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o PRSP, SESTRORTR £ or all the qualities that ma;fze for goodness in Bread Washington Housewives HAT qualities do housewives “Itisreal homes-made bread with- demand in bread? out all the bother and risk of home baking. We prefer it to all others. It excels all others for sandwiches and toasting. Rice's s bk dihions We areens Bread is fine-grained. stays fresh, thusiastic in its praise. Rice's and is so satisfying.” Bread is just right—even for the Mrs. B. K. Scharf, little child.™ 3010 Sixteenth St., N. E. Mrs. Mary Elizabeth Read Ontrario Road “My boy will cut a slice of Rice’s Bread and eat it just like cake. No matter how fresh it is you can always slice it easily. It doesn’t crumble all up like some other breads I have used.” Mrs. E. W. Harnden, 322 12th St., N. E. We asked the housewives of Washington to tell us. nd for all these qualities which / mention as making for good- in bread, these Washington “From the first slice to the last On this page are selections from just a few of the hundreds of re- ies that we received. 5 plies tha e ed you haven’t been buying b’s Bread, order it today, and if you, too, do not find that it medts with all your demands in You can get it at your owtf grocer’s, fresh twice daily. From these letters you will see that most women rank taste, nour- ishment and wholesomeness first. And then come the keeping, slic- ing and toasting qualities—texture, o T'like Rice's because it stays fresh longer than any other bread and keeps its taste. It is casy to slice and makes a nice sandwich. 1t is more like home- made bread than any I have caten!”’ Mrs. J. M. McLaughlin, 32nd St., Mt. Rainier, Md. “I find that Rice's suits each member of my family and we do not tire of it. It is fine in texture, light and digestible and keeps so fresh. Excellent for lunches and malkes nice fresh toa Mrs. John Petar, 4408 lllinois Ave., \ “My husband who is very par- ticular as to his food, wants no other kind of bread as this is pure, sweet and always fresh. bread is the nourishing qua and wholesomeness. In Rice's vouareassured of these qualities as all the ingredients are guar- anteed. The taste is so much more gratifying than in any other loaf.” Mrs. Edna E. Cogan, 504G St., S. F [ have tried all the others, but I want the best and that is Rice's.” Mrs. Ruth Morse 925 Eighth St., N. W. ““Rice’s Bread is King of the Table. It has the same flavor as the bread our mothers and grandmothers made, which, delicious though it was, meant a day’s labor in the kitchen.” Mrs. Arthur H. Bryde s Bread is the¥best bread T have ever used. It has a very fine testure. It makes the most wonderful toast. It is home-like bread. It is al- ways baked perfectly, with a brown crust.” Miss Clara Berry 8§13 Randolph St., N.W “When part of a family likes bread well baked and firm, and the others like it soft and fresh, and you come across a happy medium that ples all. you can readily see why I like Rice's Bread. Thishappy medium bread may be obtained at any of the leading grocery stores.’” Mrs. L. H. Brown, 619'East Capitol St. “I have tried all the breads on the market, but once I boughta loaf of Rice’s I would use no other. I know good bread when 1 taste The flavor is wonder- ful. That is the reason I useit."”” Mrs. Florence G. Payne, 3013 Dent Place, N. W. “I find Rice’s the most’econom= ical loaf obtainable—simply be- cause my family eats every slice of it. I have made bread myself and the texture of my bread doesn’t compare with that of Rice's.”™ Mrs. Emily Jarboe, 418 Kenyon St., N.'W. 217E St., S. E “‘For years I have been using Rice's Bread. We housewives de= sire good, wholesome bread. 1 have always found Rice’s the best on the market. It makes delightful sandwiches.” Mrs. C.A. Russell, 4720 Fifth St., N. W. “‘As a practical housewife I find Rice’s Bread wholesome and de- lightful to taste—and 1 have kept it fresh for a week. I find it the best bread for plain and French toast and for pudding Mrs. J. R.Hood ‘L have never eaten bread that can compare with “Thereisbreadand bread it. .. What I like maost of 3 nd Rice's is the all about it is the deli- ' 3 for us. My family cats cious brown crust and twice as much of this bread as any other kind. Itisalways fresh, and the pure whiteness and fine grain speaks for the pres- ence of milk Mrs. Frances Nicholson; 232 F St., N. W, s has a distinctive woruniqueamong bak * Bvery merr f % ' B 1o breads—the taste of % wme-made bread. You yave but to taste it to cnow that only the best ngredients have gone vith it. It has the right degree of firmness."’ Mrs. H. L. Bisselle 58 Reservoir Road, N.W. fam any other “Rice’s Bread is always bal r worite—always oughly and evenly. No other bread ) fre od-tadting, and wonder the smoothness of the can equal it, I have been using Rice Bread for several years on my tabl and I have found that it leaves noth jualities that % good wholesome ing to be desired. 1t's good. " bread can have Mrs. Harry H. Wilhelm Mrk David 0. Caton 3821 Buscher St., N. W B30 4th St., N. E RICES BPTEAD that as a chan ndwich&. It cuts so well frain. 1 alwavs insist ind keeps fresh 9 tong. 1t has all that I get Rice's Bread.” Mrs. R. L. Willis, 936 B St., S. W to get stale, but if it doc s delicious toasted fresher slice, moiste crust, and pop in over 730 Tenth 5t