Evening Star Newspaper, January 24, 1927, Page 12

DEVELOPING SMALL GAR MAKERS' GOAL Engineers Much Concerned Now With “European Type” of Automobile. BY J. C. ROYLE. Bpecial Dispatch to The Star NEW YORK, Januar) 24 thing about the automobile has at- tained perpetual motion. That is the efforts of automotive engineers to im prove and revolutionize the motor vehicle. These will be made thorough- ly plain at the meeting of the Society of Automotive Engineers, which will be held in Detroit Tuesday to Satur- a Small car design and performance will be given the concentrated atten- tion of several hundred (‘vl' the most prominent engineers in this and other countries. Small cars of supreme workmanship and having most of the luxuries and riding qualities of the older and heayier designs held a place of prominence in the automobile shows which have opened the trade vear. But none realizes better than the American automotive engineer how much this country has to learn from Curope in small car construction Encourages Small Car Ow England is encouraging the smail car owner by admitting him to mem bership in the Royal Automobile Club at half the annual dues charged mem bers with high-powered cars. Alan ¥enn, formerly manager of Clement Talbot, Ltd., and now connected with the_Sunbeam-Talbot-Darracq combine in England, will tell his fellow engi- neers of the reasons behind the de- velopment of the small car in Eng- land, its characteristics and advan- tages The American viewpoint will be ex- pressed by F. Sergardi of the Reo Mo- tor Car Co. The Constantinesco variable torque transmission developed in France will receive wide attention, is designed to dispense with gear shifting entirely by automatically changing the ratio between the en- gine and road wheel speed to suit the engine torque. Engine torque is simply the twisting pplied to the engine. The automatic change also is designed to adjust propulsive power to the climbing of grade and traversing heavy roads. + Four Speed Transm Four speed transmissfon: various advantages and tages will be thoroughly discussed, as will the Weymann method of bullding fiexible fabric bodies for au- tomobiles. This lattér is a European development which will be explained —One rs. ions. with their disadvan- 1t The Timid Soul. THE EVE G A MEN AND MONEY By M. S. Rukeyser. by the inventor. These light, quiet bodies are now being used by about 40 European manufacturers. The principles of color harmony as applied both to painting and uphol- stering of automobiles will come in for no little attention, since the “eye appeal” sales of the recent New York show indicate how important a sales factor color is. Methods of chromium plating and its relative advantages over other finishes will be discussed from the point of view of rust prevention. X-Ray Use in Testing. The use of the X-ray in testing automobiles and raw and finished ma- terials will be the subject touched on by G. L. Clark of the Massachusetts Institute of Technology, while Albert Sobey of the ‘Fline Institute of Tech- nology will explain new methods of training automotive engineers. The intensive study which will be spent on small car designs is at- tributed largely to the attention American manufacturers now are giv- ing to foreign markets. The use of automobiles is expected to grow faster in other countries from now on than in thé United States, where approxi- mately one in each five inhabitants owns a car. So expert a judge as H. ©O. Smith, chief of the automotive di- vision of the Bureau of Foreign and Domestic Commerce of the Depart- ment of Commerce, predicts that world replacement requirements alone in the next few years will rise to 3,500,000 annuall ROBERTS EXPLAINS NEW STEEL PROCESS Elimination of Seaboard Blast Fur- naces Predicted by Bethle- hem Corporation Official. Special Dispatch to The Star. BALTIMORE, January 24 —Revo- Iutio change in the chemistry of the steel industry, which will cut the “first cost” of production to one-fourth the present cost, was predicted by W. Frank Roberts, general manager of the Bethlehem Steel Corporation plant, in an address before the Engi- neers’ Club of Baltimore. Mr. Roberts prophesied that a tical prox for direct reduction of ifron ore into pig iron will be &n- nounced soon by experts at the Uni versity of Minnesota. This, he said, will obviate the need for the huge and expensive blast fur- naces now utilized at seaboard plants. A modern blast furnace s $2,000,- 000, he said. He added: “It the experiments produce a fully successful process tha reduce the ore into pig iron Lakes ore field: it will m enormous decrease in cost ¢ the product to the board. The experiments, he said, are in use of a rotary kiln similar to the Xiln now used