Evening Star Newspaper, November 12, 1925, Page 10

10 THE EVENING | STAR, WASHINGTON, D. C., THURSDAY, NOVEMBER 12, NEW HECHT STORE OPEN TODA THOUSANDS SEE FINL DISPLAY Three Million I)ollar ‘\(ldmon Marks Notable QIep in Mercantile History of City—New Sales Lines > ranks of U-to stores at the new Idition at Sev holiday d for and the until visitors, continue Washington stor which no der the Hecht | are in Baltimore i existence in Added to Business. similar_improvements over the more experiment in special compressed arrier tubes is being worked out with the aim of reaching the point where a shopper will never wait more han two minutes for change or for a sales slip to go through the routine of ustom from the sale-person to- the -entral office and back ag; These are all features w hh h will es- ape the eyve of the casual observer. is enough to occupy three hours of attention to be seen itself. iemes of woodwork fix- res have been carried out On the ound floor the walnut trim stands ut, on the foor in the men’s department a natural oak is the gen- | eral design; wher elsewhere enam- | eled woodwork emt the design of the fixture: ond rmal growth | en he mate- | zatlon Alex- ander \ter- ested ies for his plan f the several stage suc- had besn. ace the elevator stops Automatically the do loor leve an | Indire: lig Lighting System. : by the indir tem and is furnished by high c: powered bulbs in such a w wimost escape observation because ural harmony with the ore. The illumination, from the windows, electric lamps, was designed to pre sent checrfully bright atmosphere for shoppers At the t sys as to of the only not bottom of the new building is the new basement store, compr pproximately square feet < here that the special various different ‘nes of mer be displayed. Here also the soda femtain and stand. st_floor atured b . diamonds - > will ods for In the of the nesw. huilding the disp. oL jew and watches. On this | be found drugs men as well women old building on th first floc and hats and smaller ‘s shoe depart- v of the first trim and paneling effect for the first nut is the decorative floor. Floor for Youngsters. The second floor is the y fle where clothes and for children from the c school age will be hop, which | obby hor An innovation is ment of a dozen little desks children may amuse themselves with 1 paper and pictures while i turn the barber’s in the e manner in in san nair to give up his seat tment of children’s occupies this floor. On the second floor of the adj ©0id building is the men's clothing de. partment for suits and overcoats. ndle- | of | rest | but from the e | A1 and | as for | at which | o by t t off with a spe- | 1925. C. B. DULCAN. | | { clothing will be displayed. of the service men is the method whereby all men's furnishings are| from the general bulk of | loors of the | A feature | | | old building are the masculine and will be avi > for those who wish o0 do their shopping without becoming | parts of the general shopping crowd. Toyland, a distinct innovation for Hecht's, occupies the third floc | where ftems of Santa Claus distribu- | tions rom bicycles to dolls will be on ldisplay. On the north side of this will be the section for women's for women'’s dresses |and b | this floor. |, On the fourth floor will be s the offices of the firm > the electrical ap consoles; washing ma- ing the name | on the \pparel for rib! hmm Powder Box fifth floor, wher women, such s and blouses, the lino! and the ts and bed: sorts of ru l.w Roof Garden at Top. n top of the building is 2 which it the present 1into use. It » point on and the Speedway and Hain: this roof s though they @ stone’s throw away on a clear day, | i CAth ool Toomte up to e northwes he mass of high build | + view of | look re nnl\ the st e continually on the street. | this roof, where the kyline of Washinston come, 1y into evi being made a haven for e warm months of accommodate many hundred persons at one time. One portion of the motors which work They are always clicki their_mysterious busi out little flashes of green then, invisible and silent in so far thos ed, but extremely up_there all alone. This gives an idea of the scope of the new Hecht Where a fev or five hundred em hind counters, ber will now roof the ctive and efficient s ago only four ves worked be three times that num be employed. Where iously only small sections were upied by the display counters s, now on the £ prev large edifice h; s taken its of evolution. It i no longe cialty shop it was in the pre-war vil igelike Washington. It is a repre sentative department store in a metro politan Capital S Two Girl Auto Vlcmns Die. CINCINNATI P —Ann; 5 Mortash, Ohio, \u\nmlrflr has that distinctive appearance ne—you will find nowhere else FURRIER Window Shades Our ability 10 make Good Window Shades rder at factory, prices rives you p toe Shade Less Money. MCDEVITT This department doors English room, in" whi WHAT YOUR MIRROR WILL SHOW I? A wonderfully pure soft skin, of velvety texture, free from blemishes—a beauty unsurpassed. White, flesh, rachel. Send 10c. for Size F.T. Hopkins & Son New York 11 controls desired de- 1 ¢ devices scen incorporated into these fur- ire conveyor belts for facill- A the scenes, room for nd disposing furniture. automatic Gouraup's e ORIENTAL CREAM ng merchand Friday Is Stock-Adjusting Day _ Here's where we gather the broken assortments of Women’s Shoes—into one big lot. . _ Representing many styles, in many mate- rials and effects —and many grades — for selection at i 85 Of course, not all sizes in any one lot—but probably every size in the combined lots. Arthur Burt Co., 1343 F = Genuine Reductions On Our Entire Stock of STREET and AFTERNOON <> DRESSES e e S48 $39.50 Dre§ses$29 75 Sale Price. . \$49.50 Dresses $3 4.75 \_\ Sale Price = ‘\& All Higher Price Dresses Reduced Proportionately ‘ % Charge Accounts Available—Second Floor - LIEBSTER 1 1307 F Street N.W. Exclusive Models in Fine Furs h fmported | | Main 1zu fnr Estimates Dali Ample space is afforded to 1217 F St.. Dulin & Martin Blds. 1005 Connecticut Avenue Washington, D. C, Announces Unprecedented Values Entire Stock At 20% Off Marked Prices To Start Friday, November 13th All Sales Final Established 1909 SWORrzYNS 1219-1221 G Street Store Hours—9 to 6 DOWNSTAIRS STORE Evening Sllppers j Sllver Kid White Satin Also in the following materials : Silver Brocades Gold Kids Black Satins Black Velvets Etc. With Spike, Baby Spanish and Cuban Heels Priced Most Sensationally 3.95 This new etock was specially pur- chased at @ great savings. which ne- for the low seiling prica, There will be.great activity in the downstairs shoe department tomorrow because of this sensational bargain. So if you want an unre- stricted _selection, yowll get down Some_slightly imperfect, but so small as to be scarcely no: ticeable. Al sizes. Try Sworzyn’s First nkment into a creek near West- Ohio, died at General Hospital ast night. emb wood, here Christmas Cheer —can be_delivered in measure if you sclect gifts from b The Butterfly Box P N | vesterday when a truck ran over an unusual B E Under Supervision Norman W. Oyster Co., Inc. Convenient to Noontime Shoppers and Business Men. Cleverly Secluded From the Whirl and Clatter of City Streets. Artistic, Vividly Colorful, yet Harmonious. A Real Accomplishment in Something Different. ““A Cuisine for Discriminating Appetites.” Luncheon _ cafeteria... 11 to 2:30 Afternoon Tea ...................2:30 to 5 _Service or Cafeteria EARLE THEATER BUILDING Ground Floor 13th and E Streets. Entrance on E Street rEfi&EEfiH?‘.fi'.'E".'fiHi‘.‘fiEfijlfilfi‘AA F [X TO OUR RIENDJ TR TRICED Ean=n® V] APRE T OF GOOD WILL LB e Three @ T O CEL FlEw Bd BT - CEN Gk JANCEE TR THE HECHT COMDPARY