Evening Star Newspaper, April 3, 1927, Page 16

THE - SUNDAY- STAR. WASHINGTON. D. C. APRIL 3. 1927—PART 1. L A Worthy Home for Wear-Worthy Shoes Here is a suitable setting to suit every discerning taste. The PROMENADE on the main floor where men’s shoes are sold is like the lounge of an exclusive gentleman’s club. The RIVIERA is the delightfully appointed shoe salon for ladies, on the second floor. The MEZ- ZANINE is where the kiddies’ shoes are fitted while they’re enjoying the thrills of a merry-go-round ride. And the FOUNTAIN ROOM below stairs is de- voted to Modern Miss. Men's shoes in intermediate and Sum- mer weights embodying the new style features. 600 850 10.00 \}g\gfl\!fi@r% RECES™ For Women who demand the newest footwear fashions with absolute-arch pro- tection. : 1050 12.50 THE =2, “snoe Rightfully known as “The Nation’s Best” Shoes for men accustomed to the finest. 1250 1350 15.00 The ideal in Women’s shoes of quality. Of every wanted hue and distinctive de- sign. 1275 1650 2250 ANNNSNNNN 0497777777 = B <SERY QO SHOED KEEPS THE FOOT WELL” A Man’s shoe that’s suitable for every ™ walk of life and lives up to its name. 1000 12.00 13.50 __ ey Shoes for Boys and Girls—exceptional flexibility, rich style and long-wearing quality, 2.50 to 700 For the Modish Miss—a wealth of ultra-stylish shoe models at . 585 7.00 il i It - s e < e e i {M Acknowledging With Sincere Appreciation— The Hearty Greeting Given OUR NEW STORE o B HE generous way in which Washingtonians 278 expressed their approval of our new store was gy truly gratifying. And to every one who visited us, we wish to express our most heartfelt thanks. New friends, and friends of long standing—it was a great pleasure to see you. But this fact pleased us most of all— of the scores who entered our doors during our house- warming, not one departed without an expression of cordial approbation. In our six decades of faithful shoe - service to the Washington Public, this has been a grand experience. And for it, we want you to know that we are grateful. Men’s—Women’s—Children’s PRE-EASTER SHOE STYLES Thousands upon thousands pairs of the newest in footwear fan- cies. An entirely new stock, representing the very latest in the shoe manufacturers’ art, is now being shown. Styles that pre- dict the smartest Easter fashions of New York and Paris. Now ready for you to admire—to examine—to wear. And if you haven’t already seen this superbly new store—come in tomor- row—Monday:. : Berberich’s time-proved policy of offering pre-eminent foot- wear values will be unalterably maintained. A fitting shoe for every foot—a style for every taste and a price for every purse. This, combined with faithful, deferential service —the most modern -and luxurious store appointments for your comfort and convenience—the constant desire and en- deavor to serve your best interests—constitutes the firm foundation upon which we base our business. And at the opening of our new store we pledge ourselves to perform the utmost in service for the Washington shoe buying Public. TWELFTH«F STS. NI e A ‘ G A i A ’