Evening Star Newspaper, November 4, 1925, Page 18

g 1 THE EVENING STAR, WASHINGTON, D. C, WEDNESDAY, NOVEMBER 4, 1925. : ;&fi&fi&fi&fi&fi&fi&fi&fififi&fi&fi&fi&fi&fi&fififi&fi@fi&fi&&fi&%&fi&fi&fi&fi&fi&fi&fi&fi&fi&%&fi&fi% By ((C T & St Women's Gowns sketched on the New Third Floor As yo'u have Dreamed of Shopping GSDOME women have the time to make of shop ping an art. They jaunt off to New York, slip over to Paris. Seek out the little shops of Fifth Avenue or Salons of the Rue de la Paix. For that luxury in shopping they consider worth the price, what would vou think, to have it brought right home to Washington—to you? Cosmopolitan shopping in a cosmopolitan store. This is what we have dreamed—and accomplished! Enter Madame— Decidedly “Deb” Stepping from swift elevators, at the Third Floor, one faces the new Section for Madame. Here the gowns, the wraps, the furs she seeks for each occagion—for- mal and informal—inuvite selection by their pleasing arrangement. Just to the right of the Third Floor elevators, one steps into the world of debutante fashions. The Misses’ Section. Dance-and-dine frocks and wraps. Collegiate ap- parel. All with a piquancy that matches the Deb’s “Eton Crop,” N T Ta and vadiates her Youth. OO Omne of the Spanish Fitting Rooms, sketched by Staff Artist OW, no need to travel afar—you will come to this spacious, soft-carpeted fashion world on this new Third Floor. You will see all that fashion has to offer—you will visit the Spanish rooms for finest gowns—you will choose from stocks larger than you ever saw—you will be served eager- ly but not insistently; quietly, not hurriedly—you will shop as you have dreamed of shopping. Beauty—luxury—understanding service—variety—comfort—these are words whose meaning we have kept to in building your Fashion Floor. You will see it and feel it when you visit here. ] . THE HECHT CO~F STREFT e Gowns, sketched by our Artist q ~ () N A A o N NS N N ¥ SOE OO GO O OB O OB DGO OO SIDTOT OO O E B OO0 D O SOOI