Evening Star Newspaper, June 18, 1935, Page 7

[}ITIZENS DEMAND Wits Save Movie Houses PLAYGROUND OPEN Lack of Supervisor Scored by Resolution of Sixteenth Street Group. Strongly protesting against the lack of a supervisor for the A. R. Shepherd Bchool playground, the Sixteenth Street Heights Citizens' Association last night indorsed the drive of the executive committee in this field at & meeting in the school. President Samuel Loveless, chair- man of the executive committee said: “This is the only playground in this vicinity and the children do not have access to it because there isa’t a super- visor to see that the children do hot get hurt or any damage is done to the school building. The chilauen of this neighborhood will not have a place to play this Summer nor do they have a place to play after school,” he con- tinued. | There are 800 homes and 3,000 | people in this locality without a single playground available, it was reported ®t the meeting. Supervisor Asked For. The association indorsed a resolu- | tion to obtain a supetvisor for the playground and authorized the execu- tive committee to continue to push the matter. A copy of the resolution was requested sent to the Board of Education. The Takoma Park Citizens’ Asso- ciation has encroached upon the area of the Sixteenth Street Meights unit, 1t was reported by the executive com- mittee. The area on the west of Sixteenth street to Fern street on the north, \ which is included in the Sixteenth / Street Heights Association, has been taken over by the Takoma group, it was said. This was protested to the federation, which replied that the Ta- koma association had the right, ac- | cording to the regulations governing civic organizations, to acquire this ter- ritory. A resolution was adopted pro- testing against the move by the Ta- koma association. The Executive Com- mittee was urged to confer with the ‘Takoma group and act for the interest of Sixteenth Street Heighs Associa- tion. Drive for Members. ‘The meeting last night was de- \ voted to a membership drive and an elaborate program was put on by Mrs. Margaret E. Smith, chairman of the Entertainment Committee for the evening. It was called social night. Refreshments were served, ,including cakes baked and donated by the ladies of the civic unit. A resolution was adopted request- ing the Commissioners to have a speed limit sign placed on Kalmia road on the west of Georgia avenue. A resolution protesting against the burning of trash in nearby Maryland was adopted and will be sent to the Public Health Department. ‘The group adjourned until October. AIRPLANE MODELS COMPETE TOMORROW Eighteen Prizes Are to Be Award- ed, Including Champion- ship Plaque. The largest scale-model airplane contest in the history of the District Model Aircraft League is expected to open here tomorrow, continuing to June 29. The models are to be on display in the foyer of the New Na- tional Museum. Eighteen prizes are to be awarded, Including & championship plaque for the best all-around model exhibited in any class or group. The awards will be announced at the close of the exhibition. Models should be brought to the New National Museum between 3:30 and 4 p.m. tomorrow or between 9 a.m. and 12 noon Thursday, contestants nave been advised by John H. Wil- liams, supervisor of model aircraft for the league. ‘The models are to be grouped in six general classes, including junior and senior groups, in the following: Class A, 9-inch wing span; class B, mu- seum class, models built to %-inch scale, or one-sixteenth actual size, and class C, over 9-inch span, except %-inch scale. The junior group is confined to entrants under 16 years of age and the senior to entrants 16 years old or over on June 1, L. C. DAPP DIVORCED Wife Granted Decree on Non- Support and Cruelty Grounds. Virginia K. Dapp was granted a divorce in Reno, Nev., yesterday from Luther C. Dapp, 3446 Connecticut avenue, an agent of the Prudential Life Insurance Co., according to word Teceived here. Mrs. Dapp charged non-support and eruelty. The Dapps were married June 7, 1930, and have one child. Decide on the TRAYMORE Why not enjoy the finest that Atlantic City offers — especially since it costs no more? Treat your- self to a large, comfortable room=agir-cooled by the ocean breeze “straight from Headquarters”. Guests tell us our food is wonderfull Rates ARE definitely reasonable— especially low for small children. Single Rates from $8.00 American T TRAYMORE ATLANTIC C.LLY, ENNETT E. TOUSLEY, Monager Keen Competition Requires Sixth Sense to Keep Second Run Theaters Open.. BY DON BLOCH. ROBABLY no more spirited competition exists among business fiims than goes on constantly between tival rep- resentatives of the moving-piciure in- dustry. They are a'ways de com- bat, either legal or extra-legal. In spite of this, however, the “inde- pendents,” or owners whose theaters are not properly members of a chain, do manage to show all the best pic- tures and thrive. You may take it as truth that all the pretty people in Hollywood will be performing in any and all of their pro- ductions within just 21 days of their “first-run” showing in town somewhere down on Ninth street at, as you are undoubtedly aware, much teduced prices Iron-bound contracts with all the major film companies guarantee this to the larger independent movie ‘house owners. While the real frade secrets of the game were mnot revealed to us, we did learn several interesting things about the scheduling of pictures as it is done by the “booker” of one group controlling several show houses on and near