in the production of cement. EXPAWSION.FORESEEN. David F. Houston Says Industry Soon Will Be Broader. CHICAGO, January 24 (#) foan industry and business DRt verge of a great expansion, David F Houston, Secretary of A culture and later of the Treasury t President Wilson, declared here vesterday “The great banks, mills and com mercial foundations operated today by captains of industry are only pygmies compared with those that will exist 76 years hen he said He pointed that though United States has only 6 per cen the world’s population, it possesses large share of many resources and Industries “The American Government ter than ever before in histo said, “and it is necessary for cans to keep it so European nations are committing “economic suicide,” in Mr. Houston’ opinion, by their antagonistic policies in dealing with one another PRICES ON PARIS BOURSE. PARIS ). Pric wera irr e today Three per francs 45 prac- ping Amer. 1d the bet- he Ameri- January 24 tlar the cent rentes, (Copyright, 1927.) The open slugging contest between the modernists and the fundamental- ists has recently been lifted from the law courts of Tennessee to the high- brow magazines. Moreover, the sub- ject at issue has shifted momentarily from_religion to business. A David arose in the colleges—WIil- liam Z. Ripley, Harvard University economist, who incidentally last week suffered severe injuries in an automo- bile accident in New York—to sling a stone af the Goliath of Big Business. In speeches and in a series of articles, the Harvard sage made those in the seats of the mighty sit up and take notice, as he expressed the new de- mands of the spirit of modernism_in finance. The New York Stock Ex- change, for example, modified its prac- tice in Tespect to listing securities, in accordance with the Ripley doctrine, and E. H. H. Simmons, president of the New York Stock Exchange, like his progressive predecessor, the late Seymour Cromwell, has stood more or less with Dr. Ripley in the clamor for greater and more frequent publicity in respect to earnings of corporations. Dr. Ripley stirred up the animals. And it was not surprising that a de- fender of the old regime should at length enter the arena. Maurice Hely Hutchinson, who is described as an investment banker of wide experi- ence, es the role of replying to Prof. Ripley. Economic Fundamentalism. Mr. Hutchinson joins issue wth the modernist professor with the skill of a practiced: attorney. Writing in the current issue of Century Magazine, Mr. Hutchinson puts in a-good word economic fundamentalism. He makes a plea for financial mysticism— for reliance on authority. Instead of seconding the new demands for facts and more facts, he argues for faith— faith in the integrity of nveistment bankers and confidence in the man- agers of corporations. Like Benito Mussolini, Mr. Hutch- inson by implication takes a slap at the masses who believe themselves capable of thinking for themselves. He believes that the great multitude of investors must continue spoon fed, and that it is futile to visualize the little fellow analyzing a balance sheet or deriving real information from an income account. The real guide for the average man, who apparently must remain an outsider in corporate | affairs, is to be found in sefurity prices, he indica Though admitting that “at any given moment the general opinion of the market may be wrong' Mr. Hutchinson suggests that in the case lof dissatisfaction or approaching di | on'tHandicap ' Good Equipment MODERN office equipment, be- sides improving appearance, makes for convenience and efficiency —if the eyes that use it are not handicapped by glaring ormisplaced lights. Nature made daylight for eyes. That's why every Emeralite has a special screen that changes ordinary electric light into soft, eye-saving daylite—ideal for reading or working. Emeralited offices look better — have contented workers—no eye- strain — greater output — and day- lite on every desk. Genuine Emeralites are branded for your | protection, snd have the Daylite Screen. uy them by name. Sold by office supply and electrioal dealers H. G. McFaddin & Co., 32 Warren St, N.Y Established 1874 centimes London, 1 1r: Five J loan, nes. The dollar was quot- et at 26 francs -23% centimes, nge on RALITE KIND TO-THE EYES A aster “it is nearly always possible for the small stockholder to express his opinion by selling his stock.” The purpose of the demand by Dr. Ripley and others for fuller and more frequent publicity as to the changing conditions of corporations is to assure stockholders of the opportunity to base their opinions as to values on genuine facts, instead of on broker- age rumors, hearsay information, tips, and in of precipitate reactions, on prevailing