Evening Star Newspaper, June 30, 1926, Page 49

TWO unsecn THE EVENING STAR. WASHINGTON, D. €. WEDNESDAY, JUNE 30, 1926. LS ————"—---——— enemies endanger your printed Silks s Chiffons-your Rayons One false step now and you destroy Jorever the very thing that made you want to buy them - (A) Will it wash? “I paid $0.50 for my rayon alpaca morning dress. Will it wash?™ Yes! If y8u wash it the right way. Rubbing with cake soap is absolutely ruinous. Never use ordinary soap flakes or chips containing free alkali. Do not twist, do not wring or rub rayon. Just dip it gently up and down #n pure, safe Lux. One cent's worth makes rich, foaming suds ® Keep it fluffy, like new. You paid from $15 to $25 for your little flannel dress— 80 sensitive to washing. Never rub it with eake soap! Rubbing will ruin it, shrink it and mat ft. Never usc soap flakes or chips that contain free alkali. Wash your flannel sports dress in Lux—keep it fluffy, like new all swmmer Just two pennics’ worth is enough! The new, sheer crepes, printed chiffons, ang silks—more perishable than ever! So easy to ruin completely all their charm, destroy their sheen and color! You can keep them fresh, new SHEERER, gausier, more colorful than ever! Your dresses, your underclothes, your ho- siery—everything you wear—more perish- able than ever before. They cost more, too. And now is the danger season for all deli- cate fabrics! The season when perspiration is most destructive. The season when your precious clothes must be washed again and again. Will they last the summer through? ‘Will they look fresh and new all season long? One false step now may destroy their bloom, their fresh, new look, the very things that made you want to buy them. For two unseen enemies endanger their loveliness— the way you wash your precious things is of the utmost importance! looking—make them last all season long You can keep them fresh and new-looking You can easily avoid exposing your frocks and underthings, your hosiery to the two deadly unseen enemies of fine fabrics— The first unseen enemy is rubbing. Rubbing cake s0ap on delicate fabrics destroys them. The tiny sen- sitive fibres cannot withstand the friction, the wear and tear. They soon give way and break. The bloom of silks, chiffons, rayons, is destroyed by rubbing; the texture of flannel is matted and shrunk. No rubbing is necessary with Lux! The transparent Lux flakes melt the moment you throw them into water. Ipstantly you have rich, foaming suds! Gently, safely, success- fully, Lux cleanses everything that pure water alone won't harm, In color, texture, sheen, your Lux-washed fabrics look like new—rejuvenated, refreshed! The second unseen enemy of delicate fabrics is [free alkali. This harsh ingredient in ordinary soap —cake, flakes, chips—attacks sensitive fabrics—fades their colors! The resistance of the tiny fibres is weak- ened, their life shortened. Furthermore, particles of undissolved soap oftentimes remain in the fabric in spite of rinsing. Invisibly at first, but surely, swiftly, alkali destroys! A single washing with ordinary scap— cake, flakes or chips—may cut the life of a delicate fabric in half! Absolutely pure, Lux contains no free alkali. There's nothing in Lux to harm any fabric that bure water alone won't injure. It was made expressly to protect delicate fabrics! ‘Washing Problems More Serious Than Ever Before Never before have textures been so delicate, so fragile. Inaddition you havea wholly new problem—rayon. In many fabrics are woven tiny strands of rayon—the new artificial silk fibre that temporarily loses its strength when wet. Manufacturers dare to make these perish- . able fabrics only because they know 20,000, 000 women use Lux! 20,000,000 women have adopted Lux as the absolutely safe, sure way to keep their delicate things fresh, new-looking, Lever Bros. Co., Cambridge, Mass. Of cvepe de chine, satin, silk, blouses cost from $5 to $15 nowadays. How should you care for them with the greatest safety? Rubbing with cake soap destroys their bloom. Harsh soap— cake, flakes or chips—tums silk yellow, coars- ens it, saps its lfe. Wash your blouses in « pure, safe Lux. They'll keep looking like new. énough. A penny's worth is ¢ Woolistoo sensitive to stand any laundering bus the gentlest. Rubbing with cake soap mats and shrinks it. The alkali in ordinary soaps—cake, flakes, chips—coarsens wool, makes it harsh. Tou paid at least $4 for your new sports sweater! Keep it soft, bright, attractive, all season long. Washtin Lux=—youncedonly a cent's warth, “'Six months ago I started to wash my stockings and lingerie myself. I find they keep their color and sheen twice as long as they used to. Now I wouldn't think of trusting them to anyone else. 1 always wash them myself—then I know that Lux is used.™ New-looking even after repeated w:shings. Sheer, cobwebby, gossamer-thin this season—your stockings need the very gen tlest care! Whip up a tablespoonful of Lux. It makes a bowiful of sparkling suds! Douse your precious stockings quickly up and down, Gently, Lux cleanses them of all the dust and dirt without ruinous rubbing. How new they look cven after repeated Lux washings! Fresh, silky, unfaded How exquisite_the new under things are! Such frail, filmy loveliness—so costly, so perish- able. You wonder that you can launder them! But after every wearing you toss them into fluffy, bubbling Lux suds! You . let Lux keep them fresh, silky, unfaded, unharmed by perspir- ation. A tablespoonful makes & bowlful of rich, cleansing suds