Evening Star Newspaper, November 19, 1923, Page 18

, : \ . THE BVENING ETAR, WASHINGTON, D. ., MONDAY, NOVEMBEE 19, 1923 —— We pay the Government tax of 6c. Merely hand t . dealer the coupon below with 9¢ andegety a pack:g: l;; 20 Lucky Strike Cigarettes today and tomorrow only for 9 C OTE: The United States Government, through the Internal Revenue Department; mflm&mmmdwtya‘muuuwfimd by the Revenue Stam, Why we want Every Man in Washington Today! Change to the Brand that to try Lucky Strike To men who have not yet tried Lucky Strike This is not philanthropy, just business. You are introduced to a cigarette today which sooner or later you're bound to try. This merely hastens that happy time. Tear off the coupon now. We have found that 88% of the men who try Lucky Strike immediately adopt them. So to introduce you to Lucky Strike we can well afford to make this special offer of paying the 6¢c Gov- ernment tax foday ourselves. No words can do justice to the Toasted Pro- cess in Lucky Strike, It takes us an extra 45 minutes to toast the flavor in, but it takes you only a moment to try the flavor out—the test of the toasting is the tasting. Smoke this package tax free—you'll get ac- quainted with a cigarette so balanced in the blend, 80 mild in the flavor, so smooth in thesmoking and gofragrant with the sealed-in-virtues of the toasted process, that you'll changeto thisbrand that never changes—and you'll never change again. To men who already smoke Lucky Strike ‘We want you, too, to get this fax free package, maybe to pass it on to a friend who doesn’t yet know the pleasure you know. Let him enjoy Lucky Strike as you do. Tell him to try one package and then see if he agrees ' with you and millions of others that there’s no cigarette with such characteristic superiority. Tell him why you prefer Lucky Strike. Tell him that the extra 45 minutes of toasting insures a flavor that never varies. He'll find, as you have, that this is a cigarette which can be continu- ously enjoyed. The flavor never varies. Some one introduced you to your first Lucky Strike and you recall it as a lucky discovery. So pass the good word along. Give some friend the same opportunity, Tear out the coupon now. one package of 20 LUCKY STRIKE Cigarettes—TAX FREE GOOD ONLY — Nov. 19 and 20 Afust be presented te your retail dealer. We simply ask you to pay 9c for the cigarettes. We pay the 6c Government tax today only. pon must be redeemed by you bove Jate. Rmmr&u regularly in the business of sell. from consumers.