Evening Star Newspaper, August 23, 1928, Page 4

STANDARD WARRANTY FOR PNXEUMATIC CASINGS AND TURES “Every pncumatic tire of our manufacture hearing our name and serial number is warranted by us against defects in mate- rial and workmanship Auring the life of the tire to the extent that if any tire fails because of such defect, we will cither repair the tire or make a reasonable allowance on the pur- chase of a new tire™ 4 HIS broad warranty against tire defects, un- limited as to mileage or time, is the most construc- tive guarantee of service ever offered the public. Director General, THE RUBBER INSTITUTE, Ixc. HE tire industry has taken great steps forward in the They discovered that no mileage guarantee will toughen the past decade. rubber or strengthen the cotton cord:—only the know-how of experienced tire builders does that. Tire quality has been improved irfimcasurably; tire prices have been reduced to the lowest levels in history. They discovered that no mileage guarantee will extend the life And now the industry has taken another great forward step. of a tire to its utmost capacity:—only good driving and care for The manufacturers of 95% of the tires made in the United your tires does that. States guarantee tires bearing their names and serial numbers e i fer- e i S Sinen On the other hand, car owners found that the definite mileage guarantee had these failings— What an improvement this is over the old days of the now . . s out-worn “definite mllmgc guarantee. 1 It benefited the driver who misused his tires and misrepre- The era of the milcagc guarantee came to an end when sented his mileage, at the cost of the honest and careful driver users realized that good tires are made of rubber and cotton— who did not abuse his tires, and who was truthful in stating his Bt printcd promiscs. mileage, or honest in admitting he did not know his mileage. Thcy discovered that «there are no miles in a bottle of ink.” [t put a premium upon heedless driving by removing the pen- Tfig’ iscovererthat you cannot put milcagc iRto e b)’ whitten alty for traveling with tires under-inflated or wheels out of line. guarantees—it must be built in. No mileage guarantee will hold Its cost was a buried expense that bore on the user of the the tread to the carcass;-nothing but craftsmanship does that. tires without adding any commensurate value, The first year following the elimination of the definite mileage guarantee over thirteen million dollars was saved by doing away with adjustments against neglect and abuse of the carcless driver, and was put back into the product for the benefit of all drivers alike. The industry simply converted non-productive cost into good sound rubber and cotton. Every user benefited equally; tire prices came down; tire quality went up. Today the American tire user is enjoying the lowest-cost tive miles in the history of the world. The high quality of present day tires has made possible the prevailing standard tire warranty, extending over the life of the tire — fhe leel broadest and most constructive guarantee of service that can be written —a declaration that enables the manufacturers of over 95% of the production in the country to stand squarely behind the quality and serviceability of their products, as they wish to stand. AJAX RUBBER COMPANY, INC THE FEDERAL RUBBER CO. INDIA TIRE & RUBBER COMPANY MONARCH, THE HARTVILLE RUBBER CO. THE BADGER RUBBER WORKS FIDELITY TIRE & RUBBER €O, KELLY-SPRINGFIELD TIRE COMPANY MURRAY RUBBER COMPANY THE BRUNSWICK TIRE CORP. FIRESTONE TIRE & RUBBER (O LAMBERT TIRE & RUBBER CO. IHE NORTHERN RUBBER COMPANY THE COLUMBUS TIRE & RUBBER €O, THE FISK RUBBER COMPANY, INC LEE TIRE & RUBBER €O, ' THE NORWALK TIRE & RUBBER CO. THE COOPER CORPORATION G. & J. TIRE CO. LEVIATHAN TIRE & RUBBER CO OVERMAN CUSHION TIRE CO., INC. CORDUROY TIRE COMPANY OF MICHIGAN THE GENERAL TIRE & RUBBER €O THE M. & M. MEG. CO, L4 RACINE RUBBER COMPANY THE DENMAN CORD TIRE €O, THE GIANT TIRE & RUBBER €O THE MANSFIELD TIRE & RUBBER €O REVERE RUBBER €O, THE DIAMOND RUBBER 0., INC. THE B, F, GOODRICH COMPANY MARATHON ¥ R CO., INC. SAMSON TIRE & RUBBER CORP, DUNLOP TIRE & RUBBEK CO. FHE GOODYEAR TIRE & RUBBER (O MeCLAREN RUBEER CO. FHE SEIBERLING RUBBER COMPANY EMPIRE TIRE & RUBBER CORP, OF N, J HAMILTON RUBBEK MFG. COMPANY MICHELIN TIRE COMPANY STANDARD FOUE TIRE COMPANY THE FALLS RUBBER COMPANY, INC. HARTEORD RUBBER WORKS €O THE MILLEKE RUBBER COMPANY UNITED STATES RUBBER COMPANY HOOD RUBBER COMPANY PHE MOMAWK RUBBER COMPANY \INSTITUTE, Iucorporated 3