hysteria. Mr. Hutch- inson, who is skeptical of the financial acumen of the small stockholder, hints that the cryptic report of the Bald- win Locomotive Works is in itself a thing of merit. Prefers Frank Reports. Though recognizing the survi “economic _illiteracy” and knowing the limitations of the small stock- holder, I prefer the full, frank and illuminating reports of a company like the American Telephone and Tele- graph Co. or the United States Steel Corporation or the General Motors 1 of reports of the Baldwin Locomotive Works or the American Can Co. or the National Biscuit Co. It is true, as Mr. Hutchinson im- plies, that without able men of in- tegrity at the helm, loquacious cor- porate reports can be prepared to mislead investors. Multitudinous fig- ures may serve in some s only as a smoke screen behind which charlatans operate, but this possibility should not check the progressive at- tempt of modernist corporate leaders to improve the amplitude and fre- quency of their financial repor Even if the ill equipped small stoc holder cannot understand the tech: nique of a corporate report, he benefits from a policy of frankness and open- ness, which makes it feasible for the outside experts upon whom he may call for advice and guidance to ex- press an informed opinion. I cannot agree with Mr. Hutchin- son’s imputation that because small stockholders bought non. voting stock they indorsed the p inciple involved. Dr. Ripley did a service in bringing to the atfention of the public a tech- nical provision the full significance of which it may not have before grasped. According to Mr. Hutchin- son, “there is no need to send a po- liceman into another man’s house to arrest as a burglar one who is a wel- come and honored guest.” That seems to me a specio J If 1 Y For every kind Corporation to the obscurantism of the | | way delicatessens — Served at ¢ Guggenheim Co., 209 Eleventh St., mistaking a burglar for a friend 1 would be grateful to have some one warn me of my astigmatism. Management by Experts. aying this I do not mean to imply that the sale of non-voting stock is immoral or reprehensible. Mr. Hutchinson scores most heavily nst the Ha d teacher who after cl becomes a practical man of affairs as a director of the Chicago, Rock Island and Pacific Raiload, in intimating that you could not man- age a corporation successfully by a mass meeting of aroused stockhold- ers. Corporations, of course, must be naged by experts, not by the force mere number W. S. Gifford and s associates are better qualified to run the American Telephone and Telegraph Co. than 400,000 scattered stockholders, but the telephone com- pany stock has the voting privilege and the stocknolders theoretically could throw out the officers and di- rectors if mismanagement occurred That potential right, it seems to me, is a safeguard for shareholders, and not the slightest practical menace to good management. Dr. Ripley had the courage to criti- cize. He believes in the present form of business enterprise and desires to correct abuses. Mr. Hutchinson attempts to show me of the practical difficulties in the of the suggested reforms. In doing so he sings, “All's well with the world.” He concludes his argument thus: “Most men—and it is fortun. that this is so—act in good faith. . . . Most men, driven through detail to- ward sunlight and infinity, are sincere in their ultimate purposes.” As a practical matter, wise small investors will, of course, follow the leadership of able banking and cor- porate executives, but will appreciate it if their leaders give them the facts fully and frequently instead of insist ing on blind faith alone. In s THE BUSINESS OF GETTING AHEAD. Discrimination in Passing Judgment. Frequently employers are greatly influenced in their attitude toward subordinates by casual remarks of outsiders, And outsiders, usually not realizing how seriously their observations are taken, are frequently careless in pass- v of men. affects OU know all ginger ales are not alike—but of them all you’ll like the gingerness of NATIONAL best of any—and it never varies—it’s always the same. Made today the same way that made it famous. and fes, ase or bottle at groce; clubs and fountains. ain 7637 Perfect baking results every time! If you use GOLDMEDAL of baking: pies, pastries, cakes, biscuits, bread non-standardized employes, _whose merit cannot be measured by the quantity of their production—clerical workers, executives and executive as- sistants. When an outsider is asked about another individual he should withhold definite judgment unless he is in pos- | session of all the f He should assume a judicial frame of mind, and schew snap judgment, which might | result in another individual's beins