Evening Star Newspaper, July 3, 1931, Page 6

CIRCULATION OF THE STAR COVERING PAST 10 YEARS 6 Months P. O. Statements. IRCULATION| 1921 1923 1925 1927 1929 L1931 "t “ MORE VALUE IN CIRCULATION During the past 10 ycars the circula- _ tion of The Star has increased over 243 daily and over 303 Sunday. The cost of local display advertising-per thou- sand of circulation has been reduced about 153 as compas. ! ith the year ”21 ODAY we just can’t quite make ourselves see any truth in that old, time worn expres- sion—“The fool and his money are SOON parted”. It is, undoubtedly, foolish to hoard money for the sheer joy of its possession ... . for money in itself is practically worthless—but shall we call a man a fool who parts with his money when ONLY by parting e FOOL and HIS money are NEVER parted with money can it possibly show .« . It’s what you do with your money that counts. Hoarding is admittedly foolish . . . . Extravagant spending is waste . ... But its true value . . .. parting with money intelligently, atta time when low commodity prices have vastly increased its power to BUY the things you want and need is cer- tainly the soundest of common sense. A careful reading of the commodity prices quoted in the advertisements in this newspaper TODAY will con- vince the most skeptical that buying MORE NOW, presents the greatest possibility for SAVING in the past decade. - @he Star Copyrighted 1931, by The 100,000 Group of Amevicasn Cities