Evening Star Newspaper, September 2, 1925, Page 19

THE EVENING STAR, WASHINGTON. D. C, WEDNESDAY, SEPTEMBER 2, 1925. 13 NN S AR, A, e D O e S ——— e — QUUSA T, Lady BN GBI 8 kil A MONUMENT TO AN IDEAL ¢ Built By Satisfied Patrons A Magnificent Buslding With 6 Floors and Basement for Selling and Service. One of the Most Modern and Complete Department Stores South of New York. Washington's Oldest Dry Goods House=—Pro- gressive and Forward Look/ng. With Its Eym to t}lg Rr‘sv’nq Sun, WE are going to celebrate our sixty-fifth anniversary in the near future. We use the word “celebrate” advisedly. Time was when birthdays were the occasion for lavishing gifts upon those whose natal day was observed. But that time has passed. Today the celebrants of birthdays show their joy by manifesting a spirit of generosity to- ward others. Therefore, you may anticipate a prodigal generosity in values “when the year rolls round to meet the day” we celebrate. In the meantime we desire to make the approach of our anniversary the occasion for making the people of Washington and its suburbs better acquainted with the Greater Lansburgh & Bro. Store, its organization, its facilities and its service. Conceived in a spirit of service and fair deal- ing, founded on honor, truth and integrity and maintained as a merchandising institu- tion measuring up to the highest business ° standards, the Greater Lansburgh & Bro. Store has withstood the test of time and constantly gained in public confidence. Messrs. Gustave and James Lansburgh, who founded this business in 1860 in a store only 10x15 square feet, put their souls into it and their ‘souls go marching on. Sixty-five years ago they fixed the highest standards of ethics and the purest of business ideals for this store. We of today are acutely mindful of the sacred stewardship intrusted to us and are intensely alert to the duty of preserving intact and in toto the ideals and traditions which constitute a priceless heritage. While we take a justifiable pride in the tre- mendous growth of the Greater Lansburgh & Bro. Store, the actual credit for its progress and development belongs to our patrons who have builded this business for us and for themselves by their sustained and constantly- growing patronage. The comparison between the 150 square feet °f space required by Gustave and James Lansburgh to meet their merchandising re- quirements in 1860, and the 250,000 square feet of space now used by the Greater Lans- burgh & Bro. Store, tells something of the growth in a material way. But. bigger, more important and more significant than this enormous expansion, is the cementing of closer bonds of friendship and business re- lations with our old customers and an ever- growing army of new ones, attracted here not alone because of the vaiues offered, but because of this institution’s reputation for QUALITY and its motto that “the customer is always right.” The Greater Lansburgh & Bro. Store has grown apace with the National Capita’.- It is Washington’s oldest dry goods store, yet it is progressive and forward logking, with its eyes to the rising sun. Within the past ten years this store has been remodeled and expanded more than half a dozen times, entailing a cost of approximately $3,000,000. These expansions were made necessary by increased patronage and to enable us to better ~erve our clientele. Each of these big build- ing enterprises involved inconvenience and discomforts to our sales force and our cus- tomers alike, but their loyalty. never flagged. You will find the Greater Lansburgh & Bro. . Store light, airy, well ventilated, with the largest imaginable assortment of merchandise in each of its 60 departments, wide aisles through which to stroll and make your selec- tions, and a courtequs, skilled and efficient corps of 600 salesmen and saleswomen eager and ready to help you with your purchase, manisfesting as intimate and personal an interest as if the goods or articles bought were for themselves and making you feel that the possible sale to you