Evening Star Newspaper, December 17, 1924, Page 32

‘THE EVENING STAR, WASHINGTON, I Cunningbam Co 314 7th St. N.W. At 9:15 A.M. Thursday We call this a GREAT CHRISTMAS COAT SALE, but it’s more than that—it is, in our opinion, the GREATEST COAT SALE OF THE SEASON. We have never seen Coats quite the equal of these at a price as low as $38.00, and that is a very strong statement, but we really mean it and stand ready toproveit. 13 {boe, X 0%, . KK X% . CO These Coats were gathered during the recent lull in the Coat market, when prices were off and the weather was warm. The outlook was very uncer- tain, and business was at its lowest ebb. Store buy- ers were doing nothing and manufacturers were in the doldrums, ready to do almost anything to get business. You can imagine what an opportunity it was to buy coats; we backed our judgment; we bought hundreds of coats, and took in hundreds of coats at great price concessions. Here Are the Coats Bolivia Coats—Squirrel Collar and Cuffs. Mokine Coats---Natural Opossum Collar, Cuffs, Borders. Cranberry Shade Coats, Fur Trimmed. Stylish Stout Coats, Fur Trimmed. Lustrosa and Fashona Coats—Wolf Trimmed. Rarona Coats— Wolf Trimmed. Bolivia Coats—Skunk Collars and Cuffs. Ormandale — Manchurian Wolf Collars and Cuffs. Veloria Coats—Opossum Collars and Cuffs. Every Coat Fur Trimmed Beaver, Squirrel, Muskrat, Marmink, Opossum, Northern Seal, Fox, Wolf and other excellent furs are used for collars, cuffs and even borders. You would never believe that such furs could be seen on coats at $38.00. OR 5oy 0ycotess PS5 %%, zz v”‘.::~ Y [0 X ’0220;' 0.5 KRR CXRRKS K R 8.9, QLR B R LRI D. C., WEDNESDAY, DECEMBER 17, 1924 JE Cunningbam Co. ? 316 7th St. N\W. Open Evenings Until 9 0’Clock So many of our friends and customers who arein office will appreciate this added service. We real- ize the women who are in office all day find it dif- ficult to find adequate time to do their shopping; so to accommodate these many women we will re- main open until 9 o’clock. : A o ooy [RRITRLL AL SRILEK A More than 1,600 coats will be in this sale. Most of them were bought at less than actual cost of making. In other words the fabrics, furs and linings alone are worth $38—some even more. One manufacturer told us that on one lot of 260 coats alone his loss was nearly $2,000. Another tried to buy back the next day coats he had sold to us at a big loss. He offered us $5 a coat premium if we would cancel the order. Do you wonder we call this a “Christmas Coat Sale?” Here Are the Coats Fine Crushed Plushes—Fancy Brocade Lined. Chamoisette Coats---Sealine Collars, Cuffs and Borders. Finest Sport Coats---Austral. Opossum, Fitch Opossum. Coats—Deep Caracul Collars and Cuffs. Bolivia Coats---Natural Opossum Collar, Cuffs and Front. Fine Coats—Muskrat Collar and Cuffs. Fine Coats—Muskrat Collar, Cuffs and Borders. Coats—Fine Marmink Collar and Deep Cuffs. Buckskin Coats—Blended Squirrel Collar and Cuffs. Truvoneit2 Coats-~Manchurian Wolf Collar and Cuffs. Newest Fabrics Are Used Ormadale, Montebella, Veloria, Chamovette and other choice fabrics used in these coats—fabrics such as only go in coats at higher prices. The linings are high-grade silks, and the tailoring and finishing are of the best. This Sale Should Break All Coat-Selling Records in Our Store b Thousands of women in Washington are ready to buy coats. They are all seeking the best values possible. There- fore this sale should strike a public response that will sweep everything before it. We are preparing for a record day on our coat floor Thursday. : Come, even though you are not thinking of buying a coat we want you to see the values. v the Moment Browns—from the new penny shade to rich browns. Reds—from cranberry to very deep rust reds. reens—Cossack green and several other new shades. Blues—from navy blue to midnight blue. . Beiges and Grays—Those soft tones are having great Colorings are Smartest of 1 success. Blacks—of course, for black continues its important role in the mode. We have arranged the coats to avoid overcrowding as much as possible. Nearly our entire coat floor will be given up to the sale, and the racks of coats will be placed far enough apart so that women can see the garments as easily aspossible. Extra wrapping desks and special check writers will assist in giving good service. | Sale Beginsat 9:15 O’Clock on the 3d quor at C}lnhingham’ 3