Evening Star Newspaper, June 10, 1931, Page 12

\ THE EVENING STAR, WASHINGTON, D. C., WEDNESDAY, JUNE 10, 1931. It’s Our Job to Hélp Cure This Depressmn ... That's Why - I lCGS ar -‘ ‘HAT’S all this fuss about new low prices? Here at The Hecht Co. we have recognized this trend for the past 18 months. And have been reduc- ing prices as fast, if not faster, than commodity declines. Maybe our customers have recognized this, too . . . which must account for the satisfying busi- ness we have enjoycd last year and this year, while business in general is supposcd to have gonc to the dogs. Here’s Our 12-Month Record June, 1930 . . . 3.2% increase July, 1930 . . . 10.7% increase August, 1930 . . . 11.6% increase September, 1930 9.2% increase October, 1930 . .23.1% increase November, 1930 1.5% increase December, 1930 4.7% increase - January, 1931 . . 8.0% increase February, 1931 . . 17.6% increase March, 1931 . . .27.4% increase April, 1931 . . . 1.7% increase May, 1931 . .. 8.7% increase NOTE—The percentages quoted re present increase in dollars—if ex- « pressed in units, the percentage average shown would be far greater. . These 5 Iltems Are but Representative of the Dramatic Values on Sale Throughout the Storei Kapok-Filled Gateleg Table and 4 Pique and Handkerchief " Women's Genuine 20-pc. Glass Cretonne Pillows Windsor Chairs Lawn Dresses Panama Hats Luncheon Set 29c . $]9.95 ‘ : $].89 $3.95 ' 95c (Last Year’s Price, $6.75) - (Last Year’s Price, $1.50) Amazingly low priced for a genuine Pan- 4 cups, 4 saucers, 4 dinner plates, 4 fruit ama hat. Brand-new styles for 1931. saucers;, 4 water glasses. Green glags, (Third Ploor, The Hecht Co.) ¢ (Pifth Floor, The Hecht Co.) il (Lasl Year’s Prices, $2.95 and $3. 95) (Last Year’s Price, 49¢c) (Last Year’s Price, $29.95) Coali v aiass for digttine; S 16 inches square. Bound with tape. For Table in mahogany-finished gumwood. g mer wear. Charming styles. For women home, shore, camp and automobile. Windsor chairs to match. Nicely finished. and misses. (Sixth Floor—The Hecht Co. (Fourth Ploor, The Hecht Co) (Third ¥loor, The Hecht Co.) ~ ¥ ~