is the most important thing in his or her life. You are just as welcome in this stoee when you are “just looking” as if you made a hundred purchases, because we feel that your “just fooking™ expedition may lead you to a hun- dred purchases at some future time. Our sales force is competent and reliable because each person in it has been imbued with the Lansburgh & Bro. spirit and each knows he or shewould be recreant to a splemn duty and disloyal to this organization if any merchandise were allowed to leave this store that Gustave or James Lansburgh would not have approved. In addition to this, we con- duct a regular school for our sales force in our store. We maintain a hospital, with a trained nurse in cparge, for them and operate a restaurant for their convenience. In short, we try to do everything to make for the happiness and contentment of our entire working pefsonnel to the end that they may have congenial and inspiring environment and at all times be in the proper frame of mind to render you the most efficient service. Qur store has five entrances—two on Seventh street, one on E street and two on Eighth street. It occupies half of the entire block between Seventh, Eighth, D and E streets —in the heart of the downtown shopping district—is ornately embellished both inside and out, and is entirely fireproof. Our old store, fronting on Seventh street, has four floors, while the new Eighth street buildings have six floors and basement. Each of these floors is stocked with the choicest and most fashionable merchandise from all quarters of the globe, selected by our corps of 60 dis- criminating buyers who, by reason of long experience, know the taste of Washington people. Nine passenger elevators and two freight elevators connect the various floors. These elevators are equipped with all the latest safety devices and the elevator shafts ‘are fireproof. In addition, a complete auto- matic fire sprinkler system on all floors. To sum it all up, the Greater Lansburgh & Bro. Store is one of the most modern and complete department stores south of New York, handling merchandise for men, women and children and for the home as well, in- cluding radio equipment. The Lansburgh & Bro. Store has never prided itself on underselling, but challenges the world to compete with it for QUALITY AND SERVICE. A bargain is a fat price on a diet, but QUALITY AND SERVICE endure. Between now and the beginning of our anniversary we will publish in Washington newspapers a number of other articles deal- ing more in detail with the various phases of our store and its sixty departments. - Thfs is the first of a series of artic’es. written to acqua;nt\ the public with the features, facilities and resources of the Greater Lansburgh & Bro. Store. It is published in anticipa- I \tion of the most important Anniversary Month in our ln‘stary.f AR AR A AR AR A AR AR AR AR ARG A PR AR A A A AR A SR AR AR R AR A IR AR PR SR AR AR P A A R A PR A S A P D AN P AP S A P A S 2 LANSBURGH & BRO. 7th to 8th to E—~FAMOUS FOR QUALITY SINCE 1860—Franklin 7400 % Thoroughly French! A New Hat Of Felt and Hatters Plus —and the height of simphcity! Only the wing of felt and the fine gold cord which holds it in place to lend that note of chic that is unmistakably Parisian. Tt is black: it is small; it is simple—voila! thi hat is smart $12.50. A model typical of the dis tinction that characterizes our French Room this Fall. Hat of felt, of plush and velvet, with that same cleverness of line and simplicity of treatment SFCOND FLOOR S_rhool !