Ninth street. Juggling Resorted to. In order to cater properly to a trade whigh will not attend the movies Tou mumwj1 TALK TO ¢ VIRGINIA BEACH FOR AFTER 7 PM. INSTEAD UF WA TING FOR 8 STATION-TO STATIDN CALL ‘above” Ninth street, a certain amount of juggling of teatures among the several theaters ia this group raust be done. Dual-feature programs are the common order, and here the art of “balancing” comes into operation. William Notes and, more lately, his brother Isaac, are the twin gentuses wbo have been gaiding the film-re- leasing policies of ihis group of pic- ture houses for more than 20 years. ‘Where the price of admission is low, any profit is dependent upon the number of customers—the house must be filled at all performances, if pos- sible. In order to effect this the pro- gram must be a well-matched one, there must be “balance,” to appeal to all classes of adults, as well as to chil- dren. This business of balancing varies, not only as between classes of people who attend the pictures, but from theater to theater, even in the comparatively segregated district bounded by Pennsylvania avenue and G street on Ninth., There are really a great many patrons of these the- sters who never get “above” the D to cinematic likes must be catered to carefully if the existence of the:the ater is to be at all guaranteed. and-error experience. . The film ver- sion of the Dickens’ novel, for ex- ample, was balanced with a ‘“ecrook” drama called “Men of the Night.” Grace Moore's popular “One Night of Love,” which played elsewhere to full houses, Notes knew would not make its way on Ninth street unless it had a “balance”—hence he paired it with a “horse opera,” as the Western cow- boy films are called. Grand opera and horse opera filled the house; either alone would have. played to a sorry audience. In order to assure them- selves of a proper quota of children in attendance, and at the same time attract their elders, one theater bills a dog or pony picture to balance its feature. This procedure has been reg- E street group, for example, and their | ularly adhered to in one corner movie / —\ — OUR CHAIN will never break! One satisfied customer told another—and she, in turn, told a third one. That's how our chain started—and we make certain our chain of satis- fied customers will never break! Bring in your worn, shabby shoes and we will make them new gnln We lengthen or widen shoes; dye them, redress suede shoes or convert them to smooth leather. We correct any shoe ailment! Shoe Clinic—Basement MEtropolitan 0300 Mail Orders Well Serviced for a score of years, and the fact that | satisfied the theater has never closed its doors 1s fair proof that the aystem works. Poster Blazes, ‘THese particular theaters do not ad- vertise extensively, some of them not at all. They never receive reviews on their pictures. They are, therefore, dependent upon a type of advertising Wwhich, although indulged in to a cer- tain extent in the uptown shows, is played up to a much greater degree on Ninth street—the “flash,” or highly colored poster, and the extensive use of the “still” picture, depicting un- usual scenes in the film to be shown. In order to get the full benefit of this type of display advertising, this group of theaters employs the serv- ices of Willlam Watson, a poster man, who has been with them 20 years. Experience has taught him which of the pieces of costly display matter will be most likely to attract the customer, From “24-sheet,” the largest billboard sign, to the smallest stills, Watson selects each piece care- fully for pasting on the huge bill- boards on the fronts and in the theater lobbies. Notes admits that oftentimes the success of the “run” of a certain picture has been more than half due to Watson's uncanny ability to pick the right display lure. He admits also that many times he has been You can get more vacation enjoyment out of a dollar spent on a Greyhound ticket than any other hundred cents we know of! Many more miles of first class travel—more scenic enjoyment— more days at popular resorts—e much wider selection of cool vacation places. Rolling along fine highways with a fresh breere blowing through open windows s half the fun. Drop in’ at the Greyhound office, or phone for full information. his poster man’s | ond husband, s Manhattan insurance satisfied to accept uvnh-vt.h-t- certain ' picture to fallure or bound to suc- eu-.mth-w-knfl'hd-dmt was likely to “go” at a certain theater, DEATH HELD SUICIDE NYACK, N. Y., June 18 (#).—The death of Mrs. Myrtle Best from a re- volver bullet in the home of her first husband, several days after a divorce settlement had been made by her sec- e oo oy wayrgffiagrance sweet . where tasté and mildness e / 00% for mildness kil befler taste mmm\nmmlm today. Pave Secondary Roads with Concrete ... HIS may be a pleasant surprise, but the cold figures show that concrete is the economical “buy” for farm-to-market roads as well as main state roads. First cost {s less than for state road pave- ments. In many cases a pavement only 9 oz 10 feet in width will serve traffic adequately and safely—permitting a still farther saving, Your investment is spread vut over decades of all-year service—and in the meantime low maintenance saves thousands of dollars a mile! Taxpayers prefer concrete hecause it is com- fortable, safe and saving in gas, oil, tires and car repair. Free booklet "“An Open Letter to Hewry Ford” has 2 lot of facts important to YOU. Sead for it today. PORTLAND CEMENT ASSOCIATION 837 National Press Bldg., Washington, D. G Offices in Principal Gities