.