unjus rged from a position which long held. The average employer is not always sure of his own judgment concerning his individual men, and oftem has child-like faith fn the random opinion of others. Will Lift Employe. Sometimes a complimentary remark concerning an employe by a distin- guished outsider will mark the turn ing point of an individual career. It will lift him out of the rut and br him into the ranks of the favored few. Sometimes the individual never learns the immediate cause of his mood fortune. Generous employers hasten to pass along compliments to their employes, vet, unfortunately many narrow-minded chiefs make it their business to be silent concerning favorable comment, but to be eager pass along unfavorable criticism Some ungenerous employers fear that the bestowal of bouquets will encour- age subordinates to demand ry increases. Perhaps it will, but the good executive learns that eventuaily he has to pay the market price for human service: ‘All too many poorly managed insti- tutions fail to give recognition to a deserving employe until some outsider discovers his worth. When a subordi- nate gets an opportunity to go else- where at a_higher salary his own em- ployer suddenly becomes cognizant of his real worth and attempts to meet the outside offer. That is not the way to build morale or company loyaity The best policy is o regularly reward merit, and give employes the con-| sciousness that good work will be | noticed. The employer of an indi vidual gets a ‘better opportunity to judge the real worth of an employe than an outsider, who has only flect- ing impressions. It is a mistake to believe that be ca some outsider has ceeeded conspicuously in a special field he is necessarily a good judge of men whom he has me only casually. Yet the practice persists, and, as long as it does, the individual should recog- nize the need of making contacts and friendships. Having turned acquaint- ances into hoosters instead of knock- ers is a significant step toward suc- cess. 11 windmill are_from_Ames arly ) southwest Freland in A Story of Dolly Madison OLLY was beau- tiful. That’s ad- mitted. But James Madison was bashful. Dolly’s mother had a boarding house.” It’s probable that James went there first for the good table Dolly’s mother set—then gained courage to admire Dolly. Possibly it was the whole wheat muffins that gave him the self confidence to court Dolly. Whole wheat does contain those vital- izers of spirit as well as physique on which per- sonal power thrives. Muf- fins, waffles or pancakes— all have a ‘natural flavor your palate compliments when you use Wheatsworth Whole Wheat Self Rising FLOUR “ZFrom the Mill to the Millions" Made in a mill which has ground the whole grain since 18G7. Whole wheat contains vitalizing ele- ments the system needs in a solid food. Get the wheat's worth in Wheats- worth from your grocer. ‘Wholesale Distributor: Harry L. Carpel, 1361 H St. N.E. F. H. Bennett Biscuit Co. 10th St. at Ave. D, Dept. 2 New York City, N. Y. Send me FREE Dr. Frank Crane's “The Miracle of a Grain of Wheat" and your booklet “Cinderella of the Pantry Shelf"—also names of local dealers who have Wheatsworth. Name Address City We are pleased to announce the opening of another new store next Saturday, January 29th, at 222 Carroll Ave., Takoma Park, Md. This store will also be equipped with a first-class meat market. ORANGES | GRAPEFRUIT Medium Floridas Large Size Doz. 29¢ 3 for 25¢ 6 Lbs., 25¢ Bushel, $1.60 CARROTS ........3bs., 13c. TURNIPS .........3bs, 13c POTATOES, Sweet. .5 Ibs., 21c TANGERINES ......doz, 35¢c PINEAPPLE | PEACHES Del Monte Libby’s No. 2 Can, 27¢ | No. 2}, Can, 25¢ [Ne. 21, Can, 25¢ Sunshine Canova KRISPY CRACKERS PEANUL?UTTER 2 Large Pkgs. 23¢ 11c 21c 30c M I L K Libby’s Small Can, 5¢ PRUNES |TUNA FISH Evaporated Large Can, 10c Del Monte White Star Brand 50-60s 30-40s as Vas Lb,11c¢ Lb,17¢c|17c¢ 25c - PICKLES FIGS Heinz Sweet Mixed Texas Pride Pint, 25¢ | 13-0z. Jar, 30c SOAPINE Ideal for the Family Wash Best Cane Granulated 2 Pkgs., 13¢ 10 Lbs., 68c | BUTTER | BACON |SAUSAG Our “Sunset Gold” Fancy Sugar Cured Lb. 56¢ | Lb. 42¢ PRIME STEER BEEF | FRESH PORK CUTS The Best at Res From Young Corn-fed Pigs PRIME RIB ROAST .. .lb., 30c | FRESH HAMS .......Ib., 32¢ SIRLOIN STEAK .....lb., 45c | FRESH SHOULDERS. .1b., 25¢ l ROUND STEAK ......Ib,38¢c | SPARE RIBS ........Ib., 25¢ || CHUCK ROAST .......lb, 25¢ | PORK CHOPS........Ib, 35¢ HAMBURG STEAK . ..lb., 25¢ | PORK LOIN ROAST. . .Ib., 32¢ From nearby B Maryland and | Virginia farms. Fancy Stayman Winesaps POTATOES .. ... .10 Ibs., 35¢ NEW CABBAGE......Ib., 6c OLD CABBAGE ......Ib, 3c ICEBERG LETTUCE, head, 10c GRAPEFRUIT Dromedary Soft Shell Lb., 35¢ SUGAR sonable Prices Dozen