Evening Star Newspaper, August 16, 1928, Page 4

"The manufacturers listed below, “EVERY PNEUMATIC TIRE OF OUR MANUFACTURE BEARING OUR NAME AND SERIAL NUMBER IS WAR- RANTED BY US AGAINST DEFECTS IN MATERIAL AND WORKMANSHIP DURING THE LIFE OF THE TIRE TO THE EXTENT THAT IF ANY TIRE FAILS BECAUSE OF SUCH DEFECT, WE WILL EITHER REPAIR THE TIRE OR MAKE A REASONABLE ALLOWANCE ON THE PURCHASE OF A NEW TIRE.” who produce over 95% of the tires made in America, guarantee tires bearing their names and serial numbers acainst defects for the entire life of the tires ;hose familiar with tire history will re- member the carly experimental days when the only way a manufacturer could express _his confidence in his product was by offer- ing a definite mileage guarantee. They will recall how, due to misuse, the definite figure inevitably was pushed be- yond all sensible bounds. _As tires improved in quality the whole theory and practice of “definite mileage” commitments was pushed into the back- ground and finally rejected by standard tire companies as unfair and uneconomi- cal to the tire-user. = It had proved itself to be fundamen- tally unsound. Its abuse by unscrupulous drivers con- fronted the manufacturer with the alter- natives of higher prices or lower quality to meet the added costs of unjustified allowances. Perhaps its most unfair feature was that ‘it benefited the driver who misused his tires and misrepresented his mileage at the cost of the honest and careful driver who did not abuse his tires. Its passing was welcomed by trade and public alike because it had come to be Director Genera/, THE RUBBER INSTITUTE, Inc used as an unfair sales inducement rather than as a protection for the buyer. The industry then shifted from the costly advertising of mileage claims to the building of real mileage into the tires. As a result, tire values have steadily im- proved, to the benefit of all users alike, although prices are today the lowest in history. The prevailing practice of these manu- facturers, who produce over 95% of the tires in the United States, is expressed by the broadest standard tire guarantee in the history of the industry. The members of the Rubber Institute, Inc., listed below, warrant tires bearing their names and serial numbers to be free from all defects of material or workmanship. This warranty is unlimited as to time or mileage, the manufacturer’s responsibility continuing throughout the entire life of the tire. In case of the failure of the tire due to defect, no matter how far or how long that tire has traveled, fair and equitable adjustment will be made by the manufacturer on the basis of the tire’s normal expectancy of service had the defect not appeared. It is the intent and purpose of this warranty to assure the buyer a quality product capable of satisfactory performance, the responsibility for which the manufacturer of the tire hereby assumes. —a guarantee broader in its protection to the individual, yet fairer in its operation to all, than anything now or ever placed before the public. AJAX RUBRER COMPANY, INC. THE BADGER RUBBER WORKS THE BRUNSWICK TIRE CORP. THE COLUMBUS TIRE & RUBBER CO. THE COOPER CORPORATION THE CORD TIRE CORPORATION COKDUROY TIRE COMPANY OF MICHICAN THE DENMAN CORD TIRE CO. THE DIAMOND RUBBER CO., ING. DUNLOP TIRE & RUBBER CO. EMPIKE TIRE & RUBBER CORP. OF N. J, THE FALLS RUBBER COMPANY, INC THE FEDERAL RUBEBERFCO FIDELITY TIRE & RUBBER CO FIRESTONE TIRE & RUBHER €O, THE FISK RUBBER COMPANY, INC G. & 1. TIRE GO THE GENERAL TIRE & RUBRER CO. THE B. F. GOODRIGH COMPANY THE GOODYEAR TIRK & RUBBER CO. HAMILTON RUBBER MFG. COMPANY HARTFORD RUBBER WORKS CO. HOOD RUBBER COMPANY INDIA TIRE & RUBBER COMPANY KELLY-SPRINGFIELD TIRE COMPANY LAMBERT TIRE & RUBBER GO LEVIATHAN TIRE & RUBBER CO THE MANSFIELD TIRE & RUBBER CO. MARATHON RUBMER €O, ING. McCLAREN RUBBER ©O. MICHELIN TIRE COMPANY THE MILLER RUBBER COMPANY THE MOHAWK RUBBER COMPANY MONARCH, THE HARTVILLE RUBBKR CO. MURRAY RUBBER COMPANY THE NORTHERN RUBFER COMPANY THE NORWALK TIRE & RUSBER CO. OVERMAN CUSHION TIRE CO., ING. REVERE RUBBER CO. THE SALEM RUBBER COMPANY SAMSON TIRE & RUBBER CORP. THE SEIBERLING RUBBER COMPANY STANDARD FOUR TIRE COMPANY UNITED STATES RUBSER COMPANY Members of THE RUBBER INSTITUTE, Incorporated