\c:eds For the Junior Girl Slickers and Raincoats $3.95 to $10 Sporty New Slickers, in green blue and red with high turned-up collar and large pockets. Sizes 13 15 and 17. Sizes for girls 7 to 14 $5.95 and $7.95. Black Sateen Gym. Bloomers, good quality sateen with ful leated waist and e‘astic knee 1.00; with adjustable waisthand and knee $l .95 Middy Skirts, pleated on bodice Made on good quality navy serge $2.95 and $3.95. Nayvee Middy Blouses, with three rows of braid on collars and cuff All white or with red Va,:y;:\ bh.xr' collars .mw.l $l '09 White Middy Skirts, full pleated Regulation (Giingham Dresses, with sailor collar and tie. Pleated on yoke, with three e g 5 Sweaters, coat and slip-over stvle with rell collars. belts and pockets New Fall- shades, $2.95, $4.95 and $4.95. Onyx Full-Fashioned Silk Hose A Name Which Stands for Quality! $1.19 An unusual offer, as you will see for vourself! A special purchase is the explanation of this low price for stockings which would sell for $1.50. $2.00 and $230. ordinarily. It gocs without saying that theyll scil quickly. so don't delay! Choice of these colors— Blond Blush Black French Nude Piping Rock Gun Metal Sandalwood Cinnamon Atmosphere —also a number of pairs of clocked hose in the lot—choice. $119 pai STREET FLOOR o Nude Peach White Atmond Sable Champagne Grain Oyster Ready for “Opening Day” 'at School! Boys’ 4-Pc. Fall Suits English Cut Models With Coat, Vest, Regular Knickers and Golf Knickers $12.75 Beautiful fall mixtures in gravs, blues and browns—the best looking suit he «’0u=d have this Fall and the most prac- tical. Splendidly made and cut on the new- \est lines—with rounded vest, loose coat andwcorrectly fitting knickers. Sizes 8 0 17. Boys’ 4-Piece Long- Trouser Suits $15.00 The young collegian will quite approve the style of this suit with its full-cut long trousers and golf knickers, coat and vest. Sizes 12 to 18. All the new Fall weaves in single and double breasted models. STREET FLOOR, LANSRURGH & BRO. This Extraordinary Selling Continues! )y Fur-Trimmed Coats S 2 5 $59.50 Later Prices—$75 and $85 As much a style show as it is a sale—for the coats in this group include only those models that fashion has approved for Fall. With deep borders, collars. cuffs, Tux- edo, fronts of rich furs—bea- ver, fox, squirrel, wolf, skunk, dved opossum and vicuna fox. Flares, Straight Lines and Wraparound —are but a few variations of the silhonette for Fall, but every new line is here! And the new colors. borrowed from the plumage of birds— gracklehead, queenbird, dove, cuckoo, tanager, sea swallow —and black, of course! SECOND FLOOR. LANSBURGH & BRO. Tomorrow's Feature 37-Pc. Layette $25 All ready for the tiny newcomer is this dainty layvette. consisting of 2 Pairs Bootee 2-Handmade Gowns 2 Handmade Dresses 1 Handmade Shp 1 Handmade Gertrude 2 Flannel Gertrudes 2 Towels 12 Diapers, 27x27 2 Quilted Pads, 17x18, 3 Shaped Bands. Silk and Wool Shirts Beacon Blanket, 30x40. Rubber Sheet, 36x36. Wash Cloths Cotton Stockings, with <i hiee Is i toes. A splendid G . - S 90 3ox Assorted Safety Pins (6 doz.).” (“'(df," “?r‘?ro}?\evs)—' Box Castile Baby Soap (3 cakes) four compartm Plain, Box Johnson & Johnson Baby Powder $1000; daintily trimmed X 5 Handmade Baby Double-breasted Silk Silk-and-wool Teeth Dresses, daintily trimmed and-wool Shirts, finished ing Bands, with shoulde with fine tucks. lace and with shell stitching and strap and pinn tab band cmbroide-cd fdesigns pin backs Fine quality “Carter” make roa deep hems Baby Strollers Regular $29.50 Value $1 9.95 Fine. substantial strollers, in gray and tan, or gray and blue fancy weave: full corduroy lined. Large roll hood and artillery or wire wheels with heavy tires ; full tubular pusher. Some have reversible gearing and adjustable back ; all are complete with windshield A real bargain. special for Baby Day FOURTH FLOOR, LANSBURGH & RO A Durable Style for the Mature Figure— ThlS Le ContourCorset - $3.50 A well made, strongly rein- forced garment that will mould “the figure into firm, smooth, modish Practical and sturdy enough to wear every day and keep its trim lines. Firmly over the abdomen. lines. reinforced Made of a fine grade of coutil, with elastic top and long hipline Six strong hose supporters hold it well down over the hips. Special at $3.50! < ¢ SECOND FLOOR, CORSET SHOT Plenty More of Those Wonderful Imported English Broadcloth Shirts in white, tan, blue and gray. The sale started today, it won’t last long—such values at $1.44 amaze! ‘ V